As we come up to World Conference in New Orleans, leaders across the world are taking stock.
Here’s a perhaps unusual idea which we introduced in the most recent quarterly report: the brand framework can also be used a reflective model for where we’re at as an organization.
|Characteristic||Behaviour – what it means||Bringing it to life at the board level|
|Accessible||Collaborative, supportive, consultative||
|Open||Transparent, direct, open minded||
|Lighter||Fun, friendly, welcoming||
|Professional||Effective and efficient||
Why not have a go as you reflect on your own path in IABC the last year?
I would love to hear your thoughts – tweet me @michaelambjorn – and be sure to come to the Annual General Meeting at #IABC16 in New Orleans to share your biggest success as an IABC leader this past year.
Let’s #createconnection like never before.
P.S. Here’s the most recent report in full – in case you want to flick through it again.