Tag Archives: Carlos Fulcher MBA CAE

Strategy summit – at the site of #IABC17

The IABC executive committee and our senior management team met in Washington D.C. at the Washington Hilton, which is set to host the 2017 World Conference – aka – #IABC17. A great location in a great neighborhood.

We met to define our business priorities for the coming board year. It was exciting to be in the room with so many people who are passionate about IABC’s success.

Carlos Fulcher
Carlos Fulcher
Stephanie Doute
Stephanie Doute
Ron Hansen
Ron Hansen
Natasha Nicholson
Natasha Nicholson
Brook Yciano
Brook Yciano
Kirsten Peterson
Kirsten Peterson

Our senior management team kicked the session off with presentations that showcased their ideas on how to move the association forward. I want to personally thank our outgoing Executive Director Carlos Fulcher, and our now Acting Executive Director Stephanie Doute – as well as Director of Professional Development Ron Hansen, Director of Content Natasha Nicholson, Director of Finance Brook Yciano and Governance Manager Kirsten Peterson for their contributions.

We were also joined by Jodie Slaughter, President and Founder of McKinley Advisors, the company that conducted our recent membership survey. She shared trends in membership associations, which was incredibly insightful. One key point – successful associations are exploring relevant Big Data to gain actionable insights.

As we move into the last year of the 2014-2017 strategy, it was a pleasure to mark many items off the list as completed! Thank you to all our 1,000+ leaders across the world for the hard work you have put in to make that happen. Read the latest annual report to learn more.

Moving forward for this board year, we established four key business objectives to continue our progress towards our established strategic goal of achieving financial sustainability and increasing our membership retention.

While we did make advances in each area this past year, there are still improvements that need to be made to reach our ultimate goals.

1. Retention: substantially enhance the existing plan, utilizing the information from the membership survey we conducted earlier this year.

2. Technology Strategic Plan: we made significant investments and improvements in our technology over the past two years, but we must continue to wisely invest to improve our member experience and customer service.

3. Strategic Communications Plan: continue to focus efforts on our external communications and reaching new audiences to generate increased awareness about IABC. Our Communications Committee is in place and working to advance the association and our profession.

4. Strategic Marketing Plan: IABC has a lot of great products and can add significant value to members of the professional communicators profession – however, we don’t do a good job of telling our story and getting our message heard, understood and acted upon.

As to the Strategic Marketing Plan, this is a combination of a couple of objectives from our previous list of business priorities – to focus on the success of our mature products and to engage with professional communicators who are not members – but it actually will provide a platform for making that happen. Utilizing the survey data, as well as the personas developed by the Membership Task Force, a comprehensive marketing plan will be developed to sell all of our products. Initially, it will focus on Academy offerings, but quickly scale up to include all of our offerings.

A senior staff member was assigned to each objective and milestone dates were set – and we’ll keep you posted on progress.

And I hope to see you at the Washington Hilton next year for #IABC17! Mark your calendar now: 11-14 June 2017.

Dianne Chase
2016-17 IABC Chair

P.S. Got a recommendation for the #IABC17 team on who should keynote? Share your suggestion here – and please help spread the word.

How Membership Dues Are Invested

At some point we’ve all wondered how our membership dues are spent. In this post IABC Treasurer, Ginger Homan ABC, sets it all out.

Chapters & Regions

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Ginger Homan

First of all, member dues are compiled from Chapter, Region and International dues. Chapters and Regions determine their fees — some Chapters charge $70, however in many cases it is more like $40. Some Chapters choose to not charge any dues at all. Regions dues range from $25-$90.

These dues are invested by your local and regional leaders in professional development, networking events etc. Speak to your local and regional Treasurer if you want to know more – and consider stepping up – it is a role that can really help you advance.

2016 IABC Who Does What
Who Does What

International

Dues to International is just one of several revenue streams to support work at the international level — 52 percent of the annual revenue; the largest single item. Next in line as sources of revenue are World Conference, Gold Quill and the Job Centre.

Some programs generate revenues, but not a cash return. These include professional development and certification. These two flagships from the 2011-14 strategy are still in the phase where they require significant investment to help them take off. They are expected to start generating a surplus in the coming years, which can then be reinvested.

You can play a part here: step up and serve one of the 22 international committees that advance this work.

Investing in our leaders and our members

Leadership Institute, chapter relations etc. are investments in our leaders. Whilst a net cost, they have a significant return in the form of impact in line with our Theory of Change.

Communication World is a membership benefit and is not designed to generate a surplus.

 

2016 theory of change circles
IABC’s Theory of Change

 

Investing to advance IABC’s strategy – and the profession

Building on the above, our dues support all IABC programs: those designed to generate a surplus for reinvestment – and those that don’t (but are benefits of membership).

2014 Annual Report Income Expenditure Breakdown donuts
Revenue / Expense breakdown at the International level – look for the next update in the annual report released this June.

Below is a list of the areas on the chart and examples of some of the items that category includes.

  • Professional Development
    • Speakers for webinars
    • Software to support the training program
  • World Conference
    • Facilities, food, beverage, Audio/Visual support
    • Keynote speakers
    • Meeting production
  • Certification
    • Development of the certification program
    • Development and management of the exam
    • Costs of administering the exam
  • Gold Quill
    • Evaluation
    • Banquet
    • Awards
    • Software infrastructure
  • Membership / Chapter Relations
    • Scholarships to Leadership Institute and World Conference
    • Chapter Management Awards
    • Bank fees for processing payments
  • Finance / administration
    • Outside professional services including attorney, auditor, finance and human resources
    • Back office computer software and license fees
    • Depreciation
  • Governance
    • Executive Director travel
    • Board travel subsidy
    • Insurance
  • Information Technology
    • Website and any other software not covered above + hardware
    • Consulting for the website and other software applications

You’ll note that the “Finance/administration” portion is 20 percent of the total investment. The norm for professional associations is 25-30 percent.  The International Executive Board is committed to keeping that number as low as possible.

Balanced Budget

The IABC staff worked hard with the Finance Committee to create a balanced budget moving in to 2016. It is directly aligned to the board’s 2014-17 strategy:

“Financial recovery and sustainability is primary, as is the loyalty and development of our members and leaders and consolidating gains from the 2011-14 strategy. Increased reputation in the profession; better brand positioning; and greater interaction with business as a revenue generator are then the big opportunity to be grasped”.

This budget includes investing in:

  • The development of certification exam for the Strategic Advisor level
  • A Learning Management System, allowing the Academy to offer self-paced classes on IABC.com
  • The Global membership survey to determine what members value most
  • An Association Management System, software needed to improve our membership records and an individual’s experience with IABC

If you have questions about IABC finances, please reach out to the IABC Treasurer, Ginger Homan, at ginger [at] ziacommunications.com

You can also find updates in the latest quarterly report. Our annual report that will be issued at the Annual General Meeting at World Conference. We hope to see you there.

Members of Finance Committee

  • Ginger Homan, ABC, IABC Treasurer
  • Michael Ambjorn, IABC Chair
  • Dianne Chase, IABC Vice Chair
  • Victoria Dew
  • Ron Fuchs, APR
  • Alain Legault, MA
  • Carlos Fulcher, MBA, CAE

—-

You can play a part here: step up and serve one of the 22 international committees that advance the work of the association, and the profession. Or consider running for Treasurer of your local chapter or region. It is a role that can really help you advance.

February ’16 board meeting

The IABC International Executive Board – aka #IABCieb – recently held its ninth board meeting of this term and here’s a quick recap of what was on the table in addition to the usual reports from the Chair; Vice Chair Dianne Chase (with a specific focus on the work of the Council of Regions); Financials from Treasurer Ginger Homan ABC and last but definitively not least, the report from our Executive Director, Carlos Fulcher MBA CAE:

The 2014—2017 strategy says, in a paragraph:

“Financial recovery and sustainability is primary, as is the loyalty and development of our members and leaders and consolidating gains from the 2011-14 strategy. Increased reputation in the profession; better brand positioning; and greater interaction with business as a revenue generator are then the big opportunity to be grasped”.

Financial Recovery and Sustainability

In addition to the regular report from our Treasurer, Ginger Homan ABC, the board also reviewed:

Customer Service

The board reviewed the latest dashboard, and within that a set of proposed additions related to how the board tracks the quality of our organisational customer service. It is a top priority.

Continue reading February ’16 board meeting

February Leadership Forum: Editorial + Academy + Eurocomm

The sixth IABC Leadership Forum was pulled together from across three continents: Carlos was in Philadelphia, Dianne in Charlotte – and special guests Ruth and Theomary were at large, but crucially, with internet. I was in London – and Melissa helped with the Q&A from IABC’s newly relocated offices in San Francisco.

Quick recap of key topics covered

Carlos Fulcher
Carlos Fulcher

Carlos Fulcher MBA CAE also reported a set of initiatives to step up customer service. These include a feedback loop for those getting in touch with HQ – and a hunt group for phone calls, ensuring you get to a person with a smile more easily.

Dianne Chase
Dianne Chase

Dianne Chase shared the work underway by the Council of Regions to make the IABC Leader Centre for leaders, by leaders. If you have suggestions or recommendations, do get in touch with Dianne. And don’t forget that there are lots resources in the library already including the brand toolkit, guidance for awards programmes, marketing resources and more.

Special guests

Editorial
Ruth Kinzey
Ruth Kinzey

Rutz Kinzey checked in on behalf of the Editorial Committee, chaired by IABC Fellow John Clemons ABC.

Natasha Nicholson
Natasha Nicholson

Ruth talked us through the work the group has done with Natasha Nicholson on staff to develop a new Editorial Calendar for IABC that can be used across all levels of the organisation. The aim is to drive a global conversation to advance good practice in specific and the profession in general. If you’re working on professional development plans for your chapter, do align with the calendar – it’ll massively increase timely resources around your local initiatives.

Next they’re looking to widen the diversity of contributions from across the world – and longer term how to ensure IABC’s flagship publication  If you know of a thought leader who has insights to share – please direct them to the editorial guidelines and encourage them to pitch.

Big thanks to the team of leaders and staff advancing this work.

Academy
Theomary Karamanis
Theomary Karamanis

Theomary Karamanis shared the latest from the IABC Academy and how it ties into the IABC Career Roadmap – specifically focusing on the Strategic Advisor level.

Theomary also talked through the work to help professional communicators get the skills they need in order to certify – and what’s next for the Academy more broadly – including plans for self-paced learning.

Check out the upcoming workshops –  and meet the full Committee working with staff to advance this work. Big thanks to all involved.

Eurocomm

Klavs Valskov and his Europe, Middle East and North Africa team is bringing you a Regional Conference in Rotterdam this April.

#Eurocomm 2016 | 18-19 April | Rotterdam

Thanks to all who attended. See you on the March Leader Forum.

Let’s #createconnection – like never before.

Michael Ambjorn

December Leadership Forum: Finance & Brand

The fourth IABC Leadership Forum was pulled together from across three continents: Carlos was in Montréal, Dianne in Clinton, Ginger in Tulsa and Priya in Toronto. I was in London – and Melissa helped with the Q&A from Melbourne.

Here’s the replay:

Special Q&A guests

Finance

Ginger Homan
Ginger Homan
Carlos Fulcher
Carlos Fulcher

On this edition we were joined by IABC Treasurer, Ginger Homan, ABC.

Ginger has been working closely with Carlos Fulcher to create a balanced 2016 budget for IABC – including essential strategic technology investments including:

  • An updated Association Management System – to better serve staff and leaders – in line with our theory of change
  • A Learning Management System for the IABC Academy – to better serve those seeking professional development through IABC – in line with our mission

Additional strategic investment is going into better serving our Corporate Members – and short-term improvements are also being made to the current member management system (MMA).

Our association is still working through the aftermath of ten years of underinvestment in this area. Progress is being made.

One further major financial item to note is the $300K+ cost reduction we will be realising through moving our offices. Carlos briefly spoke to this at the end of the call.

Brand

Priya Bates
Priya Bates

Past Chair of the IABC Brand Task Force, Priya Bates, ABC, MC, joined for a Q&A on the brand roll-out.

Priya’s key messages:

  • It is great to see so many chapter adopting the brand so fast – some are still to pick it up though. Help is available… just ask.
  • Whatever you do visually: keep it simple.
  • And remember, the brand is more than the logo – use all of it – see the Brand Toolkit.

A practical, actionable element of the latter which you can RT:

Quick overview of the further topics covered

Dianne Chase
Dianne Chase

Dianne Chase shared a look ahead to #IABCLI – aka –  the 2016 Leadership Institute. We look forward to seeing you there. Dianne also shared the latest top  growth chapters – impressive and encouraging: 

Large Chapters

Edmonton 26%

Medium Chapters

Canberra 15%

Small Chapters

Switzerland 40%  

Well done. 

Also big thanks to all who participated in the IABC Leadership Survey that just closed. We’ll look closer at the insights early next year. Meanwhile,  Gold Quill is well underway. Here’s your toolkit.    

…and, also topical – a reminder from the Past Chair:   

 


Q&A Highlights

Question from Sheila Carruthers from Calgary: In addition to IABC working on corporate discount offerings, will there be consideration to offer discounts at LI and conferences for independent consultant members and individuals who pay their own membership fees?

Answer: Check out the scholarships for LI in the first instance – Ginger also offered to connect offline to talk more.

Question from Maliha Aqeel from Toronto: Are there any plans for HQ to conduct a brand compliance audit?

Answer: The recent Leader Survey had a set of questions around brand adoption – we will share more on that early next year.

Question from Gay Flashman from London:  Is there any way in which we can share our original blog & social content between chapters for use on local IABC channels?

Answer: The Editorial Committee has been charged with creating a global conversation calendar that can help facilitate this. Watch this space.

Last but not least, I shared a brief update on my recent #IABCAPAC trip. Here’s a decent summary of how I felt after – fuller notes will be filed in the usual place.

Thanks to all who connected – and you don’t have to wait until next month to get a question answered. Just head over to the IABC Chapter Leaders Group on LinkedIn and pitch in.

Let’s #createconnection – like never before.

Michael Ambjorn

 

December ’15 Board Meeting

The IABC International Executive Board – aka #IABCieb – recently held its seventh board meeting of this term and here’s a quick recap of what was on the table in addition to the usual reports from the Chair; Vice Chair Dianne Chase (with a specific focus on the work of the Council of Regions); Financials from Treasurer Ginger Homan ABC and last definitively but not least, the report from our Executive Director, Carlos Fulcher MBA CAE.

The 2014—2017 strategy says, in a paragraph:

“Financial recovery and sustainability is primary, as is the loyalty and development of our members and leaders and consolidating gains from the 2011-14 strategy. Increased reputation in the profession; better brand positioning; and greater interaction with business as a revenue generator are then the big opportunity to be grasped”.

Financial Recovery and Sustainability

Ginger Homan
Ginger Homan
Carlos Fulcher
Carlos Fulcher
Brook Yciano
Brook Yciano

At this board meeting the board reviewed the Finance Committee’s proposed 2016 balanced budget – including a set of strategic investments in:

  • Association Management System (AMS)
  • Learning Management System (LMS)
  • Office relocation costs

The latter will ultimately yield a saving of $350,000 in its first year.

The first two are essential steps in our continuing work to make up for ten years of underinvestment in technology. I am pleased to report that the board unanimously adopted the budget. Big thanks to Treasurer, Ginger Homan ABC,  Executive Director, Carlos Fulcher MBA CAE and Finance Director, Brook Yciano – and all of the hard working Finance Committee.

The board also reviewed progress reports from Audit & Risk, Policy ReviewAcademy and the Global Communication Certification Council.

Loyalty and development of our members and leaders

Dianne Chase
Dianne Chase
Micayla Felicion-Davin
Micayla Felicion-Davin

Once a year we bring IABC’s top international leaders together. IABC Vice Chair Dianne Chase shared an update on the preparations for this with help from the Council of Regions and Micayla Felicion on staff.

See the full programme – and register.

Connect with others going: #IABCLI – and if you haven’t been to one before, why not check out some of the photos from last year’s Leadership Institute?

Better brand positioning

In line with the focusing in on Strategic Advisors as the core audience for IABC, the board was pleased to learn that the Global Communication Certification Council has decided, after considerable deliberation, to pursue that level as the next Certification. Stay tuned for more on this in 2016.

Greater interaction

I reported how, as Chair, I was honoured to join 32 IABC Leaders from across Asia-Pacific who met for the first Leadership Institute in the APAC region since 2012 – and the first since the formation of the APAC Region Board. The event was hugely successful and offered a balanced mix of workshops, educational sessions, networking opportunities and social events.

 

This was in addition to 40+ engagements in 7 cities across 14 back-to-back days on the road. Our leaders in APAC are nothing if not ambitious on behalf of IABC’s leadership. This included advocacy opportunities with:

  • Five government departments, a major police force and other public service bodies
  • Australia and New Zealand’s biggest banks, a cellular operator, an insurer, a financial institution, a major engineering firm, and more…

You can read what I learnt on this – and other trips – in the Field Notes section of this blog. So many to thank – esp: Leanne Joyce, Zora Artis, Monika Lancucki ABC, Damien Batey, Mike Shaw, Kathryn Britt, Yvonne DensemJennifer Andrewes and John Tulloch + the amazing and unstoppable Kirsten Peterson.

Let’s #createconnection like never before.

Michael Ambjorn

 

November ’15 Board Meeting

The IABC International Executive Board – aka #IABCieb – recently held its sixth board meeting of this term and here’s a quick recap of what was on the table in addition to the usual reports from the Chair; Vice Chair Dianne Chase (with a specific focus on the work of the Council of Regions (#IABCcor)); Financials from Treasurer Ginger Homan ABC and last definitively but not least, the report from our Executive Director, Carlos Fulcher MBA CAE:

Portfolio Review & Organisational Alignment

Cindy Schmieg
Cindy Schmieg

Our on-going work to ensure a strong and sustainable future for the association – one where the sum is greater than its parts – continues.

At this board meeting Cindy Schmieg ABC reported on the work of the Awards Alignment Task Force which has been looking at how the recognition programmes at the different levels of IABC can better work in synch.

Meanwhile, do help promote this year’s Gold Quill

Katie Macaulay
Katie Macaulay
Melissa Dark
Melissa Dark

One of the cornerstones of the current three-year strategy is increased reputation in the profession and better brand positioning – and one of the routes to achieving this is by stepping up our own practice of communication. Katie Macaulay and our Director of Global Communications, Melissa Dark ABC, joined the board meeting for a generative discussion to further advance this work. They will bring back a practical strategy for review in December.

Last but not least on this front, the board reviewed the results from the annual board evaluation.

Member Month Results & Technology Update

Carlos Fulcher MBA CAE
Carlos Fulcher

The board discussed the latest membership figures and Carlos Fulcher MBA CAE reported on the latest work on the iabc.com website.

Moving IABC’s technology infrastructure into the 21st century after ten years of underinvestment continues to be hard work, but progress is being made. I continue to be in awe of the effort being put in by our hard-working HQ staff – and our leaders in the field – to serve members around the world. Thankyou!

Also: the member marketing toolkit page has now been updated with new social media posts and images.

Claudia Vaccarone
Claudia Vaccarone

Linked to this Claudia Vaccarone shared an update from the Membership Task Force. One of the early recommendations to come out of that group is a call for additional investment in updating IABC’s technology infrastructure.

This groups is also doing an analysis of the wider competitive/collaborative arena that IABC is playing in. If you have a contribution to make here, do get in touch with Claudia.

A look ahead to the 2016 Leadership Institute

Leaders go to Leadership Institutes to build their leadership skills.

They happen around the world: Minneapolis, Johannesburg, Basel, Denver, Calgary and Baltimore earlier in the year – and I am excited about attending the APAC LI in Sydney in November.

Dianne Chase
Dianne Chase

Leaders also go to Leadership Institutes. To build their leadership skills.

Once a year we bring IABC’s top international leaders together. IABC Vice Chair Dianne Chase shared an update on the preparations for this with help from the Council of Regions and Micayla Felicion on staff.

Registration for the 2016 Leadership Institute is now open. We are looking forward to an energetic event at the Hotel Maya in Long Beach, CA from 4-6 February 2016. The program for the Leadership Institute will offer leadership training, professional development, and networking for IABC chapter leaders coming from around the world. Additional information about LI can be found here. We look forward to seeing you in Long Beach!

Don’t forget to submit your Chapter Management Award entries by 1 December 2015. The CMA winners will be presented at LI.

Progress towards the 2016 World Conference

Stacy Wilson
Stacy Wilson

Stacy Wilson ABC shared an update on the progress her Program Advisory Committee is making in preparation for the 2016 World Conference which will be help 5–8 June in
New Orleans.

The team is working on reviewing the many submissions for sessions – as well as selecting keynote speakers.

Registration is open – please help spread the word using #IABC16.

Forward Look

At the December meeting, in addition to the Comms Committee returning, we will review progress from Audit & Risk, Policy Review, Academy and the Global Communication Certification Council. That’s in addition to reviewing the 2016 budget for IABC which will go to the Finance Committee first.

Meanwhile, please do join the next IABC Leadership Forum online: details here.

Meanwhile, thanks for all you do.

Let’s #createconnection like never before.

Michael Ambjorn

October IABC Leadership Forum: Basel, Baltimore, Calgary, Denver, LA, Rotterdam, NOLA…

Carlos Fulcher
Carlos Fulcher MBA CAE
Dianne Chase
Dianne Chase
Melissa Dark ABC
Melissa Dark ABC

We did the second IABC Leadership Forum on the road: Carlos and I broadcast from the stage at the Heritage Region Conference in Baltimore and Dianne checked in from Charlotte, fresh back from the Canada West conference in Calgary – and Melissa helped with the Q&A from San Francisco.

You can watch the replay here:

It was a great session, but don’t just take my word for it:

Mary Foshage
Mary Foshage

‘Love this! Am going to encourage our whole board to join.’ – Mary Foshage, VP Marketing IABC St. Louis

Quick overview of the topics covered

All of the following was interspersed with Q&A – see a run-down of the questions at the end – and the Leadership Forum is all about creating connection between leaders, hence all the people are hyperlinked in case you want to follow up.

Welcome, brief introductions

Camille Downing
Camille Downing

The core team (above) + special guest Camille Downing who joined to share an update from the Heritage Region conference which gathered a strong contingent of communicators from across the East Coast of the US – and even a couple of Canadians.

 

Conferences around the world

High Octane

Dianne Chase, IABC Vice Chair, reported from the Canada West Conference in Calgary – chaired by Master Communicator Karen Lee ABC. Continue reading October IABC Leadership Forum: Basel, Baltimore, Calgary, Denver, LA, Rotterdam, NOLA…

September IABC Leadership Forum: Your Questions Answered

2015 09 #IABCieb Leadership Forum - Carlos FulcherSome 100+ IABC leaders from around the world participated in the inaugural IABC Leadership Forum – an initiative I first covered in an earlier post titled silos are so yesterday. They connected to a Google Hangout on Air, checked in via Twitter or checked out the replay (which is already available here) and we’ve had great feedback so far.

Q&A in action

Monthly – and yes! – and you don’t have to wait until next month to get a question answered. Just head over to the IABC Chapter Leaders Group on LinkedIn and pitch in – you can also share your feedback on the call there, write to Leader_Centre@iabc.com – or indeed, drop me a line anytime: @michaelambjorn on Twitter or via the good old electronic mail: chair@iabc.com.

Some of the questions were around tough issues – we’re still on a journey recovering from ten years of underinvestment in technology. A topic I addressed at some length in my inaugural comments at the 2015 IABC Annual General Meeting in San Francisco. We are making progress though and I am confident that we’ve turned the corner – and there’s lots of exciting things going on.

Here’s a quick recap of what else we covered:

Dianne Chase
Dianne Chase
Carlos Fulcher
Carlos Fulcher
Melissa Dark
Melissa Dark

All of these items were interspersed with Q&A based on questions coming in from Hangout questions, Twitter etc.

  1. Welcome, brief introductions – I was joined by IABC Vice Chair Dianne Chase, our Executive Director Carlos Fulcher MBA CAE and our Global Communications Director Melissa Dark ABC.
  2. Quick revisit of questions from the  AGM (which included quite a bit on tech) – and top questions from the Chapter Leader LinkedIn group + any audience questions.
  3. What’s coming upplaces to #createconnection, October Member Month and Gold Quill  – and the Chapter Management Awards
  4. Top tools: Melissa walked us through the leader comms tools including the Leader Centre, the Leader Letter and a few other things you’re regularly getting in your inbox.
  5. The big international stuff: World Conference, Best in Show (get the leader toolkit) and a look ahead to the Leadership Institute in Los Angeles in February 2016.

Thanks to all who connected – and you don’t have to wait until next month to get a question answered. Just head over to the IABC Chapter Leaders Group on LinkedIn and pitch in.

Let’s #createconnection – like never before.

Michael Ambjorn

 

Places to #createconnection

At IABC, we connect communicators to a global and local network, career opportunities, resources and knowledge – using communication to engage, influence, counsel and execute.

One of the most tangible ways we do this is through our events programme, which runs throughout the world. Here’s a roundup of what’s coming for communicators in general, and for our leaders specifically.

Where to develop your communication skills

Local

Check your local website for events coming up – and don’t forget, if you’re on the road, you’re welcome to attend events in other cities. For example, if you’re in London September 23, come along to ‘Making Global Communications Work‘.

Prefer the shorthand of Twitter? IABC Detroit maintains a handy list that allows you to keep the finger on the pulse of 70+ chapters around the world.

Regional

Conferences run throughout the world and across the year – London and Johannesburg earlier this year and here are three more coming up:

  • Calgary – ‘High Octane’ – 15-17 October 2015
  • Denver – ‘Taking it to the extreme’ – 15-18 October 2015
  • Baltimore – ‘Re:ignite’ – 18-20 October 2015

Dianne Chase, IABC Vice Chair, will attend the Canada East conference in Calgary – and I am honoured by the invitation to close the Southern Region conference in Denver. Carlos Fulcher and I will also run a highly interactive workshop and meet with the #IABC16 Programme Advisory Committee – and then it is straight onto Baltimore to open up the Heritage Region conference. Hope to see you there.

Global

Missed #IABC15? Worry not: The new Best of Show webinar series is a global virtual learning experience that takes the highest rated sessions from the World Conference and brings them directly to you.

The program builds on the success of this year’s event and offers participants access to the best presentations from 2015’s conference. For those who have never attended an IABC World Conference, it provides the opportunity to preview the kind of high-quality learning to be expected at World Conference.

If you're an IABC leader, get the Best of Show marketing toolkit on the Leader Centre
If you’re an IABC leader, get the Best of Show marketing toolkit on the Leader Centre
Mark your calendar for World Conference in 2016!

And if you’ve got what it takes to speak at our flagship event of the year, get your pitch in now. Want some advice from previous speakers first? Check out this exchange on our LinkedIn group (and add your own advice too).

Where to hone your leadership skills

Local

Even though the 2015-16 board year is well underway, your local Chapter board might very well be looking for an extra hand. Reach out to them. There’s nothing like hands-on practical experience.

Regional

Klavs Valskov
Klavs Valskov

The Europe, Middle East and North Africa (EMENA) Region is running a Leadership Institute in Basel, Switzerland at the end of this month. Regional Chair Klavs Valskov is pulling out all the stops for this one and Dianne Chase will be participating to take input for the ongoing work to implement our three year strategy – aka – #IABC1417. The conferences mentioned in the section above also have a Leadership Institute element, which will have leadership attendance. Carlos Fulcher, our Executive Director, and I are also excited to be participating in a workshop with the Programme Advisory Committee for the 2016 World Conference – #IABC16.

Ron Fuchs APR
Ron Fuchs APR

The EMENA event is kindly hosted by #IABCieb member Ron Fuchs APR from Roche. A great example of how members often leverage organisational support to help advance the profession – and in this case the leadership within the association.

Global

The annual International Leadership Institute – #IABCLI – will be in Los Angeles, February 4-6, 2016 – again, one for the calendar.  Looking forward to seeing you there.

Let’s #createconnection – like never before.

Michael Ambjorn

P.S. As an IABC leader, need some practical tools and templates to advance your work? Log into the Leader Centre where you’ll find a whole library of useful information:

  • Brand Toolkit
    Information and resources for IABC’s brand
  • Awards
    Develop your local chapter awards programs
  • Finance
    IABC’s financial management guidelines
  • Governance
    High level tips and tools for board support, encouraging volunteerism and documentation
  • Marketing
    Market your chapter and IABC membership in your community
  • Membership
    Membership marketing made easy
  • Professional Development
    A guide to event planning, budgeting and management
  • Sponsorship
    Generate revenue for your chapter through sponsorship