Happy Greetings from your new 2016-17 IABC Board and your very humble and grateful new chair!
What an incredible tribe we have ~
Our IABC – an Inspiring, Amazing, Brilliant, Community…. Because you are Inspiring, Amazing Brilliant Communicators.
We all have come to this community on our unique paths. I always love to hear your stories, and during this coming year I really hope I’ll hear more. While we’ve all come into our tribe by different paths, we’ve stayed because we found something really special.
We have a secret sauce in IABC.
For me, my first taste came after rather hesitantly agreeing to attend a chapter meeting in Charlotte, North Carolina in place of a senior colleague. That was it – the feeling of “professional family” on first meeting was all it took; what a rare and wonderful thing. It’s not something you can find online, at a meet-up group or, I don’t believe, quite the same in any other professional association.
So, the next thing I knew I was on the chapter board and over the years served as chapter president three different times. Then my path led to the Southern Region board where my passion for the “I” in IABC really escalated. Being the Southern Region chair offered incredible opportunities to lead, share, learn and give back to a truly diverse and amazing professional community. I’m sure you know that “IABC” feeling, as well.
Many of you have worked with incredible fortitude and dedication to lead IABC in good times and through tough patches and for that words can’t express how much you are appreciated. You’re the heart and soul of IABC.
Over the past year a lot of hard work has gone into shoring up our IABC infrastructure, thanks to the leadership of immediate past chair, Michael Ambjorn. Now, with our new strengthened governance and policies we’re set for delivering five star service.
Here’s how five star service is officially defined:
One star – for making you feel special – personal attention
One star – for resolving issues ASAP
One star – for genuine friendliness, smiles and personality
One star – for getting your money’s worth
One star – for rewarding your customer loyalty
These, in a nutshell, are what IABC is committed to and keeps at the forefront of everything we do.
The year ahead is brimming with opportunities for our communication community.
We will continue to grow our professional development offerings through the IABC Academy with new self-paced courses, in addition to the online workshops and webinars. Our Academy is a go-to resource not only for professional development aligned with the Global Standard, but also for helping prepare for the new Certification program. It’s very exciting to see the ever growing interest and engagement with the initial Communication Management Professional (CMP) level and we are moving forward to offer the next level of certification aimed at the strategic advisor level in 2017. I encourage you to seek out one of our new CMPs and ask them about the program.
Another important advancement on the way– the reinvigorated, reimagined and revamped Leader Centre. The Leader Centre task force is wrapping up their work and the Council of Regions will begin instituting the vision and resources which will provide increased value, relevance and support for our leaders. The overarching goal is to make the Leader Centre a resource by leaders – for leaders.
In the coming year we will continue to look at new ways to increase the value of membership, beginning with the new “Members Only” offerings. As members, you will have exclusive access to resources that you want and need with the institution of the new members-only content on www.iabc.com.
I’m super excited with the re-launch of our IABC Foundation. You play a critical role in helping IABC live out our mission and mantra that we believe communication is a force for good in business and society. We’ll need your support in terms of leadership, engagement and donations – seed money for success. Stay tuned for the open call for nominations to the new Foundation Committee and please join in moving this important initiative forward. By this time next year, I’m confident we will be able to show real impact. We can and will do this through the power of our shared passion for the ideals of our profession.
Another important advancement is the establishment of a new Fellows Committee. As you know, these IABC icons have achieved the highest level of honor bestowed by our association and serve to inspire us all.
I believe we have incredible opportunities in the coming year to make IABC the global resource for professional communication. We have set the Global Standard and we can lead by example. We will gain greater visibility in the marketplace with increased communication and data-driven, highly targeted marketing.
But we “each one need to reach one.”
Who can you bring to our tribe? A new member? A new volunteer? A new leader? A new CMP? A sponsor? A Foundation donor?
I’m incredibly honored with this opportunity to work with and for you.
I hope you’ll join me in working to make our IABC all it can be.
More than ever let’s #createconnection with and for communicators and our communities around the world.
Together we can do great things!
All my best,