Category Archive IABCieb

ByLeanne Nyirfa, ABC

Stand up – be recognized!

As an independent consultant, I know the success of my business often rests on my ability to achieve a goal – whether it be increasing awareness of a government program, enhancing the fundraising efforts of a non-profit corporation, or engaging the public using social media tools.

This desire to achieve a goal is shared by all of us who work in communications – creating some kind of change – that’s what our work is all about. It’s the foundation of why we do what we do. The formula for success is always the same – identify the business problem, create objectives that are measurable, do your research and analysis, find a solution and evaluate your results. Voila! Success! Easy peasy right? If only…

We all know the hard work that goes into ensuring success, so now that you’ve achieved a business goal or two, why not be recognized for it? Consider submitting your successful project for an IABC Gold Quill Award and tell the world about your success!

The IABC Gold Quill Awards program recognizes innovative, strategic work that delivers business results as measured against a global seven-point scale of excellence.

Not sure where to start? The Gold Quill Awards website provides numerous resources including a work plan template to help you prepare. The website also provides details on the global scale of excellence, case studies of Gold Quill Award entries, FAQs on the program process, and more.

Award winners are chosen in April, which gives you lots of time to plan to attend the Excellence Gala at the IABC World Conference in June, where you will be presented with your Gold Quill in front of hundreds of your peers.

Please note, the deadline to enter the 2019 Gold Quill Awards Program is Jan. 9, 2019. See www.gq.iabc.com for more details!

 

 

 

ByGinger D. Homan, ABC, SCMP

Dog Days of Summer

In the middle of the United States we are officially in the dog days of summer — long days of sweltering heat and no breeze. We dream of nippy nights and an occasional storm to cool things off.

In the midst of the heat, the board’s Executive Committee met with senior IABC staff in July to hammer out our work plan for this year. This past week it was approved by the board – so it’s full steam ahead.

Since this is the second year of our three-year strategy, so we are definitely focused on advancing the profession, creating connection and developing strategic communicators around the globe. Here are some highlights from each area:

  • Advancing the profession:
    • Certification: We will continue to build recognition of the Global Standard that was established in 2013 and encourage communication professionals around the world to test themselves against it with one of the two certification exams. This summer we started the process to get the CMP level exam ISO certified and the SCMP exam won’t be far behind.It is exciting to watch certification change the perception of our profession. In general, over 50 percent of certified professionals are promoted within the first six months of getting certified – and they are twice as likely to receive a pay raise. To be a part of this movement, see if there is an exam coming up in your area – or apply to host one at your chapter.
    • Corporate memberships: Our new corporate membership package is being snatched up to bring entire communication departments to a common level of expertise. The all access pass to the IABC Academy to train staff – and then test their skills in the certification process is a game changer. In fact, since launching this, we’ve made an all access pass available to individual members as well.
    • Business acumen: We are continuing to explore partnerships that will benefit IABC members and close the gap for the skills we need to be successful in our careers – this includes business acumen. Stay tuned for updates.
    • Ethics in a Box. There is a task force working on a new workshop that we’ve dubbed “ethics in a box.” It will debut at the APAC Fusion conference. The plan is to test this interactive session at regional conferences, refine it and then make it available for chapters to use.
  • Create Connection:
    • Our Mentorship Task Force is exploring mutual mentoring and how we can take advantage of this benefit that some chapters offer. Stay tuned for more as the group makes strides to keep IABC relevant.
    • If you haven’t played in The Hub yet, join the party. This is a great way for members to engage with the IABC community and we will continue to grow our online resources.
  • Develop Strategic Communicators:
    • We continue to develop new courses for the Academy that are focused on preparing you for one of two levels of certification. Expect to see more one-hour, interactive courses coming your way. We are also exploring partnerships to get IABC members the business acumen we need. Stay tuned for updates.
    • Work has already started for our World Conference in Vancouver. If you know you are coming, go ahead and take advantage of the early, early bird pricing – available to the first 150 people or before the end of August, whichever comes first. You won’t want to miss the brain candy that will be waiting for you.
    • One of our single biggest development strategies is leadership. IABC is the perfect place to learn leadership skills that transfer back to your career. Join us in Long Beach, Cali. this February for Leadership Institute as IABC makes its single largest investment in developing leaders.

At our board meeting the IEB approved IABC’s first D&I statement that will serve as a guide to building diversity and inclusion as a core strength. It will be released later this summer with the approved short and long-term strategy to help us achieve more diversity at the international level – including a commitment to the #PanelPledge, a new Chapter Management Award for chapters that excel in D&I and creating safe spaces at all of our events.

I’m proud of how welcoming we are as a group, but there is always room for improvement. In the coming months you will hear more about changes we will be making to ensure we are living this core value. We know that improved business outcomes are directly tied to diverse workforces and communities. IABC is no different. This is critical to our success as an organization and we can’t just talk about, we have to be intentional to succeed.

Where ever you are, I hope you are enjoying your family, friends and work. We have a few regional conferences coming up APAC, Southern, Africa and Heritage. I encourage you to attend if possible. It is always great to connect and grow with other communicators.

 

ByVictoria Dew, SCMP

The 2018-19 Council Region year kicks off — our very own IABC Superheroes!

Last week I got to hang out with a bunch of IABC superheroes — the Council of Regions.

As IEB Vice Chair, I serve as Chair of the ‘Council of Regions’ — every time I say the name, I can’t help but picture the superheroes in the DC Comics ‘Justice League’. So, it’s a good thing for everybody that the Council of Regions is mostly just known as CoR.

The members of CoR really are superheroes though — these are the eight region chairs from around globe, and their role is to oversee the chapters and members-at-large in each region, providing a critical link between the international association and local leaders.

This year, CoR will be focusing on several key objectives:

  • Helping chapters fill their leadership pipeline.
  • Developing a ‘SWAT’ group to help troubled chapters.
  • Improving the open call process so that chapters can have a standardized approach to succession planning.
  • Supporting chapters in adopting the new corporate membership program.
  • Overseeing CMA Task Force and LI Programming Advisory Committee.

Last year, each region also developed a strategic growth plan, and this year’s CoR will be focused on executing initiatives that will strengthen chapters, increase engagement of members-at-large and grow the region overall.

See what I mean?  Total superheroes.

One of the coolest parts about CoR is that every region has different strengths and challenges, so the group can serve as a great knowledge-sharing resource, and its members can inspire each other to tackle old problems in new ways. For example, a region that has been very successful at recruiting amazing chapter leaders, may have strategies and processes that can help a region that has struggled in this area.

Last year’s LI keynote speaker, Cynthia D’Amour made a big impression on CoR. Her call to eliminate the style of ‘martyr leadership’ prevalent in so many volunteer-led associations, including ours, will be a vital tool in helping CoR achieve its goals.

Personally, I am really excited to see how CoR can contribute to the success of the new corporate membership program. Having a group that can help connect the dots, broker relationships and identify opportunities to bring in corporate memberships with communicators in multiple regions is a powerful role to be able to play in IABC’s growth.

I always feel like the Council of Regions is one of the best kept secrets in IABC. We focus on chapter leadership, and region leadership and the IEB, but people forget about the magic of CoR — this group that links all of those elements together. It’s also one of the times when the ‘I’ in IABC is most evident — it is the only leadership committee in the association that, by definition, has 100 percent global representation.

When I became APAC Chair in 2015, I remember sort of stumbling into my first CoR meeting, not really sure what it was, truth be told. I was instantly blown away by the opportunity to work with all these other amazing leaders from around the world, and to get this glimpse into their regions. This experience vaulted me into a whole new level of understanding of the association, and played a big role in helping me take on my current role as IEB Vice Chair.

Last week was the first official meeting of the 2018-19 Council of Regions, and it was so exciting for me to be their Chair as that same powerful realization started to sink in for them. As you can see from the photos, they are a pretty cool group, and I can’t wait to see what they achieve together!

This year’s Council of Regions is:

  • APAC: Lisa McNally
  • Africa: Andre Oberholzer
  • Canada East: Kelly Rusk
  • Canada West: Jonathan Tremblay
  • EMENA: Mike Klein
  • Heritage: Rebecca Callahan
  • Pacific Plains: Brandon Babcock
  • Southern: Patrick Cobb

 

ByGinger D. Homan, ABC, SCMP

2018 World Conference and the AGM

Our Montreal World Conference was a whirl wind – but now we are running at pace to prepare for 2019 in Vancouver.

For those of you that missed our Annual General Meeting (AGM), here is a rundown of the business conducted:

  • Slate ratified for our 2018-2019 board — Vice-chair, with automatic succession to the chair, Victoria Dew, SCMP. Directors-at-large for three-year terms, Bonnie Caver; Deb Hileman, SCMP and Matthew Tidwell, Ph.D., APR. Secretary /Treasurer for a one-year term, Kathleen Bell, ABC, SCMP. These new members will join myself as chair; Sharon Hunter, SCMP, as past chair; and directors-at-large Zora Artis, GAICD, FAMI; Michael Nord, SCMP; Jill Vitiello; Sheila Carruthers, MBA-PR, CMC and Leanne Nyirfa, ABC.
  • Edits to the IABC Bylaws:
    • Ethics Committee: To include GCCC certification in the committee’s composition – An Ethics Committee of at least three accredited (ABC) or certified (SCMP/CMP) members shall be appointed by the International Executive Board Chair.
    • Notice of Meetings: It is now mandatory to include the audit report in the materials sent out in advance of the AGM.
  • 2017 Audit  approved – a clean audit, so congratulations to staff.

In addition, our out-going chair Sharon Hunter gave a report about progress made in the 2017-2018 board year (including the launch of The Hub) and secretary/treasurer Alain Legault gave a financial report. Sharon’s annual report will be released this week.

As the new chair, my remarks focused on creating an organization that our next generation will value, with a focus on executing year two of our three-year strategy. I highlighted three items for our 2018-2019 plan and beyond:

  • Develop diversity and inclusion as a core strength. We know that diverse organizations are more profitable and deliver stronger business results for their shareholders and stakeholders. How can we ensure every IABC board and committee is a reflection of our total membership? We will work on our processes – and our recruitment to ensure more diversity on all of our boards and committees – as well as speakers at our events.
  • Explore how to get members the business acumen they need. To get a seat at the table, we must understand business and the language of business – from the supply chain to the financials. What role can IABC play to help narrow our choices on where to get the learning and development communicators need?
  • Mentoring Task Force that will explore mutual mentoring. This group will compile what is working well around the world, but also explore how international can play a role and offer this same benefit to our members-at-large. The right mentoring program will help all of us understand:
    • What world-class skills can I offer?
    • How can I enable the people I lead to do the best work of their lives?
    • How can I turn fear into curiosity?

Stay tuned as we explore mentoring and how it can make us all better. In addition, we are launching a Panel of Producers. Check out this link to apply to create videos, audio, photography and animation to tell our story. The deadline is June 21, so don’t delay.

While it didn’t happen at the AGM, we  announced a partnership with ICKollectif — an independent nonprofit based in Montreal; dedicated to sharing knowledge, insights and on the practice of internal communications. So far, they have included practitioners from more than 157 countries. This is a major step forward in delivering top quality content to members and supporting work being done in our profession.

These are exciting times – so stay tuned.

 

 

 

 

BySharon Hunter

IABC Applauds Edelman’s Proposed PR Compact for Ethical Standards

In a speech entitled The Battleground is Trust delivered at the National Press Club in Washington, global PR leader Richard Edelman notes that the codes of ethics and conduct of professional membership organizations like IABC and others are worthwhile. However, in the wake of the recent Bell Pottinger scandal, Edelman believes current standards do not go far enough to enforce ethical behavior and we must do better as an industry to regulate our practice.

Edelman states, “We need a set of principles that are universal, consistent, and well understood across the industry. The time has come to adhere to a single set of strong standards, and to hold all of our people accountable to them.” Edelman called for a PR Compact encompassing four principles of a global standard to regulate and enforce ethical practices that may serve to rebuild public trust in our institutions. He then called on like-minded groups globally to partner for ensuring the standard is followed around the world.

As the only global association for professional communicators, IABC applauds this initiative. We firmly stand by our Code of Ethics to guide the personal conduct of our member practitioners and we look forward to participating in this critical conversation about industry regulation on a global scale.

We have always believed professional communicators are at the heart of building trust, advising and holding executives accountable to authentic leadership, and driving business results through ethical practice within their organizations. In fact, the thrust of our #IABC1720 strategy to advance the profession is underpinned by our IABC Global Standard encompassing six core principles of professional practice where ethics stands at the top.

The Global Communication Certification Council (GCCC), an IABC initiative, tests communicators against that Global Standard.  Ethics knowledge is a key competency within the Communication Management Professional (CMP) and Strategic Communication Management Professional (SCMP) certifications.  The IABC Academy online courses also cover ethics themes.

IABC is dedicated to making standards of excellence accessible to communicators around the world.

We welcome the continued conversation.

Sharon Hunter,  Chair

BySharon Hunter

Countdown to #IABC1720

Recap on the road to a new 3-year strategy

#longread – it has been a journey!

With the annual gathering of the IABC tribe (aka World Conference) kicking off this weekend, excitement is building to launch a new cycle for the future.

We launched a global listening tour in September using Appreciative Inquiry – to engage our community in creating a shared understanding of what we value most to bring forward into 2020 and beyond.

We shared some great stories, experiences and achievements to bring out the best in us.

“You come for the professional development, you stay for the people”, “IABC peers are like family” and “IABC has honed my leadership skills more than any paid gig” are but three examples of what we value as a united peer community. See #IABC1720 for highlights of this journey.

The strength of passion and purpose to advance the profession within our global network cannot be overstated – and it will take a commitment to collaborative leadership to bring this new strategy cycle to life. Fortunately, IABC leaders have this in spades!

Throughout the strategy development work, the International Executive Board, regional and chapter leaders participated where we:

  • Held World Café sessions in all 8 IABC regions.
  • Leveraged Leadership Institute in February for feedback on our statements of strategic intent, field tested the draft #IABC1720 framework and invited leaders to explore “Freedom in a Framework” to align their strategic plans to collaboratively deliver local value.
  • Conducted interviews with global executives to gauge industry pulse.
  • Drew insights from a range of industry trend reports.
  • Liaised across committees to socialize the strategic priorities and gain input.

We are a diverse global community – it is our greatest strength but also our greatest challenge. How can we deliver relevant value across a broad spectrum of needs?

For associations, this doesn’t change at the core: It’s to continue to help members be successful in what matters most to them – supporting through education and insights, credentialing, community exchange and advocacy for the profession. What changes over time is the format and content of programming – and how we create opportunities for people to access it and engage each other to learn and grow.

For communicators in a rapidly changing business landscape, it means a commitment to adapt and develop new multi-disciplinary skills and demonstrate impact on key business outcomes.

Recall the Top Three Professional Challenges cited in our Global Membership Survey:

  • Being included in the strategy and planning efforts within organizations
  • Demonstrating the value of communications to internal/external clients
  • Keeping up with the rapid pace of change in the field

This, from over 18,000 respondents where 72% have more than 10 years experience in the field.

Business leader interviews we conducted confirmed this familiar story: Communicators need to demonstrate business acumen and prove their ability to drive key business results. This is where we take our cue for advancing the profession over the next three years.

It’s time to prove the impact of strategic communications using #insightsandresults and to develop strategic communicators – through the Global Standard and certification – to become trusted business advisors.

What comes next? We vote at the AGM tomorrow to affirm our strategic intent

Input on these new Vision/Purpose/Philosophy statements was enthusiastic and incorporated into revisions approved by the International Executive Board to go forward to AGM vote. A special thank you to Ginger D. Homan, IABC secretary/treasurer and #IABC1720 co-author for leading this essential exercise to conclusion.

The three elements of the Purpose statement – Advance the Profession, Create Connection and Develop Strategic Communicators – form the pillars of the proposed framework for the 2017-2020 strategic plan.

As we look to the future, IABC’s next three years will aim to advance the profession through a proactive approach to thought leadership and by helping communicators realize their strategic potential as business advisers to prove their impact on the organizations they serve.

With this framework approved,  work to tie strategy to action for the 2017-18 term begins immediately at the International Executive Board meeting on Sunday. Stay tuned here for more as we put our best foot forward – together!

In my role as Vice Chair this year, it has been a privilege to lead this planning process. A note of sincere thanks to the 2016-17 board, regional, chapter and committee leaders for your time and ongoing engagement in this important work – and to our hardworking staff.

And finally, thank you to members and Gold Quill winners whose commitment to professional practice advances our standards of excellence each and every day.

Hope to see you here in Washington! #IABC17 awaits!

Sharon Hunter, Vice Chair

 

ByGinger D. Homan, ABC, SCMP

Creating the IABC Vision, Purpose and Philosophy

What an incredible conversation we had at Leadership Institute about updating the IABC vision, purpose, philosophy and value proposition. Any time you look at change, you always expect push back – not spontaneous applause! I think we are all ready to have a statement that is our rally cry and that will keep us on track – at our chapters, regions and at international.

When we got home from Dallas, Sharon Hunter and I recreated the white board on my office wall. We took the time to go through each note and reflect on how it might change the message. It made us aware of a few things that we needed to keep in mind:

  • Remember who the audience is for each statement: Different statements have different target audiences. We need to keep that in mind as we incorporate all the comments and create the next draft.

For example, the vision statement is for us. That statement needs to set out our ultimate goal as an association so that professional communicators know, in a moment, what IABC is trying to accomplish. That is why the statement, “a professional communicator at the heart of every business,” resonated with so many members. It is what IABC is trying to accomplish

However, the value proposition is for our external audience – perhaps a fellow communicator about why they should join, or a business leader on why they should support our involvement. It definitely needs to include the business value and expected outcome. Great input.

  • Combine the mission and purpose statements: There was agreement that having both was redundant and since we are trying to simplify, we will combine these into one statement of purpose.
  • Business communicator vs. professional communicator: should we align with the name of the organization or The Global Standard that we support? Since we are trying to establish the business value of what we bring to the marketplace, it’s probably better to support The Global Standard – so “professional communicator” or “communication professional” will be the language used.
  • Review the statements as a whole. Each statement does not need to contain all the facts. However, as a group, they should reflect who we are as an association – and hopefully, start a new conversation.

We want a vision, purpose, philosophy and value proposition that resonates with our members and becomes our rally cry. The world café showed us that the three areas of our proposed purpose statement – advance the profession, create connections and develop professionals – work for chapters, regions and international. Now we need to work on the words around them.

We got clear feedback that “a force for good” does not resonant with our international audience. We took that to heart and the phrase is now on the cutting room floor (basically, my office floor).

Contributing at the World Cafe for IABC’s vision and purpose statements.

This has been an incredible experience – from getting your input in every region on the Listening Tour, to our hands-on work at Leadership Institute. Your voices are in our heads. We will continue to brainstorm, edit and tweak away. Good governance dictates that an association review these statements every three to five years, in conjunction with a new strategy cycle. So check back for updates posted here. Chapter delegates will vote on any changes at the Annual General  Meeting at World Conference in Washington D.C.

In the meantime, if you have an idea or suggestion, please send it to us, ginger@ziacommunications.com. We are updating these statements as part of our work to develop the next three-year strategy. Below is a chart that shows how all the pieces interconnect.

Recording ideas to take home.

Recording ideas to take home.

Together we can align the vision, purpose and philosophy statements so they guide our actions for the future, help us see the opportunities and ultimately, deliver enduring value to our community.

Together we can align the vision, purpose and philosophy statements so they guide our actions for the future, help us see the opportunities and ultimately, deliver enduring value to our community.

Thanks for all you do.

How Everything Fits

ByDianne Chase

Putting a bow on 2016 and opening the gifts 2017 will bring!

As we wind up what has been a year of change and many important advancements for our IABC, the December Leadership Forum offers a reflection on progress we’ve made along with priorities to be addressed in the new year. This month we focused the spotlight on the exciting and valuable work of our newly re-imagined IABC Foundation, and what’s in store for Leadership Institute, World Conference, certification, and more!

To begin, and as we wind up 2016, we take a moment to focus on our overarching 2016-2017 strategic priority:

This board year will be satisfaction-led and focused on achieving financial sustainability and increasing our membership retention.

Retention is one of the key areas of focus this board term and on that note I’d like to share some important updates, a progress review and a look at efforts underway to ensure we provide the IABC value that will keep our members engaged and improves member loyalty:

  • Retention continues to be one of the association’s greatest growth opportunities
  • Retention has increased by 13% over the course of 2016, and is up 21.5% over the end of 2015.
  • This is good news and means we are moving in the right direction, but does not at all mean that we do not still have a lot of room to continue improving.
  • In 2016, several initiatives were rolled out to improve member value and increase retention.  Those include:
    • Implementation of members-only content on the IABC website, which includes the creation and release of new content such as Gold Quill case studies
    • Publication of two e-books free to IABC members
    • Implementation of monthly free to member webinars
    • Implementation of a series of onboarding emails to first time members
    • Implementation, beginning this month, of a monthly email highlighting member only resources at your fingertips
  • As we look forward, we continue to examine ways to provide tangible value to members and drive an increase in retention.   Some items on the horizon include an improved online experience with the new Association Management System (AMS) being implemented in 2017, improved resources for chapter leaders via the AMS and Leader Centre, and exploration of a private social network for IABC members only – on the longer horizon.

Our very special guest for December is IABC Foundation Committee Vice Chair Sherry Boyd. Sherry is helping to lead us into an impactful new era with our re-envisioned Foundation. Sherry provided important updates about the work of the new committee and the exciting initiative of ‘Gift of Communication in a Box’ which will be presented at Leadership Institute! We are thrilled with this offering which will support our leaders by providing tools to help fulfill our IABC mission of driving communication as a force for good in business and society. This is an amazing endeavor and opportunity for all of us to work together to make a positive impact in our communities by offering our time, talent and treasure and seeing our Foundation thrive for the greater good.

Check out other important updates in the December Forum on the Leadership Institute, including a special Foundation session with our host chapter Dallas’s Heroes presentation, a mega #IABC1720 Strategy Planning session, Gold Quill and awards technology updates, reminders of some new members- only features including monthly free to members webinars and member only content including e-books, GQ case studies, videos, podcasts, and more.

Speaking of important updates, the excitement continues to build as we look forward to an outstanding IABC World Conference to be held at the Washington Hilton in Washington, D.C. 11–14 June, 2017. http://wc.iabc.com/

There are a number of positive changes in the conference agenda and session formats that have been designed to better align with the IABC Brand, including a daily theme that relates directly to activities and content.  Some highlights:

Welcome Reception
The Welcome Reception will be at the magnificent International Trade Center in Washington D.C. – the perfect place to kick off the event with our global community.

Keynote speakers
We have a phenomenal slate of keynote speakers – three of whom have already been announced:

  • Sunday Opening Keynote: Gabrielle Dolan – an Australia native and global thought leader on authentic leadership and business storytelling. She has run workshops all over Australia, in New Zealand, in Malaysia…and in many other places.
  • Monday Morning Keynote: Jon Iwata, who is SVP of Marketing & Communications for IBM and the architect of IBM’s strategic brand platforms. His global team is responsible for the marketing of IBM’s product and services portfolio in more than 170 countries.
  • Tuesday Morning Keynote: Denise Jacobs, who is an author, speaker and creativity evangelist. She focuses on busting through creative blocks, cultivating collaboration and up-leveling creative productivity.
  • Stay tuned, our closing keynote will be announced in January!
  • The complete slate of the recently finalized slate of breakout sessions and speakers will be posted in January.

World Café & Speed Networking

  • We have added a World Café session on Monday afternoon which will be an opportunity to talk in small groups about topical issues that we as communication professionals are facing.
  • Additionally, there will be an optional lunch and speed networking event on Tuesday.

Super-saver deadline

  • Register by 31 December and save US$400!
  • If you know anyone considering an IABC membership, they can register and become a member simultaneously for an $800 savings!

Important reminders

International Executive Board/Committees #IABCieb

Nominations to the International Executive Board are open until 11 January. I encourage you to give thoughtful consideration to taking your dedication and leadership in IABC to the global level and apply to serve on the IEB or an international committee. IABC needs a strong team of committed volunteers to take us forward to an even brighter and more successful future. How might you be able to add your expertise to advancing our association and the communication profession?

The open call for 2017-2018 IEB nominations closes on Wednesday, 11 January at 5:00pm EST . The call for international committees will open 23 January.

Affiliation Agreements Due

As you know, IABC has introduced an updated Affiliation Agreement, which chapters should submit to headquarters by 31 December 2016. (If your chapter has already done so, Thank You!)

The Affiliation Agreement serves to provide a common understanding of mutual expectations between IABC Chapters and IABC International.  The agreement outlines the services and deliverables that can be expected of International and will serve as a mutually beneficial service level agreement.

There are not any material changes in the ways that Chapters operate under the updated Affiliation Agreement. As always, Chapters must continue to remain in compliance with the IABC Policy Manual, Bylaws, and Code of Ethics.

Certification opportunities and deadlines
Kudos to our 24 new certified Communication Management Professionals! We are so proud of all of our CMPs for demonstrating their skills and knowledge in professional communication. The next exam will be held at Leadership Institute, where we are piloting the first online exam. I hope you’ll step up to become recognized for your skills and expertise in our profession with the CMP designation.

Important certification exam dates:

23 January:  Deadline to apply for eligibility to sit exam
9 February: Deadline to register to sit exam
23 February:  CMP exam

In more important news; the Global Communication Certification Council (GCCC) is lowering the cost of the CMP certification program.

The GCCC is adjusting the cost associated with becoming a certified Communication Management Professional (CMP) and making the following rate changes:

Application fee (IABC members): US$100
Application fee (non-members): US$400
Examination fee (all): US$400
Maintenance fee (all): US$100 annually

The GCCC adjusted the pricing structure and fees in order to reduce the barrier to entry to certification. Find out more about the program and application process. Please contact Certification Program Manager Sara Fowdy, Ed.D., at sfowdy@iabc.com with any questions.

2017 World Conference – Super-saver rate ends 31 December 2016!

You could save US$400 if you register before the end of the year.
http://wc.iabc.com/

Thank you more than I can express for your support, dedication and leadership which will make our IABC the best it can be as we move forward to a brilliant 2017!

All the very best wishes to you for a wonder-full holiday season and a year of success, joy and peace.

Dianne

Dianne Chase
IABC Chair
chair@iabc.com

Hashtags and links:

#IABC
#IABCleaders
#IABCieb -IABC International Executive Board
#IABCfoundation
#IABCLI
#IABC2017

2017 World Conference
#IABC17
http://wc.iabc.com/

GCCC Certification
https://www.iabc.com/professional-development/certification/

Leadership Institute
https://www.iabc.com/leader-centre/leadership-institute/

BySharon Hunter

Bringing out the best in us: #IABC1720 Strategy sessions kickstart in Brussels today

Regional leaders launch our global conversation campaign to shape IABC’s next 3-year strategy at the Europe Middle East and North Africa (EMENA) leadership institute today.

  • What do you value most about IABC?
  • What works?
  • What do you want more of?
  • What brings life to our brand via the engagement and satisfaction you feel from being part of our professional communications community?

These questions frame the appreciative inquiry approach we’re using to create a shared vision of the future into 2020 and beyond.

Michael Nord, IEB member facilitating

Michael Nord, IEB member facilitating

Today we launch the discovery phase of this strategy process. It’s a global listening tour that will travel through a series of world cafes at regional conferences, leadership institutes and select chapter events over the next few months.

These sessions aim to engage our community to explore the best of what we are with an eye toward what more we could be.

Nikki Edwards, EMENA Chair

Nikki Edwards, EMENA Chair


IABC runs on a rolling three-year strategy cycle.  The #IABC1417 strategy closes out this year.  This new plan for 2017-20 will kick-off at World Conference in Washington, DC. Mark your calendars for 11-14 June 2017!
Alex Malouf

Alex Malouf, EMENA Vice Chair


The new plan will look to capitalize on gains, strive for continuity and build for the future based on the foundational assets we’ve secured. This is thanks to the prudent work of our predecessors. We managed a turnaround these last years through a focus on financial recovery and sustainability.  This guiding principle is one that we will commit to maintain moving forward.

Next steps will include a master session at the International Leadership Institute in Dallas, Texas happening February 23-25 2017.  Save the date!  The board will then review three iterations of the new plan before it lands at the AGM next June.

It is the Vice Chair’s role to lead this process. It’s a duty I’m honored to advance in collaboration with co-author Ginger Homan, ABC, IABC Secretary/Treasurer, Chair Dianne Chase and the Executive Committee, the entire board and all who will bring their passion and ideas forward to help us along. I thank you all for the time and energy that you will bring to this community effort.

Follow #IABC1720 for tweets coming out of EMENA today. Fellow IEB member Michael Nord is leading an inspired group including Nikki Edwards, EMENA Chair, Alex Malouf, Vice Chair and dedicated leaders from across the region.

Check back here often for ongoing updates. The conversation will continue through sessions in Heritage, Southern and Pacific Plains regions in October, South Africa in November and other area events to follow.

Have an idea, question or experience to share? Email vicechair@iabc.com – we’re listening!

With appreciation for all that you do,

Sharon Hunter, Vice Chair

 

ByDianne Chase

Strategy summit – at the site of #IABC17

The IABC executive committee and our senior management team met in Washington D.C. at the Washington Hilton, which is set to host the 2017 World Conference – aka – #IABC17. A great location in a great neighborhood.

We met to define our business priorities for the coming board year. It was exciting to be in the room with so many people who are passionate about IABC’s success.

Carlos Fulcher

Carlos Fulcher

Stephanie Doute

Stephanie Doute

Ron Hansen

Ron Hansen

Natasha Nicholson

Natasha Nicholson

Brook Yciano

Brook Yciano

Kirsten Peterson

Kirsten Peterson

Our senior management team kicked the session off with presentations that showcased their ideas on how to move the association forward. I want to personally thank our outgoing Executive Director Carlos Fulcher, and our now Acting Executive Director Stephanie Doute – as well as Director of Professional Development Ron Hansen, Director of Content Natasha Nicholson, Director of Finance Brook Yciano and Governance Manager Kirsten Peterson for their contributions.

We were also joined by Jodie Slaughter, President and Founder of McKinley Advisors, the company that conducted our recent membership survey. She shared trends in membership associations, which was incredibly insightful. One key point – successful associations are exploring relevant Big Data to gain actionable insights.

As we move into the last year of the 2014-2017 strategy, it was a pleasure to mark many items off the list as completed! Thank you to all our 1,000+ leaders across the world for the hard work you have put in to make that happen. Read the latest annual report to learn more.

Moving forward for this board year, we established four key business objectives to continue our progress towards our established strategic goal of achieving financial sustainability and increasing our membership retention.

While we did make advances in each area this past year, there are still improvements that need to be made to reach our ultimate goals.

1. Retention: substantially enhance the existing plan, utilizing the information from the membership survey we conducted earlier this year.

2. Technology Strategic Plan: we made significant investments and improvements in our technology over the past two years, but we must continue to wisely invest to improve our member experience and customer service.

3. Strategic Communications Plan: continue to focus efforts on our external communications and reaching new audiences to generate increased awareness about IABC. Our Communications Committee is in place and working to advance the association and our profession.

4. Strategic Marketing Plan: IABC has a lot of great products and can add significant value to members of the professional communicators profession – however, we don’t do a good job of telling our story and getting our message heard, understood and acted upon.

As to the Strategic Marketing Plan, this is a combination of a couple of objectives from our previous list of business priorities – to focus on the success of our mature products and to engage with professional communicators who are not members – but it actually will provide a platform for making that happen. Utilizing the survey data, as well as the personas developed by the Membership Task Force, a comprehensive marketing plan will be developed to sell all of our products. Initially, it will focus on Academy offerings, but quickly scale up to include all of our offerings.

A senior staff member was assigned to each objective and milestone dates were set – and we’ll keep you posted on progress.

And I hope to see you at the Washington Hilton next year for #IABC17! Mark your calendar now: 11-14 June 2017.

Dianne Chase
2016-17 IABC Chair

P.S. Got a recommendation for the #IABC17 team on who should keynote? Share your suggestion here – and please help spread the word.