ByGinger D. Homan, ABC, SCMP

Launching #IABCmentoring

IABC's three Purpose pillars – to which the strategy is aligned to.

IABC’s three Purpose pillars – to which the strategy is aligned to.

In 2018, the International Executive Board (IEB) established a Task Force to explore current programs and better understand mentoring opportunities for IABC chapters. A toolkit and a report with strategic context is now available on the IABC Leader Centre.

2019 #IABCmentoring Bookmark

Mentoring Bookmark: learn how to run your own speed mentoring event. See page 11 of the #IABCmentoring Chapter Toolkit & Strategic Context report.

Thanks to all the chapters who fed into this work as well as all the individual IABC leaders across the globe who helped with input and ideas, including those who participated in the record-setting #CommChat on mentoring. Some of the quotes in the document are from that vibrant exchange.

Contributing Chapters

Mentoring Task Force Members

This work is dedicated to all the IABCers out there already mentoring. Thanks for all you do. We hope it will inspire more leaders across the globe to join your ranks.

Join in: #IABCmentoring

ByGinger D. Homan, ABC, SCMP

2019 #IABCLI a-twitter and the latest IABC Quarterly Report

It is wonderful to be back in Long Beach for this year’s International Leadership Institute – aka – #IABCLI.

Also, don’t miss the latest report:

ByGinger D. Homan, ABC, SCMP

Quarterly Report Just Published

This has been a busy yet productive quarter and 2018 is zipping by!

In the latest IABC quarterly report, we highlight two committees and two task forces and the work
they are doing. A big thank you to Gabrielle Loring, Awards Committee Chair; Michael Ambjorn, SCMP, Mentorship Task Force Chair; Michael Nord, SCMP, History Task Force Chair; and Jen Bice, World Conference Program Advisory Committee Chair, for the work they are doing to lead the charge. IABC is volunteer-driven — and the caliber of volunteers we have willing to dedicate their time to advancing our
profession amazes me.

You’ll also find updates on how IABC is:

  • Fostering a diverse community.
  • Advocating for ethics.
  • Developing communication competencies.
  • Advancing the communication profession.
  • Looking at the role of mentoring.
  • Determining a slate of speakers for the next IABC World Conference.
  • Updating the Gold Quill Awards submission categories.
  • Embarking on preliminary planning to celebrate the 50th anniversary of the IABC name.

IABC is the only global association that connects me with the people and insights I need to drive business results. It’s transparent in this report that together, we are advancing the profession, creating connection and developing strategic communicators.

Thank you all!

Download the IABC quarterly report.

ByGinger D. Homan, ABC, SCMP

Expand Your Impact

#MyIABCstory started in college when my professor told me to join IABC. At that time, IABC gave me the tools I needed to succeed in my career and expand my impact. The lessons I learned and the mentors who provided council, showed me how to drive business results. The friendships I developed, showed me how to do it with grace.

Like many members, my IABC path wasn’t a straight one. Young children and a full professional life meant limited time. My membership lapsed. But when it was time to chase the first leadership role, I was back to earn my ABC. Later, as my teams grew, I learned to use younger IABC members as mentors to make me a better manager  – to learn what motivated them so I could empower my employees to excel, to be their best.

No matter where you are in your career, you can use IABC to expand your influence and impact as well — get a mentor, participate in the Hub, take the CMP or SCMP exam, establish yourself as a thought leader by submitting articles to CW, or volunteer for a board or committee to grow your network and leadership skills. There are a million ways to pull together the perfect package for your growth.

If you are doing this already for yourself, consider sharing it with a friend so they can start their IABC story. If you get one person to join or rejoin before the end of October, you’ll be entered to win an IABC Academy all-access pass. If you recruit four people – you get a FREE year of membership, and four friends who won’t stop thanking you for inviting them to invest in their own growth.

So, whatever your IABC story is, share it.

ByGinger D. Homan, ABC, SCMP

Regional Conference season is coming

After a blockbuster IABC World Conference in Montréal, our regional conference season is getting closer. I’m excited to be travelling to Melbourne, Australia to attend Fusion 2018 and Richmond, Va. for the Hertitage Conference.

I do hope to see you there — but please help spread the word:

More Regional Conferences coming up

Please help spread the word…

17–19 October 2018 – Connect18 – Nashville, Tennessee

24–25 October 2018 – Africa Region Conference – Johannesburg

25th Annual IABC Africa Conference - learn more: http://www.iabc.co.za/

11–13 November 2018 – Heritage Region Conference – Richmond, Virginia

A call for speakers for 2019

ByGinger D. Homan, ABC, SCMP

Standing up for a #FreePress

Earlier this week IABC joined eight other communication and public relations associations in issuing a statement in support of a free press globally.

It started with an email from the National Chair of PRSA, Anthony D’Angelo, APR, Fellow PRSA, asking IABC to join in support of a #freepress. I’m so glad he initiated this effort — and proud of so many who immediately stepped up.

As a board, we felt it was important to do. Our Code of Ethics states, “I support the ideals of free speech, freedom of assembly, and access to an open marketplace of ideas.”

Every year when we renew our IABC membership, we reaffirm our belief in this code — but everyday when we practice our profession, we live it. While protection of the First Amendment in the U.S. Constitution is specific to the U.S., support for the critical role of a free press is universal.

These are the organizations that joined IABC in making this statement:

The American Advertising Federation
The Arthur W. Page Center for Integrity in Public Communication
The Arthur W. Page Society
The Commission on Public Relations Education
The Global Alliance for Public Relations and Communications Management
The Institute for Public Relations
The Public Relations Council
The Public Relations Society of America
Thank you to everyone who has voiced support and carried the message forward.
ByGinger D. Homan, ABC, SCMP

Dog Days of Summer

In the middle of the United States we are officially in the dog days of summer — long days of sweltering heat and no breeze. We dream of nippy nights and an occasional storm to cool things off.

In the midst of the heat, the board’s Executive Committee met with senior IABC staff in July to hammer out our work plan for this year. This past week it was approved by the board – so it’s full steam ahead.

Since this is the second year of our three-year strategy, so we are definitely focused on advancing the profession, creating connection and developing strategic communicators around the globe. Here are some highlights from each area:

  • Advancing the profession:
    • Certification: We will continue to build recognition of the Global Standard that was established in 2013 and encourage communication professionals around the world to test themselves against it with one of the two certification exams. This summer we started the process to get the CMP level exam ISO certified and the SCMP exam won’t be far behind.It is exciting to watch certification change the perception of our profession. In general, over 50 percent of certified professionals are promoted within the first six months of getting certified – and they are twice as likely to receive a pay raise. To be a part of this movement, see if there is an exam coming up in your area – or apply to host one at your chapter.
    • Corporate memberships: Our new corporate membership package is being snatched up to bring entire communication departments to a common level of expertise. The all access pass to the IABC Academy to train staff – and then test their skills in the certification process is a game changer. In fact, since launching this, we’ve made an all access pass available to individual members as well.
    • Business acumen: We are continuing to explore partnerships that will benefit IABC members and close the gap for the skills we need to be successful in our careers – this includes business acumen. Stay tuned for updates.
    • Ethics in a Box. There is a task force working on a new workshop that we’ve dubbed “ethics in a box.” It will debut at the APAC Fusion conference. The plan is to test this interactive session at regional conferences, refine it and then make it available for chapters to use.
  • Create Connection:
    • Our Mentorship Task Force is exploring mutual mentoring and how we can take advantage of this benefit that some chapters offer. Stay tuned for more as the group makes strides to keep IABC relevant.
    • If you haven’t played in The Hub yet, join the party. This is a great way for members to engage with the IABC community and we will continue to grow our online resources.
  • Develop Strategic Communicators:
    • We continue to develop new courses for the Academy that are focused on preparing you for one of two levels of certification. Expect to see more one-hour, interactive courses coming your way. We are also exploring partnerships to get IABC members the business acumen we need. Stay tuned for updates.
    • Work has already started for our World Conference in Vancouver. If you know you are coming, go ahead and take advantage of the early, early bird pricing – available to the first 150 people or before the end of August, whichever comes first. You won’t want to miss the brain candy that will be waiting for you.
    • One of our single biggest development strategies is leadership. IABC is the perfect place to learn leadership skills that transfer back to your career. Join us in Long Beach, Cali. this February for Leadership Institute as IABC makes its single largest investment in developing leaders.

At our board meeting the IEB approved IABC’s first D&I statement that will serve as a guide to building diversity and inclusion as a core strength. It will be released later this summer with the approved short and long-term strategy to help us achieve more diversity at the international level – including a commitment to the #PanelPledge, a new Chapter Management Award for chapters that excel in D&I and creating safe spaces at all of our events.

I’m proud of how welcoming we are as a group, but there is always room for improvement. In the coming months you will hear more about changes we will be making to ensure we are living this core value. We know that improved business outcomes are directly tied to diverse workforces and communities. IABC is no different. This is critical to our success as an organization and we can’t just talk about, we have to be intentional to succeed.

Where ever you are, I hope you are enjoying your family, friends and work. We have a few regional conferences coming up APAC, Southern, Africa and Heritage. I encourage you to attend if possible. It is always great to connect and grow with other communicators.

 

ByGinger D. Homan, ABC, SCMP

2018 World Conference and the AGM

Our Montreal World Conference was a whirl wind – but now we are running at pace to prepare for 2019 in Vancouver.

For those of you that missed our Annual General Meeting (AGM), here is a rundown of the business conducted:

  • Slate ratified for our 2018-2019 board — Vice-chair, with automatic succession to the chair, Victoria Dew, SCMP. Directors-at-large for three-year terms, Bonnie Caver; Deb Hileman, SCMP and Matthew Tidwell, Ph.D., APR. Secretary /Treasurer for a one-year term, Kathleen Bell, ABC, SCMP. These new members will join myself as chair; Sharon Hunter, SCMP, as past chair; and directors-at-large Zora Artis, GAICD, FAMI; Michael Nord, SCMP; Jill Vitiello; Sheila Carruthers, MBA-PR, CMC and Leanne Nyirfa, ABC.
  • Edits to the IABC Bylaws:
    • Ethics Committee: To include GCCC certification in the committee’s composition – An Ethics Committee of at least three accredited (ABC) or certified (SCMP/CMP) members shall be appointed by the International Executive Board Chair.
    • Notice of Meetings: It is now mandatory to include the audit report in the materials sent out in advance of the AGM.
  • 2017 Audit  approved – a clean audit, so congratulations to staff.

In addition, our out-going chair Sharon Hunter gave a report about progress made in the 2017-2018 board year (including the launch of The Hub) and secretary/treasurer Alain Legault gave a financial report. Sharon’s annual report will be released this week.

As the new chair, my remarks focused on creating an organization that our next generation will value, with a focus on executing year two of our three-year strategy. I highlighted three items for our 2018-2019 plan and beyond:

  • Develop diversity and inclusion as a core strength. We know that diverse organizations are more profitable and deliver stronger business results for their shareholders and stakeholders. How can we ensure every IABC board and committee is a reflection of our total membership? We will work on our processes – and our recruitment to ensure more diversity on all of our boards and committees – as well as speakers at our events.
  • Explore how to get members the business acumen they need. To get a seat at the table, we must understand business and the language of business – from the supply chain to the financials. What role can IABC play to help narrow our choices on where to get the learning and development communicators need?
  • Mentoring Task Force that will explore mutual mentoring. This group will compile what is working well around the world, but also explore how international can play a role and offer this same benefit to our members-at-large. The right mentoring program will help all of us understand:
    • What world-class skills can I offer?
    • How can I enable the people I lead to do the best work of their lives?
    • How can I turn fear into curiosity?

Stay tuned as we explore mentoring and how it can make us all better. In addition, we are launching a Panel of Producers. Check out this link to apply to create videos, audio, photography and animation to tell our story. The deadline is June 21, so don’t delay.

While it didn’t happen at the AGM, we  announced a partnership with ICKollectif — an independent nonprofit based in Montreal; dedicated to sharing knowledge, insights and on the practice of internal communications. So far, they have included practitioners from more than 157 countries. This is a major step forward in delivering top quality content to members and supporting work being done in our profession.

These are exciting times – so stay tuned.

 

 

 

 

ByGinger D. Homan, ABC, SCMP

Be the Solution

Photo: Connie Eckard, ABC, Ph.D., IABC Fellow and Executive Director Stephanie Doute at 2018 Leadership Institute.

If you came to the 2018 Leadership Institute you had a chance to meet Connie Eckard, ABC, Ph.D., IABC Fellow, and be inspired. The standing ovation he received brought tears to my eyes as we celebrated a man who has given so much to the profession and to our association. Even in his retirement, he continues to serve on the Pacific Plains Region Board.

Right now we have a lot of ways to get involved at the international level. It doesn’t matter if you have a lot of time to give, or only a little, we have a role that fits your skills and availability.

To accomplish our vision and get professional communicators at the heart of every organization, we need you. You are our missing piece!

Right now, we’re searching for the people who are willing to help lead the charge. Our strategy is three-fold:

  1. advance the profession.
  2. create connection.
  3. develop strategic communicators.

You’ll have an opportunity to learn something new, advance the profession and meet colleagues from around the globe.

These are the committees and a little something about what they do:

Programmatic Committees: operate as an extension of staff, working in alignment with the board approved strategy and budget.

  • Academy: Primary responsibility for oversight of the, definition and quality of IABC Academy programs, ensuring diversity of faculty, and for the development and maintenance of the curriculum, in line with the core principles of the Global Standard and across all career levels.
  • Awards: provide leadership and vision for IABC Gold Quill Awards.
  • Editorial: Develop and deliver on a rolling three-year plan that provides lifelong learning opportunities — giving members the tools and information they need and share the best global communication practices, ideas, and experiences that will enable the development of highly ethical and effective performance standards for our profession .
  • NEW Foundation Fundraising Committee: Serve as a personal ambassador to support all fundraising initiatives, working collaboratively with staff to develop and execute fundraising campaign in line with approved Foundation strategic priorities.
  • NEW Foundation Grant Selection Task Force: a time-limited action team who conducts the evaluation, selection and recommendation of all IABC Foundation grants or scholarships.
  • NEW Foundation Research Grant Evaluation Task Force: a time-limited action team tasked to develop objective rubric and criteria to support grants for targeted research that results in case studies, white papers or other publications supporting member needs and IABC thought leadership.
  • World Conference Program Advisory Committee: works collaboratively with staff to ensure the IABC World Conference is a high-value professional development experience aligned to the needs of the global profession.
  • Global Communication Certification Council: an autonomous body created by the IABC,  that governs and develops the Communication Management Professional and the Strategic Communication Management Professional certification programs. IABC membership is not a requirement to hold any of the credentials launched within the new certification program or to serve on the Council.

Board Committees: work as an extension of the International Executive Board.

  • Ethics: Consider and adjudicate ethical issues and concerns brought before the committee.
  • Fellows: Responsible for evaluating annual nominations and making recommendations to the IABC Executive Board (IEB) for new IABC Fellows each year. This committee is also responsible for input to the IEB on policy, standards and strategic development of the IABC Fellows program. This committee includes both Fellows and non-Fellows.
  • Investment:  The Investment Committee recommends a financial advisor for the Association’s funds (for approval by the IEB); works with the financial advisor to develop and recommend investment options for approval by the IEB; recommends investment policy; supervises investment of IABC funds up to limits established by the IEB, in vehicles with guaranteed returns offered by such banks, trust companies, or other corporate bodies or organizations as may from time to time be designated by, or under authority of, the IEB; and reports to the IEB.

Download all the details on applying in our Candidate Briefing packet. You’ll find roles and responsibilities related to each of the committees. Deadline is March 20, 2018.

Please consider what role you can play. It takes all kinds of skills and specialities to achieve our vision. We need your voice at the table.