The IABC International Executive Board – aka #IABCieb – recently held its ninth board meeting of this term and here’s a quick recap of what was on the table in addition to the usual reports from the Chair; Vice Chair Dianne Chase (with a specific focus on the work of the Council of Regions); Financials from Treasurer Ginger Homan ABC and last but definitively not least, the report from our Executive Director, Carlos Fulcher MBA CAE:
The 2014—2017 strategy says, in a paragraph:
“Financial recovery and sustainability is primary, as is the loyalty and development of our members and leaders and consolidating gains from the 2011-14 strategy. Increased reputation in the profession; better brand positioning; and greater interaction with business as a revenue generator are then the big opportunity to be grasped”.
Financial Recovery and Sustainability
In addition to the regular report from our Treasurer, Ginger Homan ABC, the board also reviewed:
The board reviewed the latest dashboard, and within that a set of proposed additions related to how the board tracks the quality of our organisational customer service. It is a top priority.
The 2016 Membership Survey – the first in a number of years – will also kick off at the end of March. It will give essential insight into how we can continue to improve. Be sure to participate.
The board reviewed the sponsorship pipeline. Good progress is being made, but more can always be done. If you know somebody who’d like to get in front of more than a thousand senior communicators, now is the time.
The board also noted thanks to the marquee sponsor for the 2016 IABC Leadership Institute: PoliteMail.
Loyalty and development of our members and leaders
The two-day board meeting was held at the 2016 Leadership Institute is coming up early February and the board noted thanks to the Council of Regions, the programme advisory committee for this strategic investment in our leaders. You can find a number of posts from the event elsewhere on this blog:
- 2016 #IABCLI in numbers – and immediate next steps
- …and the 2016 winners are
- #IABCLI leadership advice from your peers
- Using Appreciative Inquiry to grow as a leader
The board also reviewed the results from a recent leader survey. In addition to operational feedback which is addressed above, the key aways were:
IABC Leaders are extremely committed
IABC leaders are aligned with the mission
The value of leading is clear
#1 issue reported to help get to the next level
Where we’re investing
Better brand positioning
A number of sessions at the 2016 Leadership Institute focused on the continuing brand roll-out – both the logo – and culture elements such as Tone of Voice. The board reviewed the latest status of the roll-out. Here’s the brand toolkit in case you need it.
Membership Task Force
Also the short-term proposals by the task force (it is a task force after all), the IEB added the following to their charge – for review and recommendations:
- Corporate Membership as a product
- Membership Pricing (to be reviewed in collaboration with the Finance Committee)
Meanwhile the IEB adopted the informal recommendations from the Membership Task Force:
- Execute a Global Membership Survey as it will provide concrete data and valuable insights.
- Bring alignment along the four Career Roadmap paths, the membership segmentation and the value proposition/membership offer.
The latter needs to be mapped and structured systematically in order to ensure internal and external consistency.
Strategic Alliances and Partnerships
Executive Director Carlos Fulcher MBA CAE gave a presentation to the board on Strategic Alliances and Partnerships – based on a collaboration with Ron Fuchs APR. They highlighted the overall context of partnerships, discussed how activity amongst IABC’s regions and chapters around partnerships are already taking place, how potential partnership(s) will be mutually beneficial.
The board reaffirmed the direction that IABC should focus its partnership work on working with other non-profit membership organizations around the world (as opposed to commercial organisations – for whom we have a well-oiled sponsorship infrastructure).
Let’s #createconnection like never before.
P.S. We also convened a meeting of the IABC Foundation as part of our work this year to relaunch this recently dormant, but important part of IABC. Come to World Conference for the relaunch – and a great panel on how great givers share time, knowledge and expertise for the greater good.