Picking up on the fresh research from the 2016 IABC Leadership Institute, here’s a fresh challenge for the top performers out there.
You know who you are. Keep reading.
We just closed Member Month and it was a real success. You’ve been out there inspiring people like never before. You’ve extended the depth, breadth and impact of our shared work. Our shared work to advance careers and the profession. Thank you.
Now’s the time to gather that energy. Whilst it is fresh.
Bottle it so we can all use it again and again.
How you ask? Well, the good people at IABC UK have an idea… so here is your challenge for April.
IABC means many things to many people. For many it is a life-long commitment. And we want to share this experience with a greater audience than ever before.
IABC UK is launching a global contest, with the hope that chapter leaders around the world will encourage their members to verbalise and share the many ways IABC has impacted their lives via a brief video submission.
With 10,000+ members in over 80 countries – we believe there is a common thread between IABC members of all disciplines and nationalities that needs to be explored.
The final output of this contest will be a two to three-minute promotional video featuring clips of members stating their favourite things about being an IABC member. The final promotional video will be released at the World Conference in New Orleans from 5th-8th June 2016.
We’re counting on chapter leaders around the world to encourage a ‘call to action’ for their members to show their support for IABC by producing a video. Whether by promoting the contest on social media channels and monthly newsletters, or by encouraging on-the-spot submissions at events by asking attendees to film video clips on board members’ iPhones – every little bit helps.
If each chapter can take ownership of promotion and designate one video competition ‘champion’ who can take the lead, we know this video idea can be a resounding success. Let’s practice what we preach in terms of member engagement and promoting IABC with a chapter-led, on-the-ground communications campaign that reminds our members why they love being part of IABC – and educate non-members on why they should join.
If you have any questions on the campaign, please contact Kira Scharwey from IABC UK at kirascharwey [at] gmail.com or via Twitter on @kirascharwey / @IABCUK. Twitter hashtag for promotion is #myIABC.
Let’s #createconnection – like never before.