Tag Archives: #createconnection

Setting Our Path: IABC’s Vision

For the past three months Vice Chair Sharon Hunter and I have been on a listening tour. Members from every region shared what IABC, at its best, means to them. These insights, along with the member survey from last summer, will direct the creation of the 2017/2020 strategy.

A significant piece of that process is to reconfirm that IABC’s vision, mission, philosophy and purpose, outlined in our bylaws, still reflects who we are as an organization. After all, these statements serve as guardrails for our path forward. Not only will they guide the strategy, they guide how we conduct business and set the framework for how we will grow. Specifically, we are reviewing:

  • Vision: what success ultimately looks like for IABC
  • Mission: gives IABC focus by describing what business we are in
  • Philosophy: sets out the intentions of how IABC will operate – the core values that we hold dear
  • Purpose: expresses the impact we want to have on the people we serve

The philosophy was actually updated a couple of years ago when we adopted a new set of brand guidelines, which listed our shared values. These principles define the culture and behavior of our organization and members – so basically our philosophy of doing business. They are:

  • We represent the global profession.
  • We create connection.
  • We are a diverse community.
  • We focus on insights and results.

A big note of gratitude to Priya Bates and her Taskforce team for creating such a comprehensive guide.

Over the next few months we will be grappling with the vision, mission and purpose statements. Are they motivational, are they concise, do they represent what members say they want from IABC?

As we consider how to refine these statements so they truly become our rally cry, we will post updates here. Then chapter leaders will vote on any updates at the AGM meeting at World Conference in Washington D.C.

In the meantime, if you have an idea or suggestion, please send it to us, ginger@ziacommunications.com. Together we can align the vision, mission and purpose statements so they guide our actions for the future, help us see the opportunities and ultimately, deliver enduring value to our community.

Photo Caption: Pacific Plains Region participating in a Listening Session

IABC community discovers new possibilities in Columbus

That was the  theme of the Heritage Region Conference 2016, held in Columbus, Ohio Oct. 9-11  — says so much about our IABC. The conference was the living, breathing epitome of what is at the core of our professional communication community. It is our never ending commitment to elevating our professional and personal growth and discovering the possibilities for driving communication as a force for good in business and society.

The #IABCHRCONF world class level of speakers, presentations, programming, networking, professional development and, of course, Dine Around, is a testimony to the dedication and commitment of the Heritage Region leaders and evidence of the impact IABC is and will continue to make for our profession and members.

I was amazed at the level of positive energy and enthusiasm of the region and chapter leaders in Columbus, Ohio USA!

Pat Frey and Forrest Hughes, conference co-chairs
Forrest Hughes and Pat Frey, conference co-chairs

I must give specific shout outs to conference co-chairs Forrest Hughes and Pat Frey — both long time IABC leaders on many levels.

Thanks and congratulations to everyone who made this conference one to be emulated; including Region Chair Amy Miller and Silver Quill Chair Alexandra Hichel and the indescribably inspirational ball of enthusiasm, Columbus chapter president, Lachandra Baker.

I want to share a bit of the spirit with you and so I grabbed a few minutes with a past Heritage Region chair, Gary Spondike from Detroit, veteran IABC leader and presenter, Cyrus Mavalwala from Toronto and two conference attendees.

I hope you enjoy the snippets, absorb the IABC ‘secret sauce’ and pass it along.

Tuesday afternoon, IABC Vice Chair Sharon Hunter and I  wrapped up with our #IABC1720 World Cafe, part of our global conversation tour to build the next 3-year strategy for the association. Read more on this appreciative inquiry process here on the blog.

Thank you more than I can express for your dedication, leadership and support for our IABC.

I’d love to hear from you!

All the best,

Dianne

 

September Leadership Forum

Here we are on the cusp of October! Wow- time flies when you’re having fun and everyone is in high gear for our IABC. We’re entering a busy time of the IABC year with three region conferences and regional leadership institutes coming up in the next four weeks, along with the all-important October Membership Month which is going to be stellar this year!

For all the scoop check out our September Leadership Forum featuring our Awards Committee Chair, Lynn Barter, ABC.

Some important links and hashtags for you:

Also, please mark your calendars for the upcoming Leadership Forums. We’re staggering the times for these monthly conversations with leaders so as to engage as many time zones as possible with as little “pain” as possible. We definitely want you to get your sleep!

Here are the dates and times coming up:

26 October at 2 p.m. Pacific Time

16 November at 10 a.m. Pacific Time

14 December at 2 p.m. Pacific Time

25 January at 10 a.m. Pacific Time

In the meantime, please do reach out with any questions, input, suggestions, recommendations and insights. Your contributions are encouraged and most welcomed. Let’s #createconnection and #engage2excel like never before!

With deep appreciation for all you do for our IABC,

Dianne
chair@iabc.com

Bringing out the best in us: #IABC1720 Strategy sessions kickstart in Brussels today

Regional leaders launch our global conversation campaign to shape IABC’s next 3-year strategy at the Europe Middle East and North Africa (EMENA) leadership institute today.

  • What do you value most about IABC?
  • What works?
  • What do you want more of?
  • What brings life to our brand via the engagement and satisfaction you feel from being part of our professional communications community?

These questions frame the appreciative inquiry approach we’re using to create a shared vision of the future into 2020 and beyond.

Michael Nord, IEB member facilitating
Michael Nord, IEB member facilitating

Today we launch the discovery phase of this strategy process. It’s a global listening tour that will travel through a series of world cafes at regional conferences, leadership institutes and select chapter events over the next few months.

These sessions aim to engage our community to explore the best of what we are with an eye toward what more we could be.

Nikki Edwards, EMENA Chair
Nikki Edwards, EMENA Chair

IABC runs on a rolling three-year strategy cycle.  The #IABC1417 strategy closes out this year.  This new plan for 2017-20 will kick-off at World Conference in Washington, DC. Mark your calendars for 11-14 June 2017!
Alex Malouf
Alex Malouf, EMENA Vice Chair

The new plan will look to capitalize on gains, strive for continuity and build for the future based on the foundational assets we’ve secured. This is thanks to the prudent work of our predecessors. We managed a turnaround these last years through a focus on financial recovery and sustainability.  This guiding principle is one that we will commit to maintain moving forward.

Next steps will include a master session at the International Leadership Institute in Dallas, Texas happening February 23-25 2017.  Save the date!  The board will then review three iterations of the new plan before it lands at the AGM next June.

It is the Vice Chair’s role to lead this process. It’s a duty I’m honored to advance in collaboration with co-author Ginger Homan, ABC, IABC Secretary/Treasurer, Chair Dianne Chase and the Executive Committee, the entire board and all who will bring their passion and ideas forward to help us along. I thank you all for the time and energy that you will bring to this community effort.

Follow #IABC1720 for tweets coming out of EMENA today. Fellow IEB member Michael Nord is leading an inspired group including Nikki Edwards, EMENA Chair, Alex Malouf, Vice Chair and dedicated leaders from across the region.

Check back here often for ongoing updates. The conversation will continue through sessions in Heritage, Southern and Pacific Plains regions in October, South Africa in November and other area events to follow.

Have an idea, question or experience to share? Email vicechair@iabc.com – we’re listening!

With appreciation for all that you do,

Sharon Hunter, Vice Chair

 

#IABCLI Thanks – and an invitation to attend the February IABC Leadership Forum

We just closed the 2016 International Leadership Institute. Thanks to all who came in person, from near and far. And all who engaged via #IABCLI. It is great to see such global connection in action.

Micayla Felicion-Davin
Micayla Felicion-Davin
Dianne Chase
Dianne Chase

It was a highly interactive, engaging – and ultimately inspiring event. I’m extremely grateful to the Council of Regions, chaired by Dianne Chase – and Chapter Relations Manager, Micayla Felicion-Davin, for their work putting together the programme. An effort that couldn’t have been pulled off without our hard working staff. Big thanks to them too.

Now with fond farewells come an opportunity for a fresh hello. We’re getting the band together again–and soon: the February Leadership Forum is upon us. We’ll recap what happened at the Leadership Institute and take a quick look at the latest Quarterly Report.

Plus special guests

When & Where

Wednesday 17 February: 2pm PST / 5pm EST / 10pm London / 9am Sydney (Thur)
Click here for time zone conversions in your part of the world.

How to connect

The Leadership Forum will be a Google Hangout. If you have a Google+ account, just join IABC there to participate. If you don’t have a Google+ account, just tune into YouTube, where it will be broadcasting live.

The video will be available to view after the call on the Leadership Forum Playlist on IABCLive if you’re unable to watch at the time.

We also always post notes from these sessions.

Interact

You’re welcome to submit questions prior to the call on the IABC Chapter Leader Group on LinkedIn. During the call, if you’re in Google+, you’ll be able to participate through the Q&A feature. If you don’t have a Google+ account, you can add a comment to the YouTube view, or you can tweet using the hashtag #IABCieb.

Let’s #createconnection – like never before.

Michael Ambjorn
@michaelambjorn

 

December Leadership Forum: Finance & Brand

The fourth IABC Leadership Forum was pulled together from across three continents: Carlos was in Montréal, Dianne in Clinton, Ginger in Tulsa and Priya in Toronto. I was in London – and Melissa helped with the Q&A from Melbourne.

Here’s the replay:

Special Q&A guests

Finance

Ginger Homan
Ginger Homan
Carlos Fulcher
Carlos Fulcher

On this edition we were joined by IABC Treasurer, Ginger Homan, ABC.

Ginger has been working closely with Carlos Fulcher to create a balanced 2016 budget for IABC – including essential strategic technology investments including:

  • An updated Association Management System – to better serve staff and leaders – in line with our theory of change
  • A Learning Management System for the IABC Academy – to better serve those seeking professional development through IABC – in line with our mission

Additional strategic investment is going into better serving our Corporate Members – and short-term improvements are also being made to the current member management system (MMA).

Our association is still working through the aftermath of ten years of underinvestment in this area. Progress is being made.

One further major financial item to note is the $300K+ cost reduction we will be realising through moving our offices. Carlos briefly spoke to this at the end of the call.

Brand

Priya Bates
Priya Bates

Past Chair of the IABC Brand Task Force, Priya Bates, ABC, MC, joined for a Q&A on the brand roll-out.

Priya’s key messages:

  • It is great to see so many chapter adopting the brand so fast – some are still to pick it up though. Help is available… just ask.
  • Whatever you do visually: keep it simple.
  • And remember, the brand is more than the logo – use all of it – see the Brand Toolkit.

A practical, actionable element of the latter which you can RT:

Quick overview of the further topics covered

Dianne Chase
Dianne Chase

Dianne Chase shared a look ahead to #IABCLI – aka –  the 2016 Leadership Institute. We look forward to seeing you there. Dianne also shared the latest top  growth chapters – impressive and encouraging: 

Large Chapters

Edmonton 26%

Medium Chapters

Canberra 15%

Small Chapters

Switzerland 40%  

Well done. 

Also big thanks to all who participated in the IABC Leadership Survey that just closed. We’ll look closer at the insights early next year. Meanwhile,  Gold Quill is well underway. Here’s your toolkit.    

…and, also topical – a reminder from the Past Chair:   

 


Q&A Highlights

Question from Sheila Carruthers from Calgary: In addition to IABC working on corporate discount offerings, will there be consideration to offer discounts at LI and conferences for independent consultant members and individuals who pay their own membership fees?

Answer: Check out the scholarships for LI in the first instance – Ginger also offered to connect offline to talk more.

Question from Maliha Aqeel from Toronto: Are there any plans for HQ to conduct a brand compliance audit?

Answer: The recent Leader Survey had a set of questions around brand adoption – we will share more on that early next year.

Question from Gay Flashman from London:  Is there any way in which we can share our original blog & social content between chapters for use on local IABC channels?

Answer: The Editorial Committee has been charged with creating a global conversation calendar that can help facilitate this. Watch this space.

Last but not least, I shared a brief update on my recent #IABCAPAC trip. Here’s a decent summary of how I felt after – fuller notes will be filed in the usual place.

Thanks to all who connected – and you don’t have to wait until next month to get a question answered. Just head over to the IABC Chapter Leaders Group on LinkedIn and pitch in.

Let’s #createconnection – like never before.

Michael Ambjorn

 

December ’15 Board Meeting

The IABC International Executive Board – aka #IABCieb – recently held its seventh board meeting of this term and here’s a quick recap of what was on the table in addition to the usual reports from the Chair; Vice Chair Dianne Chase (with a specific focus on the work of the Council of Regions); Financials from Treasurer Ginger Homan ABC and last definitively but not least, the report from our Executive Director, Carlos Fulcher MBA CAE.

The 2014—2017 strategy says, in a paragraph:

“Financial recovery and sustainability is primary, as is the loyalty and development of our members and leaders and consolidating gains from the 2011-14 strategy. Increased reputation in the profession; better brand positioning; and greater interaction with business as a revenue generator are then the big opportunity to be grasped”.

Financial Recovery and Sustainability

Ginger Homan
Ginger Homan
Carlos Fulcher
Carlos Fulcher
Brook Yciano
Brook Yciano

At this board meeting the board reviewed the Finance Committee’s proposed 2016 balanced budget – including a set of strategic investments in:

  • Association Management System (AMS)
  • Learning Management System (LMS)
  • Office relocation costs

The latter will ultimately yield a saving of $350,000 in its first year.

The first two are essential steps in our continuing work to make up for ten years of underinvestment in technology. I am pleased to report that the board unanimously adopted the budget. Big thanks to Treasurer, Ginger Homan ABC,  Executive Director, Carlos Fulcher MBA CAE and Finance Director, Brook Yciano – and all of the hard working Finance Committee.

The board also reviewed progress reports from Audit & Risk, Policy ReviewAcademy and the Global Communication Certification Council.

Loyalty and development of our members and leaders

Dianne Chase
Dianne Chase
Micayla Felicion-Davin
Micayla Felicion-Davin

Once a year we bring IABC’s top international leaders together. IABC Vice Chair Dianne Chase shared an update on the preparations for this with help from the Council of Regions and Micayla Felicion on staff.

See the full programme – and register.

Connect with others going: #IABCLI – and if you haven’t been to one before, why not check out some of the photos from last year’s Leadership Institute?

Better brand positioning

In line with the focusing in on Strategic Advisors as the core audience for IABC, the board was pleased to learn that the Global Communication Certification Council has decided, after considerable deliberation, to pursue that level as the next Certification. Stay tuned for more on this in 2016.

Greater interaction

I reported how, as Chair, I was honoured to join 32 IABC Leaders from across Asia-Pacific who met for the first Leadership Institute in the APAC region since 2012 – and the first since the formation of the APAC Region Board. The event was hugely successful and offered a balanced mix of workshops, educational sessions, networking opportunities and social events.

 

This was in addition to 40+ engagements in 7 cities across 14 back-to-back days on the road. Our leaders in APAC are nothing if not ambitious on behalf of IABC’s leadership. This included advocacy opportunities with:

  • Five government departments, a major police force and other public service bodies
  • Australia and New Zealand’s biggest banks, a cellular operator, an insurer, a financial institution, a major engineering firm, and more…

You can read what I learnt on this – and other trips – in the Field Notes section of this blog. So many to thank – esp: Leanne Joyce, Zora Artis, Monika Lancucki ABC, Damien Batey, Mike Shaw, Kathryn Britt, Yvonne DensemJennifer Andrewes and John Tulloch + the amazing and unstoppable Kirsten Peterson.

Let’s #createconnection like never before.

Michael Ambjorn

 

Places to #createconnection

At IABC, we connect communicators to a global and local network, career opportunities, resources and knowledge – using communication to engage, influence, counsel and execute.

One of the most tangible ways we do this is through our events programme, which runs throughout the world. Here’s a roundup of what’s coming for communicators in general, and for our leaders specifically.

Where to develop your communication skills

Local

Check your local website for events coming up – and don’t forget, if you’re on the road, you’re welcome to attend events in other cities. For example, if you’re in London September 23, come along to ‘Making Global Communications Work‘.

Prefer the shorthand of Twitter? IABC Detroit maintains a handy list that allows you to keep the finger on the pulse of 70+ chapters around the world.

Regional

Conferences run throughout the world and across the year – London and Johannesburg earlier this year and here are three more coming up:

  • Calgary – ‘High Octane’ – 15-17 October 2015
  • Denver – ‘Taking it to the extreme’ – 15-18 October 2015
  • Baltimore – ‘Re:ignite’ – 18-20 October 2015

Dianne Chase, IABC Vice Chair, will attend the Canada East conference in Calgary – and I am honoured by the invitation to close the Southern Region conference in Denver. Carlos Fulcher and I will also run a highly interactive workshop and meet with the #IABC16 Programme Advisory Committee – and then it is straight onto Baltimore to open up the Heritage Region conference. Hope to see you there.

Global

Missed #IABC15? Worry not: The new Best of Show webinar series is a global virtual learning experience that takes the highest rated sessions from the World Conference and brings them directly to you.

The program builds on the success of this year’s event and offers participants access to the best presentations from 2015’s conference. For those who have never attended an IABC World Conference, it provides the opportunity to preview the kind of high-quality learning to be expected at World Conference.

If you're an IABC leader, get the Best of Show marketing toolkit on the Leader Centre
If you’re an IABC leader, get the Best of Show marketing toolkit on the Leader Centre
Mark your calendar for World Conference in 2016!

And if you’ve got what it takes to speak at our flagship event of the year, get your pitch in now. Want some advice from previous speakers first? Check out this exchange on our LinkedIn group (and add your own advice too).

Where to hone your leadership skills

Local

Even though the 2015-16 board year is well underway, your local Chapter board might very well be looking for an extra hand. Reach out to them. There’s nothing like hands-on practical experience.

Regional

Klavs Valskov
Klavs Valskov

The Europe, Middle East and North Africa (EMENA) Region is running a Leadership Institute in Basel, Switzerland at the end of this month. Regional Chair Klavs Valskov is pulling out all the stops for this one and Dianne Chase will be participating to take input for the ongoing work to implement our three year strategy – aka – #IABC1417. The conferences mentioned in the section above also have a Leadership Institute element, which will have leadership attendance. Carlos Fulcher, our Executive Director, and I are also excited to be participating in a workshop with the Programme Advisory Committee for the 2016 World Conference – #IABC16.

Ron Fuchs APR
Ron Fuchs APR

The EMENA event is kindly hosted by #IABCieb member Ron Fuchs APR from Roche. A great example of how members often leverage organisational support to help advance the profession – and in this case the leadership within the association.

Global

The annual International Leadership Institute – #IABCLI – will be in Los Angeles, February 4-6, 2016 – again, one for the calendar.  Looking forward to seeing you there.

Let’s #createconnection – like never before.

Michael Ambjorn

P.S. As an IABC leader, need some practical tools and templates to advance your work? Log into the Leader Centre where you’ll find a whole library of useful information:

  • Brand Toolkit
    Information and resources for IABC’s brand
  • Awards
    Develop your local chapter awards programs
  • Finance
    IABC’s financial management guidelines
  • Governance
    High level tips and tools for board support, encouraging volunteerism and documentation
  • Marketing
    Market your chapter and IABC membership in your community
  • Membership
    Membership marketing made easy
  • Professional Development
    A guide to event planning, budgeting and management
  • Sponsorship
    Generate revenue for your chapter through sponsorship

 

 

 

Creating connection across timezones

Theomary Karamanis
Theomary Karamanis PhD
Sue Heuman ABC
Sue Heuman ABC

Leaders from across the world connect regularly to advance the global profession of communications. Two groups that are at the forefront of advancing IABC’s work for the profession are the Academy team, led by Theomary Karamanis – and the Global Communication Certification Council (GCCC), led by Sue Heuman ABC.

Janet McCormick PhD
Janet McCormick PhD

The latter has been getting some extra attention thanks to the successful pilot of the world’s first global Communication Management Professional Certification exam at the 2015 World Conference. Well done to the practitioners who took the bold step and tested their mettle – and big thanks Janet McCormick and the inaugural GCCC and the staff team, without whom this would not have happened.

Congratulations to the first certified Communication Management Professionals (CMP), who had their qualifications conferred in August 2015.  Priya Bates, ABC, MC, CMP Terry Cerisoles, CMP Sandra Reid, CMP Fraser Tingle, CMP Brad Whitworth, ABC, IABC Fellow, CMP Rachel Wong, CMP
Click the image to read profiles of the six new certified Communication Management Professionals (CMP) – including their motivations for taking the test.

The timezone challenge

But how does the Academy team, the GCCC and many other global work groups and committees connect and collaborate to advance the profession – considering that the teams are distributed across the a panoply of timezones? The Tuckman stages of group development still apply.

To form, storm, norm and perform I suggest that…

Face-to-face is essential

For that to happen you need two things: clarity on when to meet, and ideally something that can bring you face-to-face without necessarily jumping on a plane (with that said, I do hope to see you at #IABCLI in February!).

Technology

Let’s cover the face-to-face tech first – there are two favourites amongst senior leaders at IABC:

  • Skype for 1:1 calls (although I am also seeing an increasing use of WhatsApp for this)
  • Zoom for group calls

Here’s the 2014-15 #IABCieb in action on the latter:

That leaves the timezone challenge

As you can see from my own little at-a-glance cheatsheet, it is almost always 4am somewhere2015 08 26 #createconnection timezone table Two tools that might help here

For when you want to find a time that is a reasonable ask

timeanddate.com/worldclock/meeting.html – quick and dynamic and covers all timezones (as opposed to my cheat-sheet table which only has a few), and especially useful if you’re just trying to co-ordinate with one or two other people

For when there a more than a few people in play

doodle.com/ –  when more people are trying to find an optimal time it can get very confusing quickly… doodle makes this a doddle.

Got something even better? Let me know @michaelambjorn – and if you’re one of IABC’s 1,000 leaders across the globe, thank you for all you do.

Let’s #createconnection – like never before.

Michael Ambjorn

P.S. Looking to step up to serve the global communication profession? We have opportunities to lead – and as always, here’s a ready-made Tweet for you:

It’s the economy … but perhaps not as you know it

‘Gig Economy’ and ‘Sharing Economy’ are two catchphrases that have recently been in the press a lot – the first because of negative connotations and the later for more positive reasons.

Neither are new concepts, but they are increasingly being felt as forces of change. There’s a third popular term, the ‘Collaborative Economy’ which sits at the intersect.

And then you have the ‘Traditional’ setup of fixed, 9-5 employment.

Confusing right? Yes. Especially when there is change afoot. This post will hopefully shed some light on these.

The most memorable outrage against the market changing I’ve come across was at a panel discussion in 2009 at London’s Frontline Club: A set of professional photographers practically mauled the BBC’s editor of user-generated content for threatening their profession: accepting photos for news stories from the public – taken by amateurs on non-pro cameras.
Then, from the edge of the packed room, a seated lady of some considerable age and experience weighed in – bringing about complete silence: she shared her story of how she started out as a writer, reminding the assembled group that fance tools don’t equate to talent, professionalism and craftsmanship. Anybody can after all pick up a pen and start writing… It is not the typewriter that makes the professional (or indeed the camera).

A much longer term shift well beyond the semantics has been underway for quite some time – what is happening is it is hitting the mainstream.  And it has implications for how communication professionals operate – and advance. In this week’s Venn we’ll look at the intersect – and I’ll be keen to hear your experiences of how you have adapted, as well as any implications you feel it has for associations such as ours.

The latter is highly topical this week as the IABC Executive Committee and our senior staff convene in San Francisco for a summit set to focus and prioritise the work underway as part of the #IABC1417 strategy.

The Gig Economy explained

Strategic advice on communications has been around as long as Aristotle but the way it is secured has changed over the years. Think of ten communicators in your network five years ago vs. now and I expect you’ll find that quite a few have increasingly been working ‘gigs’ at least part of the time rather than in ‘traditional’ full time employment.

An informal poll of my own network also shows that those who remain in ‘traditional’ employment increasingly supplement their project teams with ad-hoc assistance, either drawn from their own network, or through intermediaries such as VMA, Harkness Kennett and equivalents. You could call it small-scale outsourcing.

Some also turn to platforms such as guru.com (around since ’01), elance or Upwork – and you may even have visited the Crews Control exhibitor stand at World Conference – they act as an intermediary between corporates and video teams having facilitated an impressive 84,000+ shoots!

The advantage for professionals operating in this space is potentially more freedom, self-determination – and ideally higher pay. The drawback is that each needs entrepreneurial skills, in addition to their communications expertise.

The Sharing Economy in context

Where the gig economy is about short-term transactions, usually with a financial element to them, the sharing economy is a much broader concept.

What really sets it apart is the ethos.

Whilst your Airbnb booking might not be that cheap, you do expect a less commercial experience than you might in a hotel. In other words, whilst the gig economy is at least old as the Guilds that used to govern the medieval professions, the sharing economy is as old as hitching a ride and on that note, I’ve got a Field Notes companion piece to this one based on my insight from a week working my way from Frankfurt to Florence, via Prague and Vienna – where I’ll talk more about insights from what you might call the bleeding edge of all three economies. The intersect known as the collaborative economy.

The collaborative intersect – from a global profession point of view

Associations sit naturally in the intersect between the ‘gig’, ‘sharing’ and the more ‘traditional’ economy.

Through providing professional standards, a code of ethics – and a career roadmap – IABC caters for all of them.

Let’s dive into each in a bit more detail:

Traditional

This is the place where standards, the career roadmap, certification etc. (as set out above) at first feel the most familiar – but they have an important role to play in the…

Sharing economy

Through our ethos of collaboration and freely sharing experience and advice, our members advance their careers.

This happens through hundreds of local events; our big conferences (London, San Francisco, Johannesburg, Baltimore, Denver, Calgary etc. this year alone); mentoring programmes – and of course our 42,000 strong LinkedIn group.

What ties it all together and makes it work is that shared objective set of frameworks: the Global Standard, the Career Roadmap etc. and of course for our leaders, the IABC Leadership Competency Framework (you’ll quickly come across the latter if you apply for one of the current opportunities to step up and lead).

Gig economy

It looks like it is here to stay, and railing against it like the photographers in the story from ’09 might consign us to the fate of Kodak (who incidentally is in the news again for suppressing an invention in 1975 which could have put them in pole position for the future).

In fact, I would argue that through the diverse community that is our membership, professionals have been finding and exchanging opportunities for as long as we have been around (45 years and counting!).

We’ve been looking more at how we might best step our support here – and see the P.S. below for one thing on that front you can do right now. Meanwhile…

In conclusion – I’m keen to hear your experiences of:
  • how you have adapted to this changing environment?
  • if it changed your working relationships?
  • what implications do you think it has for associations such as ours?

Please help #createconnection – share your story.

Michael Ambjorn

P.S. If you’re thinking of dipping your toe into the market on your onw, here’s a worthwhile workshop by one of IABC’s most highly decorated communicators – who has comprehensive across all three economies.

…and as usual, here’s a ready-made tweet for you: