We Spend More Time Surfing Than Sleeping

Last week Ofcom, the UK communications regulator, revealed in its communications market report that the British spend more time glued to screens than they do sleeping.

The average adult Briton spends eight hours 41 minutes looking at a screen (over eleven hours if you count double use like tweeting while watching TV ). Few of us meanwhile manage more than six hours kip a night.

Ofcom paints a picture of a UK obsessed with consuming media in all formats, and in particular on smartphones and tablets, though TV viewing has now dropped below four hours a day.

Although these are UK figures, I doubt they’d be much different in most of the connected world – and many of us working in communications probably well exceed these figures.

Demands of clients and a 24 hour media mean we literally sleep with our smartphones, eat with Twitter, and never go to see clients without laptop. And the phone? My own voicemail actually converts my messages to text as well just to pack in some more screen time. I never actually ‘listen’ to a voicemail.

And of course my iPad never leaves my side. If you email me it’s more than likely your reply is composed on it. (Incidentally thanks to all of you who have taken the opporunity to email me directly at chair@iabc.com – I try and respond within a couple of days max.)

But August in the northern hemisphere means vacation time. So next week I’m leaving one of my two smartphones in the drawer; cutting back on the tweeting and locking away the laptop. (Leaving the iPad behind is just too much of a wrench…….).

Finally, whether you’re on vacation or not, a reminder that August 22nd is the deadline if you want to apply to be on the new IABC Ethics Committee.

We’re taking a more transparent approach to this, important, Committee. Any member in good standing can apply and there’s then a selection process. The form is here.

And if you’ve also still to go on vacation, have a good one!

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