Use the brand framework as a model for reflection

As we come up to World Conference in New Orleans, leaders across the world are taking stock.

Here’s a perhaps unusual idea which we introduced in the most recent quarterly report: the brand framework can also be used a reflective model for where we’re at as an organization.

Characteristic Behaviour – what it means Bringing it to life at the board level
Accessible Collaborative, supportive, consultative
Open Transparent, direct, open minded
  • Concise notes from meetings published
  • Monthly Leadership Forum calls with open Q&A
  • Fast response to all organisational questions raised on the IABC LinkedIn groups, Twitter etc.
Lighter Fun, friendly, welcoming
  • This is a given wherever you are in IABC!
Contemporary Current, leading-edge
  • IABC sets the global standard for professional communication
  • The sponsorship of the Global Communication Certification Council is
Professional Effective and efficient

Why not have a go as you reflect on your own path in IABC the last year?

I would love to hear your thoughts – tweet me @michaelambjorn – and be sure to come to the Annual General Meeting at #IABC16 in New Orleans to share your biggest success as an IABC leader this past year.

Let’s #createconnection like never before.

Michael Ambjorn

P.S. Here’s the most recent report in full – in case you want to flick through it again.

IABC gets Gold rating for its commitment to transparency

2016 IABC GuideStar Gold Star RatingYou may have seen in earlier quarterly reports that IABC had recently achieved a Silver rating from GuideStar.

We’ll, we’ve now taken it to the next level: Gold.

It is in line with our strategy – and our aim to be open, accessible – and accountable.

GuideStar is the world’s largest source of information on nonprofit organizations.

As a non-profit we fit well into the work that GuideStar is advancing for the overall industry:

“We envision a nonprofit sector strong enough to tackle the great challenges of our time. GuideStar’s Nonprofit Profiles provide you with the information you need to make smart decisions, build connections, and learn from each other to achieve your missions.”

Big thanks to all who contributed to making this happen – and be sure to come to the Annual General Meeting at #IABC16 in New Orleans if you want to learn more.

Let’s #createconnection like never before.

Michael Ambjorn

 

#FutureFitComms – the follow-up

Big thanks to conference producer Kirsty Brown who helped pull this together – and the IABC UK board (especially Casilda Malagon) for putting this event on. 


RESOURCES, ADVICE AND QUOTES

** If we’ve missed something above (or below), be sure to share it now using #FutureFitComms **

RESOURCES

Find more useful resources on this IABC Extreme Reading / Listening List as collated by your international peers.

ADVICE

At the heart of every good comms strategy…

  • Use of rigour and a systematic approach to answer – ‘on what basis do you know what you know?’
  • Communications sharpens the organisation’s mission. Make sure your comms strategy / plan is rigorously aligned to the leaders’ strategy.
  • Focus on business objectives or how communications makes the business more professional, rather than delivery.
  • Employ strategic planning that incorporates insights from staff on what think will work in their context.
  • Professional communicators are / should be trusted advisors. Claim your place!

IABC resources that can help you put the above into practice:

Organisations are about people…

  • Find your soul, humanise your brand.
  • Communicators humanise business.
  • Humanise it!
  • Good conversations with humans – “understanding the soul of the business. Trust and transparency are key.
  • Two-way conversations, through whatever channel it takes. Around the campfire analogy.
  • The growing importance and understanding of how our minds work and how we use that knowledge to improve our ability to understand and influence audiences.
  • Know yourself, know your customer. Required: self discipline!

Making it happen…

  • Know about filter bubbles leading to confirmation bias when reaching people.
  • Working out loud in a network #WOLAN.
  • Use visuals to make the complex simple.
  • Encouraging interactivity across cultures and technologies.
  • Integration of chatbots to interrogate engagement and social discussions.
  • Incentivise collaboration by remembering motivations: reputation; self satisfaction.
  • Don’t just protect a reputation, build a brand (the 3-some thing!)

IABC resources that can help you put the all of the above into practice:

  • Tap into your peers at IABC – attend local and global events (we hope to see you at #IABC16 too!).
  • Consider mentoring or apply to become a mentee – learn more here.

QUOTE FOR THE DAY

“The future of the future will still contain the past” – Everything But The Girl

PROPOSED NEXT STEPS

  1. Follow the speakers to stay tuned to what they’re up to next.
  2. Share this with a communicator who couldn’t make it but who might find it useful… and if you’re not already an IABCer, why not join now.

Big thanks to all who contributed in-person – and virtually.

Let’s #createconnection like never before.

Michael Ambjorn

 

 

Future fit communications: Connecting trends, strategies and actions

Never has seeing the bigger picture been so important for communications practitioners. This IABC conference is all about connecting you with the ideas, people and impetus that can help you make a difference back in the business – both immediately and in the long term.

Come and join the debate.

EVENT OVERVIEW

Running on the afternoon of Monday, 16 May 2016, the agenda will be split into four key parts and chaired by Michael Ambjorn, International Chair of IABC.

PART 1: What’s the big idea?

A look at current and emerging societal, technology and economic trends that will have an impact on our lives and businesses over the coming years. Our speakers for this section:

Andy Gibson, Author of A Mind For Business
Matt O’Neill, Managing Director, ModComms Ltd

PART 2: So what if?

A quickfire #Rapido session with 5 speakers each taking 5 minutes (and not a second longer) to share their thoughts on what’s hot, and what’s not, in the future of corporate communications. Curated by the incomparable Ezri Carlebach. Our speakers for this section:

Una O’Sullivan, Head of Internal Communications – Global Financial Services, KPMG
Darren Lilleker, Associate Professor of Political Communication, Bournemouth University
Gay Flashman, Founder & CEO, Formative Content
Lesley Crook, Client Advisor, Enterprise Strategies
Susan Walker, Head, AES Communication Research

PART 3: From talk to walk – what do the big ideas mean to your business?

Michael Ambjorn will lead a reflection on the earlier #Rapido session and a panel-audience discussion of the role communications professionals play in making their organisations future-fit. Our panelists:

Andy Gibson, Author of A Mind For Business
Matt O’Neill, Managing Director, ModComms Ltd
Ashish Babu, Director of Communications – UK & Europe, Tata Consultancy Services
Joanna Osborn, Head of Customer Communications, GE Oil & Gas
Keith Coni, Deputy Director of Capability, Standards & Professional Development, Cabinet Office

PART 4: What next?

A group sharing of key learnings, next-step resources, shared objectives and individual action plans. Be prepared to roll up your sleeves and transform the big ideas into a plan that works for you. After the event we will curate and share all of these outputs.

TICKETS AND BOOKING

Book one of the last remaining seats now

The IABC is a not-for-profit organisation. Proceeds from ticket sales will be used to cover the cost of running the event and invested back into future IABC member initiatives.

ABOUT IABC UK

IABC UK is the local chapter of the International Association of Business Communicators – the global organisation for people working in business communications. It offers members a global forum to develop professional skills, share knowledge of and develop best practice in communications and to discuss important issues affecting the profession.

PARTNERS

Future Fit Communications is supported by Scarlett Abbott, PitchPack andCommunicate magazine.