Category Archives: Thoughts Of The Chair

A Makeover For The IABC Brand

First, apologies for missing a fortnight’s post.

My favourite daughter did get married OK in mid September, but only after we’d needed to change the entire venue for both the ceremony and the after-party for 300 guests at six days’ notice.  This blew me out a bit.

The full story will be available as a new year blockbuster from Amazon, priced £9.99 ($15 in US and Canada, $16.50 in Australia and New Zealand).

Meanwhile, your International Board have been making good progress pursuing our goals to right the Association financially and grow it into new areas; this while keeping the Chapter network, and being a member-based Association, at the heart of what we do.

This is the essence of the 2014-2017 strategy which is at the centre of the Board’s work.  More about this in the “Quarterly Update” which we’re bringing back to a screen near you later in October.

The Quarterly Update (QU) will talk about six priorities the Board is pursuing between now and the end of the year.    All these are going well……and more about these in QU. Something to look forward to  ;-).

Rebranding IABC

But I do here want to talk about just one of these priorities, which is the quest to rebrand IABC – including the look.

My predecessor Robin McCasland set this initiative in motion during her term, and over the past year, a ‘Brand Task Force’ led by Torontonian Priya Bates ABC has overseen an extensive research project to gather insights on perception of the IABC brand.

This has drawn together key external stakeholders, members, competitors and others who come into contact with us and with the profession worldwide.

The next stage is to give the logo and other treatments a makeover.

I can’t actually remember when the IABC logo was not the one we currently have, and this work will certainly help to bring something which looks like it was born in the Seventies into the modern era.

We’re a bit light on the old cash at the moment.  Now we’re working on a separate plan for that, which is doing well, but meanwhile we’re after a great creative agency which will help us design a new logo.

In return we’ll give the agency recognition and worldwide exposure.  The work needs to be done from the end of this month to next February, when we want to run the design past leaders at the Leadership Institute.

If you, or someone you know, would like to refer a vendor to this, or if you represent an agency and would like to submit a proposal, go here for more information. Deadline is 15 October 2014.

Finally, three more things.

New Chair’s Update Video

Vice Chair Ambjorn and I have just done our fourth update video, shot late at night on a rather windy street in the City of London.  Please do view that and feel free to leave a comment.

*Update*  New Gold Quill Vice Chair  

Congratulations to Monika Lancucki ABC (@Niska7 ) whom I’ve appointed the Gold Quill Vice Chair with automatic succession to the 2015-16 GQ Chair. Nominations were invited for this position and I have appointed Monika following a competition run under the auspices of Gold Quill Past Chair, Amanda Hamilton-Attwell ABC.

…..And Regional Conference season is upon us.    The Africa, Southern and Heritage Region conferences are all over the same period from 15 – 21 October so your trusty International leadership is fanning out to cover them all.

I’ll be at the Heritage Region Conference on Sunday 19th and Monday 20th October and look forward to seeing all your Heritage folks there.

Thanks for reading.

The Best Laid Pins…….

As many of you may know, although the Accredited Business Communicator (ABC) programme ended in 2013, there remain around 1200 ABCs globally, accredited in the forty years that the programme ran.

IABC is committed to ensuring that we celebrate and maintain the recognition of our Accredited members (a community I’m proud to be a member of myself) for as long as there are ABCs.

A brand new Certification programme is in prep and will be launched formally next year.  It’s running late, but there are lots of details to get right and we were too optimistic in the original plans.

So anyway, last week IABC mailed out around a thousand new ABC pin badges to our Accredited Business Communicators.   I added a jolly accompanying note with the pin badge, and off they all went in the mail.

Unfortunately, however, insufficient thought was given to “the journey of the pin” as it made its way through the mail.

Oh dear.

……So firstly, thank you to everyone who has emailed me to say your envelope arrived without its pin but with a pin-badge sized hole at the bottom of the envelope.

I think I’ve managed to now reply personally to everyone – and many of you were very kind in suggesting this is exactly the sort of PR nightmare that befalls the industry from time to time. Pretty much everyone was understanding about it all.

New pin-badges have been, or are being, mailed out.   Meanwhile, if you have received a letter with a hole in it, and haven’t let us know, please do email me.

Dying throes

Last week wasn’t a good one either for our aged IT-system, which is in the throes of being replaced.

The part which runs our membership database fell over completely, and those of you who run Chapters will have noticed the bit called ‘MMA’ wasn’t feeling well for a couple of days.

I want to thank the staff at IABC Headquarters who worked hard to rectify the situation in record time.  That’s much appreciated.

We’re confident the new membership database system, which is in the advance stages of build at the moment, will be up and running by the end of the year.

Finally, my daughter @GabyGrossman gets married next week.

I’ve waited 27 years for this day.  The table plan is laid; the Rabbi is primed; the groom has been given his instructions; the venue (just off Trafalgar Square in London Town) is set.

I just now need the weather to be good for the pictures……

To Worliday Or Not?

In the northern hemisphere, August is vacation time and in common with the ritual of humanity at this moment I’ve been taking a few days away from the day job – first in Berlin with my youngest son and now in Cardiff with the First Lady.

The big question : what should I do about all the email?

Some of you may have seen the news : staff at Daimler were told earlier this month that all emails they receive while away from the office would be destroyed, with the sender instead being told to contact a colleague.

Interesting thought, but it would concern me if I was the sender. What if my email was important?

I was reminded by FT columnist Lucy Kellaway about the concept of a ‘worliday’ – where you do light work when away, with the result that you can allegedly take longer breaks from the office than you would be able to take otherwise.

Kellaway reminded readers that in her view there is never any excuse for emailing while on holiday; or rather, there are lots of excuses, but all are bad ones.

Like the idea you’re indispensable : but in the unlikely event you are, that’s a reason for leaving a contact number not for checking your emails.

So the dilemma was – and many of us face this – should I leave at least some of my five communicating devices (two laptops, two phones and an iPad) at home? Clearly the iPad wasn’t being separated from me, but the others stood a chance.

However, the additional dilemma then was: even having left my work emails behind, what about the IABC ones?

This was more difficult. The International Board agenda remains very full and we certainly haven’t taken the summer off. Leaders at IABC (at whatever level we are) neither get paid nor are given vacation time.

Should I put the out of office on the IABC email as well and hand everything over to the trusty Vice Chair?

But Mr Ambjorn is also carrying a heavy workload at this time, helping steer the Council of Regions and working with the Global Communications Certification Council on their operational plan for delivery at the end of the month.

In the end I’ve taken just the one laptop with me here, on a rather cloudy day in Cardiff, Wales where I’ve justified this by arguing it’s given my wife some recreation time away from me on vacation.

But am I right? What do you do on vacation with your connectivity?

Pushing The B In IABC

One of the challenges of leading a global organisation, let alone of communicators, is how to connect with members in a meaningful way.

After a bit of deliberation I’ve started a regular blog to supplement my tweeting. My intention is to blog fortnightly and to publish every other Monday. Let’s see.

Comments welcome (of course). Incidentally, not enough of you are following me on Twitter yet @RussellAtIABC.

No-one has the time these days to read long pieces of prose so I promise to keep the thing short.

So…..since becoming Chair in June, I’ve been considering how best to use the year.   IABC runs a ‘continuity’ leadership process at its International Level; in many other places also. You get elected, in a slightly long-winded process, to a three year commitment: as Vice Chair, Chair and Past Chair.

I call this ‘a year learning, a year doing and a year teaching’. It advocates continuity and collaboration – because you influence the visions of those you follow, and vice versa – and we get genuine synchronisation from year to year.

So in June 2013, I started to look at IABC’s forward strategy to run from this year to 2017.   I formed a group to look at ideas, and in total we involved about 60 people in the process. Next year’s Chair, Michael Ambjorn, also got heavily involved.

We met online, in person and over the phone. Gradually those ideas became concrete and they were signed off by the Board last month.

We’ve come up with a model which basically says that while IABC needs to continue developing value for members by offering relevant knowledge and learning, it must also branch out : to offer services to business, and to increase its impact in both business and the communications profession.

This recognises two things. Firstly, after the Global Financial Crisis especially, communications is even more of a force for competitive advantage in business and organisations generally.

And secondly, as IABC is the only global communications association with ‘business’ in its name, we should make that work more for us.

If we get it right, this will bring a new, strong, steady and sustainable source of income to IABC which we can then use to subsidise member activity and deliver greater member value.

We’re about to start market research on the detail of this idea. If you would like to know more, and especially if you’re commercially minded and could contribute to the development of this idea, please email me at chair@iabc.com

Video, Update 3

Last week, the IABC Executive Committee and IABC senior staff met at IABC Headquarters in San Francisco to discuss strategy, priorities and focus areas for the remainder of 2014 and into 2015 and beyond. It was an extremely productive session and was a great opportunity for both the executive committee and IABC staff to work with our new Executive Director, Carlos Fulcher.

Carlos and I got together to share what the workshop entailed and some of what we have planned for the future.

IABC Chair’s Update No 3 – July 2014 from Russell Grossman ABC on Vimeo.