Tag Archives: brand

Use the brand framework as a model for reflection

As we come up to World Conference in New Orleans, leaders across the world are taking stock.

Here’s a perhaps unusual idea which we introduced in the most recent quarterly report: the brand framework can also be used a reflective model for where we’re at as an organization.

Characteristic Behaviour – what it means Bringing it to life at the board level
Accessible Collaborative, supportive, consultative
Open Transparent, direct, open minded
  • Concise notes from meetings published
  • Monthly Leadership Forum calls with open Q&A
  • Fast response to all organisational questions raised on the IABC LinkedIn groups, Twitter etc.
Lighter Fun, friendly, welcoming
  • This is a given wherever you are in IABC!
Contemporary Current, leading-edge
  • IABC sets the global standard for professional communication
  • The sponsorship of the Global Communication Certification Council is
Professional Effective and efficient

Why not have a go as you reflect on your own path in IABC the last year?

I would love to hear your thoughts – tweet me @michaelambjorn – and be sure to come to the Annual General Meeting at #IABC16 in New Orleans to share your biggest success as an IABC leader this past year.

Let’s #createconnection like never before.

Michael Ambjorn

P.S. Here’s the most recent report in full – in case you want to flick through it again.