Last Friday afternoon, I published a post here titled “‘Alternative Facts’ and IABC’s Six Core Principles,” detailing our association’s position on something that has been a point of conversation and reflection in our IABC community in recent weeks. We also posted a petition on Change.org, asking professionals to stand with us in support of the ethical practice of professional communication.
Given the discussion I’ve seen around terms like “alternative facts” and “fake news” within our community, I expected I might get some reaction to my post. But to say I’ve been overwhelmed by the engagement and response would be an understatement.
As I write this, more than 600 people have signed the re-commitment to ethics on Change.org and I’ve heard incredible feedback from countless IABC members and other communication professionals. My fellow IABC executive board members have received emails and phone calls as well, and social media has been filled with insightful discussions as IABC members signed and shared the petition.
The response has been almost entirely positive, with many members saying how glad they are to see IABC taking a stand on this issue, and how proud they are to be a part of it and stand together.
Here’s a small sampling of what we’ve heard on Twitter:
Those are just a few examples of the types of feedback we’ve received. For even more, I encourage you to browse the IABC Twitter timeline, where we’ve shared many of the supportive tweets so many people have sent our way.
Thank you for your support and dedication to ethical practice in communication. It’s inspiring to see your level of commitment and engagement around this critical issue for our profession. I look forward to continuing the dialogue and building on this momentum with all of you!
All the best,
P.S. As always, if you are not an IABC member, I invite you to join our thriving IABC community to be a part of the learning, development, connection, and discussions we all hold dear as members.
One of the many wonderful things about IABC having 10,000 members spread out around the globe is that our organization has its finger on the pulse of so much happening around the world and what it means to all of us working in business communication. This has been especially clear as the start of 2017 has brought with it big changes, new terms and challenges related to the work we all do.
A phrase we’ve heard frequently in recent weeks is “alternative facts,” as a term for inaccurate information, and many people have reached out asking where IABC’s stands on this issue. Our answer as an organization is clear.
The IABC Global Standard of the Communication Profession outlines six core principles that serve communication professionals around the world as building blocks of their work. Applying that standard enables us to communicate across borders, align with diverse cultures and effectively serve organizations of myriad types and sizes. The first principle of the IABC Global Standard is Ethics. Among other tenets, this principle sets forth that to act ethically, professional communicators must act without deception; represent their organizations truthfully, fairly and accurately; and adhere to the IABC Code of Ethics.
The International Association of Business Communicators and our members stand strongly behind our Code of Ethics, which states:
“As a professional communicator, you have the potential to influence economies and affect lives. This power carries with it significant responsibilities.
The International Association of Business Communicators requires its members to agree to the IABC Code of Ethics. This code serves as a guide to making consistent, responsible, ethical and legal choices in all of our communications.”
The first two commitments in the IABC Code of Ethics state, “I am honest—my actions bring respect for and trust in the communication profession” and “I communicate accurate information and promptly correct any error.”
IABC is unwavering in our commitment to and advocacy for our Global Standard and Code of Ethics. “Alternative facts” have no place in professional communication. I’m certain this was never in doubt for all of you as members. But should someone ask you for IABC’s stance on this issue, I invite you to point them to this blog post and our Global Standard.
I look forward to further discussion about this topic when I see many of you later this month at our annual Leadership Institute in Dallas, Texas.
This June, I’ll gather with even more of you at the 2017 IABC World Conference in Washington, D.C., where the latest issues and ideas affecting our profession and our work will be in the spotlight. I have no doubt that IABC and our committed members from around the world will shine, just as you do every day.
We’ve posted a petition on Change.org to publicly stand in support of the IABC Code of Ethics and what it means to live it every day. Please join us in signing it to show your commitment to ethical communication at all levels—you don’t need to be a member of IABC to stand with us. Please share the link with colleagues around the world to show our solidarity on this key principle.
On behalf of the entire executive board and leadership of IABC, thank you for your continued passion and ongoing commitment to ethical practice. It is tremendously appreciated and critical to the work we all do as professional business communicators.
That was the theme of the Heritage Region Conference 2016, held in Columbus, Ohio Oct. 9-11 — says so much about our IABC. The conference was the living, breathing epitome of what is at the core of our professional communication community. It is our never ending commitment to elevating our professional and personal growth and discovering the possibilities for driving communication as a force for good in business and society.
The #IABCHRCONF world class level of speakers, presentations, programming, networking, professional development and, of course, Dine Around, is a testimony to the dedication and commitment of the Heritage Region leaders and evidence of the impact IABC is and will continue to make for our profession and members.
I was amazed at the level of positive energy and enthusiasm of the region and chapter leaders in Columbus, Ohio USA!
I must give specific shout outs to conference co-chairs Forrest Hughes and Pat Frey — both long time IABC leaders on many levels.
Thanks and congratulations to everyone who made this conference one to be emulated; including Region Chair Amy Miller and Silver Quill Chair Alexandra Hichel and the indescribably inspirational ball of enthusiasm, Columbus chapter president, Lachandra Baker.
I want to share a bit of the spirit with you and so I grabbed a few minutes with a past Heritage Region chair, Gary Spondike from Detroit, veteran IABC leader and presenter, Cyrus Mavalwala from Toronto and two conference attendees.
I hope you enjoy the snippets, absorb the IABC ‘secret sauce’ and pass it along.
Tuesday afternoon, IABC Vice Chair Sharon Hunter and I wrapped up with our #IABC1720 World Cafe, part of our global conversation tour to build the next 3-year strategy for the association. Read more on this appreciative inquiry process here on the blog.
Thank you more than I can express for your dedication, leadership and support for our IABC.
Here we are on the cusp of October! Wow- time flies when you’re having fun and everyone is in high gear for our IABC. We’re entering a busy time of the IABC year with three region conferences and regional leadership institutes coming up in the next four weeks, along with the all-important October Membership Month which is going to be stellar this year!
For all the scoop check out our September Leadership Forum featuring our Awards Committee Chair, Lynn Barter, ABC.
Also, please mark your calendars for the upcoming Leadership Forums. We’re staggering the times for these monthly conversations with leaders so as to engage as many time zones as possible with as little “pain” as possible. We definitely want you to get your sleep!
Here are the dates and times coming up:
26 October at 2 p.m. Pacific Time
16 November at 10 a.m. Pacific Time
14 December at 2 p.m. Pacific Time
25 January at 10 a.m. Pacific Time
In the meantime, please do reach out with any questions, input, suggestions, recommendations and insights. Your contributions are encouraged and most welcomed. Let’s #createconnection and #engage2excel like never before!
With deep appreciation for all you do for our IABC,
Happy Greetings from your new 2016-17 IABC Board and your very humble and grateful new chair!
What an incredible tribe we have ~
Our IABC – an Inspiring, Amazing, Brilliant, Community…. Because you are Inspiring, Amazing Brilliant Communicators.
We all have come to this community on our unique paths. I always love to hear your stories, and during this coming year I really hope I’ll hear more. While we’ve all come into our tribe by different paths, we’ve stayed because we found something really special.
We have a secret sauce in IABC.
For me, my first taste came after rather hesitantly agreeing to attend a chapter meeting in Charlotte, North Carolina in place of a senior colleague. That was it – the feeling of “professional family” on first meeting was all it took; what a rare and wonderful thing. It’s not something you can find online, at a meet-up group or, I don’t believe, quite the same in any other professional association.
So, the next thing I knew I was on the chapter board and over the years served as chapter president three different times. Then my path led to the Southern Region board where my passion for the “I” in IABC really escalated. Being the Southern Region chair offered incredible opportunities to lead, share, learn and give back to a truly diverse and amazing professional community. I’m sure you know that “IABC” feeling, as well.
Many of you have worked with incredible fortitude and dedication to lead IABC in good times and through tough patches and for that words can’t express how much you are appreciated. You’re the heart and soul of IABC.
Over the past year a lot of hard work has gone into shoring up our IABC infrastructure, thanks to the leadership of immediate past chair, Michael Ambjorn. Now, with our new strengthened governance and policies we’re set for delivering five star service.
Here’s how five star service is officially defined:
One star – for making you feel special – personal attention
One star – for resolving issues ASAP
One star – for genuine friendliness, smiles and personality
One star – for getting your money’s worth
One star – for rewarding your customer loyalty
These, in a nutshell, are what IABC is committed to and keeps at the forefront of everything we do.
The year ahead is brimming with opportunities for our communication community.
We will continue to grow our professional development offerings through the IABC Academy with new self-paced courses, in addition to the online workshops and webinars. Our Academy is a go-to resource not only for professional development aligned with the Global Standard, but also for helping prepare for the new Certification program. It’s very exciting to see the ever growing interest and engagement with the initial Communication Management Professional (CMP) level and we are moving forward to offer the next level of certification aimed at the strategic advisor level in 2017. I encourage you to seek out one of our new CMPs and ask them about the program.
Another important advancement on the way– the reinvigorated, reimagined and revamped Leader Centre. The Leader Centre task force is wrapping up their work and the Council of Regions will begin instituting the vision and resources which will provide increased value, relevance and support for our leaders. The overarching goal is to make the Leader Centre a resource by leaders – for leaders.
In the coming year we will continue to look at new ways to increase the value of membership, beginning with the new “Members Only” offerings. As members, you will have exclusive access to resources that you want and need with the institution of the new members-only content on www.iabc.com.
I’m super excited with the re-launch of our IABC Foundation. You play a critical role in helping IABC live out our mission and mantra that we believe communication is a force for good in business and society. We’ll need your support in terms of leadership, engagement and donations – seed money for success. Stay tuned for the open call for nominations to the new Foundation Committee and please join in moving this important initiative forward. By this time next year, I’m confident we will be able to show real impact. We can and will do this through the power of our shared passion for the ideals of our profession.
Another important advancement is the establishment of a new Fellows Committee. As you know, these IABC icons have achieved the highest level of honor bestowed by our association and serve to inspire us all.
I believe we have incredible opportunities in the coming year to make IABC the global resource for professional communication. We have set the Global Standard and we can lead by example. We will gain greater visibility in the marketplace with increased communication and data-driven, highly targeted marketing.
But we “each one need to reach one.”
Who can you bring to our tribe? A new member? A new volunteer? A new leader? A new CMP? A sponsor? A Foundation donor?
I’m incredibly honored with this opportunity to work with and for you.
I hope you’ll join me in working to make our IABC all it can be.
More than ever let’s #createconnection with and for communicators and our communities around the world.
These two exceptional leaders have each made contributions to IABC that have had a global impact advancing the association and the profession. Both are role models for IABCers around the world.
Ginger Homan, ABC, has made a strategic contribution to the association above and beyond the call of duty. Operating at the highest level, her contribution has been centerpiece to the execution of the 2014-17 strategy for IABC, effecting a turnaround. Ginger is the embodiment of a world class board member: open, accountable and effective – with a relentless focus on enabling organizational delivery. She is also a joy to work with.
Jennifer Andrewes brings to life the best of IABC in the field. As an organization we believe that in today’s world, communication can be a force for good in business and society. To make that happen we need to reach into boardrooms around the world. Jennifer and her chapter team out of Wellington, New Zealand, raised the bar in terms of height and breadth reached. Opening doors for IABC with leading government departments, blue chip corporates and agenda-setting non-profits – and those who influence them as strategic advisors. This is true leadership both advancing and enhancing the profession.
Learn more about the Chairman’s Award – and please join me in congratulating these two exceptional leaders.
Why not have a go as you reflect on your own path in IABC the last year?
I would love to hear your thoughts – tweet me @michaelambjorn – and be sure to come to the Annual General Meeting at #IABC16 in New Orleans to share your biggest success as an IABC leader this past year.
(SAN FRANCISCO) April 18, 2016 — The International Association of Business Communicators (IABC) has announced its slate of incoming directors and officers for the 2016-17 International Executive Board (IEB).
IABC draws from the best in the communication field to educate, inform and inspire new communication ideas and strategies. As the governing body of IABC, the International Executive Board leads the organization in its mission to set the global standard of excellence for business communication. The 2016-17 board members come from nine countries in four continents, underlining the cultural and professional diversity of IABC and the IEB.
“Challenging times call for people who step up knowing the challenge at hand. Women and men who are collaborative, accessible, open and professional. Strategic advisors who bring leadership, global perspective and business acumen. Leaders who focus on insights and results,” said Michael Ambjorn, current IABC Chairman.
“That’s what makes for a great board. It is with pride, humility and deep thanks that the outgoing board will hand the baton to Dianne Chase and her incoming board this June. A board that is set to continue to draw on that skill set – and continue to deliver on the 2014-17 strategy. A particularly exciting part of that will be the work to explore where IABC needs to be in 2020.”
The IEB selection process follows a rigorous, competency-based selection approach emphasizing leadership, problem-solving, global perspective, strategic thinking and business acumen.
IABC will ratify the slate at its 2016 Annual General meeting Saturday, June 4, 2016 during the IABC Word Conference in New Orleans.
The incoming Chair for the 2016-17 IEB is Dianne Chase of Charlotte, North Carolina, USA.
Returning directors are Claudia Vaccarone, Ron Fuchs APR, Alain Legault, Shannon Frederick ABC and Olivia Gadd.
Secretary/Treasurer (one-year term)
Ginger Homan, ABC; Tulsa, Oklahoma, USA
Director (three-year term)
Zora Artis; Melbourne, Australia
Michael Nord; Amsterdam, the Netherlands
Director (one-year term)
Daniel Munslow; Johannesburg, South Africa
Further information on these prospective office holders:
INCOMING VICE CHAIR
Sharon Hunter is a marketing communication consultant with more than 20 years’ experience serving an international clientele with a focus on professional services and training across the private and non-profit sectors. As senior communications advisor for student services at Concordia University, she oversees multi-channel engagement strategies focused on the student experience journey to success. An active volunteer, she supports communication skills and career mentoring initiatives for students and young professionals. Hunter served six years at award-winning IABC/Montreal, was named Chapter Leader of the Year 2013 for her community partnerships work and has served three years as a director-at-large on the IEB – the last two as an Executive
SECRETARY/TREASURER (second consecutive term)
Ginger Homan, ABC, is founder of Zia Communications, a firm specializing in campaigns to change behaviors, build communities and transform thinking. Her award winning communication model has been used by foundations and corporations to grow brands and align cultures. Ginger served as IABC Secretary/Treasurer on IABC’s 2015- 2016 IEB and is the former director of North America for the IABC Accreditation Committee. Her work has been recognized by the IABC Gold Quill program, the Society of Marketers of Professional Services, the Public Relations Society of America and
American Advertising Awards; she is the recipient of the IABC Tulsa chapter’s John Hartman Professional Communicator of the Year award and served in several roles on her local board including president. She is a recipient of Leadership Tulsa’s Paragon Award for her board service with local nonprofits.
Zora Artis, GAICD, is the founder and managing director of Zora Artis Consulting in Melbourne, Australia. The firm provides business planning and marketing, brand and communication consultancy services from strategic development and workshop facilitation through to tactical implementation and evaluation to brands and agencies alike. Zora is the current Chair of the IABC Policy Committee, Past President of IABC Victoria, a Gold Quill winner and recipient of the IABC 2015 Chairman’s Award. She has served on a number of not-for-profit boards and committees, and is a Company Directors graduate with the Australian Institute of Company Directors. Zora has a Masters of Commerce, a Masters of Marketing and a Bachelor of Business (Tourism).
Michael Nord, Principal Consultant with The Fifth Business, lives in Amsterdam, The Netherlands, where he advises and steers strategic communications projects in blue-chip companies across the globe. He has previously worked for Philips, Belkin, IAVI, PR-agencies and the Danish Government. Michael was co-founder of the Dutch IABC chapter in 2007 (the year he joined IABC), and is currently immediate-past Chair of the EMENA region. He chaired EuroComm 2015 and is currently working as chair of the Local Advisory Committee for EuroComm 2016. He has served on several World Conference committees, and sits on the taskforce for global sponsorships.
Daniel Munslow heads up the Africa practice of VMA Group – a global recruitment and skills development firm specializing in marketing and communication practitioners. He has 13 years’ experience in business communications and consulting, and has worked across multiple industries in a number of African countries. Areas of expertise include development of internal communication strategies, implementation of internal communication audits, rollout of change management programs, and training of leaders and communicators on communication skills. Daniel is the 2014/16 IABC Africa Regional Chairperson and a judge on the IABC Gold Quills. Daniel speaks at local and international conferences on business communication, and was voted an All Star speaker at the IABC World Conference in 2013. Other senior officers moving into new roles:
Dianne Lynn Chase is senior partner at C4CS, LLC, Leaders in Strategic Communication and Crisis Management, serving client partners from around the world. She oversees development and instruction in crisis communication, planning and management; message development; issues management; and presentation and interviewing skills training for corporate and government clients. She is past chair of the IABC Southern Region, where she’s served five years on the board. She served as vice chair of the 2015 IABC World Conference Program Advisory Committee and as a member of the IABC Brand Taskforce. Chase is also long-standing board member and past two-term president (and first woman to serve in the role) of the Radio-Television Digital News Association of the Carolinas (formerly the Radio Television News Directors Association of the Carolinas). She is the winner of numerous local, state, regional and national broadcast journalism awards.
INCOMING IMMEDIATE PAST CHAIR
Michael Ambjorn is founder of Align Your Org which helps boards, chief executives and chairs – and the next generation of talent – with effective strategic planning, communication and clarity of execution. As the facilitator for the 2014–17 strategy, he has worked with IABC’s 1000+ leaders to create connection, engagement and alignment. The latter element has been essential for affecting a turnaround and securing sustainable future for the association; a future where IABC can continue to advance the field of professional communications and achieve a multiplier effect through aligned leadership across the globe. Michael previously served as Chair of IABC Europe & Middle East. He has also worked in various management roles at IBM, Motorola and, the 262–year–old Royal Society for the Encouragement of Arts, Manufacture and Commerce (RSA) in London.
*ABC = Accredited Business Communicator
*APR = Accredited in Public Relations
About the IEB
The International Executive Board is accountable to IABC members and supervises, controls and directs the affairs of the association. It actively pursues the association’s mission and determines its policy within the limits of the law, Bylaws, and Articles of Incorporation. It upholds the IABC Code of Ethics for Professional Communicators and supervises disbursement of the association’s funds. The International Executive Board develops the strategic plan and direction for the association under the guidance of the association Bylaws approved by the IABC membership.
The International Association of Business Communicators (IABC) enables a global network of communicators working in diverse industries and disciplines to identify, share, and apply the world’s best communication practices. IABC has set the standard for excellence since its founding in 1970. This vibrant association has more than 10,000 members, including senior communications executives from global Fortune 500 companies, multi-national communications agencies, leading non-profit institutions and universities. IABC serves the collective disciplines of business communication professionals through education offerings, certifications, awards and recognition programs, online resources and Communicators World magazine and through the annual World Conference.
Picking up on the fresh research from the 2016 IABC Leadership Institute, here’s a fresh challenge for the top performers out there.
You know who you are. Keep reading.
We just closed Member Month and it was a real success. You’ve been out there inspiring people like never before. You’ve extended the depth, breadth and impact of our shared work. Our shared work to advance careers and the profession. Thank you.
Now’s the time to gather that energy. Whilst it is fresh.
Bottle it so we can all use it again and again.
How you ask? Well, the good people at IABC UK have an idea… so here is your challenge for April.