As we celebrate #GivingTuesday, I am reminded of the many ways the IABC Foundation gives back to our community globally. If you are not familiar with the Foundation, it is the charitable arm of our organization with four pillars of focus: The Gift of Communication; the Gift of Excellence; the Gift of Insight; and the Gift of Experience. Though I encourage you to learn more about the Foundation, and how it is working within our organization, I’d like to focus today on the Gift of Communication.
The Gift of Communication encourages members and chapters to give back to our communities by utilizing our professional skills and expertise to help local charities address communication challenges. Gifts happen year-round in chapters around the globe and at the World Conference each year in June. And in recent conversations I have had with IABC members, I have heard a resounding pride that our organization has a focus on giving back to our peers in the profession.
Earlier in my career, I had the privilege to work for a global nonprofit organization. I was the VP of Communications and Marketing and was lucky to have a small department staff, which is rare for most nonprofits. However, we were still challenged to support more than 30,000 people who received our services, a volunteer base of more than 20,000 and something like 500 events annually. The only way to find success with so much going on and limited resources was to be strategic, creative, and build partnerships.
Through these partnerships, I was able to build a volunteer communication and marketing advisory group of eight senior communication leaders, who freely shared their experiences, guidance, and resources. Their dedication to our organization, and those we served allowed us to run amazing award-winning communications and branding campaigns that greatly benefited our organization.
I think of that group often when I think of the Gift of Communication. Most nonprofits don’t have that luxury. In many cases, they may have one person that does fundraising, marketing, and communication all in one. Sometimes they want direction and guidance, sometimes they need solutions, and sometimes they desire peers with whom to bounce ideas. The expertise our members give so freely during Gift events allows the nonprofit staffs to be more successful for their mission.
If you’d like to participate in a Gift, I’ve listed a few upcoming December events. If you’d like to host a Gift at your chapter or if you are hosting a Gift, we’d love to hear about it. Reach out to IABCs Foundation Manager Kirsten Peterson for more information or to share your Gift news. If you’ve volunteered for a Gift, THANK YOU! Time is the most precious gift you can give.
As an independent consultant, I know the success of my business often rests on my ability to achieve a goal – whether it be increasing awareness of a government program, enhancing the fundraising efforts of a non-profit corporation, or engaging the public using social media tools.
This desire to achieve a goal is shared by all of us who work in communications – creating some kind of change – that’s what our work is all about. It’s the foundation of why we do what we do. The formula for success is always the same – identify the business problem, create objectives that are measurable, do your research and analysis, find a solution and evaluate your results. Voila! Success! Easy peasy right? If only…
We all know the hard work that goes into ensuring success, so now that you’ve achieved a business goal or two, why not be recognized for it? Consider submitting your successful project for an IABC Gold Quill Award and tell the world about your success!
The IABC Gold Quill Awards program recognizes innovative, strategic work that delivers business results as measured against a global seven-point scale of excellence.
Not sure where to start? The Gold Quill Awards website provides numerous resources including a work plan template to help you prepare. The website also provides details on the global scale of excellence, case studies of Gold Quill Award entries, FAQs on the program process, and more.
Award winners are chosen in April, which gives you lots of time to plan to attend the Excellence Gala at the IABC World Conference in June, where you will be presented with your Gold Quill in front of hundreds of your peers.
Please note, the deadline to enter the 2019 Gold Quill Awards Program is Jan. 9, 2019. See www.gq.iabc.com for more details!
There’s no community like IABC. As Dianne Chase used to say, there’s a secret sauce that makes our association truly special.
What makes IABC unique is our diversity; we are an international community of communicators, with chapters and chapter leaders spanning the globe.
These collective experiences are our greatest asset, one which we must tap into more. Events such as Leadership Institute help to share learnings face to face. And the Council of Regions is another means to promote dialogue between chapter chairs.
I’d like to propose a third way, an open call to share EMENA’s expertise and resources with other chapters.
Over the past year we’ve been experimenting with podcasts. We’ve also been holding webinars for over two years. And we’ve been putting on EUROcomm (now EMENAComm) for years.
We’ve already begun sharing experiences with other chapters, particularly APAC, which has capabilities that we want to leverage and learn from when it comes to digital and events.
What I’d like to see us doing as chapters is engaging more closely, all year round, to learn how we can better serve our members and grow the IABC family.
This post is my call to start that process. Let’s begin the conversation and share our expertise as chapter leaders, to both get more achieved for our members and grow our memberships. I welcome your feedback, and am always open to providing our know-now and resources to others.
This has been a busy yet productive quarter and 2018 is zipping by!
In the latest IABC quarterly report, we highlight two committees and two task forces and the work
they are doing. A big thank you to Gabrielle Loring, Awards Committee Chair; Michael Ambjorn, SCMP, Mentorship Task Force Chair; Michael Nord, SCMP, History Task Force Chair; and Jen Bice, World Conference Program Advisory Committee Chair, for the work they are doing to lead the charge. IABC is volunteer-driven — and the caliber of volunteers we have willing to dedicate their time to advancing our
profession amazes me.
You’ll also find updates on how IABC is:
IABC is the only global association that connects me with the people and insights I need to drive business results. It’s transparent in this report that together, we are advancing the profession, creating connection and developing strategic communicators.
Thank you all!
#MyIABCstory started in college when my professor told me to join IABC. At that time, IABC gave me the tools I needed to succeed in my career and expand my impact. The lessons I learned and the mentors who provided council, showed me how to drive business results. The friendships I developed, showed me how to do it with grace.
Like many members, my IABC path wasn’t a straight one. Young children and a full professional life meant limited time. My membership lapsed. But when it was time to chase the first leadership role, I was back to earn my ABC. Later, as my teams grew, I learned to use younger IABC members as mentors to make me a better manager – to learn what motivated them so I could empower my employees to excel, to be their best.
No matter where you are in your career, you can use IABC to expand your influence and impact as well — get a mentor, participate in the Hub, take the CMP or SCMP exam, establish yourself as a thought leader by submitting articles to CW, or volunteer for a board or committee to grow your network and leadership skills. There are a million ways to pull together the perfect package for your growth.
If you are doing this already for yourself, consider sharing it with a friend so they can start their IABC story. If you get one person to join or rejoin before the end of October, you’ll be entered to win an IABC Academy all-access pass. If you recruit four people – you get a FREE year of membership, and four friends who won’t stop thanking you for inviting them to invest in their own growth.
So, whatever your IABC story is, share it.
If you’re new to #CommChat, IABC’s weekly online get together on Twitter, then here’s a quick run-down of how it works in practice.
Get #CommChat into your calendar – helps you make sure you don’t miss it. That hour can flash by like a lightning in a busy week.
It runs every week on Wednesday at 9am San Francisco time (GMT-7). Not sure what that time is where you are? Just type 9am San Francisco in <your city> as a Google search and voilà.
Then, on the day, tune in a minute or two before it all kicks off on the hour: #CommChat.
During the session 4-5 questions will usually be shared by the moderator (Q1, Q2, Q3 etc.) – and usually it kicks off with an informal icebreaker.
As an illustration – here’s the 4th question from a recent #CommChat:
Q4: What are some best practices that help you capture what your client is looking for allowing you the opportunity to provide the best results? #commchat
— IABC (@IABC) October 10, 2018
When you see a question pop up – think about answers that can help other professionals. You may want to draw on the Global Standard and the Career Roadmap, or perhaps the Code of Ethics. Or perhaps you’ve seen an article in CW or elsewhere that is relevant and might be useful to others.
Either way, get your thoughts out there. And don’t forget to indicate which question you’re answering by adding the answer number (A1, A2, A3 etc.) – and the #CommChat hashtag:
A4: The same practices apply inside and outside organizations. Research/briefing + Strategy + Design + Implementation + Measurement – We don’t start client projects without a briefing and a plan to hold us all accountable. #CommChat
— priyabates (@priyabates) October 10, 2018
As you see other responses that you like / agree with / want to add to – go ahead and – and RT etc. And maybe take the opportunity to follow some new interesting people too.
Look out for the round-up shared @IABC!
Looking forward to sharing and learning with you – and thanks for all you do to #createconnection – and help advance the profession.
One of my favorite things about working on a university campus is this time of year – back to school time represents a fresh start. Each year is a new beginning and a chance to learn new things – or maybe make good after a prior year that didn’t go so well (or where too much fun was had!)
They don’t always believe me, but I tell students that, particularly in our business, you never really stop learning. You could argue that the field of marketing broadly, and especially marketing communications, has changed more with the digital revolution of the past 10-12 years than in several decades previously. The explosion in new technologies coupled with the rise of the empowered stakeholder make it more important than ever that those of us who work in audience communications think about our skills development.
Given this need, the value proposition for IABC should resonate more strongly than ever. Gone are the days when interacting with our broader professional community colleagues is a “nice to do” or a box to check off to make us feel like we’ve networked. The cold reality is that, if you aren’t constantly thinking about what Covey called “sharpening the saw”, you risk being left behind. The lost opportunity cost of missing a promotion or even losing a job opportunity to someone else who presents themselves as more knowledgeable is too great to ignore.
The good news is that organizations like IABC make the process of life-long learning manageable and cost effective. As an IABC member, for example, whether you pick up a concept or a tool that can help you on The Lab, attend a professional development session with a local chapter, or take an entire educational course through the IABC Academy, the opportunities are plentiful.
As I participate as a new member on the IABC international executive board, I am thrilled to see the very intentional and deliberate emphasis on professional development offerings. We realize that the high-caliber communications professional who joins IABC understands the need to improve themselves, and that they have careers that require multiple (and convenient) learning formats. I think it may be the most meaningful way we can contribute to the industry.
Enjoy this season and its reminder of our need to keep our saws sharp.
Certification is a key strategic priority for IABC. Can you help spread the word?
Are you looking for a volunteer opportunity? Give back to the #comms field and host a certification exam in your area. Get the details in this blog post: https://t.co/C5HCiFfKK7 pic.twitter.com/ZqHWJNbWlM
— IABC (@IABC) July 19, 2018
After a blockbuster IABC World Conference in Montréal, our regional conference season is getting closer. I’m excited to be travelling to Melbourne, Australia to attend Fusion 2018 and Richmond, Va. for the Hertitage Conference.
I do hope to see you there — but please help spread the word:
#FUSIONConf Programme & schedule now online! See the speakers and the topics at : https://t.co/xwNqBK8SBG . Book your seat now and join #PR #Comms #InternalComms professionals from all over #APAC. Happening at #Melbourne #IABC #Conference #Event #Fusion pic.twitter.com/06Y84yQFOJ
— IABC Asia-Pacific (@IABCAPAC) 16 July 2018
Please help spread the word…
— IABC/Tulsa (@IABCTulsa) August 2, 2018
— IABC Heritage Region (@IABCHRConf) July 26, 2018
Great opportunity .. https://t.co/dfcQVSZuBX
— Ginger Homan, ABC, SCMP (@GingerHoman) July 28, 2018
Leadership Institute 2019…
Wow! That’s weird to write — ‘Leadership Institute 2019.’ I can’t even believe how fast 2018 is flying by, so it seems impossible that we’re kicking off planning for next year’s LI. And yet, here we are!
I’ve always been a big fan of LI. It’s the time when we, as IABC chapter and region leaders get together to dig into topics with friends and colleagues who are as committed to the association as we are. It’s our chance to learn, help and meet — when we get to re-charge ourselves with new ideas to help us better manage our chapters and regions back home.
LI is the one time of the year when, as IABC volunteer leaders, we’re all together, in person, (and some of us travel great distances to be there!) so we want to get as much out of the experience as possible. Also, I don’t think it hurts that we’ll be doing that in sunny Southern California this year. Just sayin’…
Right now, you have two opportunities to make LI 2019 amazing!
First, be sure to complete the survey (by August 22nd) on what kinds of topics and breakout sessions you’d like to see included. Second, if you have an idea for a session yourself, the call for speakers is open now, and until September 17th.
We’re looking for speakers from small, medium and large chapters and regions to share their knowledge and best practices on topics that can inspire other leaders.
Here are some examples of topics we are particularly interested in:
But don’t stop there! Get creative. We want LI 2019 to be fun and inspiring!
Thank you for everything your do for IABC — See you in Long Beach! 🌞