Imagine the possibilities! When I began my time as IABC chair last year, I spoke at our Annual General Meeting about the power we each have to make our IABC the best it can be. A theme of my talk was “each one to reach one.” The idea being that the success of our organization hinges a great deal on whether each of us does our part—to bring in one new member, be or help create one new leader, become or bring in one new CMP, or generate one new sponsor. The possibilities are endless when we each do one small thing to help IABC continue to grow and thrive.
I’m reminded of this as we reach the final few days of March and Member Month. IABC has 10,000 members. Have you ever stopped to think about what 10,000 people can do together? You’ve made hashtags trend, brought key issues into the spotlight and shown thousands and thousands of people the important work communicators do. You’ve helped each other find jobs, shared best practices and advanced our profession. You are the definition of community- You support one another. But what if we got even stronger?
Think about what could happen if just 20 percent of us brought a new member on board during Member Month. Suddenly, we are 12,000 strong. What if some of us brought two, five or even 10 new members into our incredible group? One person recently reached out to us because they are bringing in 18 new members! Could you do something like that too?
Your reach and impact is already amazing, and I’d like to challenge all of you, myself included, to make a final push this week to drive up our membership—and our influence and ability to achieve great things together.
We’ve set up a Facebook event page to mark this Friday, the final day of Member Month. I encourage you to visit that page and mark yourself down as Going, as a sign that you’re on board as we focus these last few days on “each one to reach one.”
Can you bring in one new member between now and Friday, 31 March? Your friend or colleague will get a great discount, you’ll get recognized as an IABC Champion and we’ll all gain another peer to help us move our important initiatives forward even further. One person who refers a friend or colleague will also win a US$500 Visa gift card!
I have tremendous appreciation and gratitude for the work you do. I hope you’ll join me as we work together to close out Member Month on a high note. Let’s each reach one and make our IABC the very best it can be!
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”
All the best,