Category Archives: The Weekly Venn

The Weekly Venn: Why lead?

I sometimes get asked why I do what I do for IABC and the answer is simple: it sits at the intersect of what I enjoy doing (work with great people), what I am reasonably good at (I hope) and finally, a vision, mission and purpose I believe in (absolutely).

To make that come a bit more alive, I’ve also shared it in the form of a brief story: a 62 word sestude in line with this storytelling challenge (do take it too – you’ll be in good company).

Why lead? Don’t just take my word for it

Getting on Board infographic the benefits of board level volunteering. Click the image to download.
Getting on Board infographic the benefits of board level volunteering. Click the image to download PDF.

We’re an international association – and whilst I recognise that there is invariably some variation across countries, I did find this dataset from UK non-profit Getting on Board on the value of board-level leadership experience compelling (check out the infographic on the right):

It’s official – being a trustee makes the UK’s professionals happier, more confident – and perhaps even richer.

Note: whilst the term trustee/trusteeship is used here, I believe it is interchangeable with board-level leadership – and I also believe that similar results would come out of a geographically broader study. Agree/Disagree? Comment below.

Also worth noting from the study:

The results reveal that for job seekers, trusteeship is more important than ever. 92% of trustees who are currently out of work said they felt being a trustee was building their professional skills and boosting their motivation. 73% of respondents said that a role on a charity board boosted their confidence.

For ambitious workers, board level volunteering could provide the next step up the corporate ladder. Trusteeship has taught vital skills to 100% of respondents aged 18-24, with 65% of all trustees stating that a board volunteering role has improved their CV. A quarter of respondents (22%) even went so far as to say that they received a promotion as a result of trusteeship. Trusteeship can also be an important weapon in cultivating female leaders. 74% of polled women improved in confidence thanks to being a trustee, and 38% had new leadership aspirations as a result.

Board-level volunteering is doing wonders for UK employers too. 85% of bosses said trusteeship is an effective and low-cost way for staff to develop skills. 62% of bosses believe that firms that encourage trusteeships among employees positively raise their corporate responsibility profile.

Need more to justify the time to yourself or your employer?

Continue reading The Weekly Venn: Why lead?

The Weekly Venn: stories that #createconnection

Natasha Nicholson
Natasha Nicholson
Jessica Burnette-Lemon
Jessica Burnette-Lemon
Caroline Cornell
Caroline Cornell

The August issue of Communication World is out.

And it is all about storytelling.

Communication World: What's your story?

I found the Mark Di Somma article on telling stories that connect useful, and I loved Lynda McDaniel’s dissection of the six elements of a good story. Read more here: cw.iabc.com/ – and big thanks to Natasha Nicholson and her team for pulling off another great issue.

IABC is full of great storytellers

To pick up on the theme I am going to challenge a few folk to tell a story… and to make it more manageable in the winter sun (if you’re in South Africa) or the summer heat (if you’re in, say, London): I am going to suggest you keep it concise.

In fact a mere 62 words – aka – a sestude.

Ezri Carlebach
Ezri Carlebach

I learnt about this from long-time IABCer Ezri Carlebach and he’s already put his bit in against this challenge.

// In 62 words, share your story of how IABC helped you #createconnection

The visual leading this story implies that it sits at the intersect of people, profession and practice – but I expect there’ll be some creative interpretations that push those boundaries. That’s certainly what I found at a recent IABC UK event focused on storytelling. Riveting it was too.

Great stories across the globe

Is your Chapter putting something on connected to any of the upcoming Communication World (CW) themes? I’d be interested to know.

Here’s what is coming up:

  • September — Barriers to authenticity
  • October — Targeted communication
  • November — Make change management a participatory process
  • December — Communication trends for 2016: A look ahead

Also, did you know that you can contribute to CW?

This is a timely opportunity to thank the CW Editorial Advisory Panel for their time and dedication – if you’re up for serving in such a capacity, look out for an Open Call coming soon, as I outlined in my inaugural comments at the recent IABC Annual General Meeting.

Ultimately, is the answer is 42… 42,000?

And whilst I have your attention, it is also a great moment to talk about another element of how IABC is using our 42,000 strong LinkedIn group to create connection.

Melissa Dark ABC
Melissa Dark ABC

Our Communications Director, Melissa Dark ABC, has been working with her team to tighten up the moderation on the group so that it is better meeting the its good-practice sharing aim:

The members of this group share new, relevant and thought-provoking content, as well as create and participate in conversations that share knowledge and further the global communication profession.

And practical example which I love is a new effort to connect the dots between a couple of different streams currently in play: an opportunity to continue the weekly #CommChat beyond the usual one hour slots (and the 140 character limit).

2015 08 LinkedIn #commchat continuation

How topical that the first one was ‘choosing the right comms channel’. I hope you’ll get stuck in!

Let’s #createconnection like never before.

Michael Ambjorn

P.S. You can find the full group rules on the About page within the group.

P.P.S. If you’re up for helping spread the word on storytelling, here’s a ready-made one for you: