Our Montreal World Conference was a whirl wind – but now we are running at pace to prepare for 2019 in Vancouver.
For those of you that missed our Annual General Meeting (AGM), here is a rundown of the business conducted:
In addition, our out-going chair Sharon Hunter gave a report about progress made in the 2017-2018 board year (including the launch of The Hub) and secretary/treasurer Alain Legault gave a financial report. Sharon’s annual report will be released this week.
As the new chair, my remarks focused on creating an organization that our next generation will value, with a focus on executing year two of our three-year strategy. I highlighted three items for our 2018-2019 plan and beyond:
Stay tuned as we explore mentoring and how it can make us all better. In addition, we are launching a Panel of Producers. Check out this link to apply to create videos, audio, photography and animation to tell our story. The deadline is June 21, so don’t delay.
While it didn’t happen at the AGM, we announced a partnership with ICKollectif — an independent nonprofit based in Montreal; dedicated to sharing knowledge, insights and on the practice of internal communications. So far, they have included practitioners from more than 157 countries. This is a major step forward in delivering top quality content to members and supporting work being done in our profession.
These are exciting times – so stay tuned.
Recap on the road to a new 3-year strategy
#longread – it has been a journey!
We launched a global listening tour in September using Appreciative Inquiry – to engage our community in creating a shared understanding of what we value most to bring forward into 2020 and beyond.
We shared some great stories, experiences and achievements to bring out the best in us.
“You come for the professional development, you stay for the people”, “IABC peers are like family” and “IABC has honed my leadership skills more than any paid gig” are but three examples of what we value as a united peer community. See #IABC1720 for highlights of this journey.
The strength of passion and purpose to advance the profession within our global network cannot be overstated – and it will take a commitment to collaborative leadership to bring this new strategy cycle to life. Fortunately, IABC leaders have this in spades!
Throughout the strategy development work, the International Executive Board, regional and chapter leaders participated where we:
We are a diverse global community – it is our greatest strength but also our greatest challenge. How can we deliver relevant value across a broad spectrum of needs?
For associations, this doesn’t change at the core: It’s to continue to help members be successful in what matters most to them – supporting through education and insights, credentialing, community exchange and advocacy for the profession. What changes over time is the format and content of programming – and how we create opportunities for people to access it and engage each other to learn and grow.
For communicators in a rapidly changing business landscape, it means a commitment to adapt and develop new multi-disciplinary skills and demonstrate impact on key business outcomes.
Recall the Top Three Professional Challenges cited in our Global Membership Survey:
This, from over 18,000 respondents where 72% have more than 10 years experience in the field.
Business leader interviews we conducted confirmed this familiar story: Communicators need to demonstrate business acumen and prove their ability to drive key business results. This is where we take our cue for advancing the profession over the next three years.
It’s time to prove the impact of strategic communications using #insightsandresults and to develop strategic communicators – through the Global Standard and certification – to become trusted business advisors.
What comes next? We vote at the AGM tomorrow to affirm our strategic intent
Input on these new Vision/Purpose/Philosophy statements was enthusiastic and incorporated into revisions approved by the International Executive Board to go forward to AGM vote. A special thank you to Ginger D. Homan, IABC secretary/treasurer and #IABC1720 co-author for leading this essential exercise to conclusion.
The three elements of the Purpose statement – Advance the Profession, Create Connection and Develop Strategic Communicators – form the pillars of the proposed framework for the 2017-2020 strategic plan.
As we look to the future, IABC’s next three years will aim to advance the profession through a proactive approach to thought leadership and by helping communicators realize their strategic potential as business advisers to prove their impact on the organizations they serve.
With this framework approved, work to tie strategy to action for the 2017-18 term begins immediately at the International Executive Board meeting on Sunday. Stay tuned here for more as we put our best foot forward – together!
In my role as Vice Chair this year, it has been a privilege to lead this planning process. A note of sincere thanks to the 2016-17 board, regional, chapter and committee leaders for your time and ongoing engagement in this important work – and to our hardworking staff.
And finally, thank you to members and Gold Quill winners whose commitment to professional practice advances our standards of excellence each and every day.
Hope to see you here in Washington! #IABC17 awaits!
Sharon Hunter, Vice Chair
IABC’s Annual General Meeting (AGM) will be held on Saturday, June 10, 2017 at 3:30 p.m. at the Washington Hilton in Washington D.C. If you are a delegate, below is a punch list of the items we will be voting on. Please leave a comment below, or reach out to our Chair if you have questions.
Vision, Purpose, Philosophy: Reaffirming our Strategic Intent
After our global listening tour to inform the new #IABC1720 strategy, we have a proposed update to our vision, purpose and philosophy statements. Everyone who participated in the process gave us a lot to think about and definitely improved the final recommendation.
Our journey to this place:
Tweaks to Bylaws
This year, the Policy Review Committee, chaired by Victor Zalakos from the Canberra [Australia] chapter, did a detailed cross-check of the bylaws for alignment with the Policy Manual update approved at the 2016 AGM last June. The following changes will be voted on:
Requirements to Serve as Secretary/ Treasurer
In previous years, the application to serve as Secretary/Treasurer required serving one year on the Finance Committee. The application was revised and this requirement fell away. This change brings back the requirement and adds it to the Bylaws. It gives IABC the benefit of working with an experienced Secretary/Treasurer. The adjusted language will read: ‘The Secretary/Treasurer shall serve at least one year on the Finance Committee before taking office and will serve a one-year term. They may be elected for a second consecutive term.’
IABC Foundation Bylaws
There is a small tweak to the Foundation Bylaws. This change is an edit for clarity. The existing purpose (Article 1 Name and Location, Section 2, Purpose) for the Foundation reads:
The proposed change is to adjust the language to ‘The mission of IABC Foundation is to generate resources to fund and support strategic initiatives in line with IABC’s mission and to demonstrate the power of professional communication as a force for good in business and society.’
The change has two purposes. First, to clarify that the Foundation does not raise money for IABC programs, but rather to support IABC Foundation grants and scholarships that are aligned with IABC’s mission. Secondly, to align the mission with the new revitalized Foundation vision to focus on these pillars:
Thank you to all our members and leaders for your ongoing participation and support in making IABC an unmatched peer community dedicated to excellence in practice. See you at the AGM!
The penultimate Leadership Forum of the 2016–2017 board year was jam-packed with information about certification from our special guest, Deb Hileman, CMP, who is the incoming chair of the Global Communication Certification Council (GCCC). The GCCC is an extremely important IABC initiative on a number of levels, including the advancement of our professional colleagues, our profession across disciplines and our professional standing in the global marketplace. Among the key advancements this year are the successful launch of the online exam, the upcoming ISO certification process, the new GCCC website, and the launch of the Senior Communication Management Professional certification. The SCMP level certification is aligned with the Strategic Adviser level in IABC’s Career Road Map and the first exam will be held on 11 June at the IABC World Conference in Washington, D.C. This is a significant accomplishment by the GCCC which will keenly serve senior practitioners. I hope you’ll be among the first to receive this unique communication credential.
The Communication Management Professional (CMP) certification continues to grow and the CMP exam will also be offered at World Conference. Check out the new GCCC website for all the details.
As our IABC leaders, you are encouraged to attend the Annual General Meeting (AGM) at this year’s World Conference in Washington, D.C.
The AGM will be held at 3:30 p.m. EDT on Saturday, 10 June, at the conference hotel, the Washington Hilton, the day before the World Conference opens.
We’ll share a number of highlights and association updates from the past year, and hold several important votes. We will also release the IABC annual report and a Q&A period.
The meeting will include ratification of important—and I believe very exciting—bylaws changes, which include nothing short of updates to our vision, purpose and philosophy, which IABC leaders have been part of creating through our listening sessions across the regions and at Leadership Institute.
Here are the statements that will be added to the IABC bylaws preamble and voted on at the Annual General Meeting:
Vision: Professional communicators at the heart of every organization.
Purpose: To advance the profession, create connection and develop strategic communicators.
Philosophy: IABC pledges to:
We will achieve this by being open, contemporary and professional.
While not a bylaw change, this will also be added to the IABC Brand Guidelines:
Value proposition: IABC is the only global association connecting me with the people and insights I need to drive business results.
At the AGM, there will also be a vote on the 2017–2018 international executive board slate of officers, a discussion of IABC’s financials and information about the new three year 2017–2020 strategic plan.
Huge appreciation to all the leaders who have helped advance these initiatives and the staff who have supported over the past year.
The AGM is open to all IABC members and does not require conference registration.
Please confirm your attendance as a delegate (or assign a proxy). As required by bylaws, proxy forms need to be received by headquarters 10 days in advance to the AGM, on 25 May.
Speaking of World Conference (#IABC17), this year’s theme is “Global Business—Lead Communication, Make Real Impact.”
This year’s conference is going to be stellar; especially exciting are three new sessions:
The World Café, with the theme of ethics in professional communication. It’s going to be an amazing global conversation about a topic that is more important than ever to all of us.
All the details are on the World Conference website. Be on the lookout for some special promotions, too!
I do hope you, as IABC leaders, will be attending and I also encourage you to help spread the word about our #IABC17 World Conference. Your support is needed and appreciated in making this vital IABC event a success. It’s easy to help spread the word—just go to the News tab and Media Room page on the World Conference website. You’ll find a gold mine of easy-to-share tweets and much more content to share in your professional social media circles.
Another exciting announcement: The newest member of our senior management team is Anniekay Erby, our new director of membership and certification. Anniekay brings a wealth of knowledge and experience that will help lead IABC to greater success in these two critical areas of our association.
There’s much, much more in the video of this month’s Leadership Forum. Enjoy!
As always, your feedback, input, comments, questions are very much welcomed.
Our final Leadership Forum for this term is set for the final Wednesday in May, 31 May, at 10 a.m. Pacific time. I look forward to having you with us!
Thank you for your leadership, dedication and support. Let’s keeping creating connection and engaging to excel. Together we can do great things for our IABC!
All the best,
Helpful hashtags and links:
#IABCieb (IABC international executive board)
For the last three years, IABC has been under a transformation – revitalizing programs to improve membership retention and achieve financial sustainability. As we transition from the 2014/2017 strategy to the 2017/2020 strategy, we reviewed IABC’s vision, mission, purpose and philosophy statements to give clarity to who IABC is, what IABC does and the value we bring to communication professionals.
We started the review last fall with a global listening tour, holding appreciative inquiry sessions in every region, and then opened the conversation on this blog for input back in January. Armed with your input, vice chair Sharon Hunter and I presented draft statements at Leadership Institute in Dallas.
Knowing that these statements need to work at the chapter, regional and international levels, the input we got in Dallas from IABC leaders crystalized our path forward. We knew which statements were right, and which ones needed work. We also had a better understanding of what each statement should accomplish and who the intended audience was for each one.
A few times I heard members say, “I need to explain to my CEO the business value of IABC.” Your feedback, gave us our new value proposition: IABC is the only global association connecting me to the people and insights I need to drive business results.
Here are all the statements that will be added to the IABC bylaws and voted on at the Annual General Meeting on Saturday, 10, 2017 in Washington D.C.
In addition, this statement will be updated in our Brand Guidebook. It is our elevator speech and will be used in marketing and communications materials.
All of these statements use the work of the Brand Task Force, led by Priya Bates, ABC, MC, CMP, IABC Fellow, as a foundation. That, coupled with your guidance, gives us four strong statements that can serve to unite us and guide our work. They reaffirm our strategic intent as an association to stay relevant into the future, underpinning the 2017-2020 new strategy framework that is currently in development. Stay tuned for more updates as we countdown to kick-off at World Conference in Washington, DC this June.
Thank you to IABC members around the globe who participated in this process and helped get us to a better, stronger place.
A brief sampling of feedback from Twitter:
— Dominique Jolicoeur (@dominiquejoli) April 1, 2017
IABC is clarifying the vision and purpose to create a stronger community — and a stronger brand. Be a part of the c…https://t.co/G60o9DflD8
— Ginger Homan, ABC (@GingerHoman) March 9, 2017
— Angela Anderson (@angeandersonyyc) February 24, 2017
— Jennifer Wah (@Jenniferwah) February 24, 2017
— Chris Gessele (@ChrisGessele) February 24, 2017
— Diana Quinton (@QuintonDiana) February 24, 2017
What an incredible conversation we had at Leadership Institute about updating the IABC vision, purpose, philosophy and value proposition. Any time you look at change, you always expect push back – not spontaneous applause! I think we are all ready to have a statement that is our rally cry and that will keep us on track – at our chapters, regions and at international.
When we got home from Dallas, Sharon Hunter and I recreated the white board on my office wall. We took the time to go through each note and reflect on how it might change the message. It made us aware of a few things that we needed to keep in mind:
For example, the vision statement is for us. That statement needs to set out our ultimate goal as an association so that professional communicators know, in a moment, what IABC is trying to accomplish. That is why the statement, “a professional communicator at the heart of every business,” resonated with so many members. It is what IABC is trying to accomplish
However, the value proposition is for our external audience – perhaps a fellow communicator about why they should join, or a business leader on why they should support our involvement. It definitely needs to include the business value and expected outcome. Great input.
We want a vision, purpose, philosophy and value proposition that resonates with our members and becomes our rally cry. The world café showed us that the three areas of our proposed purpose statement – advance the profession, create connections and develop professionals – work for chapters, regions and international. Now we need to work on the words around them.
We got clear feedback that “a force for good” does not resonant with our international audience. We took that to heart and the phrase is now on the cutting room floor (basically, my office floor).
This has been an incredible experience – from getting your input in every region on the Listening Tour, to our hands-on work at Leadership Institute. Your voices are in our heads. We will continue to brainstorm, edit and tweak away. Good governance dictates that an association review these statements every three to five years, in conjunction with a new strategy cycle. So check back for updates posted here. Chapter delegates will vote on any changes at the Annual General Meeting at World Conference in Washington D.C.
In the meantime, if you have an idea or suggestion, please send it to us, email@example.com. We are updating these statements as part of our work to develop the next three-year strategy. Below is a chart that shows how all the pieces interconnect.
Together we can align the vision, purpose and philosophy statements so they guide our actions for the future, help us see the opportunities and ultimately, deliver enduring value to our community.
Together we can align the vision, purpose and philosophy statements so they guide our actions for the future, help us see the opportunities and ultimately, deliver enduring value to our community.
Thanks for all you do.
How Everything Fits
For the past three months Vice Chair Sharon Hunter and I have been on a listening tour. Members from every region shared what IABC, at its best, means to them. These insights, along with the member survey from last summer, will direct the creation of the 2017/2020 strategy.
A significant piece of that process is to reconfirm that IABC’s vision, mission, philosophy and purpose, outlined in our bylaws, still reflects who we are as an organization. After all, these statements serve as guardrails for our path forward. Not only will they guide the strategy, they guide how we conduct business and set the framework for how we will grow. Specifically, we are reviewing:
The philosophy was actually updated a couple of years ago when we adopted a new set of brand guidelines, which listed our shared values. These principles define the culture and behavior of our organization and members – so basically our philosophy of doing business. They are:
A big note of gratitude to Priya Bates and her Taskforce team for creating such a comprehensive guide.
Over the next few months we will be grappling with the vision, mission and purpose statements. Are they motivational, are they concise, do they represent what members say they want from IABC?
As we consider how to refine these statements so they truly become our rally cry, we will post updates here. Then chapter leaders will vote on any updates at the AGM meeting at World Conference in Washington D.C.
In the meantime, if you have an idea or suggestion, please send it to us, firstname.lastname@example.org. Together we can align the vision, mission and purpose statements so they guide our actions for the future, help us see the opportunities and ultimately, deliver enduring value to our community.
Photo Caption: Pacific Plains Region participating in a Listening Session
This post will be updated as we go through the Q&A – making sure we haven’t missed any of the questions from Twitter and submitted by email. If you have an additional question not covered here, please let us know.
It is has already been updated – find it here: iabc.com/about-us/governance/code-of-ethics/
Thanks to all who participated: members current, past and prospective. We had a great response rate.
The results are literally just in and analysis is still underway.
The board reviewed the first draft at the board meeting immediately before the AGM. It is the first time we’ve done this in a long time – and the first time with professional support. Once we have actionable insights, they will be really useful for HQ – and Regions and Chapters. For more on how this will unfold, keep reading.
Running a survey after a break, compared to a consistent year-on-year survey, is a bit different. Basically, people share feedback as far back as last time they were asked. In this case it is a number of years. Which also means that a fair amount of the feedback did not come as a surprise to the board – as similar input has been gathered from 1:1 meetings, chapter events, conferences and so on. What it has added is an important and essential additional layer of data – and with professional support from the vendor, an independent view.
We want to make sure we use the data to focus the organisation – and help us advance in a positive way.
Big thanks to Claudia Vaccarone who wrote the board paper that kicked off this whole process – and the Membership Task Force for their massive contribution – and thanks to Stephanie Doute and Carlos Fulcher on staff for driving this forward.
In line with the fact that some of the feedback did not come as a surprise, some recommendations are already well underway – as per the AGM remarks from the 2015-16 Chair. That said, there is much to be done to further advance the organisation –
We will also report progress as relevant on this blog – and in our regular reports.
1000+ leaders around the world put their shoulders to the wheel in the last year. It is thanks to these hard-working practitioners that the association, and our shared work for the profession, has moved forward. So if you meet an IABC leader, please stop and say thank you. They’ll appreciate it.
In addition to the progress reported in the Annual Report:
We’re returning to growth and we’ve overcome the show-stopping issues.
We have conducted the comprehensive portfolio review we promised at last year’s AGM – and this has enabled us to:
First and foremost on Strategic Advisors – the strongest segment in the IABC Career Roadmap – because we can’t be all things to all people. This was further to a global consultation (Council of Regions, Regional Conferences, and LIs etc.). And it has been validated by the recent survey (results literally just in!).
Which in turn means we’re now obsessing about:
A member wall is kicking in just after World Conference – increasing membership value overnight + the Membership Task Force has made further huge strides (stand by for survey insights for chapters and regions!) – and a pricing review under way working with the Finance Committee.
Which in turn leads us to our secret advantage as an association:
We clarified and aligned Who Does What and our Theory of Change – and a re-designed Leader Centre is on the way. We have also reaffirmed the continual investment in leadership – including our commitment to a competency-based Open Call – and much much more…
All in line with our brand platform… and our commitment to be:
In conclusion: thank you leaders. You made it happen. You created connection like never before.
Here’s to the 2016-17 board – and our 1000+ leaders around the globe who will take things to the next level. Stand by for much much more on the year ahead from Dianne and the team.
But first: #IABC16. Let’s make it heard around the world.
P.P.S. If you want to do a deep-dive, you may also want to check out some of the other posts on this blog. Here are the key categories and what you can find within them:
Notes from IABC International Executive Board meetings.
Q&A and more from the 2015-16 Leadership Forums.
Notes from the Annual General Meetings.
A range of reflections – some examples:
Does exactly what is says on the tin. We always need more of these.
It is all about the intersect…
You may have seen in earlier quarterly reports that IABC had recently achieved a Silver rating from GuideStar.
We’ll, we’ve now taken it to the next level: Gold.
It is in line with our strategy – and our aim to be open, accessible – and accountable.
GuideStar is the world’s largest source of information on nonprofit organizations.
As a non-profit we fit well into the work that GuideStar is advancing for the overall industry:
“We envision a nonprofit sector strong enough to tackle the great challenges of our time. GuideStar’s Nonprofit Profiles provide you with the information you need to make smart decisions, build connections, and learn from each other to achieve your missions.”
Big thanks to all who contributed to making this happen – and be sure to come to the Annual General Meeting at #IABC16 in New Orleans if you want to learn more.
Let’s #createconnection like never before.