Tag Archives: #IABC17

Setting Our Path: IABC’s Vision

For the past three months Vice Chair Sharon Hunter and I have been on a listening tour. Members from every region shared what IABC, at its best, means to them. These insights, along with the member survey from last summer, will direct the creation of the 2017/2020 strategy.

A significant piece of that process is to reconfirm that IABC’s vision, mission, philosophy and purpose, outlined in our bylaws, still reflects who we are as an organization. After all, these statements serve as guardrails for our path forward. Not only will they guide the strategy, they guide how we conduct business and set the framework for how we will grow. Specifically, we are reviewing:

  • Vision: what success ultimately looks like for IABC
  • Mission: gives IABC focus by describing what business we are in
  • Philosophy: sets out the intentions of how IABC will operate – the core values that we hold dear
  • Purpose: expresses the impact we want to have on the people we serve

The philosophy was actually updated a couple of years ago when we adopted a new set of brand guidelines, which listed our shared values. These principles define the culture and behavior of our organization and members – so basically our philosophy of doing business. They are:

  • We represent the global profession.
  • We create connection.
  • We are a diverse community.
  • We focus on insights and results.

A big note of gratitude to Priya Bates and her Taskforce team for creating such a comprehensive guide.

Over the next few months we will be grappling with the vision, mission and purpose statements. Are they motivational, are they concise, do they represent what members say they want from IABC?

As we consider how to refine these statements so they truly become our rally cry, we will post updates here. Then chapter leaders will vote on any updates at the AGM meeting at World Conference in Washington D.C.

In the meantime, if you have an idea or suggestion, please send it to us, ginger@ziacommunications.com. Together we can align the vision, mission and purpose statements so they guide our actions for the future, help us see the opportunities and ultimately, deliver enduring value to our community.

Photo Caption: Pacific Plains Region participating in a Listening Session

October Leadership Forum: IABC Leaders Get a ‘Sneak Peek’ at #IABC17!

The October Leadership Forum was packed with a plethora of important and exciting information.

Our special guest for this month’s forum was the chair of the 2017 World Conference Program Advisory Committee, Sarah McLaughlin, who shared all of the latest and greatest, along with a special “sneak peek’”- about what will be the global conference for professional communication—#IABC17. Make sure to mark your calendars for 11-14 June and join us in Washington, D.C. to be enlightened with new ideas, expand your connections and benefit your career.

Other important topics included a reminder to help push Member Month (which is closing on 31 October), the open call for the IABC Fellows (which is open until 3 December at 5 p.m. EST), Gold Quill Awards entry time (the early-bird deadline is 16 November), along with recaps about the Heritage Region and Southern Region conferences and regional leadership institutes, and the important 2017-2020 strategic planning sessions held at each.

I’ll also be co-leading a #IABC1720 strategic planning session with executive board member and conference leader Daniel Munslow at the IABC Africa conference during the first week of November. Many thanks to Vice Chair Sharon Hunter and Treasurer Ginger Homan and everyone involved in this critical work to plan for a truly successful future for our IABC.

We have a number of links (below) to all the information about what’s happening at IABC.

Get the latest “scoop” right here:

The next Forum is set for 16 November at 10 a.m. PST.

In the meantime, do stay in touch. Please know how much your leadership, dedication and support are appreciated.

Let’s continue to #createconnection. Together we can do great things for our IABC!

All the very best to you,

Dianne
chair@iabc.com
#IABCleaders  #IABCieb #IABC

Resources

Strategy summit – at the site of #IABC17

The IABC executive committee and our senior management team met in Washington D.C. at the Washington Hilton, which is set to host the 2017 World Conference – aka – #IABC17. A great location in a great neighborhood.

We met to define our business priorities for the coming board year. It was exciting to be in the room with so many people who are passionate about IABC’s success.

Carlos Fulcher
Carlos Fulcher
Stephanie Doute
Stephanie Doute
Ron Hansen
Ron Hansen
Natasha Nicholson
Natasha Nicholson
Brook Yciano
Brook Yciano
Kirsten Peterson
Kirsten Peterson

Our senior management team kicked the session off with presentations that showcased their ideas on how to move the association forward. I want to personally thank our outgoing Executive Director Carlos Fulcher, and our now Acting Executive Director Stephanie Doute – as well as Director of Professional Development Ron Hansen, Director of Content Natasha Nicholson, Director of Finance Brook Yciano and Governance Manager Kirsten Peterson for their contributions.

We were also joined by Jodie Slaughter, President and Founder of McKinley Advisors, the company that conducted our recent membership survey. She shared trends in membership associations, which was incredibly insightful. One key point – successful associations are exploring relevant Big Data to gain actionable insights.

As we move into the last year of the 2014-2017 strategy, it was a pleasure to mark many items off the list as completed! Thank you to all our 1,000+ leaders across the world for the hard work you have put in to make that happen. Read the latest annual report to learn more.

Moving forward for this board year, we established four key business objectives to continue our progress towards our established strategic goal of achieving financial sustainability and increasing our membership retention.

While we did make advances in each area this past year, there are still improvements that need to be made to reach our ultimate goals.

1. Retention: substantially enhance the existing plan, utilizing the information from the membership survey we conducted earlier this year.

2. Technology Strategic Plan: we made significant investments and improvements in our technology over the past two years, but we must continue to wisely invest to improve our member experience and customer service.

3. Strategic Communications Plan: continue to focus efforts on our external communications and reaching new audiences to generate increased awareness about IABC. Our Communications Committee is in place and working to advance the association and our profession.

4. Strategic Marketing Plan: IABC has a lot of great products and can add significant value to members of the professional communicators profession – however, we don’t do a good job of telling our story and getting our message heard, understood and acted upon.

As to the Strategic Marketing Plan, this is a combination of a couple of objectives from our previous list of business priorities – to focus on the success of our mature products and to engage with professional communicators who are not members – but it actually will provide a platform for making that happen. Utilizing the survey data, as well as the personas developed by the Membership Task Force, a comprehensive marketing plan will be developed to sell all of our products. Initially, it will focus on Academy offerings, but quickly scale up to include all of our offerings.

A senior staff member was assigned to each objective and milestone dates were set – and we’ll keep you posted on progress.

And I hope to see you at the Washington Hilton next year for #IABC17! Mark your calendar now: 11-14 June 2017.

Dianne Chase
2016-17 IABC Chair

P.S. Got a recommendation for the #IABC17 team on who should keynote? Share your suggestion here – and please help spread the word.

September ’15 Board meeting

The IABC International Executive Board – aka #IABCieb – recently held its fourth board meeting of this term and here’s a quick recap of what was on the table in addition to the usual reports from the Chair; Vice Chair Dianne Chase (with a specific focus on the work of the Council of Regions (#IABCcor); Financials from Treasurer Ginger Homan ABC and last definitively but not least, the report from our Executive Director, Carlos Fulcher MBA CAE:

Portfolio Review & Organisational Alignment

At the 2015 AGM I talked about the commission of a comprehensive review of our portfolio of programmes, products and services to ensure that each and every one of them makes a return. Whether in the form of impact in line with out mission, or financially, to fund impact elsewhere.

Ginger Homan ABC
Ginger Homan ABC

I am extremely pleased that thanks to the hard work of our Treasurer Ginger Homan ABC and our Executive Director Carlos Fulcher MBA CAE

Carlos Fulcher MBA CAE
Carlos Fulcher MBA CAE

this work has now been completed.

The IABC Executive Committee recently convened in San Francisco to review this and we brought our findings to the full board for an initial generative discussion. The Council of Regions is also being asked to give input.

The board will convene one more time this month to focus in on this topic further with the aim of making IABC more than the sum of its parts.

Gold Quill

Continue reading September ’15 Board meeting