Tag Archives: Susan Colantuono

The Missing Advice to Career Advancement – And How IABC Can Help

Ginger Homan
Ginger Homan

Guest post by IABC Treasurer, Ginger Homan ABC:

Much of the career advice we receive is focused on our personal actions – be assertive; promote your personal brand; learn to negotiate; get a mentor; network; speak up; improve your communications skills …

But no matter how close we follow that advice, many can’t break through to top management positions. What is the missing piece?

According to Susan Colantuono, it is business and financial acumen – and the ability to develop strategies based on that knowledge.

As communicators, financials are usually not on our list of fun things to do. As a former chapter president, I know that filling the treasurer role is a challenge – usually requiring arm-twisting and top-notch persuasion skills.

In reality, we should use this position to push outside our comfort zone and learn new skills. Taking on the role of treasurer is not just about paying the bills, it includes:

  • Creating a budget that is aligned with your chapter’s strategic goals
  • Committing to an annual budget planning process
  • Making strategic decisions about what stays in the budget and what needs to be eliminated
  • Determine what tools to use to track the finances
  • Training your board so they understand their role in financial management

Members in your chapter can use this role to increase their business and financial acumen – and to prepare for the next step in their career.

Watch the Ted Talk by Susan Colantuono as she shares the piece of career advice you might not have heard before – then share it with someone you’d like to fill the role of treasurer in your chapter.

Let me know how you get on.

@gingerhoman