Keeping Competence Up

ByRussell Grossman

Keeping Competence Up

Communications as a global profession is the subject of a huge amount of change, and keeping up with all of this makes the difference between excellence or mediocrity.

In some cases, that’s also the difference between being in a job and not.

Keeping up with Professional Development is of course a bread and butter activity for IABC members and the Association does it well. But we also have to keep our offerings up to date.

For the last few months, IABC has been working on updating our offering.  These fruits will come to light over the next few months as new learning products roll off the production line from the IABC Academy (we are putting a committee together for this) and the first exam for the Global Communications Management Professional is offered at IABC World Conference in June.

But meanwhile, last week I took part in a roundtable of ‘seasoned practitioners’ (ie those who have been around for a bit) at Ketchum PR’s office in London.

It was a distinguished group, including Anne Gregory, the Chair of the Global Alliance for Public Relations and Communications Management (of which IABC is one of the largest members).

The session was hosted by Stephen Weddington, past president of the CIPR and part of the #FuturePR network that Gemma Griffiths and Charlotte Winslet of the CIPR’s Social Media Group have created.

We explored the value and opportunity for developing a competency framework for public relations.  And our conclusion, after some discussion, was that comptency frameworks absolutely were needed.

This is all a work in progress, but I’m grateful to Stephen for starting this important conversation.    If you would like to get involved, please email me.

Meanwhile, continuing on the subject of competence, I want to wish a happy first birthday today to The ICSpace.   

The ICSpace is a pro-bono resource for Internal Communication professionals across the UK government, which one of my teams pulled together in late 2013 and which we launched across the UK Government last year.

Each chapter has top tips, basic tools, case studies and best practice examples to help people doing internal communications do it more effectively.

The venture is entirely non-commercial and UK Government receives no revenue from people using it.   However, it is available to all, so I thought I’d share it for common benefit.

And finally, a plug for the biennial EuroComm – the IABC Europe, Middle East and North Africa Region’s Conference, which runs from April 12th to April 14th in London (which happens to be my home City).

The theme this year Power to the People – how the shift towards power is happening in practice, and communicators can drive this.

Lots of good speakers including one of my forebears, Dr Barbara Gibson.  Early bird discounts now on!

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