A few people have enquired via the twittersphere whether IABC might not value business communication after all. The reason? We put out a couple of Pro Bono RFPs (requests for proposals).
Why would @IABC issue an RFP asking for pro bono support to promote its conference? Doesn’t it respect marketing talent?
— Alison Kenney (@akenn) April 27, 2016
First of all the short answer to Alison is: we most definitively respect talent.
Still, why would a serious global organisation do something like this?
Because we’re trying to do something we wouldn’t otherwise be able to do. The operative part in other words is the Pro Bono bit in the RFP.
We connect communicators with a global and local network, career opportunities, resources and knowledge. We’re a practitioner-led non-profit and like all non-profits we rely on the generous support from our community. We regularly draw on 1000+ leaders around the world. Proud practitioners who give their time and talent to advance the profession.
From time to time this includes project-based pro bono activities: just like lawyers, accountants and other professionals, communicators also sometimes take on pro bono briefs for organisations and causes they support. A recent practical example is the work on our rebrand – a collaboration of and by global practitioners, generously supported by Arcas Advertising.
We welcome the debate – and we’ll do our bit to get it underway at this year’s World Conference. I hope you will join our Foundation event where an expert panel will celebrate the spirit of giving – and also discuss the challenges.
Let’s #createconnection like never before.
P.S. If you want to learn more about the rebrand – and the collaboration with Arcas – come this session:
— Karen Zypchyn (@kzypchyn) April 25, 2016