Tag Archives: analytics

#CommChat: Social media analytics & reporting

I missed this week’s #CommChat on Social Media Analytics & Reporting. I was busy prepping for the February Leadership Forum – but the great thing about these good-practice exchanges is that they stick around even after they’ve finished…

This week’s topic was one that is close to my heart. As a past head of digital for a big corporate, and also in my current practice, it is a top topic for the C-suite. Often people get carried away on a wave of ‘big data’ – in reality it is about focusing in on measuring the effect of your actions. Actions that align with your strategy and objectives.

After all, you wouldn’t report to your board that the sun is rising and setting, would you? If  you’re unlikely to deliver value to a board – or indeed win a Gold Quill

All the 100+ tweets from the #CommChat can be found in the Storify from the session.

For the time pressed, here are a few key ones:

And if you want to improve your skills in this area…

Thanks to all who participated and shared – and do look out for next week’s #CommChat – and find recaps of earlier ones here.

Let’s #createconnection – like never before.

Michael Ambjorn
@michaelambjorn

P.S. In a future Weekly Venn I’ll share some of the tools I use myself for analytics and reporting.