Tag Archives: Sharon Hunter

Transforming IABC

For the last three years, IABC has been under a transformation – revitalizing programs to improve membership retention and achieve financial sustainability. As we transition from the 2014/2017 strategy to the 2017/2020 strategy, we reviewed IABC’s vision, mission, purpose and philosophy statements to give clarity to who IABC is, what IABC does and the value we bring to communication professionals.

We started the review last fall with a global listening tour, holding appreciative inquiry sessions in every region, and then opened the conversation on this blog for input back in January. Armed with your input, vice chair Sharon Hunter and I presented draft statements at Leadership Institute in Dallas.

Knowing that these statements need to work at the chapter, regional and international levels, the input we got in Dallas from IABC leaders crystalized our path forward. We knew which statements were right, and which ones needed work. We also had a better understanding of what each statement should accomplish and who the intended audience was for each one.

A few times I heard members say, “I need to explain to my CEO the business value of IABC.” Your feedback, gave us our new value proposition: IABC is the only global association connecting me to the people and insights I need to drive business results.

Here are all the statements that will be added to the IABC bylaws and voted on at the Annual General Meeting on Saturday, 10, 2017 in Washington D.C.

  • Vision: Professional communicators at the heart of every organization.
  • Purpose: To advance the profession, create connection and develop strategic communicators.
  • Philosophy: IABC pledges to:
    • Represent the global profession.
    • Foster a diverse community.
    • Focus on insights and results.
    • Honor our Code of Ethics.
      We will achieve this by being open, contemporary and professional.

In addition, this statement will be updated in our Brand Guidebook. It is our elevator speech and will be used in marketing and communications materials.

  • Value Proposition: IABC is the only global association connecting me with the people and insights I need to drive business results.

All of these statements use the work of the Brand Task Force, led by Priya Bates, ABC, MC, CMP, IABC Fellow, as a foundation. That, coupled with your guidance, gives us four strong statements that can serve to unite us and guide our work. They reaffirm our strategic intent as an association to stay relevant into the future, underpinning the 2017-2020 new strategy framework that is currently in development. Stay tuned for more updates as we countdown to kick-off at World Conference in Washington, DC this June.

Thank you to IABC members around the globe who participated in this process and helped get us to a better, stronger place.

A brief sampling of feedback from Twitter:

Creating the IABC Vision, Purpose and Philosophy

What an incredible conversation we had at Leadership Institute about updating the IABC vision, purpose, philosophy and value proposition. Any time you look at change, you always expect push back – not spontaneous applause! I think we are all ready to have a statement that is our rally cry and that will keep us on track – at our chapters, regions and at international.

When we got home from Dallas, Sharon Hunter and I recreated the white board on my office wall. We took the time to go through each note and reflect on how it might change the message. It made us aware of a few things that we needed to keep in mind:

  • Remember who the audience is for each statement: Different statements have different target audiences. We need to keep that in mind as we incorporate all the comments and create the next draft.

For example, the vision statement is for us. That statement needs to set out our ultimate goal as an association so that professional communicators know, in a moment, what IABC is trying to accomplish. That is why the statement, “a professional communicator at the heart of every business,” resonated with so many members. It is what IABC is trying to accomplish

However, the value proposition is for our external audience – perhaps a fellow communicator about why they should join, or a business leader on why they should support our involvement. It definitely needs to include the business value and expected outcome. Great input.

  • Combine the mission and purpose statements: There was agreement that having both was redundant and since we are trying to simplify, we will combine these into one statement of purpose.
  • Business communicator vs. professional communicator: should we align with the name of the organization or The Global Standard that we support? Since we are trying to establish the business value of what we bring to the marketplace, it’s probably better to support The Global Standard – so “professional communicator” or “communication professional” will be the language used.
  • Review the statements as a whole. Each statement does not need to contain all the facts. However, as a group, they should reflect who we are as an association – and hopefully, start a new conversation.

We want a vision, purpose, philosophy and value proposition that resonates with our members and becomes our rally cry. The world café showed us that the three areas of our proposed purpose statement – advance the profession, create connections and develop professionals – work for chapters, regions and international. Now we need to work on the words around them.

We got clear feedback that “a force for good” does not resonant with our international audience. We took that to heart and the phrase is now on the cutting room floor (basically, my office floor).

Contributing at the World Cafe for IABC’s vision and purpose statements.

This has been an incredible experience – from getting your input in every region on the Listening Tour, to our hands-on work at Leadership Institute. Your voices are in our heads. We will continue to brainstorm, edit and tweak away. Good governance dictates that an association review these statements every three to five years, in conjunction with a new strategy cycle. So check back for updates posted here. Chapter delegates will vote on any changes at the Annual General  Meeting at World Conference in Washington D.C.

In the meantime, if you have an idea or suggestion, please send it to us, ginger@ziacommunications.com. We are updating these statements as part of our work to develop the next three-year strategy. Below is a chart that shows how all the pieces interconnect.

Recording ideas to take home.
Recording ideas to take home.

Together we can align the vision, purpose and philosophy statements so they guide our actions for the future, help us see the opportunities and ultimately, deliver enduring value to our community.

Together we can align the vision, purpose and philosophy statements so they guide our actions for the future, help us see the opportunities and ultimately, deliver enduring value to our community.

Thanks for all you do.

How Everything Fits

Sharing, leading and succeeding: Reflections on Leadership Institute 2017

Time flies and we’re already back from Dallas and our Leadership Institute 2017! What an engaging and energizing event it was, as so many of you have said in your feedback.

Huge thanks to everyone who participated in making this year’s annual IABC leaders gathering so rewarding, and a stellar boost of motivation and connection. We hope that you left inspired with plenty of take-aways to put to work back home at your chapter or region.

Sharing insights, knowledge and good practices has always been the very essence of Leadership Institute. We hope you’ll keep the conversations going! Keep connecting with IABC members around the world who can help you achieve your goals. Remember those work plans from the World Café and the take-aways from the outstanding sessions to tee up action for your future-forward plans.

A highlight of Leadership Institute is recognizing outstanding achievement by our chapters and leaders in our celebration of the Chapter Management Awards.

During a special ‘L.I Reflections’ Leadership Forum yesterday our special guests were Claudia Miller, the 2017 Regional Leader of the Year and Will Tigley, president of IABC/Calgary, our 2017 International Chapter of the Year. They shared their success stories, learnings and tips for success. Watch the recording if you missed it.

Please join us in congratulating our 2017 CMA winners. The full list is here.

Also visit the Leader Centre online to view winning work plans and see the break-out presentations, too.

This week on the blog we’re going to post a series of informative recaps that can serve as a reminder for those who were there and motivate those of you who could not join us this year.

Thank you so much for your leadership, dedication and support and making our IABC better than ever!

All the best,

Dianne

October ’15 Board Meeting

The IABC International Executive Board – aka #IABCieb – recently held its fifth board meeting of this term and here’s a quick recap of what was on the table in addition to the usual reports from the Chair; Vice Chair Dianne Chase (with a specific focus on the work of the Council of Regions (#IABCcor); Financials from Treasurer Ginger Homan ABC and last definitively but not least, the report from our Executive Director, Carlos Fulcher MBA CAE:

Portfolio Review & Organisational Alignment

Following on from the discussion at the September board meeting, the board reflected further on the decision to focus more tightly on our core audience at the international level.

Claudia Vaccarone
Claudia Vaccarone
Stephanie Doute CAE
Stephanie Doute

Another recommendation that came out of the portfolio review is to bring clearer definition to the value of membership. Now this is of course work that is already well underway in the form of the Membership Task Force, led by Claudia Vaccarone with support from our Director of Membership, Stephanie Doute CAE – and with a strong team of leaders providing input. In parallel, and in order to accelerate this broader work, the board has directed the senior management team to explore how IABC’s website might enable better differentiation of access to content based on whether one is a casual visitor or a full member. The work on further refining and focusing in IABC’s portfolio and the association alignment work will continue meanwhile.

Member Month & Technology

Carlos Fulcher MBA CAE
Carlos Fulcher

Linked to the above, the board discussed the latest membership figures and Carlos Fulcher MBA CAE reported on the latest work on the iabc.com website which has made joining (and renewing) a smoother experience. Moving IABC’s technology infrastructure into the 21st century after ten years of underinvestment continues to be hard work, but progress is being made. I continue to be in awe of the effort being put in by our hard-working HQ staff – and our leaders in the field – to serve members around the world. Thankyou!

Melissa Dark
Melissa Dark

October is an incredible important time for IABC as it is the time of year when many are coming up for renewal. With support from our hard working Director of Global Communication, Melissa Dark ABC, a set of fabulous campaign materials are out there, ready and available for leader use.

I count on you to help create connection and grow the value of our shared network. You can read my full call-to-action here – and I hope you will do your bit to be recognised as a Very Important Communicator (to find out what that entails, you’ll have to read this).

Click to get the full kit
Click to get the full kit

IABC Academy

Theomary Karamanis
Theomary Karamanis
Ron Hansen
Ron Hansen
Sharon Hunter
Sharon Hunter

The board approved the work plan for 2016 Theomary Karamanis PhD brought to the board, with support from our Education Director, Ron Hansen EdD and his staff. The next step being budget discussions.

Since the June 2015 report the Academy has progressed significantly.

The Academy identified two subcommittees to provide a focus on
key objectives, as described in the approved Terms of Reference:
a) The curriculum subcommittee, focusing on pedagogy, curriculum and related tasks
b) The strategic plan subcommittee, focusing on strategic planning, branding and policies and procedures for the Academy

Meet the international team behind this here – and also big thanks to Sharon Hunter for her ongoing strategic liaison work with this team.

World Conference: #IABC16

Stacy Wilson
Stacy Wilson

The board received an encouraging progress report from Stacy Wilson ABC for the 2016 World Conference coming up in New Orleans. Hundreds of applications to speak have been received. The next big challenge is for the super-sized Programme Advisory Committee (PAC) to work through all these applications, using the objective review process and then the creation of the final programme. I am pleased to say that a number of exciting keynotes are also being shortlisted.

Sarah McLaughlin
Sarah McLaughlin

The PAC is also working on rethinking the Foundation Luncheon and the Circles of Wisdom.

I am also pleased to report that PAC Vice Chair Sarah McLaughlin is working closely with the leaders of the Gift of Communication as well as liaising closely with the local New Orleans Chapter for support around Dine-Around and more.

Leadership Institutes – Regional and International

People go to World Conference – [and the many Regional Conferences such as those coming up next week: Denver, Baltimore, Calgary, and Rotterdam early next year] – in order to build their communications skills.

Dianne Chase
Dianne Chase

Leaders also go to Leadership Institutes. To build their leadership skills. And again, they happen around the world: Minneapolis and Johannesburg earlier in the year, Basel just last week and Sydney in November – to mention a few of the Regionals.

These tend to be smaller and more tightly focused on the unique challenges within a Region – and the board appreciated Dianne Chase’s update from her attendance at the Europe, Middle East and North Africa Leadership Institute in Basel. The board is grateful to the teams who put events like this together (and thanks to IEB colleague Ron Fuchs for hosting). Not to mention all the leaders who turn out to share their ideas, insight and passion. Whilst the market continues to be challenging, it sounds like there is a clear plan in place to face it head-on.

Micayla Felicion
Micayla Felicion

Global leaders also need a global perspective – as good practice knows no borders. To that end IABC leaders from across the globe convene once a year at what we call fondly call #IABCLI. Dianne Chase presented the preliminary programme from the Council of Regions, who oversee this programme with support from Micayala Felicion MBA.

Whether you’ve been to one or not, I hope to see you this coming February in Los Angeles. Please mark your calendar:

Communications Committee

Katie Macaulay
Katie Macaulay

One of the cornerstones of the current three-year strategy is increased reputation in the profession and better brand positioning – and one of the routes to achieving this is by stepping up our own practice of communication. Here’s a direct quote from Katie Macaulay‘s report from the Communications Committee to the board – a first sharing of ideas to test the ground:

The next few years can be viewed in two ways – as a struggle for survival in a competitive and demanding marketplace, or as an exciting and unique opportunity.

Membership associations around the world are struggling to remain relevant and commercially viable due to the countless ways professionals can now connect with each other, receive support and promote their disciplines.

However, there is good news. The value of communication – in business and society – has never been better understood.

Communicators are playing an increasingly strategic role inside their organizations as the business community recognizes that success hinges on having a clear, credible and differentiating message.

So, despite a tough market, there has never been a better time to promote our profession and connect with communicators.

To help in this task, we have a new vision for non-member communication – to demonstrate the power of our profession.

The board welcomed the initial thoughts shared and asked Katie to come back to the board following further work by her Committee as well as broader stakeholders. Also big thanks to Ron Fuchs and Melissa Dark ABC for their ongoing liaison work.

Forward Look

At the November meeting, in addition to the Comms Committee returning, the Membership Committee reporting initial findings we will also look at board evaluation.

Before that? Well, a fair number of us are hitting the road next week: Dianne is heading to Calgary for the Canada West conference and Carlos, Ginger and I will be at the Southern Region Conference in Denver. Both Carlos and I will then go onto the Heritage Region conference in Baltimore. I hope to see you there – even if you’re not planning on travelling.

How? Join the next IABC Leadership Forum online. Details here.

Meanwhile, thanks for all you do.

Let’s #createconnection like never before.

Michael Ambjorn

#IABCieb Notes & Queries: August ’15 board meeting

Dianne Chase
Dianne Chase
Ginger Homan ABC
Ginger Homan ABC

The IABC International Executive Board – aka #IABCieb – just closed out its third board meeting of this term and here’s a quick recap of what was on the table in addition to the usual reports from the Chair; Vice Chair Dianne Chase (with a specific focus on the work of the Council of Regions – aka #IABCcor); Treasurer Ginger Homan ABC and last definitively but not least, the report from our Executive Director, Carlos Fulcher MBA CAE:

Awards

Cindy Schmieg ABC
Cindy Schmieg ABC
Monika Lancucki ABC
Monika Lancucki ABC

Cindy Schmieg ABC, board liaison to the Gold Quill Committee, shared an update on their work: it is well underway with planning for this year’s awards cycle.

I hasten to bring your attention to the opportunity to serve here: are you the next Vice Chair of Awards? You’ll be working with Monika Lancucki ABC who is looking to take the awards work to the next level in line with the board’s priorities for this year.

If you want to see how the Gold Quill framework can be used off-season too, check out this earlier post.

Academy

Theomary Karamanis PhD
Theomary Karamanis PhD
Sharon Hunter
Sharon Hunter
Ron Hansen PhD
Ron Hansen PhD

The board also had an update from the IABC Academy – one of the perhaps less exciting roles of the board (yet essential) is reviewing terms of reference to ensure clarity of roles, responsbilities – and ultimately alignment with our purpose, vision, and mission. Big thanks to Academy Chair Theomary Karamanis (and congrats again on the recent move to Cornell) as well as board liaison Sharon Hunter for their work on this with Carlos Fulcher MBA CAE and Ron Hansen, our Education Director on staff. This work forms an essential part of the #IABC1417 strategy, specifically in consolidating gains from the 2011-13 strategy cycle.

Meet the full IABC Academy Committee and check out the upcoming workshops and webinars that can help you stay sharp in a competitive environment.

World Conference

Preston Lewis
Preston Lewis
Natasha Nicholson
Natasha Nicholson
Carlos Fulcher MBA CAE
Carlos Fulcher MBA CAE

Carlos, our Executive Director, took us through the comprehensive report on this year’s World Conference – big thanks goes out to Preston Lewis who chaired the #IABC15 Programme Advisory Committee and helped feed into the analysis work led by Natasha Nicholson, IABC’s Director of Content. All that after they had delivered a successful conference too! ‘No rest …’ as the saying goes.

Stacy Wilson ABC
Stacy Wilson ABC

I’m super excited to be working with Stacy Wilson ABC on #IABC16. We’ve had a tremendous response to the Open Call to serve on the 2016 Programme Advisory Committee. Great to see so many leaders from around the world looking to step up and serve.

We’re looking forward to welcoming you all to New Orleans.

Here’s a sneak peek – do help spread the word:

Continue reading #IABCieb Notes & Queries: August ’15 board meeting