Category Archives: IABC1720

Setting Our Path: IABC’s Vision

For the past three months Vice Chair Sharon Hunter and I have been on a listening tour. Members from every region shared what IABC, at its best, means to them. These insights, along with the member survey from last summer, will direct the creation of the 2017/2020 strategy.

A significant piece of that process is to reconfirm that IABC’s vision, mission, philosophy and purpose, outlined in our bylaws, still reflects who we are as an organization. After all, these statements serve as guardrails for our path forward. Not only will they guide the strategy, they guide how we conduct business and set the framework for how we will grow. Specifically, we are reviewing:

  • Vision: what success ultimately looks like for IABC
  • Mission: gives IABC focus by describing what business we are in
  • Philosophy: sets out the intentions of how IABC will operate – the core values that we hold dear
  • Purpose: expresses the impact we want to have on the people we serve

The philosophy was actually updated a couple of years ago when we adopted a new set of brand guidelines, which listed our shared values. These principles define the culture and behavior of our organization and members – so basically our philosophy of doing business. They are:

  • We represent the global profession.
  • We create connection.
  • We are a diverse community.
  • We focus on insights and results.

A big note of gratitude to Priya Bates and her Taskforce team for creating such a comprehensive guide.

Over the next few months we will be grappling with the vision, mission and purpose statements. Are they motivational, are they concise, do they represent what members say they want from IABC?

As we consider how to refine these statements so they truly become our rally cry, we will post updates here. Then chapter leaders will vote on any updates at the AGM meeting at World Conference in Washington D.C.

In the meantime, if you have an idea or suggestion, please send it to us, ginger@ziacommunications.com. Together we can align the vision, mission and purpose statements so they guide our actions for the future, help us see the opportunities and ultimately, deliver enduring value to our community.

Photo Caption: Pacific Plains Region participating in a Listening Session

Bringing out the best in us: #IABC1720 Strategy sessions kickstart in Brussels today

Regional leaders launch our global conversation campaign to shape IABC’s next 3-year strategy at the Europe Middle East and North Africa (EMENA) leadership institute today.

  • What do you value most about IABC?
  • What works?
  • What do you want more of?
  • What brings life to our brand via the engagement and satisfaction you feel from being part of our professional communications community?

These questions frame the appreciative inquiry approach we’re using to create a shared vision of the future into 2020 and beyond.

Michael Nord, IEB member facilitating
Michael Nord, IEB member facilitating

Today we launch the discovery phase of this strategy process. It’s a global listening tour that will travel through a series of world cafes at regional conferences, leadership institutes and select chapter events over the next few months.

These sessions aim to engage our community to explore the best of what we are with an eye toward what more we could be.

Nikki Edwards, EMENA Chair
Nikki Edwards, EMENA Chair

IABC runs on a rolling three-year strategy cycle.  The #IABC1417 strategy closes out this year.  This new plan for 2017-20 will kick-off at World Conference in Washington, DC. Mark your calendars for 11-14 June 2017!
Alex Malouf
Alex Malouf, EMENA Vice Chair

The new plan will look to capitalize on gains, strive for continuity and build for the future based on the foundational assets we’ve secured. This is thanks to the prudent work of our predecessors. We managed a turnaround these last years through a focus on financial recovery and sustainability.  This guiding principle is one that we will commit to maintain moving forward.

Next steps will include a master session at the International Leadership Institute in Dallas, Texas happening February 23-25 2017.  Save the date!  The board will then review three iterations of the new plan before it lands at the AGM next June.

It is the Vice Chair’s role to lead this process. It’s a duty I’m honored to advance in collaboration with co-author Ginger Homan, ABC, IABC Secretary/Treasurer, Chair Dianne Chase and the Executive Committee, the entire board and all who will bring their passion and ideas forward to help us along. I thank you all for the time and energy that you will bring to this community effort.

Follow #IABC1720 for tweets coming out of EMENA today. Fellow IEB member Michael Nord is leading an inspired group including Nikki Edwards, EMENA Chair, Alex Malouf, Vice Chair and dedicated leaders from across the region.

Check back here often for ongoing updates. The conversation will continue through sessions in Heritage, Southern and Pacific Plains regions in October, South Africa in November and other area events to follow.

Have an idea, question or experience to share? Email vicechair@iabc.com – we’re listening!

With appreciation for all that you do,

Sharon Hunter, Vice Chair