At some point we’ve all wondered how our membership dues are spent. In this post IABC Treasurer, Ginger Homan ABC, sets it all out.
Chapters & Regions
First of all, member dues are compiled from Chapter, Region and International dues. Chapters and Regions determine their fees — some Chapters charge $70, however in many cases it is more like $40. Some Chapters choose to not charge any dues at all. Regions dues range from $25-$90.
These dues are invested by your local and regional leaders in professional development, networking events etc. Speak to your local and regional Treasurer if you want to know more – and consider stepping up – it is a role that can really help you advance.
Dues to International is just one of several revenue streams to support work at the international level — 52 percent of the annual revenue; the largest single item. Next in line as sources of revenue are World Conference, Gold Quill and the Job Centre.
Some programs generate revenues, but not a cash return. These include professional development and certification. These two flagships from the 2011-14 strategy are still in the phase where they require significant investment to help them take off. They are expected to start generating a surplus in the coming years, which can then be reinvested.
You can play a part here: step up and serve one of the 22 international committees that advance this work.
Investing in our leaders and our members
Leadership Institute, chapter relations etc. are investments in our leaders. Whilst a net cost, they have a significant return in the form of impact in line with our Theory of Change.
Communication World is a membership benefit and is not designed to generate a surplus.
Investing to advance IABC’s strategy – and the profession
Building on the above, our dues support all IABC programs: those designed to generate a surplus for reinvestment – and those that don’t (but are benefits of membership).
Below is a list of the areas on the chart and examples of some of the items that category includes.
- Professional Development
- Speakers for webinars
- Software to support the training program
- World Conference
- Facilities, food, beverage, Audio/Visual support
- Keynote speakers
- Meeting production
- Development of the certification program
- Development and management of the exam
- Costs of administering the exam
- Gold Quill
- Software infrastructure
- Membership / Chapter Relations
- Scholarships to Leadership Institute and World Conference
- Chapter Management Awards
- Bank fees for processing payments
- Finance / administration
- Outside professional services including attorney, auditor, finance and human resources
- Back office computer software and license fees
- Executive Director travel
- Board travel subsidy
- Information Technology
- Website and any other software not covered above + hardware
- Consulting for the website and other software applications
You’ll note that the “Finance/administration” portion is 20 percent of the total investment. The norm for professional associations is 25-30 percent. The International Executive Board is committed to keeping that number as low as possible.
The IABC staff worked hard with the Finance Committee to create a balanced budget moving in to 2016. It is directly aligned to the board’s 2014-17 strategy:
“Financial recovery and sustainability is primary, as is the loyalty and development of our members and leaders and consolidating gains from the 2011-14 strategy. Increased reputation in the profession; better brand positioning; and greater interaction with business as a revenue generator are then the big opportunity to be grasped”.
This budget includes investing in:
- The development of certification exam for the Strategic Advisor level
- A Learning Management System, allowing the Academy to offer self-paced classes on IABC.com
- The Global membership survey to determine what members value most
- An Association Management System, software needed to improve our membership records and an individual’s experience with IABC
If you have questions about IABC finances, please reach out to the IABC Treasurer, Ginger Homan, at ginger [at] ziacommunications.com
Members of Finance Committee
- Ginger Homan, ABC, IABC Treasurer
- Michael Ambjorn, IABC Chair
- Dianne Chase, IABC Vice Chair
- Victoria Dew
- Ron Fuchs, APR
- Alain Legault, MA
- Carlos Fulcher, MBA, CAE
You can play a part here: step up and serve one of the 22 international committees that advance the work of the association, and the profession. Or consider running for Treasurer of your local chapter or region. It is a role that can really help you advance.