Monthly Archive November 2018

ByBonnie Caver

The Gift (of Communication)

As we celebrate #GivingTuesday, I am reminded of the many ways the IABC Foundation gives back to our community globally. If you are not familiar with the Foundation, it is the charitable arm of our organization with four pillars of focus: The Gift of Communication; the Gift of Excellence; the Gift of Insight; and the Gift of Experience. Though I encourage you to learn more about the Foundation, and how it is working within our organization, I’d like to focus today on the Gift of Communication.

The Gift of Communication encourages members and chapters to give back to our communities by utilizing our professional skills and expertise to help local charities address communication challenges. Gifts happen year-round in chapters around the globe and at the World Conference each year in June. And in recent conversations I have had with IABC members, I have heard a resounding pride that our organization has a focus on giving back to our peers in the profession.

Earlier in my career, I had the privilege to work for a global nonprofit organization. I was the VP of Communications and Marketing and was lucky to have a small department staff, which is rare for most nonprofits. However, we were still challenged to support more than 30,000 people who received our services, a volunteer base of more than 20,000 and something like 500 events annually. The only way to find success with so much going on and limited resources was to be strategic, creative, and build partnerships.

Through these partnerships, I was able to build a volunteer communication and marketing advisory group of eight senior communication leaders, who freely shared their experiences, guidance, and resources. Their dedication to our organization, and those we served allowed us to run amazing award-winning communications and branding campaigns that greatly benefited our organization.

I think of that group often when I think of the Gift of Communication. Most nonprofits don’t have that luxury. In many cases, they may have one person that does fundraising, marketing, and communication all in one. Sometimes they want direction and guidance, sometimes they need solutions, and sometimes they desire peers with whom to bounce ideas. The expertise our members give so freely during Gift events allows the nonprofit staffs to be more successful for their mission.

If you’d like to participate in a Gift, I’ve listed a few upcoming December events. If you’d like to host a Gift at your chapter or if you are hosting a Gift, we’d love to hear about it. Reach out to IABCs Foundation Manager Kirsten Peterson for more information or to share your Gift news. If you’ve volunteered for a Gift, THANK YOU! Time is the most precious gift you can give.

  • December 4 – IABC London
  • December 6 – IABC Tulsa
  • December  11 – IABC Dallas “Season of Giving” luncheon featuring Gift of Communication
ByLeanne Nyirfa, ABC

Stand up – be recognized!

As an independent consultant, I know the success of my business often rests on my ability to achieve a goal – whether it be increasing awareness of a government program, enhancing the fundraising efforts of a non-profit corporation, or engaging the public using social media tools.

This desire to achieve a goal is shared by all of us who work in communications – creating some kind of change – that’s what our work is all about. It’s the foundation of why we do what we do. The formula for success is always the same – identify the business problem, create objectives that are measurable, do your research and analysis, find a solution and evaluate your results. Voila! Success! Easy peasy right? If only…

We all know the hard work that goes into ensuring success, so now that you’ve achieved a business goal or two, why not be recognized for it? Consider submitting your successful project for an IABC Gold Quill Award and tell the world about your success!

The IABC Gold Quill Awards program recognizes innovative, strategic work that delivers business results as measured against a global seven-point scale of excellence.

Not sure where to start? The Gold Quill Awards website provides numerous resources including a work plan template to help you prepare. The website also provides details on the global scale of excellence, case studies of Gold Quill Award entries, FAQs on the program process, and more.

Award winners are chosen in April, which gives you lots of time to plan to attend the Excellence Gala at the IABC World Conference in June, where you will be presented with your Gold Quill in front of hundreds of your peers.

Please note, the deadline to enter the 2019 Gold Quill Awards Program is Jan. 9, 2019. See www.gq.iabc.com for more details!