Category Archives: IABC1720

IABC Applauds Edelman’s Proposed PR Compact for Ethical Standards

In a speech entitled The Battleground is Trust delivered at the National Press Club in Washington, global PR leader Richard Edelman notes that the codes of ethics and conduct of professional membership organizations like IABC and others are worthwhile. However, in the wake of the recent Bell Pottinger scandal, Edelman believes current standards do not go far enough to enforce ethical behavior and we must do better as an industry to regulate our practice.

Edelman states, “We need a set of principles that are universal, consistent, and well understood across the industry. The time has come to adhere to a single set of strong standards, and to hold all of our people accountable to them.” Edelman called for a PR Compact encompassing four principles of a global standard to regulate and enforce ethical practices that may serve to rebuild public trust in our institutions. He then called on like-minded groups globally to partner for ensuring the standard is followed around the world.

As the only global association for professional communicators, IABC applauds this initiative. We firmly stand by our Code of Ethics to guide the personal conduct of our member practitioners and we look forward to participating in this critical conversation about industry regulation on a global scale.

We have always believed professional communicators are at the heart of building trust, advising and holding executives accountable to authentic leadership, and driving business results through ethical practice within their organizations. In fact, the thrust of our #IABC1720 strategy to advance the profession is underpinned by our IABC Global Standard encompassing six core principles of professional practice where ethics stands at the top.

The Global Communication Certification Council (GCCC), an IABC initiative, tests communicators against that Global Standard.  Ethics knowledge is a key competency within the Communication Management Professional (CMP) and Strategic Communication Management Professional (SCMP) certifications.  The IABC Academy online courses also cover ethics themes.

IABC is dedicated to making standards of excellence accessible to communicators around the world.

We welcome the continued conversation.

Sharon Hunter,  Chair

Countdown to #IABC1720

Recap on the road to a new 3-year strategy

#longread – it has been a journey!

With the annual gathering of the IABC tribe (aka World Conference) kicking off this weekend, excitement is building to launch a new cycle for the future.

We launched a global listening tour in September using Appreciative Inquiry – to engage our community in creating a shared understanding of what we value most to bring forward into 2020 and beyond.

We shared some great stories, experiences and achievements to bring out the best in us.

“You come for the professional development, you stay for the people”, “IABC peers are like family” and “IABC has honed my leadership skills more than any paid gig” are but three examples of what we value as a united peer community. See #IABC1720 for highlights of this journey.

The strength of passion and purpose to advance the profession within our global network cannot be overstated – and it will take a commitment to collaborative leadership to bring this new strategy cycle to life. Fortunately, IABC leaders have this in spades!

Throughout the strategy development work, the International Executive Board, regional and chapter leaders participated where we:

  • Held World Café sessions in all 8 IABC regions.
  • Leveraged Leadership Institute in February for feedback on our statements of strategic intent, field tested the draft #IABC1720 framework and invited leaders to explore “Freedom in a Framework” to align their strategic plans to collaboratively deliver local value.
  • Conducted interviews with global executives to gauge industry pulse.
  • Drew insights from a range of industry trend reports.
  • Liaised across committees to socialize the strategic priorities and gain input.

We are a diverse global community – it is our greatest strength but also our greatest challenge. How can we deliver relevant value across a broad spectrum of needs?

For associations, this doesn’t change at the core: It’s to continue to help members be successful in what matters most to them – supporting through education and insights, credentialing, community exchange and advocacy for the profession. What changes over time is the format and content of programming – and how we create opportunities for people to access it and engage each other to learn and grow.

For communicators in a rapidly changing business landscape, it means a commitment to adapt and develop new multi-disciplinary skills and demonstrate impact on key business outcomes.

Recall the Top Three Professional Challenges cited in our Global Membership Survey:

  • Being included in the strategy and planning efforts within organizations
  • Demonstrating the value of communications to internal/external clients
  • Keeping up with the rapid pace of change in the field

This, from over 18,000 respondents where 72% have more than 10 years experience in the field.

Business leader interviews we conducted confirmed this familiar story: Communicators need to demonstrate business acumen and prove their ability to drive key business results. This is where we take our cue for advancing the profession over the next three years.

It’s time to prove the impact of strategic communications using #insightsandresults and to develop strategic communicators – through the Global Standard and certification – to become trusted business advisors.

What comes next? We vote at the AGM tomorrow to affirm our strategic intent

Input on these new Vision/Purpose/Philosophy statements was enthusiastic and incorporated into revisions approved by the International Executive Board to go forward to AGM vote. A special thank you to Ginger D. Homan, IABC secretary/treasurer and #IABC1720 co-author for leading this essential exercise to conclusion.

The three elements of the Purpose statement – Advance the Profession, Create Connection and Develop Strategic Communicators – form the pillars of the proposed framework for the 2017-2020 strategic plan.

As we look to the future, IABC’s next three years will aim to advance the profession through a proactive approach to thought leadership and by helping communicators realize their strategic potential as business advisers to prove their impact on the organizations they serve.

With this framework approved,  work to tie strategy to action for the 2017-18 term begins immediately at the International Executive Board meeting on Sunday. Stay tuned here for more as we put our best foot forward – together!

In my role as Vice Chair this year, it has been a privilege to lead this planning process. A note of sincere thanks to the 2016-17 board, regional, chapter and committee leaders for your time and ongoing engagement in this important work – and to our hardworking staff.

And finally, thank you to members and Gold Quill winners whose commitment to professional practice advances our standards of excellence each and every day.

Hope to see you here in Washington! #IABC17 awaits!

Sharon Hunter, Vice Chair

 

What are we voting on at the Annual General Meeting?

IABC’s Annual General Meeting (AGM) will be held on Saturday, June 10, 2017 at 3:30 p.m. at the Washington Hilton in Washington D.C. If you are a delegate, below is a punch list of the items we will be voting on. Please leave a comment below, or reach out to our Chair if you have questions.

Vision, Purpose, Philosophy: Reaffirming our Strategic Intent

After our global listening tour to inform the new #IABC1720 strategy, we have a proposed update to our vision, purpose and philosophy statements. Everyone who participated in the process gave us a lot to think about and definitely improved the final recommendation.

Proposed statements:

  • Vision: Professional communicators at the heart of every organization.
  • Purpose: To advance the profession, create connection and develop strategic communicators.
  • Philosophy: IABC pledges to:
    • Represent the global profession.
    • Foster a diverse community.
    • Focus on insights and results.
    • Honor our Code of Ethics.
      We will achieve this by being open, contemporary and professional.

Our journey to this place:

Tweaks to Bylaws

This year, the Policy Review Committee, chaired by Victor Zalakos from the Canberra [Australia] chapter, did a detailed cross-check of the bylaws for alignment with the Policy Manual update approved at the 2016 AGM last June. The following changes will be voted on:

  • Add ‘International’ to ‘Executive Board’ throughout Bylaw document to bring clarity.
  • Include ‘All chartered chapters are required to sign the IABC Chapter Affiliation Agreement’ following the last sentence of Article 3 Organizational Structure, Section 4, Chapter, where it discusses chapter affiliation.
  • In the same section, edit the following sentence: Chapters shall organize themselves to serve their members in any appropriate manner that does not contravene the bylaws, policies, procedures, or the IABC Code of Ethics for Professional Communicators. The new sentence will read: Chapters shall organize themselves to serve their members in an appropriate manner that does not contradict the bylaws, policies, procedures, or the IABC Code of Ethics for Professional Communicators.
  • In Article 8, Executive Board nominations, Section (e) Proxy: edit this statement so that it is more flexible and allows a region to appoint a proxy if the regional chair is not able to serve on the Nominating Committee meeting. The new statement will read: ‘Shall a Nominating Committee delegate be unable to serve; the Region may appoint an acting officer of the regional board or a past regional chair as a proxy.’

Requirements to Serve as Secretary/ Treasurer

In previous years, the application to serve as Secretary/Treasurer required serving one year on the Finance Committee. The application was revised and this requirement fell away. This change brings back the requirement and adds it to the Bylaws. It gives IABC the benefit of working with an experienced Secretary/Treasurer. The adjusted language will read:  ‘The Secretary/Treasurer shall serve at least one year on the Finance Committee before taking office and will serve a one-year term. They may be elected for a second consecutive term.’

IABC Foundation Bylaws

There is a small tweak to the Foundation Bylaws. This change is an edit for clarity. The existing purpose (Article 1 Name and Location, Section 2, Purpose) for the Foundation reads:

  • The mission of the IABC Foundation is to generate resources to fund IABC strategic initiatives that advance the practice, perception and effectiveness of the communication profession across the globe.

The proposed change is to adjust the language to ‘The mission of IABC Foundation is to generate resources to fund and support strategic initiatives in line with IABC’s mission and to demonstrate the power of professional communication as a force for good in business and society.’

The change has two purposes. First, to clarify that the Foundation does not raise money for IABC programs, but rather to support IABC Foundation grants and scholarships that are aligned with IABC’s mission. Secondly, to align the mission with the new revitalized Foundation vision to focus on these pillars:

  • Gift of Communication
  • Gift of Excellence
  • Gift of Experience
  • Gift of Insight

Thank you to all our members and leaders for your ongoing participation and support in making IABC an unmatched peer community dedicated to excellence in practice. See you at the AGM!

April Leadership Forum: Certification! World Conference! AGM! Oh my!

The penultimate Leadership Forum of the 2016–2017 board year was jam-packed with information about certification from our special guest, Deb Hileman, CMP, who is the incoming chair of the Global Communication Certification Council (GCCC). The GCCC is an extremely important IABC initiative on a number of levels, including the advancement of our professional colleagues, our profession across disciplines and our professional standing in the global marketplace. Among the key advancements this year are the successful launch of the online exam, the upcoming ISO certification process, the new GCCC website, and the launch of the Senior Communication Management Professional certification. The SCMP level certification is aligned with the Strategic Adviser level in IABC’s Career Road Map and the first exam will be held on 11 June at the IABC World Conference in Washington, D.C. This is a significant accomplishment by the GCCC which will keenly serve senior practitioners. I hope you’ll be among the first to receive this unique communication credential.

The Communication Management Professional (CMP) certification continues to grow and the CMP exam will also be offered at World Conference. Check out the new GCCC website for all the details.

IABC Annual General Meeting

As our IABC leaders, you are encouraged to attend the Annual General Meeting (AGM) at this year’s World Conference in Washington, D.C.

The AGM will be held at 3:30 p.m. EDT on Saturday, 10 June, at the conference hotel, the Washington Hilton, the day before the World Conference opens.

We’ll share a number of highlights and association updates from the past year, and hold several important votes. We will also release the IABC annual report and a Q&A period.

The meeting will include ratification of important—and I believe very exciting—bylaws changes, which include nothing short of updates to our vision, purpose and philosophy, which IABC leaders have been part of creating through our listening sessions across the regions and at Leadership Institute.

Here are the statements that will be added to the IABC bylaws preamble and voted on at the Annual General Meeting:

Vision: Professional communicators at the heart of every organization.

Purpose: To advance the profession, create connection and develop strategic communicators.

Philosophy: IABC pledges to:

  • Represent the global profession.
  • Foster a diverse community.
  • Focus on insights and results.
  • Honor our Code of Ethics.

We will achieve this by being open, contemporary and professional.

While not a bylaw change, this will also be added to the IABC Brand Guidelines:

Value proposition: IABC is the only global association connecting me with the people and insights I need to drive business results.

At the AGM, there will also be a vote on the 2017–2018 international executive board slate of officers, a discussion of IABC’s financials and information about the new three year 2017–2020 strategic plan.

Huge appreciation to all the leaders who have helped advance these initiatives and the staff who have supported over the past year.

The AGM is open to all IABC members and does not require conference registration.

Please confirm your attendance as a delegate (or assign a proxy). As required by bylaws, proxy forms need to be received by headquarters 10 days in advance to the AGM, on 25 May.

IABC 2017 World Conference (#IABC17)

Speaking of World Conference (#IABC17), this year’s theme is “Global Business—Lead Communication, Make Real Impact.”

This year’s conference is going to be stellar; especially exciting are three new sessions:

The World Café, with the theme of ethics in professional communication. It’s going to be an amazing global conversation about a topic that is more important than ever to all of us.

The Speed Networking and Business Leaders Forum are also super-exciting new sessions.

All the details are on the World Conference website. Be on the lookout for some special promotions, too!

I do hope you, as IABC leaders, will be attending and I also encourage you to help spread the word about our #IABC17 World Conference. Your support is needed and appreciated in making this vital IABC event a success. It’s easy to help spread the word—just go to the News tab and Media Room page on the World Conference website. You’ll find a gold mine of easy-to-share tweets and much more content to share in your professional social media circles.

New director of membership and certification

Another exciting announcement: The newest member of our senior management team is Anniekay Erby, our new director of membership and certification. Anniekay brings a wealth of knowledge and experience that will help lead IABC to greater success in these two critical areas of our association.

There’s much, much more in the video of this month’s Leadership Forum. Enjoy!

As always, your feedback, input, comments, questions are very much welcomed.

Our final Leadership Forum for this term is set for the final Wednesday in May, 31 May, at 10 a.m. Pacific time. I look forward to having you with us!

Thank you for your leadership, dedication and support. Let’s keeping creating connection and engaging to excel. Together we can do great things for our IABC!

All the best,

Dianne

Helpful hashtags and links:

#IABC
#IABCleaders
#IABCieb (IABC international executive board)
#IABCfoundation
#IABC17
#IABC1720
#createconnection

Links:

Transforming IABC

For the last three years, IABC has been under a transformation – revitalizing programs to improve membership retention and achieve financial sustainability. As we transition from the 2014/2017 strategy to the 2017/2020 strategy, we reviewed IABC’s vision, mission, purpose and philosophy statements to give clarity to who IABC is, what IABC does and the value we bring to communication professionals.

We started the review last fall with a global listening tour, holding appreciative inquiry sessions in every region, and then opened the conversation on this blog for input back in January. Armed with your input, vice chair Sharon Hunter and I presented draft statements at Leadership Institute in Dallas.

Knowing that these statements need to work at the chapter, regional and international levels, the input we got in Dallas from IABC leaders crystalized our path forward. We knew which statements were right, and which ones needed work. We also had a better understanding of what each statement should accomplish and who the intended audience was for each one.

A few times I heard members say, “I need to explain to my CEO the business value of IABC.” Your feedback, gave us our new value proposition: IABC is the only global association connecting me to the people and insights I need to drive business results.

Here are all the statements that will be added to the IABC bylaws and voted on at the Annual General Meeting on Saturday, 10, 2017 in Washington D.C.

  • Vision: Professional communicators at the heart of every organization.
  • Purpose: To advance the profession, create connection and develop strategic communicators.
  • Philosophy: IABC pledges to:
    • Represent the global profession.
    • Foster a diverse community.
    • Focus on insights and results.
    • Honor our Code of Ethics.
      We will achieve this by being open, contemporary and professional.

In addition, this statement will be updated in our Brand Guidebook. It is our elevator speech and will be used in marketing and communications materials.

  • Value Proposition: IABC is the only global association connecting me with the people and insights I need to drive business results.

All of these statements use the work of the Brand Task Force, led by Priya Bates, ABC, MC, CMP, IABC Fellow, as a foundation. That, coupled with your guidance, gives us four strong statements that can serve to unite us and guide our work. They reaffirm our strategic intent as an association to stay relevant into the future, underpinning the 2017-2020 new strategy framework that is currently in development. Stay tuned for more updates as we countdown to kick-off at World Conference in Washington, DC this June.

Thank you to IABC members around the globe who participated in this process and helped get us to a better, stronger place.

A brief sampling of feedback from Twitter:

Creating the IABC Vision, Purpose and Philosophy

What an incredible conversation we had at Leadership Institute about updating the IABC vision, purpose, philosophy and value proposition. Any time you look at change, you always expect push back – not spontaneous applause! I think we are all ready to have a statement that is our rally cry and that will keep us on track – at our chapters, regions and at international.

When we got home from Dallas, Sharon Hunter and I recreated the white board on my office wall. We took the time to go through each note and reflect on how it might change the message. It made us aware of a few things that we needed to keep in mind:

  • Remember who the audience is for each statement: Different statements have different target audiences. We need to keep that in mind as we incorporate all the comments and create the next draft.

For example, the vision statement is for us. That statement needs to set out our ultimate goal as an association so that professional communicators know, in a moment, what IABC is trying to accomplish. That is why the statement, “a professional communicator at the heart of every business,” resonated with so many members. It is what IABC is trying to accomplish

However, the value proposition is for our external audience – perhaps a fellow communicator about why they should join, or a business leader on why they should support our involvement. It definitely needs to include the business value and expected outcome. Great input.

  • Combine the mission and purpose statements: There was agreement that having both was redundant and since we are trying to simplify, we will combine these into one statement of purpose.
  • Business communicator vs. professional communicator: should we align with the name of the organization or The Global Standard that we support? Since we are trying to establish the business value of what we bring to the marketplace, it’s probably better to support The Global Standard – so “professional communicator” or “communication professional” will be the language used.
  • Review the statements as a whole. Each statement does not need to contain all the facts. However, as a group, they should reflect who we are as an association – and hopefully, start a new conversation.

We want a vision, purpose, philosophy and value proposition that resonates with our members and becomes our rally cry. The world café showed us that the three areas of our proposed purpose statement – advance the profession, create connections and develop professionals – work for chapters, regions and international. Now we need to work on the words around them.

We got clear feedback that “a force for good” does not resonant with our international audience. We took that to heart and the phrase is now on the cutting room floor (basically, my office floor).

Contributing at the World Cafe for IABC’s vision and purpose statements.

This has been an incredible experience – from getting your input in every region on the Listening Tour, to our hands-on work at Leadership Institute. Your voices are in our heads. We will continue to brainstorm, edit and tweak away. Good governance dictates that an association review these statements every three to five years, in conjunction with a new strategy cycle. So check back for updates posted here. Chapter delegates will vote on any changes at the Annual General  Meeting at World Conference in Washington D.C.

In the meantime, if you have an idea or suggestion, please send it to us, ginger@ziacommunications.com. We are updating these statements as part of our work to develop the next three-year strategy. Below is a chart that shows how all the pieces interconnect.

Recording ideas to take home.
Recording ideas to take home.

Together we can align the vision, purpose and philosophy statements so they guide our actions for the future, help us see the opportunities and ultimately, deliver enduring value to our community.

Together we can align the vision, purpose and philosophy statements so they guide our actions for the future, help us see the opportunities and ultimately, deliver enduring value to our community.

Thanks for all you do.

How Everything Fits

Setting Our Path: IABC’s Vision

For the past three months Vice Chair Sharon Hunter and I have been on a listening tour. Members from every region shared what IABC, at its best, means to them. These insights, along with the member survey from last summer, will direct the creation of the 2017/2020 strategy.

A significant piece of that process is to reconfirm that IABC’s vision, mission, philosophy and purpose, outlined in our bylaws, still reflects who we are as an organization. After all, these statements serve as guardrails for our path forward. Not only will they guide the strategy, they guide how we conduct business and set the framework for how we will grow. Specifically, we are reviewing:

  • Vision: what success ultimately looks like for IABC
  • Mission: gives IABC focus by describing what business we are in
  • Philosophy: sets out the intentions of how IABC will operate – the core values that we hold dear
  • Purpose: expresses the impact we want to have on the people we serve

The philosophy was actually updated a couple of years ago when we adopted a new set of brand guidelines, which listed our shared values. These principles define the culture and behavior of our organization and members – so basically our philosophy of doing business. They are:

  • We represent the global profession.
  • We create connection.
  • We are a diverse community.
  • We focus on insights and results.

A big note of gratitude to Priya Bates and her Taskforce team for creating such a comprehensive guide.

Over the next few months we will be grappling with the vision, mission and purpose statements. Are they motivational, are they concise, do they represent what members say they want from IABC?

As we consider how to refine these statements so they truly become our rally cry, we will post updates here. Then chapter leaders will vote on any updates at the AGM meeting at World Conference in Washington D.C.

In the meantime, if you have an idea or suggestion, please send it to us, ginger@ziacommunications.com. Together we can align the vision, mission and purpose statements so they guide our actions for the future, help us see the opportunities and ultimately, deliver enduring value to our community.

Photo Caption: Pacific Plains Region participating in a Listening Session

Bringing out the best in us: #IABC1720 Strategy sessions kickstart in Brussels today

Regional leaders launch our global conversation campaign to shape IABC’s next 3-year strategy at the Europe Middle East and North Africa (EMENA) leadership institute today.

  • What do you value most about IABC?
  • What works?
  • What do you want more of?
  • What brings life to our brand via the engagement and satisfaction you feel from being part of our professional communications community?

These questions frame the appreciative inquiry approach we’re using to create a shared vision of the future into 2020 and beyond.

Michael Nord, IEB member facilitating
Michael Nord, IEB member facilitating

Today we launch the discovery phase of this strategy process. It’s a global listening tour that will travel through a series of world cafes at regional conferences, leadership institutes and select chapter events over the next few months.

These sessions aim to engage our community to explore the best of what we are with an eye toward what more we could be.

Nikki Edwards, EMENA Chair
Nikki Edwards, EMENA Chair

IABC runs on a rolling three-year strategy cycle.  The #IABC1417 strategy closes out this year.  This new plan for 2017-20 will kick-off at World Conference in Washington, DC. Mark your calendars for 11-14 June 2017!
Alex Malouf
Alex Malouf, EMENA Vice Chair

The new plan will look to capitalize on gains, strive for continuity and build for the future based on the foundational assets we’ve secured. This is thanks to the prudent work of our predecessors. We managed a turnaround these last years through a focus on financial recovery and sustainability.  This guiding principle is one that we will commit to maintain moving forward.

Next steps will include a master session at the International Leadership Institute in Dallas, Texas happening February 23-25 2017.  Save the date!  The board will then review three iterations of the new plan before it lands at the AGM next June.

It is the Vice Chair’s role to lead this process. It’s a duty I’m honored to advance in collaboration with co-author Ginger Homan, ABC, IABC Secretary/Treasurer, Chair Dianne Chase and the Executive Committee, the entire board and all who will bring their passion and ideas forward to help us along. I thank you all for the time and energy that you will bring to this community effort.

Follow #IABC1720 for tweets coming out of EMENA today. Fellow IEB member Michael Nord is leading an inspired group including Nikki Edwards, EMENA Chair, Alex Malouf, Vice Chair and dedicated leaders from across the region.

Check back here often for ongoing updates. The conversation will continue through sessions in Heritage, Southern and Pacific Plains regions in October, South Africa in November and other area events to follow.

Have an idea, question or experience to share? Email vicechair@iabc.com – we’re listening!

With appreciation for all that you do,

Sharon Hunter, Vice Chair