That was the theme of the Heritage Region Conference 2016, held in Columbus, Ohio Oct. 9-11 — says so much about our IABC. The conference was the living, breathing epitome of what is at the core of our professional communication community. It is our never ending commitment to elevating our professional and personal growth and discovering the possibilities for driving communication as a force for good in business and society.
The #IABCHRCONF world class level of speakers, presentations, programming, networking, professional development and, of course, Dine Around, is a testimony to the dedication and commitment of the Heritage Region leaders and evidence of the impact IABC is and will continue to make for our profession and members.
I was amazed at the level of positive energy and enthusiasm of the region and chapter leaders in Columbus, Ohio USA!
I must give specific shout outs to conference co-chairs Forrest Hughes and Pat Frey — both long time IABC leaders on many levels.
Thanks and congratulations to everyone who made this conference one to be emulated; including Region Chair Amy Miller and Silver Quill Chair Alexandra Hichel and the indescribably inspirational ball of enthusiasm, Columbus chapter president, Lachandra Baker.
I want to share a bit of the spirit with you and so I grabbed a few minutes with a past Heritage Region chair, Gary Spondike from Detroit, veteran IABC leader and presenter, Cyrus Mavalwala from Toronto and two conference attendees.
I hope you enjoy the snippets, absorb the IABC ‘secret sauce’ and pass it along.
Tuesday afternoon, IABC Vice Chair Sharon Hunter and I wrapped up with our #IABC1720 World Cafe, part of our global conversation tour to build the next 3-year strategy for the association. Read more on this appreciative inquiry process here on the blog.
Thank you more than I can express for your dedication, leadership and support for our IABC.
Here we are on the cusp of October! Wow- time flies when you’re having fun and everyone is in high gear for our IABC. We’re entering a busy time of the IABC year with three region conferences and regional leadership institutes coming up in the next four weeks, along with the all-important October Membership Month which is going to be stellar this year!
For all the scoop check out our September Leadership Forum featuring our Awards Committee Chair, Lynn Barter, ABC.
Also, please mark your calendars for the upcoming Leadership Forums. We’re staggering the times for these monthly conversations with leaders so as to engage as many time zones as possible with as little “pain” as possible. We definitely want you to get your sleep!
Here are the dates and times coming up:
26 October at 2 p.m. Pacific Time
16 November at 10 a.m. Pacific Time
14 December at 2 p.m. Pacific Time
25 January at 10 a.m. Pacific Time
In the meantime, please do reach out with any questions, input, suggestions, recommendations and insights. Your contributions are encouraged and most welcomed. Let’s #createconnection and #engage2excel like never before!
With deep appreciation for all you do for our IABC,
The second Leadership Forum for the new board year brought out another great turnout for our monthly online conversation. The Forum provides an opportunity to connect and collaborate with the IABC leadership community from around the world.
Highlights from our August session include important updates from our Acting Executive Director, Stephanie Doute, and a comprehensive update on certification from the chair of the Global Communication Certification Council, Terry Cerisoles. We have many exciting and valuable initiatives being advanced across our organization.
Check it all out here:
Oh, and in case you missed it, here’s a link to the first Leadership Forum of 2016-17, held in July with a view of the priorities for the year ahead along with updates on initiatives since World Conference.
I hope you’ll save the dates below for the upcoming Forums and join in our monthly exchanges aimed at building greater connections and engagement to advance the success of our IABC!
28 September, 10 a.m. PDT
26 October 26, 2 p.m. PDT
16 November, 10 a.m. PST
14 December, 2 p.m. PST
As always, please don’t hesitate to reach out with any input, comments, questions and insights.
Thank you so much for your dedication, leadership and support.
We met to define our business priorities for the coming board year. It was exciting to be in the room with so many people who are passionate about IABC’s success.
Our senior management team kicked the session off with presentations that showcased their ideas on how to move the association forward. I want to personally thank our outgoing Executive Director Carlos Fulcher, and our now Acting Executive Director Stephanie Doute – as well as Director of Professional Development Ron Hansen, Director of Content Natasha Nicholson, Director of Finance Brook Yciano and Governance Manager Kirsten Peterson for their contributions.
We were also joined by Jodie Slaughter, President and Founder of McKinley Advisors, the company that conducted our recent membership survey. She shared trends in membership associations, which was incredibly insightful. One key point – successful associations are exploring relevant Big Data to gain actionable insights.
As we move into the last year of the 2014-2017 strategy, it was a pleasure to mark many items off the list as completed! Thank you to all our 1,000+ leaders across the world for the hard work you have put in to make that happen. Read the latest annual report to learn more.
Moving forward for this board year, we established four key business objectives to continue our progress towards our established strategic goal of achieving financial sustainability and increasing our membership retention.
While we did make advances in each area this past year, there are still improvements that need to be made to reach our ultimate goals.
1. Retention: substantially enhance the existing plan, utilizing the information from the membership survey we conducted earlier this year.
2. Technology Strategic Plan: we made significant investments and improvements in our technology over the past two years, but we must continue to wisely invest to improve our member experience and customer service.
3. Strategic Communications Plan: continue to focus efforts on our external communications and reaching new audiences to generate increased awareness about IABC. Our Communications Committee is in place and working to advance the association and our profession.
4. Strategic Marketing Plan: IABC has a lot of great products and can add significant value to members of the professional communicators profession – however, we don’t do a good job of telling our story and getting our message heard, understood and acted upon.
As to the Strategic Marketing Plan, this is a combination of a couple of objectives from our previous list of business priorities – to focus on the success of our mature products and to engage with professional communicators who are not members – but it actually will provide a platform for making that happen. Utilizing the survey data, as well as the personas developed by the Membership Task Force, a comprehensive marketing plan will be developed to sell all of our products. Initially, it will focus on Academy offerings, but quickly scale up to include all of our offerings.
A senior staff member was assigned to each objective and milestone dates were set – and we’ll keep you posted on progress.
And I hope to see you at the Washington Hilton next year for #IABC17! Mark your calendar now: 11-14 June 2017.
Dianne Chase 2016-17 IABC Chair
P.S. Got a recommendation for the #IABC17 team on who should keynote? Share your suggestion here – and please help spread the word.
Happy Greetings from your new 2016-17 IABC Board and your very humble and grateful new chair!
What an incredible tribe we have ~
Our IABC – an Inspiring, Amazing, Brilliant, Community…. Because you are Inspiring, Amazing Brilliant Communicators.
We all have come to this community on our unique paths. I always love to hear your stories, and during this coming year I really hope I’ll hear more. While we’ve all come into our tribe by different paths, we’ve stayed because we found something really special.
We have a secret sauce in IABC.
For me, my first taste came after rather hesitantly agreeing to attend a chapter meeting in Charlotte, North Carolina in place of a senior colleague. That was it – the feeling of “professional family” on first meeting was all it took; what a rare and wonderful thing. It’s not something you can find online, at a meet-up group or, I don’t believe, quite the same in any other professional association.
So, the next thing I knew I was on the chapter board and over the years served as chapter president three different times. Then my path led to the Southern Region board where my passion for the “I” in IABC really escalated. Being the Southern Region chair offered incredible opportunities to lead, share, learn and give back to a truly diverse and amazing professional community. I’m sure you know that “IABC” feeling, as well.
Many of you have worked with incredible fortitude and dedication to lead IABC in good times and through tough patches and for that words can’t express how much you are appreciated. You’re the heart and soul of IABC.
Over the past year a lot of hard work has gone into shoring up our IABC infrastructure, thanks to the leadership of immediate past chair, Michael Ambjorn. Now, with our new strengthened governance and policies we’re set for delivering five star service.
Here’s how five star service is officially defined:
One star – for making you feel special – personal attention
One star – for resolving issues ASAP
One star – for genuine friendliness, smiles and personality
One star – for getting your money’s worth
One star – for rewarding your customer loyalty
These, in a nutshell, are what IABC is committed to and keeps at the forefront of everything we do.
The year ahead is brimming with opportunities for our communication community.
We will continue to grow our professional development offerings through the IABC Academy with new self-paced courses, in addition to the online workshops and webinars. Our Academy is a go-to resource not only for professional development aligned with the Global Standard, but also for helping prepare for the new Certification program. It’s very exciting to see the ever growing interest and engagement with the initial Communication Management Professional (CMP) level and we are moving forward to offer the next level of certification aimed at the strategic advisor level in 2017. I encourage you to seek out one of our new CMPs and ask them about the program.
Another important advancement on the way– the reinvigorated, reimagined and revamped Leader Centre. The Leader Centre task force is wrapping up their work and the Council of Regions will begin instituting the vision and resources which will provide increased value, relevance and support for our leaders. The overarching goal is to make the Leader Centre a resource by leaders – for leaders.
In the coming year we will continue to look at new ways to increase the value of membership, beginning with the new “Members Only” offerings. As members, you will have exclusive access to resources that you want and need with the institution of the new members-only content on www.iabc.com.
I’m super excited with the re-launch of our IABC Foundation. You play a critical role in helping IABC live out our mission and mantra that we believe communication is a force for good in business and society. We’ll need your support in terms of leadership, engagement and donations – seed money for success. Stay tuned for the open call for nominations to the new Foundation Committee and please join in moving this important initiative forward. By this time next year, I’m confident we will be able to show real impact. We can and will do this through the power of our shared passion for the ideals of our profession.
Another important advancement is the establishment of a new Fellows Committee. As you know, these IABC icons have achieved the highest level of honor bestowed by our association and serve to inspire us all.
I believe we have incredible opportunities in the coming year to make IABC the global resource for professional communication. We have set the Global Standard and we can lead by example. We will gain greater visibility in the marketplace with increased communication and data-driven, highly targeted marketing.
But we “each one need to reach one.”
Who can you bring to our tribe? A new member? A new volunteer? A new leader? A new CMP? A sponsor? A Foundation donor?
I’m incredibly honored with this opportunity to work with and for you.
I hope you’ll join me in working to make our IABC all it can be.
More than ever let’s #createconnection with and for communicators and our communities around the world.