The fourth IABC Leadership Forum was pulled together from across three continents: Carlos was in Montréal, Dianne in Clinton, Ginger in Tulsa and Priya in Toronto. I was in London – and Melissa helped with the Q&A from Melbourne.
Here’s the replay:
Special Q&A guests
On this edition we were joined by IABC Treasurer, Ginger Homan, ABC.
Ginger has been working closely with Carlos Fulcher to create a balanced 2016 budget for IABC – including essential strategic technology investments including:
- An updated Association Management System – to better serve staff and leaders – in line with our theory of change
- A Learning Management System for the IABC Academy – to better serve those seeking professional development through IABC – in line with our mission
Additional strategic investment is going into better serving our Corporate Members – and short-term improvements are also being made to the current member management system (MMA).
Our association is still working through the aftermath of ten years of underinvestment in this area. Progress is being made.
One further major financial item to note is the $300K+ cost reduction we will be realising through moving our offices. Carlos briefly spoke to this at the end of the call.
Past Chair of the IABC Brand Task Force, Priya Bates, ABC, MC, joined for a Q&A on the brand roll-out.
Priya’s key messages:
- It is great to see so many chapter adopting the brand so fast – some are still to pick it up though. Help is available… just ask.
- Whatever you do visually: keep it simple.
- And remember, the brand is more than the logo – use all of it – see the Brand Toolkit.
A practical, actionable element of the latter which you can RT:
— Michael Ambjorn (@michaelambjorn) December 16, 2015
Quick overview of the further topics covered
…and, also topical – a reminder from the Past Chair:
Question from Sheila Carruthers from Calgary: In addition to IABC working on corporate discount offerings, will there be consideration to offer discounts at LI and conferences for independent consultant members and individuals who pay their own membership fees?
Answer: Check out the scholarships for LI in the first instance – Ginger also offered to connect offline to talk more.
Question from Maliha Aqeel from Toronto: Are there any plans for HQ to conduct a brand compliance audit?
Answer: The recent Leader Survey had a set of questions around brand adoption – we will share more on that early next year.
Question from Gay Flashman from London: Is there any way in which we can share our original blog & social content between chapters for use on local IABC channels?
Answer: The Editorial Committee has been charged with creating a global conversation calendar that can help facilitate this. Watch this space.
— Michael Ambjorn (@michaelambjorn) December 6, 2015
Thanks to all who connected – and you don’t have to wait until next month to get a question answered. Just head over to the IABC Chapter Leaders Group on LinkedIn and pitch in.
Let’s #createconnection – like never before.