Russell Grossman ABC picked up on this precedent as part of his commitment to visible leadership – and I’ll be carrying it on across my 2015-16 term.
I’ll be sharing Field Notes from trips. Also, to keep things regular, look out for a Weekly Venn connecting tools, people and practice related to international communications.
Last but not least, one of the things I’ve heard repeatedly over the years from our leaders across the world is a desire to be kept up-to-date with the broader work of the association’s board. People put in a remarkable amount of time and effort across the globe to advance the profession (and of course our shared organisation) and communication and collaboration are at the centre of making that work.
To that end I am introducing a category on this blog called #IABCieb Notes & Queries.
Want to geek out and get a bit more of the backstory – and also the basic template I went through to explain this approach in more detail to others?
I do all my first drafts of any comms planning as one might set out a Gold Quill entry, so here’s the outline of what I’m hoping for with Notes & Queries – (including why it contains a hashtag in the title):
In a nutshell: inform, educate and inspire our leaders about the work of the IABC International Executive Board – aka #IABCieb.
Why this, why now? Because leaders are asking for it (see backstory below if you want to delve further into this). One cannot lead in a vacuum (or at least, one would get out of breath very quickly).
Why the hashtag? Because it makes the content instantly more findable. Those of you who use libraries will perhaps have noted a numbering system on the books and shelves, whether the Dewey Decimal System, RDA or another local equivalent. Hashtags are a sort of an informal evolution of this. Here’s a conference checklist from earlier which covers this in more detail.
A bit more for those who want the back story: in the prep-work for the 2014-17 IABC strategy – aka #IABC1417 – the desire to be better informed came out again and again.
…there is definitively no reason to stop now.
IABC has 1000+ leaders around the world – and whilst they come in all shapes and sizes, they can roughly divided into five types:
These may be members-at-large or part of a chapter and although with no formal role, are continually advocating on behalf of the profession and the association.
One practical example is @Gloria_Lombardi.
This is our biggest and most hardworking group – they’re out on the front line serving our members with professional development, career advice, mentoring and more. The best of the best are literally award winning.
These are the people who connect the dots across Chapters – provide board mentors and coaches and run Regional Leadership Institutes. A number of the regions also run conferences, matching global relevance with local interest – from London to Johannesburg to Calgary to Denver to Baltimore and beyond.
The people who push ahead the areas that the international layer provides to the rest of the organisation: Brand / Standards / Certification / Advocacy / Enablement – you’ll hear a lot more about the work of this group on these pages.
Here’s a practical example of International Leaders at work – meeting in New Orleans to work on the IABC 2014-17 strategy – aka #IABC1417.
All of this is supported by our dedicated and hardworking staff at HQ. Led by our indefatigable Executive Director, Carlos Fulcher MBA CAE, who brings a strong association management background and technology expertise to the table.
The very people who are also the stakeholders. See above.
Inform, educate and inspire our leaders to collaborate across the world to deliver on our shared vision, mission and purpose.
It is ultimately about enabling practitioners to advance the profession in line with our Theory of Change.
Deliver on the above drawing on our shared values, brand personality – and using our tone of voice.
Whilst the Brand Task Force, initiated by Robin McCasland and led by Priya Bates ABC has been thanked many times, one more time wouldn’t be out of order. Meet the full group (with apologies to Mike Jenkins and Megan Wolfinger who I could not locate pictures for – on the right). The support Melissa Dark ABC, IABC’s Communications Director, provided this Task Force should also be noted).
Learn more about IABC’s brand here: iabc.com/membership/about-iabcs-brand/
Let’s #createconnection like never before.