All posts by Dianne Chase

Your amazing response on “alternative facts” and ethics

Last Friday afternoon, I published a post here titled “‘Alternative Facts’ and IABC’s Six Core Principles,” detailing our association’s position on something that has been a point of conversation and reflection in our IABC community in recent weeks. We also posted a petition on Change.org, asking professionals to stand with us in support of the ethical practice of professional communication.

Given the discussion I’ve seen around terms like “alternative facts” and “fake news” within our community, I expected I might get some reaction to my post. But to say I’ve been overwhelmed by the engagement and response would be an understatement.

As I write this, more than 600 people have signed the re-commitment to ethics on Change.org and I’ve heard incredible feedback from countless IABC members and other communication professionals. My fellow IABC executive board members have received emails and phone calls as well, and social media has been filled with insightful discussions as IABC members signed and shared the petition.

The response has been almost entirely positive, with many members saying how glad they are to see IABC taking a stand on this issue, and how proud they are to be a part of it and stand together.

Here’s a small sampling of what we’ve heard on Twitter:

And from the petition:

Those are just a few examples of the types of feedback we’ve received. For even more, I encourage you to browse the IABC Twitter timeline, where we’ve shared many of the supportive tweets so many people have sent our way.

Thank you for your support and dedication to ethical practice in communication. It’s inspiring to see your level of commitment and engagement around this critical issue for our profession. I look forward to continuing the dialogue and building on this momentum with all of you!

All the best,

Dianne

P.S. As always, if you are not an IABC member, I invite you to join our thriving IABC community to be a part of the learning, development, connection, and discussions we all hold dear as members.

“Alternative facts” and IABC’s six core principles

One of the many wonderful things about IABC having 10,000 members spread out around the globe is that our organization has its finger on the pulse of so much happening around the world and what it means to all of us working in business communication. This has been especially clear as the start of 2017 has brought with it big changes, new terms and challenges related to the work we all do.

A phrase we’ve heard frequently in recent weeks is “alternative facts,” as a term for inaccurate information, and many people have reached out asking where IABC’s stands on this issue. Our answer as an organization is clear.

The IABC Global Standard of the Communication Profession outlines six core principles that serve communication professionals around the world as building blocks of their work. Applying that standard enables us to communicate across borders, align with diverse cultures and effectively serve organizations of myriad types and sizes. The first principle of the IABC Global Standard is Ethics. Among other tenets, this principle sets forth that to act ethically, professional communicators must act without deception; represent their organizations truthfully, fairly and accurately; and adhere to the IABC Code of Ethics.

The International Association of Business Communicators and our members stand strongly behind our Code of Ethics, which states:

“As a professional communicator, you have the potential to influence economies and affect lives. This power carries with it significant responsibilities.

The International Association of Business Communicators requires its members to agree to the IABC Code of Ethics. This code serves as a guide to making consistent, responsible, ethical and legal choices in all of our communications.”

The first two commitments in the IABC Code of Ethics state, “I am honest—my actions bring respect for and trust in the communication profession” and “I communicate accurate information and promptly correct any error.”

IABC is unwavering in our commitment to and advocacy for our Global Standard and Code of Ethics.  “Alternative facts” have no place in professional communication. I’m certain this was never in doubt for all of you as members. But should someone ask you for IABC’s stance on this issue, I invite you to point them to this blog post and our Global Standard.

I look forward to further discussion about this topic when I see many of you later this month at our annual Leadership Institute in Dallas, Texas.

This June, I’ll gather with even more of you at the 2017 IABC World Conference in Washington, D.C., where the latest issues and ideas affecting our profession and our work will be in the spotlight. I have no doubt that IABC and our committed members from around the world will shine, just as you do every day.

We’ve posted a petition on Change.org to publicly stand in support of the IABC Code of Ethics and what it means to live it every day. Please join us in signing it to show your commitment to ethical communication at all levels—you don’t need to be a member of IABC to stand with us. Please share the link with colleagues around the world to show our solidarity on this key principle.

On behalf of the entire executive board and leadership of IABC, thank you for your continued passion and ongoing commitment to ethical practice. It is tremendously appreciated and critical to the work we all do as professional business communicators.

As always, please don’t hesitate to reach out!

All the best,

Dianne

Putting a bow on 2016 and opening the gifts 2017 will bring!

As we wind up what has been a year of change and many important advancements for our IABC, the December Leadership Forum offers a reflection on progress we’ve made along with priorities to be addressed in the new year. This month we focused the spotlight on the exciting and valuable work of our newly re-imagined IABC Foundation, and what’s in store for Leadership Institute, World Conference, certification, and more!

To begin, and as we wind up 2016, we take a moment to focus on our overarching 2016-2017 strategic priority:

This board year will be satisfaction-led and focused on achieving financial sustainability and increasing our membership retention.

Retention is one of the key areas of focus this board term and on that note I’d like to share some important updates, a progress review and a look at efforts underway to ensure we provide the IABC value that will keep our members engaged and improves member loyalty:

  • Retention continues to be one of the association’s greatest growth opportunities
  • Retention has increased by 13% over the course of 2016, and is up 21.5% over the end of 2015.
  • This is good news and means we are moving in the right direction, but does not at all mean that we do not still have a lot of room to continue improving.
  • In 2016, several initiatives were rolled out to improve member value and increase retention.  Those include:
    • Implementation of members-only content on the IABC website, which includes the creation and release of new content such as Gold Quill case studies
    • Publication of two e-books free to IABC members
    • Implementation of monthly free to member webinars
    • Implementation of a series of onboarding emails to first time members
    • Implementation, beginning this month, of a monthly email highlighting member only resources at your fingertips
  • As we look forward, we continue to examine ways to provide tangible value to members and drive an increase in retention.   Some items on the horizon include an improved online experience with the new Association Management System (AMS) being implemented in 2017, improved resources for chapter leaders via the AMS and Leader Centre, and exploration of a private social network for IABC members only – on the longer horizon.

Our very special guest for December is IABC Foundation Committee Vice Chair Sherry Boyd. Sherry is helping to lead us into an impactful new era with our re-envisioned Foundation. Sherry provided important updates about the work of the new committee and the exciting initiative of ‘Gift of Communication in a Box’ which will be presented at Leadership Institute! We are thrilled with this offering which will support our leaders by providing tools to help fulfill our IABC mission of driving communication as a force for good in business and society. This is an amazing endeavor and opportunity for all of us to work together to make a positive impact in our communities by offering our time, talent and treasure and seeing our Foundation thrive for the greater good.

Check out other important updates in the December Forum on the Leadership Institute, including a special Foundation session with our host chapter Dallas’s Heroes presentation, a mega #IABC1720 Strategy Planning session, Gold Quill and awards technology updates, reminders of some new members- only features including monthly free to members webinars and member only content including e-books, GQ case studies, videos, podcasts, and more.

Speaking of important updates, the excitement continues to build as we look forward to an outstanding IABC World Conference to be held at the Washington Hilton in Washington, D.C. 11–14 June, 2017. http://wc.iabc.com/

There are a number of positive changes in the conference agenda and session formats that have been designed to better align with the IABC Brand, including a daily theme that relates directly to activities and content.  Some highlights:

Welcome Reception
The Welcome Reception will be at the magnificent International Trade Center in Washington D.C. – the perfect place to kick off the event with our global community.

Keynote speakers
We have a phenomenal slate of keynote speakers – three of whom have already been announced:

  • Sunday Opening Keynote: Gabrielle Dolan – an Australia native and global thought leader on authentic leadership and business storytelling. She has run workshops all over Australia, in New Zealand, in Malaysia…and in many other places.
  • Monday Morning Keynote: Jon Iwata, who is SVP of Marketing & Communications for IBM and the architect of IBM’s strategic brand platforms. His global team is responsible for the marketing of IBM’s product and services portfolio in more than 170 countries.
  • Tuesday Morning Keynote: Denise Jacobs, who is an author, speaker and creativity evangelist. She focuses on busting through creative blocks, cultivating collaboration and up-leveling creative productivity.
  • Stay tuned, our closing keynote will be announced in January!
  • The complete slate of the recently finalized slate of breakout sessions and speakers will be posted in January.

World Café & Speed Networking

  • We have added a World Café session on Monday afternoon which will be an opportunity to talk in small groups about topical issues that we as communication professionals are facing.
  • Additionally, there will be an optional lunch and speed networking event on Tuesday.

Super-saver deadline

  • Register by 31 December and save US$400!
  • If you know anyone considering an IABC membership, they can register and become a member simultaneously for an $800 savings!

Important reminders

International Executive Board/Committees #IABCieb

Nominations to the International Executive Board are open until 11 January. I encourage you to give thoughtful consideration to taking your dedication and leadership in IABC to the global level and apply to serve on the IEB or an international committee. IABC needs a strong team of committed volunteers to take us forward to an even brighter and more successful future. How might you be able to add your expertise to advancing our association and the communication profession?

The open call for 2017-2018 IEB nominations closes on Wednesday, 11 January at 5:00pm EST . The call for international committees will open 23 January.

Affiliation Agreements Due

As you know, IABC has introduced an updated Affiliation Agreement, which chapters should submit to headquarters by 31 December 2016. (If your chapter has already done so, Thank You!)

The Affiliation Agreement serves to provide a common understanding of mutual expectations between IABC Chapters and IABC International.  The agreement outlines the services and deliverables that can be expected of International and will serve as a mutually beneficial service level agreement.

There are not any material changes in the ways that Chapters operate under the updated Affiliation Agreement. As always, Chapters must continue to remain in compliance with the IABC Policy Manual, Bylaws, and Code of Ethics.

Certification opportunities and deadlines
Kudos to our 24 new certified Communication Management Professionals! We are so proud of all of our CMPs for demonstrating their skills and knowledge in professional communication. The next exam will be held at Leadership Institute, where we are piloting the first online exam. I hope you’ll step up to become recognized for your skills and expertise in our profession with the CMP designation.

Important certification exam dates:

23 January:  Deadline to apply for eligibility to sit exam
9 February: Deadline to register to sit exam
23 February:  CMP exam

In more important news; the Global Communication Certification Council (GCCC) is lowering the cost of the CMP certification program.

The GCCC is adjusting the cost associated with becoming a certified Communication Management Professional (CMP) and making the following rate changes:

Application fee (IABC members): US$100
Application fee (non-members): US$400
Examination fee (all): US$400
Maintenance fee (all): US$100 annually

The GCCC adjusted the pricing structure and fees in order to reduce the barrier to entry to certification. Find out more about the program and application process. Please contact Certification Program Manager Sara Fowdy, Ed.D., at sfowdy@iabc.com with any questions.

2017 World Conference – Super-saver rate ends 31 December 2016!

You could save US$400 if you register before the end of the year.
http://wc.iabc.com/

Thank you more than I can express for your support, dedication and leadership which will make our IABC the best it can be as we move forward to a brilliant 2017!

All the very best wishes to you for a wonder-full holiday season and a year of success, joy and peace.

Dianne

Dianne Chase
IABC Chair
chair@iabc.com

Hashtags and links:

#IABC
#IABCleaders
#IABCieb -IABC International Executive Board
#IABCfoundation
#IABCLI
#IABC2017

2017 World Conference
#IABC17
http://wc.iabc.com/

GCCC Certification
https://www.iabc.com/professional-development/certification/

Leadership Institute
https://www.iabc.com/leader-centre/leadership-institute/

November Leadership Forum: A bevy of opportunities and open calls

This is an extremely exciting and busy time of year for IABC, with an abundance of opportunities for shining the light on excellence, stepping up to leadership, and securing your place at upcoming professional development events.

The November Leadership Forum is packed with information about open calls and nominations; it’s that time of year! We also have important updates from our terrific treasurer, Ginger D. Homan, ABC.

First, some kudos.

Congratulations to the October Member Month winners! We had a fantastic Member Month in October, with many new and special perks and prizes. Thank you to everyone who helped make this Member Month a success.

The small, medium, and large chapters that experienced the highest percentage of growth during Member Month will each receive one complimentary registration to the 2017 Leadership Institute that is taking place from 23–25 February in Dallas, Texas.

Congratulations go to these winners:
Large chapter
Australia (VIC): 3.17% growth

Medium chapter
Wellington: 17.57% growth

Small chapter
Gulf: 13.33% growth

Congrats and see you in Dallas!

Leadership Institute (#IABCLI)

Speaking of LI: Registration for the 2017 Leadership Institute is now open! As you likely well know, LI is one of the most important and valuable experiences IABC offers to our leaders. We make a significant financial investment in LI every year because we want to ensure we provide professional and leadership development and support to you, our amazing leaders.

Make sure to register soon and mark your calendars for February 23–25 2017 at the Sheraton Dallas. The Council of Regions (COR), working with our excellent chapter relations manager, Micayla Felicion, has crafted a superb agenda and the COR is working on confirming speakers for the sessions. They’re also looking at how a framework for the Gift of Communication can be shared with leaders in a special session involving the newly relaunched IABC Foundation. Stay tuned for more updates.

Some important reminders about the special recognitions which will take place at LI:

  • The Chapter Management Awards submissions period will close on 5 December.
  • It’s also time to nominate for Chapter and Region Leaders of the Year awards. The deadline is 12 December.

See everything you need to know about submitting an award-winning entry and leader nominees on the Leader Centre.

Executive board nominations (#IABCieb)

Nominations to the international executive board (IEB) open on 21 November!

As IABC leaders, please reflect on taking your volunteer leadership forward in IABC and consider serving at the international level—on the international executive board or on an international committee.
The open call for 2017–2018 IEB nominations begins Monday, 21 November, and closes on Wednesday, 11 January, at 5 p.m. EST
The open call for international committees will open 23 January.

IABC Fellows

The time is now to nominate an exceptional IABC leader for our most prestigious award: IABC Fellow. The nomination deadline is Friday, 9 December at 5 p.m. EST.

I encourage you to nominate an IABC icon who has made outstanding contributions to our profession and our association. This is IABC’s most prestigious award, aimed at recognizing individuals who make a positive and lasting impact. There is a new online application form that makes the process more “user friendly.”

IABC Gold Quill Awards

We’re also in the midst of Gold Quill Awards entry time!

Are you ready to inspire and be inspired? Share your best work by entering the 2017 Gold Quill Awards program.

Don’t miss this opportunity to spotlight the excellent work you’ve done and get well deserved recognition at what will be a fabulous Awards Gala at the IABC World Conference.

World Conference (#IABC17)

Speaking of World Conference: The conference Program Advisory Committee is pulling out all the stops to secure a not-to-be-missed World Conference in Washington D.C. The theme of this year’s conference is Global Business: Lead Communication—Make Real Impact.

The website is up and registration is open so I hope you’ll be among the first to secure your spot for the global event for professional communication. Save the dates (11–14 June 2017) and secure your registration and hotel room today!

Among the keynotes will be IBM Senior Vice President Jon Iwata, who will offer expert insight into future global trends.

At #IABC17, our speakers will:

  • Focus on leading communication that makes a real impact in our organizations.
  • Build on the best of what we’ve learned about outstanding communication.
  • Aim high to capture the newest knowledge and ideas in the profession.
  • Lead innovations on how to reinvent our communication practice.
  • Offer new tools and techniques that foster innovation.

Strategic planning: #IABC1720 strategy

The latest session in our 2017–2020 strategic planning process was held at the IABC Africa regional conference. This was the largest session yet with more than 75 participants who offered their insights, which will go toward our next three year strategic plan. I want to say a huge and heartfelt “thank you” to Daniel Munslow, past IABC Africa Chair and executive board member, who co-led the session with me. What an incredible group of engaged, enthusiastic and enlightened communicators at the session and the annual conference. Kudos to all!

The next strategy sessions will be coming up in the Gulf chapter, Asia/Pacific and Canada. We’ll have a “mega” session with leaders at LI. This is an important opportunity to have input in planning for a successful future for our IABC. Many thanks to Sharon Hunter, who as vice chair is leading #IABC1720, along with Treasurer Ginger Homan, ABC.

Save the date!

The next LEADERSHIP FORUM will be 14 December at 2 p.m. PST.

In the meantime, do stay in touch and let me know what I may do for you. Let’s keeping creating connection and engaging to excel. Together we can do great things for our IABC!

With much appreciation for your support and all you do for our IABC,

Dianne

#createconnection

Helpful links

Financial and budget planning –https://www.iabc.com/leader-centre/resources/finance/annual-documents/

IABC Fellow Award

https://www.iabc.com/professional-development/awards/fellow-award/

Certification (exam to be held at LI)

https://www.iabc.com/professional-development/certification/

IABC Leader Centre (CMAs /Leaders of the Year)

https://www.iabc.com/leader-centre/

IABC Gold Quill Awards

http://gq.iabc.com/

IABC World Conference

http://wc.iabc.com/

October Leadership Forum: IABC Leaders Get a ‘Sneak Peek’ at #IABC17!

The October Leadership Forum was packed with a plethora of important and exciting information.

Our special guest for this month’s forum was the chair of the 2017 World Conference Program Advisory Committee, Sarah McLaughlin, who shared all of the latest and greatest, along with a special “sneak peek’”- about what will be the global conference for professional communication—#IABC17. Make sure to mark your calendars for 11-14 June and join us in Washington, D.C. to be enlightened with new ideas, expand your connections and benefit your career.

Other important topics included a reminder to help push Member Month (which is closing on 31 October), the open call for the IABC Fellows (which is open until 3 December at 5 p.m. EST), Gold Quill Awards entry time (the early-bird deadline is 16 November), along with recaps about the Heritage Region and Southern Region conferences and regional leadership institutes, and the important 2017-2020 strategic planning sessions held at each.

I’ll also be co-leading a #IABC1720 strategic planning session with executive board member and conference leader Daniel Munslow at the IABC Africa conference during the first week of November. Many thanks to Vice Chair Sharon Hunter and Treasurer Ginger Homan and everyone involved in this critical work to plan for a truly successful future for our IABC.

We have a number of links (below) to all the information about what’s happening at IABC.

Get the latest “scoop” right here:

The next Forum is set for 16 November at 10 a.m. PST.

In the meantime, do stay in touch. Please know how much your leadership, dedication and support are appreciated.

Let’s continue to #createconnection. Together we can do great things for our IABC!

All the very best to you,

Dianne
chair@iabc.com
#IABCleaders  #IABCieb #IABC

Resources

IABC community discovers new possibilities in Columbus

That was the  theme of the Heritage Region Conference 2016, held in Columbus, Ohio Oct. 9-11  — says so much about our IABC. The conference was the living, breathing epitome of what is at the core of our professional communication community. It is our never ending commitment to elevating our professional and personal growth and discovering the possibilities for driving communication as a force for good in business and society.

The #IABCHRCONF world class level of speakers, presentations, programming, networking, professional development and, of course, Dine Around, is a testimony to the dedication and commitment of the Heritage Region leaders and evidence of the impact IABC is and will continue to make for our profession and members.

I was amazed at the level of positive energy and enthusiasm of the region and chapter leaders in Columbus, Ohio USA!

Pat Frey and Forrest Hughes, conference co-chairs
Forrest Hughes and Pat Frey, conference co-chairs

I must give specific shout outs to conference co-chairs Forrest Hughes and Pat Frey — both long time IABC leaders on many levels.

Thanks and congratulations to everyone who made this conference one to be emulated; including Region Chair Amy Miller and Silver Quill Chair Alexandra Hichel and the indescribably inspirational ball of enthusiasm, Columbus chapter president, Lachandra Baker.

I want to share a bit of the spirit with you and so I grabbed a few minutes with a past Heritage Region chair, Gary Spondike from Detroit, veteran IABC leader and presenter, Cyrus Mavalwala from Toronto and two conference attendees.

I hope you enjoy the snippets, absorb the IABC ‘secret sauce’ and pass it along.

Tuesday afternoon, IABC Vice Chair Sharon Hunter and I  wrapped up with our #IABC1720 World Cafe, part of our global conversation tour to build the next 3-year strategy for the association. Read more on this appreciative inquiry process here on the blog.

Thank you more than I can express for your dedication, leadership and support for our IABC.

I’d love to hear from you!

All the best,

Dianne

 

September Leadership Forum

Here we are on the cusp of October! Wow- time flies when you’re having fun and everyone is in high gear for our IABC. We’re entering a busy time of the IABC year with three region conferences and regional leadership institutes coming up in the next four weeks, along with the all-important October Membership Month which is going to be stellar this year!

For all the scoop check out our September Leadership Forum featuring our Awards Committee Chair, Lynn Barter, ABC.

Some important links and hashtags for you:

Also, please mark your calendars for the upcoming Leadership Forums. We’re staggering the times for these monthly conversations with leaders so as to engage as many time zones as possible with as little “pain” as possible. We definitely want you to get your sleep!

Here are the dates and times coming up:

26 October at 2 p.m. Pacific Time

16 November at 10 a.m. Pacific Time

14 December at 2 p.m. Pacific Time

25 January at 10 a.m. Pacific Time

In the meantime, please do reach out with any questions, input, suggestions, recommendations and insights. Your contributions are encouraged and most welcomed. Let’s #createconnection and #engage2excel like never before!

With deep appreciation for all you do for our IABC,

Dianne
chair@iabc.com

July and August Leadership Forums

The second Leadership Forum for the new board year brought out another great turnout for our monthly online conversation. The Forum provides an opportunity to connect and collaborate with the IABC leadership community from around the world.

Highlights from our August session include important updates from our Acting Executive Director, Stephanie Doute, and a comprehensive update on certification from the chair of the Global Communication Certification Council, Terry Cerisoles. We have many exciting and valuable initiatives being advanced across our organization.

Check it all out here:

Oh, and in case you missed it, here’s a link to the first Leadership Forum of 2016-17, held in July with a view of the priorities for the year ahead along with updates on initiatives since World Conference.

I hope you’ll save the dates below for the upcoming Forums and join in our monthly exchanges aimed at building greater connections and engagement to advance the success of our IABC!

28 September, 10 a.m. PDT

26 October 26, 2 p.m. PDT

16 November, 10 a.m. PST

14 December, 2 p.m. PST

As always, please don’t hesitate to reach out with any input, comments, questions and insights.

Thank you so much for your dedication, leadership and support.

All the best,

dianne-sig

Strategy summit – at the site of #IABC17

The IABC executive committee and our senior management team met in Washington D.C. at the Washington Hilton, which is set to host the 2017 World Conference – aka – #IABC17. A great location in a great neighborhood.

We met to define our business priorities for the coming board year. It was exciting to be in the room with so many people who are passionate about IABC’s success.

Carlos Fulcher
Carlos Fulcher
Stephanie Doute
Stephanie Doute
Ron Hansen
Ron Hansen
Natasha Nicholson
Natasha Nicholson
Brook Yciano
Brook Yciano
Kirsten Peterson
Kirsten Peterson

Our senior management team kicked the session off with presentations that showcased their ideas on how to move the association forward. I want to personally thank our outgoing Executive Director Carlos Fulcher, and our now Acting Executive Director Stephanie Doute – as well as Director of Professional Development Ron Hansen, Director of Content Natasha Nicholson, Director of Finance Brook Yciano and Governance Manager Kirsten Peterson for their contributions.

We were also joined by Jodie Slaughter, President and Founder of McKinley Advisors, the company that conducted our recent membership survey. She shared trends in membership associations, which was incredibly insightful. One key point – successful associations are exploring relevant Big Data to gain actionable insights.

As we move into the last year of the 2014-2017 strategy, it was a pleasure to mark many items off the list as completed! Thank you to all our 1,000+ leaders across the world for the hard work you have put in to make that happen. Read the latest annual report to learn more.

Moving forward for this board year, we established four key business objectives to continue our progress towards our established strategic goal of achieving financial sustainability and increasing our membership retention.

While we did make advances in each area this past year, there are still improvements that need to be made to reach our ultimate goals.

1. Retention: substantially enhance the existing plan, utilizing the information from the membership survey we conducted earlier this year.

2. Technology Strategic Plan: we made significant investments and improvements in our technology over the past two years, but we must continue to wisely invest to improve our member experience and customer service.

3. Strategic Communications Plan: continue to focus efforts on our external communications and reaching new audiences to generate increased awareness about IABC. Our Communications Committee is in place and working to advance the association and our profession.

4. Strategic Marketing Plan: IABC has a lot of great products and can add significant value to members of the professional communicators profession – however, we don’t do a good job of telling our story and getting our message heard, understood and acted upon.

As to the Strategic Marketing Plan, this is a combination of a couple of objectives from our previous list of business priorities – to focus on the success of our mature products and to engage with professional communicators who are not members – but it actually will provide a platform for making that happen. Utilizing the survey data, as well as the personas developed by the Membership Task Force, a comprehensive marketing plan will be developed to sell all of our products. Initially, it will focus on Academy offerings, but quickly scale up to include all of our offerings.

A senior staff member was assigned to each objective and milestone dates were set – and we’ll keep you posted on progress.

And I hope to see you at the Washington Hilton next year for #IABC17! Mark your calendar now: 11-14 June 2017.

Dianne Chase
2016-17 IABC Chair

P.S. Got a recommendation for the #IABC17 team on who should keynote? Share your suggestion here – and please help spread the word.

Greetings from the new IABC chair

Happy Greetings from your new 2016-17 IABC Board and your very humble and grateful new chair!

What an incredible tribe we have ~

Our IABC – an Inspiring, Amazing, Brilliant, Community…. Because you are Inspiring, Amazing Brilliant Communicators.

We all have come to this community on our unique paths. I always love to hear your stories, and during this coming year I really hope I’ll hear more. While we’ve all come into our tribe by different paths, we’ve stayed because we found something really special.

We have a secret sauce in IABC.

For me, my first taste came after rather hesitantly agreeing to attend a chapter meeting in Charlotte, North Carolina in place of a senior colleague. That was it – the feeling of “professional family” on first meeting was all it took; what a rare and wonderful thing. It’s not something you can find online, at a meet-up group or, I don’t believe, quite the same in any other professional association.

So, the next thing I knew I was on the chapter board and over the years served as chapter president three different times. Then my path led to the Southern Region board where my passion for the “I” in IABC really escalated. Being the Southern Region chair offered incredible opportunities to lead, share, learn and give back to a truly diverse and amazing professional community. I’m sure you know that “IABC” feeling, as well.

Many of you have worked with incredible fortitude and dedication to lead IABC in good times and through tough patches and for that words can’t express how much you are appreciated. You’re the heart and soul of IABC.

Over the past year a lot of hard work has gone into shoring up our IABC infrastructure, thanks to the leadership of immediate past chair, Michael Ambjorn. Now, with our new strengthened governance and policies we’re set for delivering five star service.

Here’s how five star service is officially defined:

One star – for making you feel special – personal attention

One star –  for resolving issues ASAP

One star – for genuine friendliness, smiles and personality

One star – for getting your money’s worth

One star – for rewarding your customer loyalty

These, in a nutshell, are what IABC is committed to and keeps at the forefront of everything we do.

The year ahead is brimming with opportunities for our communication community.

We will continue to grow our professional development offerings through the IABC Academy with new self-paced courses, in addition to the online workshops and webinars. Our Academy is a go-to resource not only for professional development aligned with the Global Standard, but also for helping prepare for the new Certification program. It’s very exciting to see the ever growing interest and engagement with the initial Communication Management Professional (CMP) level and we are moving forward to offer the next level of certification aimed at the strategic advisor level in 2017. I encourage you to seek out one of our new CMPs and ask them about the program.

Another important advancement on the way– the reinvigorated, reimagined and revamped Leader Centre. The Leader Centre task force is wrapping up their work and the Council of Regions will begin instituting the vision and resources which will provide increased value, relevance and support for our leaders. The overarching goal is to make the Leader Centre a resource by leaders – for leaders.

In the coming year we will continue to look at new ways to increase the value of membership, beginning with the new “Members Only” offerings. As members, you will have exclusive access to resources that you want and need with the institution of the new members-only content on www.iabc.com.

I’m super excited with the re-launch of our IABC Foundation.  You play a critical role in helping IABC live out our mission and mantra that we believe communication is a force for good in business and society. We’ll need your support in terms of leadership, engagement and donations – seed money for success. Stay tuned for the open call for nominations to the new Foundation Committee and please join in moving this important initiative forward. By this time next year, I’m confident we will be able to show real impact. We can and will do this through the power of our shared passion for the ideals of our profession.

Another important advancement is the establishment of a new Fellows Committee. As you know, these IABC icons have achieved the highest level of honor bestowed by our association and serve to inspire us all.

I believe we have incredible opportunities in the coming year to make IABC the global resource for professional communication. We have set the Global Standard and we can lead by example. We will gain greater visibility in the marketplace with increased communication and data-driven, highly targeted marketing.

But we “each one need to reach one.”

Who can you bring to our tribe? A new member?  A new volunteer?  A new leader? A new CMP? A sponsor? A Foundation donor?

I’m incredibly honored with this opportunity to work with and for you.

I hope you’ll join me in working to make our IABC all it can be.

More than ever let’s #createconnection with and for communicators and our communities around the world.

Together we can do great things!

All my best,

Dianne

dchase