Category Archives: Thoughts Of The Chair

September Leadership Forum

Here we are on the cusp of October! Wow- time flies when you’re having fun and everyone is in high gear for our IABC. We’re entering a busy time of the IABC year with three region conferences and regional leadership institutes coming up in the next four weeks, along with the all-important October Membership Month which is going to be stellar this year!

For all the scoop check out our September Leadership Forum featuring our Awards Committee Chair, Lynn Barter, ABC.

Some important links and hashtags for you:

Also, please mark your calendars for the upcoming Leadership Forums. We’re staggering the times for these monthly conversations with leaders so as to engage as many time zones as possible with as little “pain” as possible. We definitely want you to get your sleep!

Here are the dates and times coming up:

26 October at 2 p.m. Pacific Time

16 November at 10 a.m. Pacific Time

14 December at 2 p.m. Pacific Time

25 January at 10 a.m. Pacific Time

In the meantime, please do reach out with any questions, input, suggestions, recommendations and insights. Your contributions are encouraged and most welcomed. Let’s #createconnection and #engage2excel like never before!

With deep appreciation for all you do for our IABC,

Dianne
chair@iabc.com

Greetings from the new IABC chair

Happy Greetings from your new 2016-17 IABC Board and your very humble and grateful new chair!

What an incredible tribe we have ~

Our IABC – an Inspiring, Amazing, Brilliant, Community…. Because you are Inspiring, Amazing Brilliant Communicators.

We all have come to this community on our unique paths. I always love to hear your stories, and during this coming year I really hope I’ll hear more. While we’ve all come into our tribe by different paths, we’ve stayed because we found something really special.

We have a secret sauce in IABC.

For me, my first taste came after rather hesitantly agreeing to attend a chapter meeting in Charlotte, North Carolina in place of a senior colleague. That was it – the feeling of “professional family” on first meeting was all it took; what a rare and wonderful thing. It’s not something you can find online, at a meet-up group or, I don’t believe, quite the same in any other professional association.

So, the next thing I knew I was on the chapter board and over the years served as chapter president three different times. Then my path led to the Southern Region board where my passion for the “I” in IABC really escalated. Being the Southern Region chair offered incredible opportunities to lead, share, learn and give back to a truly diverse and amazing professional community. I’m sure you know that “IABC” feeling, as well.

Many of you have worked with incredible fortitude and dedication to lead IABC in good times and through tough patches and for that words can’t express how much you are appreciated. You’re the heart and soul of IABC.

Over the past year a lot of hard work has gone into shoring up our IABC infrastructure, thanks to the leadership of immediate past chair, Michael Ambjorn. Now, with our new strengthened governance and policies we’re set for delivering five star service.

Here’s how five star service is officially defined:

One star – for making you feel special – personal attention

One star –  for resolving issues ASAP

One star – for genuine friendliness, smiles and personality

One star – for getting your money’s worth

One star – for rewarding your customer loyalty

These, in a nutshell, are what IABC is committed to and keeps at the forefront of everything we do.

The year ahead is brimming with opportunities for our communication community.

We will continue to grow our professional development offerings through the IABC Academy with new self-paced courses, in addition to the online workshops and webinars. Our Academy is a go-to resource not only for professional development aligned with the Global Standard, but also for helping prepare for the new Certification program. It’s very exciting to see the ever growing interest and engagement with the initial Communication Management Professional (CMP) level and we are moving forward to offer the next level of certification aimed at the strategic advisor level in 2017. I encourage you to seek out one of our new CMPs and ask them about the program.

Another important advancement on the way– the reinvigorated, reimagined and revamped Leader Centre. The Leader Centre task force is wrapping up their work and the Council of Regions will begin instituting the vision and resources which will provide increased value, relevance and support for our leaders. The overarching goal is to make the Leader Centre a resource by leaders – for leaders.

In the coming year we will continue to look at new ways to increase the value of membership, beginning with the new “Members Only” offerings. As members, you will have exclusive access to resources that you want and need with the institution of the new members-only content on www.iabc.com.

I’m super excited with the re-launch of our IABC Foundation.  You play a critical role in helping IABC live out our mission and mantra that we believe communication is a force for good in business and society. We’ll need your support in terms of leadership, engagement and donations – seed money for success. Stay tuned for the open call for nominations to the new Foundation Committee and please join in moving this important initiative forward. By this time next year, I’m confident we will be able to show real impact. We can and will do this through the power of our shared passion for the ideals of our profession.

Another important advancement is the establishment of a new Fellows Committee. As you know, these IABC icons have achieved the highest level of honor bestowed by our association and serve to inspire us all.

I believe we have incredible opportunities in the coming year to make IABC the global resource for professional communication. We have set the Global Standard and we can lead by example. We will gain greater visibility in the marketplace with increased communication and data-driven, highly targeted marketing.

But we “each one need to reach one.”

Who can you bring to our tribe? A new member?  A new volunteer?  A new leader? A new CMP? A sponsor? A Foundation donor?

I’m incredibly honored with this opportunity to work with and for you.

I hope you’ll join me in working to make our IABC all it can be.

More than ever let’s #createconnection with and for communicators and our communities around the world.

Together we can do great things!

All my best,

Dianne

dchase

2016 IABC Chairman’s Award

These two exceptional leaders have each made contributions to IABC that have had a global impact advancing the association and the profession. Both are role models for IABCers around the world.

Ginger Homan ABC
Ginger Homan ABC

Ginger Homan, ABC, has made a strategic contribution to the association above and beyond the call of duty. Operating at the highest level, her contribution has been centerpiece to the execution of the 2014-17 strategy for IABC, effecting a turnaround. Ginger is the embodiment of a world class board member: open, accountable and effective – with a relentless focus on enabling organizational delivery. She is also a joy to work with.

Jennifer Andrewes
Jennifer Andrewes

Jennifer Andrewes brings to life the best of IABC in the field. As an organization we believe that in today’s world, communication can be a force for good in business and society.  To make that happen we need to reach into boardrooms around the world. Jennifer and her chapter team out of Wellington, New Zealand, raised the bar in terms of height and breadth reached. Opening doors for IABC with leading government departments, blue chip corporates and agenda-setting non-profits – and those who influence them as strategic advisors. This is true leadership both advancing and enhancing the profession.

Learn more about the Chairman’s Award – and please join me in congratulating these two exceptional leaders.

Michael Ambjorn
2015-16 IABC Chair 

Use the brand framework as a model for reflection

As we come up to World Conference in New Orleans, leaders across the world are taking stock.

Here’s a perhaps unusual idea which we introduced in the most recent quarterly report: the brand framework can also be used a reflective model for where we’re at as an organization.

Characteristic Behaviour – what it means Bringing it to life at the board level
Accessible Collaborative, supportive, consultative
Open Transparent, direct, open minded
  • Concise notes from meetings published
  • Monthly Leadership Forum calls with open Q&A
  • Fast response to all organisational questions raised on the IABC LinkedIn groups, Twitter etc.
Lighter Fun, friendly, welcoming
  • This is a given wherever you are in IABC!
Contemporary Current, leading-edge
  • IABC sets the global standard for professional communication
  • The sponsorship of the Global Communication Certification Council is
Professional Effective and efficient

Why not have a go as you reflect on your own path in IABC the last year?

I would love to hear your thoughts – tweet me @michaelambjorn – and be sure to come to the Annual General Meeting at #IABC16 in New Orleans to share your biggest success as an IABC leader this past year.

Let’s #createconnection like never before.

Michael Ambjorn

P.S. Here’s the most recent report in full – in case you want to flick through it again.

Celebrate the spirit of giving at the IABC World Conference

Come celebrate heroes of philanthropy — people who believe communication is a force for good — and the organizations they serve.

IABC Foundation Luncheon, Tuesday, 7 June

At this year’s IABC Foundation luncheon, we will learn from a panel of four.

Innovative giving: Sharing time, knowledge and expertise for the greater good

Learn from the best:

  • Innovative approaches to mobilizing and engaging people around giving
  • How to create meaningful and lasting outcomes
  • Embedding a spirit of giving in organizational cultures and in our lives
  • Exemplify the spirit of giving

Join your peers, along with moderator Geoff Colvin, award-winning broadcaster and author, on an inspirational journey with these esteemed guides. Learn more about the IABC Foundation event.

 

2016 IABC Foundation Panel at #IABC16

With thanks for generous sponsorship by Roche and Genentech.

This event is included with a full conference registration. Additional tickets are available for purchase.

Register today!

Let’s #createconnection like never before.

Michael Ambjorn

 

IABC announces incoming directors and officers for its 2016-17 International Executive Board

(SAN FRANCISCO) April 18, 2016 — The International Association of Business Communicators (IABC) has announced its slate of incoming directors and officers for the 2016-17 International Executive Board (IEB).

IABC draws from the best in the communication field to educate, inform and inspire new communication ideas and strategies. As the governing body of IABC, the International Executive Board leads the organization in its mission to set the global standard of excellence for business communication. The 2016-17 board members come from nine countries in four continents, underlining the cultural and professional diversity of IABC and the IEB.

“Challenging times call for people who step up knowing the challenge at hand. Women and men who are collaborative, accessible, open and professional. Strategic advisors who bring leadership, global perspective and business acumen. Leaders who focus on insights and results,” said Michael Ambjorn, current IABC Chairman.

“That’s what makes for a great board. It is with pride, humility and deep thanks that the outgoing board will hand the baton to Dianne Chase and her incoming board this June. A board that is set to continue to draw on that skill set – and continue to deliver on the 2014-17 strategy. A particularly exciting part of that will be the work to explore where IABC needs to be in 2020.”

The IEB selection process follows a rigorous, competency-based selection approach emphasizing leadership, problem-solving, global perspective, strategic thinking and business acumen.

IABC will ratify the slate at its 2016 Annual General meeting Saturday, June 4, 2016 during the IABC Word Conference in New Orleans.

The incoming Chair for the 2016-17 IEB is Dianne Chase of Charlotte, North Carolina, USA.

Returning directors are Claudia Vaccarone, Ron Fuchs APR, Alain Legault, Shannon Frederick ABC and Olivia Gadd.

The 2016-17 slate for ratification is:

Vice Chair (automatic succession to 2017-18 chair)
Sharon Hunter; Montreal, Québec, Canada

Secretary/Treasurer (one-year term)
Ginger Homan, ABC; Tulsa, Oklahoma, USA

Director (three-year term)
Zora Artis; Melbourne, Australia
Michael Nord; Amsterdam, the Netherlands

Director (one-year term)
Daniel Munslow; Johannesburg, South Africa

Further information on these prospective office holders:

INCOMING VICE CHAIR

Sharon Hunter
Sharon Hunter

Sharon Hunter is a marketing communication consultant with more than 20 years’ experience serving an international clientele with a focus on professional services and training across the private and non-profit sectors. As senior communications advisor for student services at Concordia University, she oversees multi-channel engagement strategies focused on the student experience journey to success. An active volunteer, she supports communication skills and career mentoring initiatives for students and young professionals. Hunter served six years at award-winning IABC/Montreal, was named Chapter Leader of the Year 2013 for her community partnerships work and has served three years as a director-at-large on the IEB – the last two as an Executive
Committee member.

SECRETARY/TREASURER (second consecutive term)

Ginger Homan
Ginger Homan

Ginger Homan, ABC, is founder of Zia Communications, a firm specializing in campaigns to change behaviors, build communities and transform thinking. Her award winning communication model has been used by foundations and corporations to grow brands and align cultures. Ginger served as IABC Secretary/Treasurer on IABC’s 2015- 2016 IEB and is the former director of North America for the IABC Accreditation Committee. Her work has been recognized by the IABC Gold Quill program, the Society of Marketers of Professional Services, the Public Relations Society of America and
American Advertising Awards; she is the recipient of the IABC Tulsa chapter’s John Hartman Professional Communicator of the Year award and served in several roles on her local board including president. She is a recipient of Leadership Tulsa’s Paragon Award for her board service with local nonprofits.

NEW DIRECTORS

Zora Artis
Zora Artis

Zora Artis, GAICD, is the founder and managing director of Zora Artis Consulting in Melbourne, Australia. The firm provides business planning and marketing, brand and communication consultancy services from strategic development and workshop facilitation through to tactical implementation and evaluation to brands and agencies alike. Zora is the current Chair of the IABC Policy Committee, Past President of IABC Victoria, a Gold Quill winner and recipient of the IABC 2015 Chairman’s Award. She has served on a number of not-for-profit boards and committees, and is a Company Directors graduate with the Australian Institute of Company Directors. Zora has a Masters of Commerce, a Masters of Marketing and a Bachelor of Business (Tourism).

Michael Nord
Michael Nord

Michael Nord, Principal Consultant with The Fifth Business, lives in Amsterdam, The Netherlands, where he advises and steers strategic communications projects in blue-chip companies across the globe. He has previously worked for Philips, Belkin, IAVI, PR-agencies and the Danish Government. Michael was co-founder of the Dutch IABC chapter in 2007 (the year he joined IABC), and is currently immediate-past Chair of the EMENA region. He chaired EuroComm 2015 and is currently working as chair of the Local Advisory Committee for EuroComm 2016. He has served on several World Conference committees, and sits on the taskforce for global sponsorships.

Daniel Munslow
Daniel Munslow

Daniel Munslow heads up the Africa practice of VMA Group – a global recruitment and skills development firm specializing in marketing and communication practitioners. He has 13 years’ experience in business communications and consulting, and has worked across multiple industries in a number of African countries. Areas of expertise include development of internal communication strategies, implementation of internal communication audits, rollout of change management programs, and training of leaders and communicators on communication skills. Daniel is the 2014/16 IABC Africa Regional Chairperson and a judge on the IABC Gold Quills. Daniel speaks at local and international conferences on business communication, and was voted an All Star speaker at the IABC World Conference in 2013. Other senior officers moving into new roles:

INCOMING CHAIR

Dianne Chase
Dianne Chase

Dianne Lynn Chase is senior partner at C4CS, LLC, Leaders in Strategic Communication and Crisis Management, serving client partners from around the world. She oversees development and instruction in crisis communication, planning and management; message development; issues management; and presentation and interviewing skills training for corporate and government clients. She is past chair of the IABC Southern Region, where she’s served five years on the board. She served as vice chair of the 2015 IABC World Conference Program Advisory Committee and as a member of the IABC Brand Taskforce. Chase is also long-standing board member and past two-term president (and first woman to serve in the role) of the Radio-Television Digital News Association of the Carolinas (formerly the Radio Television News Directors Association of the Carolinas). She is the winner of numerous local, state, regional and national broadcast journalism awards.

INCOMING IMMEDIATE PAST CHAIR

Michael Ambjorn
Michael Ambjorn

Michael Ambjorn is founder of Align Your Org which helps boards, chief executives and chairs – and the next generation of talent – with effective strategic planning, communication and clarity of execution. As the facilitator for the 2014–17 strategy, he has worked with IABC’s 1000+ leaders to create connection, engagement and alignment. The latter element has been essential for affecting a turnaround and securing sustainable future for the association; a future where IABC can continue to advance the field of professional communications and achieve a multiplier effect through aligned leadership across the globe. Michael previously served as Chair of IABC Europe & Middle East. He has also worked in various management roles at IBM, Motorola and, the 262–year–old Royal Society for the Encouragement of Arts, Manufacture and Commerce (RSA) in London.

*ABC = Accredited Business Communicator
*APR = Accredited in Public Relations

About the IEB

The International Executive Board is accountable to IABC members and supervises, controls and directs the affairs of the association. It actively pursues the association’s mission and determines its policy within the limits of the law, Bylaws, and Articles of Incorporation. It upholds the IABC Code of Ethics for Professional Communicators and supervises disbursement of the association’s funds. The International Executive Board develops the strategic plan and direction for the association under the guidance of the association Bylaws approved by the IABC membership.

About IABC

The International Association of Business Communicators (IABC) enables a global network of communicators working in diverse industries and disciplines to identify, share, and apply the world’s best communication practices. IABC has set the standard for excellence since its founding in 1970. This vibrant association has more than 10,000 members, including senior communications executives from global Fortune 500 companies, multi-national  communications agencies, leading non-profit institutions and universities. IABC serves the collective disciplines of business communication professionals through education offerings, certifications, awards and recognition programs, online resources and Communicators World magazine and through the annual World Conference.

For more information, visit iabc.com

Inspiration: #myIABC

Picking up on the fresh research from the 2016 IABC Leadership Institute, here’s a fresh challenge for the top performers out there.

You know who you are. Keep reading.

We just closed Member Month and it was a real success. You’ve been out there inspiring people like never before. You’ve extended the depth, breadth and impact of our shared work. Our shared work to advance careers and the profession. Thank you.

Now’s the time to gather that energy. Whilst it is fresh.

Bottle it so we can all use it again and again.

How you ask? Well, the good people at IABC UK have an idea… so here is your challenge for April.

#myIABC 

Continue reading Inspiration: #myIABC

Make it count

Both the main IABC World Conference, 5–8 June 2016, and the pre-conference workshops, 5 June, will help you meet the application requirements for Communication Management Professional (CMP) certification. And if you already have your CMP (through the Global Communication Certification Council), those credits will count toward maintaining your certification.

This is the first World Conference where professional development credits can be collected this way. It is an essential part of our strategic commitment to certification—and to lifelong learning opportunities.

See you at #IABC16!

Let’s #createconnection – like never before.

Michael Ambjorn
@michaelambjorn

P.S. Here’s how you earn points and hours.

Challenge

Leaders need many things to grow.

One thing stands out though: challenge.

This is based on fresh research conducted at the 2016 IABC Leadership Institute:

Slide2.jpg

You asked for it. So in the run up to World Conference I will be challenging you to go the extra mile.

First up: please help extend the breadth, depth and impact of our shared work. Go recruit a top-performing professional who could benefit from all that IABC has to offer.

Resources to help you abound on the Leader Centre. And here’s where to send your prospects: iabc.com/membership/

Let’s #createconnection – like never before.

Michael Ambjorn

 

 

#CommChat: Social media analytics & reporting

I missed this week’s #CommChat on Social Media Analytics & Reporting. I was busy prepping for the February Leadership Forum – but the great thing about these good-practice exchanges is that they stick around even after they’ve finished…

This week’s topic was one that is close to my heart. As a past head of digital for a big corporate, and also in my current practice, it is a top topic for the C-suite. Often people get carried away on a wave of ‘big data’ – in reality it is about focusing in on measuring the effect of your actions. Actions that align with your strategy and objectives.

After all, you wouldn’t report to your board that the sun is rising and setting, would you? If  you’re unlikely to deliver value to a board – or indeed win a Gold Quill

All the 100+ tweets from the #CommChat can be found in the Storify from the session.

For the time pressed, here are a few key ones:

And if you want to improve your skills in this area…

Thanks to all who participated and shared – and do look out for next week’s #CommChat – and find recaps of earlier ones here.

Let’s #createconnection – like never before.

Michael Ambjorn
@michaelambjorn

P.S. In a future Weekly Venn I’ll share some of the tools I use myself for analytics and reporting.