Last week I got to hang out with a bunch of IABC superheroes — the Council of Regions.
As IEB Vice Chair, I serve as Chair of the ‘Council of Regions’ — every time I say the name, I can’t help but picture the superheroes in the DC Comics ‘Justice League’. So, it’s a good thing for everybody that the Council of Regions is mostly just known as CoR.
The members of CoR really are superheroes though — these are the eight region chairs from around globe, and their role is to oversee the chapters and members-at-large in each region, providing a critical link between the international association and local leaders.
This year, CoR will be focusing on several key objectives:
Last year, each region also developed a strategic growth plan, and this year’s CoR will be focused on executing initiatives that will strengthen chapters, increase engagement of members-at-large and grow the region overall.
See what I mean? Total superheroes.
One of the coolest parts about CoR is that every region has different strengths and challenges, so the group can serve as a great knowledge-sharing resource, and its members can inspire each other to tackle old problems in new ways. For example, a region that has been very successful at recruiting amazing chapter leaders, may have strategies and processes that can help a region that has struggled in this area.
Last year’s LI keynote speaker, Cynthia D’Amour made a big impression on CoR. Her call to eliminate the style of ‘martyr leadership’ prevalent in so many volunteer-led associations, including ours, will be a vital tool in helping CoR achieve its goals.
Personally, I am really excited to see how CoR can contribute to the success of the new corporate membership program. Having a group that can help connect the dots, broker relationships and identify opportunities to bring in corporate memberships with communicators in multiple regions is a powerful role to be able to play in IABC’s growth.
I always feel like the Council of Regions is one of the best kept secrets in IABC. We focus on chapter leadership, and region leadership and the IEB, but people forget about the magic of CoR — this group that links all of those elements together. It’s also one of the times when the ‘I’ in IABC is most evident — it is the only leadership committee in the association that, by definition, has 100 percent global representation.
When I became APAC Chair in 2015, I remember sort of stumbling into my first CoR meeting, not really sure what it was, truth be told. I was instantly blown away by the opportunity to work with all these other amazing leaders from around the world, and to get this glimpse into their regions. This experience vaulted me into a whole new level of understanding of the association, and played a big role in helping me take on my current role as IEB Vice Chair.
Last week was the first official meeting of the 2018-19 Council of Regions, and it was so exciting for me to be their Chair as that same powerful realization started to sink in for them. As you can see from the photos, they are a pretty cool group, and I can’t wait to see what they achieve together!
This year’s Council of Regions is: