Use the brand framework as a model for reflection

ByMichael Ambjorn

Use the brand framework as a model for reflection

As we come up to World Conference in New Orleans, leaders across the world are taking stock.

Here’s a perhaps unusual idea which we introduced in the most recent quarterly report: the brand framework can also be used a reflective model for where we’re at as an organization.

Characteristic Behaviour – what it means Bringing it to life at the board level
Accessible Collaborative, supportive, consultative
Open Transparent, direct, open minded
  • Concise notes from meetings published
  • Monthly Leadership Forum calls with open Q&A
  • Fast response to all organisational questions raised on the IABC LinkedIn groups, Twitter etc.
Lighter Fun, friendly, welcoming
  • This is a given wherever you are in IABC!
Contemporary Current, leading-edge
  • IABC sets the global standard for professional communication
  • The sponsorship of the Global Communication Certification Council is
Professional Effective and efficient

Why not have a go as you reflect on your own path in IABC the last year?

I would love to hear your thoughts – tweet me @michaelambjorn – and be sure to come to the Annual General Meeting at #IABC16 in New Orleans to share your biggest success as an IABC leader this past year.

Let’s #createconnection like never before.

Michael Ambjorn

P.S. Here’s the most recent report in full – in case you want to flick through it again.

About the author

Michael Ambjorn administrator

Michael is a past chair of the International Association of Business Communicators. He is also founder of Align Your Org where – with a participation-centric approach – he and his colleagues enable effective strategic planning, communication – and clarity of execution. He has held leadership roles at IBM, Motorola and the 260–year–old Royal Society for the Encouragement of Arts, Manufactures and Commerce. A consummate connector, speaker, facilitator - and mentor - he is also active in a number of further networks. You can follow him @michaelambjorn

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