If the financial crisis didn’t teach us anything else, then it hopefully taught us that it is not just commercial firms that need to operate professionally and with a solid business model.
Non-profits need to do that too, and increasingly we see expectations like this put on government departments as well. What is common across all of these? These organisations need solid professional communicators to support them. Don’t take my word for it. Take SAP’s CEO – our keynote speaker earlier [at #IABC15] – take his word for it.
The Global Communication Certification Council will, under the leadership of Sue Heuman, ABC, deliver the next level exam. Meanwhile the Academy will step up under the leadership of Theomary Karamanis to meet the need for new skills in fast changing landscape.
What can you expect from me? I will follow the path Russell has forged for visible leadership at IABC. At the time Russell took over we needed a strong central figure to continue to hold things together. Looking at this room, and reflecting on the progress we have made – as challenging as it has been – I would like to venture to say that we now need a thousand leaders to stand up and be counted.
We have a thousand leaders in this association.
You’re a highly engaged bunch. You’re kind. You’re hard working. And you’re demanding.
So what will I do to help you? I will do my utmost to live what we want the tone around here to be:
Accessible Open Lighter Contemporary Professional
To that end, and accompanying the now once-again regular quarterly reports I am instituting a quarterly progress call – the corporates amongst you will know it as an earnings call – but we of course have no shareholders. We do however have stakeholders and we need to continue to have regular exchanges, as piloted this year as ‘open mics’. Look out for an invite to a Google Hangout where you can hold me, and the board, to account, ask questions and get straight answers.
I will also kick off a new conversation once a month – aligned with the IABC editorial calendar – and I encourage you to participate, or indeed, kick off your own.