Tag Archives: Claudia Vaccarone

The #IABC16 Bloq Squad – step up!

Here’s the official blog squad for the #IABC16 World Conference

Be sure to follow these intrepid international reporters – they will share their insights from key sessions – as 1,000 communicators from around the world convene in New Orleans.

Brad Gorman
Brad Gorman

Brad Gorman
United States

Communications & Engagement Manager at Whirlpool Corporation.

Follow @BradGorman

Claudia Vaccarone
Claudia Vaccarone

Claudia Vaccarone
France

Head of Market Research & Customer Experience at Eutelsat and also a member of the #IABCieb.

Follow @claudia_v_

Alain Legault
Alain Legault

Alain Legault
Canada

Directeur des communications, affaires publiques et relations gouvernementales at Cégep Edouard-Montpetit et son École nationale d’aérotechnique. Also #IABCieb. 

Follow @IcareMtl

Amy Miller

Amy Miller
United States 

Senior Customer Communication Specialist at LexisNexis, one of the leading providers of legal, government, business and high-tech information sources. 

Kristin Hancock
Kristin Hancock

Kristin Hancock
Canada

Manager Of Communications College of Registered Nurses of Manitoba.

Follow @KristinAnneH

Christine Elmer
Christine Elmer

Christine Elmer
Australia

Director, Marketing and Community Relations Cabrini Health 

Step up and join the #IABC16 blog squad: be a conference reporter in three easy steps

  1. Write a brief (<500-word) story about a session you’re attending, drawing out key learning points and highlights – following the IABC Content Guidelines when developing the story.
  2. Tag with #IABC16 and post it on your preferred platform – for example: LinkedIn, Medium or your own blog.
  3. Share via your favourite social channels – again using the hashtag so others can find it and help spread the word.

Also, submit your best story of the day on IABC’s editorial contributions page. Filed stories will be reviewed for possible inclusion on wc.iabc.com – and may be featured in CW Observer, a blog-based supplement to IABC’s magazine, Communication World.

Let’s #createconnection like never before.

Michael Ambjorn

P.S. Got Tone of Voice?

November ’15 Board Meeting

The IABC International Executive Board – aka #IABCieb – recently held its sixth board meeting of this term and here’s a quick recap of what was on the table in addition to the usual reports from the Chair; Vice Chair Dianne Chase (with a specific focus on the work of the Council of Regions (#IABCcor)); Financials from Treasurer Ginger Homan ABC and last definitively but not least, the report from our Executive Director, Carlos Fulcher MBA CAE:

Portfolio Review & Organisational Alignment

Cindy Schmieg
Cindy Schmieg

Our on-going work to ensure a strong and sustainable future for the association – one where the sum is greater than its parts – continues.

At this board meeting Cindy Schmieg ABC reported on the work of the Awards Alignment Task Force which has been looking at how the recognition programmes at the different levels of IABC can better work in synch.

Meanwhile, do help promote this year’s Gold Quill

Katie Macaulay
Katie Macaulay
Melissa Dark
Melissa Dark

One of the cornerstones of the current three-year strategy is increased reputation in the profession and better brand positioning – and one of the routes to achieving this is by stepping up our own practice of communication. Katie Macaulay and our Director of Global Communications, Melissa Dark ABC, joined the board meeting for a generative discussion to further advance this work. They will bring back a practical strategy for review in December.

Last but not least on this front, the board reviewed the results from the annual board evaluation.

Member Month Results & Technology Update

Carlos Fulcher MBA CAE
Carlos Fulcher

The board discussed the latest membership figures and Carlos Fulcher MBA CAE reported on the latest work on the iabc.com website.

Moving IABC’s technology infrastructure into the 21st century after ten years of underinvestment continues to be hard work, but progress is being made. I continue to be in awe of the effort being put in by our hard-working HQ staff – and our leaders in the field – to serve members around the world. Thankyou!

Also: the member marketing toolkit page has now been updated with new social media posts and images.

Claudia Vaccarone
Claudia Vaccarone

Linked to this Claudia Vaccarone shared an update from the Membership Task Force. One of the early recommendations to come out of that group is a call for additional investment in updating IABC’s technology infrastructure.

This groups is also doing an analysis of the wider competitive/collaborative arena that IABC is playing in. If you have a contribution to make here, do get in touch with Claudia.

A look ahead to the 2016 Leadership Institute

Leaders go to Leadership Institutes to build their leadership skills.

They happen around the world: Minneapolis, Johannesburg, Basel, Denver, Calgary and Baltimore earlier in the year – and I am excited about attending the APAC LI in Sydney in November.

Dianne Chase
Dianne Chase

Leaders also go to Leadership Institutes. To build their leadership skills.

Once a year we bring IABC’s top international leaders together. IABC Vice Chair Dianne Chase shared an update on the preparations for this with help from the Council of Regions and Micayla Felicion on staff.

Registration for the 2016 Leadership Institute is now open. We are looking forward to an energetic event at the Hotel Maya in Long Beach, CA from 4-6 February 2016. The program for the Leadership Institute will offer leadership training, professional development, and networking for IABC chapter leaders coming from around the world. Additional information about LI can be found here. We look forward to seeing you in Long Beach!

Don’t forget to submit your Chapter Management Award entries by 1 December 2015. The CMA winners will be presented at LI.

Progress towards the 2016 World Conference

Stacy Wilson
Stacy Wilson

Stacy Wilson ABC shared an update on the progress her Program Advisory Committee is making in preparation for the 2016 World Conference which will be help 5–8 June in
New Orleans.

The team is working on reviewing the many submissions for sessions – as well as selecting keynote speakers.

Registration is open – please help spread the word using #IABC16.

Forward Look

At the December meeting, in addition to the Comms Committee returning, we will review progress from Audit & Risk, Policy Review, Academy and the Global Communication Certification Council. That’s in addition to reviewing the 2016 budget for IABC which will go to the Finance Committee first.

Meanwhile, please do join the next IABC Leadership Forum online: details here.

Meanwhile, thanks for all you do.

Let’s #createconnection like never before.

Michael Ambjorn

#IABCieb Notes & Queries: June ’15 Board Meeting

The IABC International Executive Board – aka #IABCieb – held its first board meeting of this term at #IABC15 in San Francisco and here’s a quick recap of what was on the table:

Strategy 2014-17 & 2015 priorities

Dianne Chase
Dianne Chase
Shannon Frederick ABC
Shannon Frederick ABC
Ron Fuchs APR
Ron Fuchs APR
Alain Legault

In addition to welcoming new board members featured to the right – and thanking those outgoing – the incoming board started off reviewing the road travelled so far.

From the strategic intent for 2014-17:

Financial recovery and sustainability is primary, as is the loyalty and development of our members and leaders and consolidating gains from the 2011-14 strategy.

The big opportunity to be grasped is then: Increased reputation in the profession; better brand positioning; and greater interaction with business – as a revenue generator and reputationally.

To the more detailed priorities for 2015.

I thought I might share what an engaging road it has been – as it has been a long one, I’ve put that right at the end for those who want to geek out on what it takes to arrive at a shared strategy – there are no shortcuts…

Following the strategy grounding, the board discussed alignment – and ran through the playbook for the year: essentially who does what, when and why.

The board then considered a number of papers for decision:

Membership Task Force & Survey Policy

Claudia Vaccarone
Claudia Vaccarone

Claudia Vaccarone brought two papers for consideration. Both advance our 2014-17 strategy – and a number of 2015 priorities in specific. Both were adopted:

  1. The first one kicked off a focused look at our membership offering. A range of initiatives have looked at elements of membership over the years, yet based on feedback from our leaders across the world, it is time to take a look at the bigger picture as the market is changing fast. The group includes leaders from across the world identified through the IABC Council of Regions and will report back at the 2016 Leadership Institute.
  2. The second paper was on surveying – recognising that in the age of big data it also needs to be well structured! The aim is to switch from the current ad-hoc approach to a regular schedule of timely and relevant surveys from IABC that can help inform leaders for action at all levels of the organisation

Nominations Process

In the interest of securing the best leadership talent to help IABC deliver on its mission, vision and purpose – and in line with its stated philosophy:

“IABC is a volunteer-driven organization whose strength is derived from the dedication of its members to the advancement of their profession, with a commitment to improving the effectiveness of organizations through strategic, interactive, integrated business communication management.”

The board agreed to institute open calls for relevant incoming IEB Board and Programmatic Committees using the IABC Leadership Competency Framework. Look out for the Open Calls!

Editorial Committee

Stephen Welch
Stephen Welch

The board considered a paper I had asked Stephen Welch to put together in collaboration with Natasha Nicholson, IABC’s Content Director and Editor of Communication World (CW).

Natasha Nicholson
Natasha Nicholson

I am glad to report that the board agreed to a proposal to reinvigorate our approach here, making it a shared approach across all of IABC – we have great events, insights and outputs created across the world every day. Now let’s turn it into a real global conversation.

Look out for the Open Call for a refreshed Editorial Advisory Committee to come in and help shape the conversation that advances the profession – and if you’re a Chapter Leader, you don’t have to wait, you can align your event schedule to the CW editorial calendar right now (and indeed, pitch an article).

Audit & Risk

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The board agreed to a broader remit for the IABC Audit Committee.

Good industry practice, as set out in Leading with Intent – a national index of nonprofit board practice – indicates that an organisation of IABC’s size should have a separate Audit Committee. This is already in place at IABC, yet historically it has focused mainly on the association’s finances, unlike other organisations where it has a broader remit. Also, unlike many Audit Committees it does not meet throughout the year, nor does it consider broader risk for the organisation – as is good
industry practice.

Again, look out for the Open Call!

IABC Annual Policy Review Checklist

IABC Fellow Brad Whitworth ABC
IABC Fellow Brad Whitworth ABC
Zora Artis GAICD
Zora Artis GAICD
Carlos Fulcher MBA CAE
Carlos Fulcher MBA CAE

The board also had a report on the work done by the IABC Policy Review Committe, led in its inaugural year by IABC Fellow Brad Whitworth ABC.

Brad reported that the Policy Review Committee has assisted across a number of areas across in the
2014-15 board year:

  • First broad review of the IABC Policy Manual for 10+ years.
  • Terms of Reference review and recommendations for the Global
    Communication Certification Council and the IABC Ethics Committee.
  • Review and recommendations for 2015 updates to the IABC bylaws.
  • New model bylaws for a Region – with a pilot roll-out for APAC.

Big thanks to the hard working 2014-15 team: Michael Ambrozewicz, Suzanne Poggio and our Executive Director Carlos Fulcher MBA CAE. Also congrats to Zora Artis GAICD who has taken the lead for this strand of work for 2015-16.

Notes from the road to #IABC1417

The IABC operates against a rolling three-year strategy and as the 2011-14 strategy came to a close, the work preparing the way for 2014-17 – aka #IABC1417 – was already well underway:

Russell Grossman ABC
Russell Grossman ABC

Back in 2013 the board directed the then Vice Chair, Russell Grossman ABC, to convene a working group to deliver a framework by June 2014 – and Russell in turn asked me to do the facilitation work.

Recognising that IABC strategy is by its nature iterative – we need to bring all stakeholders with us – #IABC1417 is not a big bang; more an evolution that helps us transform over time.

Overview of how we got to where we are at today:

  • Summer 2013 – Russell Grossman ABC convenes Strategy Group virtually
  • October 2013 – Strategy Group meets for Think Tank in Los Angeles and defines the challenge, sets out ambitions and identifies high level opportunities
  • November 2013 – January 2014 – Strategy Group deliberates further on Basecamp
  • February 2014 – The Council of Regions (CoR) and the leader of the Chapter Relations Task Force + key staff hold a Think Tank session at the 2014 IABC Leadership Institute in New Orleans. Burning issues are explored as a way of creating a common purpose. Prezi: j.mp/IABC1417-LIprogressprezi
  • March 2014 – Outputs from the new deliberations continue on the dedicated Basecamp site; Past Chairs asked to start wrapping up outputs and outcomes from 2011-14 – aka – #IABC1114 so that we can honour and celebrate the many people who helped make it happen.
  • April 2014 – Strategy Group discussion continues via dedicated Basecamp; IABC’s International Executive Board (IEB) reviews strategy discussion deck
  • May 2014 – Deliberations continue virtually across the IEB and Strategy Group Basecamps in preparation for more formal review
  • June 2014 – A formal proposal for the strategy is taken to the IEB for approval
  • July 2014 – A senior staff day-long summit with the IABC executive held to further align on the strategy and agree the prioritised operational plan for the year which flows from it.
  • Autumn 2014 – This then determined the strategic workplan for IABC staff, to operationalise for 14- 15. The Strategy also became the workplan for the 2014-5 IEB.
  • January 2015 – Then IABC Chair Russell Grossman ABC gives update in quarterly report
  • February 2015 – Q&A with leaders at the ’15 Leadership Institute in Orlando
  • April 2015 – Further update in quarterly report
  • June 2015 – Annual Report for financial year 2014 issued

Stay tuned for the next steps on this blog.

Let’s #createconnection like never before.

Michael Ambjorn