We did the second IABC Leadership Forum on the road: Carlos and I broadcast from the stage at the Heritage Region Conference in Baltimore and Dianne checked in from Charlotte, fresh back from the Canada West conference in Calgary – and Melissa helped with the Q&A from San Francisco.
You can watch the replay here:
It was a great session, but don’t just take my word for it:
‘Love this! Am going to encourage our whole board to join.’ – Mary Foshage, VP Marketing IABC St. Louis
All of the following was interspersed with Q&A – see a run-down of the questions at the end – and the Leadership Forum is all about creating connection between leaders, hence all the people are hyperlinked in case you want to follow up.
The core team (above) + special guest Camille Downing who joined to share an update from the Heritage Region conference which gathered a strong contingent of communicators from across the East Coast of the US – and even a couple of Canadians.
The IABC International Executive Board – aka #IABCieb – held its first board meeting of this term at #IABC15 in San Francisco and here’s a quick recap of what was on the table:
In addition to welcoming new board members featured to the right – and thanking those outgoing – the incoming board started off reviewing the road travelled so far.
From the strategic intent for 2014-17:
Financial recovery and sustainability is primary, as is the loyalty and development of our members and leaders and consolidating gains from the 2011-14 strategy.
The big opportunity to be grasped is then: Increased reputation in the profession; better brand positioning; and greater interaction with business – as a revenue generator and reputationally.
To the more detailed priorities for 2015.
I thought I might share what an engaging road it has been – as it has been a long one, I’ve put that right at the end for those who want to geek out on what it takes to arrive at a shared strategy – there are no shortcuts…
Following the strategy grounding, the board discussed alignment – and ran through the playbook for the year: essentially who does what, when and why.
The board then considered a number of papers for decision:
Claudia Vaccarone brought two papers for consideration. Both advance our 2014-17 strategy – and a number of 2015 priorities in specific. Both were adopted:
In the interest of securing the best leadership talent to help IABC deliver on its mission, vision and purpose – and in line with its stated philosophy:
“IABC is a volunteer-driven organization whose strength is derived from the dedication of its members to the advancement of their profession, with a commitment to improving the effectiveness of organizations through strategic, interactive, integrated business communication management.”
The board agreed to institute open calls for relevant incoming IEB Board and Programmatic Committees using the IABC Leadership Competency Framework. Look out for the Open Calls!
The board considered a paper I had asked Stephen Welch to put together in collaboration with Natasha Nicholson, IABC’s Content Director and Editor of Communication World (CW).
I am glad to report that the board agreed to a proposal to reinvigorate our approach here, making it a shared approach across all of IABC – we have great events, insights and outputs created across the world every day. Now let’s turn it into a real global conversation.
Look out for the Open Call for a refreshed Editorial Advisory Committee to come in and help shape the conversation that advances the profession – and if you’re a Chapter Leader, you don’t have to wait, you can align your event schedule to the CW editorial calendar right now (and indeed, pitch an article).
The board agreed to a broader remit for the IABC Audit Committee.
Good industry practice, as set out in Leading with Intent – a national index of nonprofit board practice – indicates that an organisation of IABC’s size should have a separate Audit Committee. This is already in place at IABC, yet historically it has focused mainly on the association’s finances, unlike other organisations where it has a broader remit. Also, unlike many Audit Committees it does not meet throughout the year, nor does it consider broader risk for the organisation – as is good
Again, look out for the Open Call!
The board also had a report on the work done by the IABC Policy Review Committe, led in its inaugural year by IABC Fellow Brad Whitworth ABC.
Brad reported that the Policy Review Committee has assisted across a number of areas across in the
2014-15 board year:
Big thanks to the hard working 2014-15 team: Michael Ambrozewicz, Suzanne Poggio and our Executive Director Carlos Fulcher MBA CAE. Also congrats to Zora Artis GAICD who has taken the lead for this strand of work for 2015-16.
The IABC operates against a rolling three-year strategy and as the 2011-14 strategy came to a close, the work preparing the way for 2014-17 – aka #IABC1417 – was already well underway:
Back in 2013 the board directed the then Vice Chair, Russell Grossman ABC, to convene a working group to deliver a framework by June 2014 – and Russell in turn asked me to do the facilitation work.
Recognising that IABC strategy is by its nature iterative – we need to bring all stakeholders with us – #IABC1417 is not a big bang; more an evolution that helps us transform over time.
Stay tuned for the next steps on this blog.
Let’s #createconnection like never before.
Russell Grossman ABC picked up on this precedent as part of his commitment to visible leadership – and I’ll be carrying it on across my 2015-16 term.
I’ll be sharing Field Notes from trips. Also, to keep things regular, look out for a Weekly Venn connecting tools, people and practice related to international communications.
Last but not least, one of the things I’ve heard repeatedly over the years from our leaders across the world is a desire to be kept up-to-date with the broader work of the association’s board. People put in a remarkable amount of time and effort across the globe to advance the profession (and of course our shared organisation) and communication and collaboration are at the centre of making that work.
To that end I am introducing a category on this blog called #IABCieb Notes & Queries.
Want to geek out and get a bit more of the backstory – and also the basic template I went through to explain this approach in more detail to others?
Last week Ofcom, the UK communications regulator, revealed in its communications market report that the British spend more time glued to screens than they do sleeping.
The average adult Briton spends eight hours 41 minutes looking at a screen (over eleven hours if you count double use like tweeting while watching TV ). Few of us meanwhile manage more than six hours kip a night.
Ofcom paints a picture of a UK obsessed with consuming media in all formats, and in particular on smartphones and tablets, though TV viewing has now dropped below four hours a day.
Although these are UK figures, I doubt they’d be much different in most of the connected world – and many of us working in communications probably well exceed these figures.
Demands of clients and a 24 hour media mean we literally sleep with our smartphones, eat with Twitter, and never go to see clients without laptop. And the phone? My own voicemail actually converts my messages to text as well just to pack in some more screen time. I never actually ‘listen’ to a voicemail.
And of course my iPad never leaves my side. If you email me it’s more than likely your reply is composed on it. (Incidentally thanks to all of you who have taken the opporunity to email me directly at firstname.lastname@example.org – I try and respond within a couple of days max.)
But August in the northern hemisphere means vacation time. So next week I’m leaving one of my two smartphones in the drawer; cutting back on the tweeting and locking away the laptop. (Leaving the iPad behind is just too much of a wrench…….).
Finally, whether you’re on vacation or not, a reminder that August 22nd is the deadline if you want to apply to be on the new IABC Ethics Committee.
We’re taking a more transparent approach to this, important, Committee. Any member in good standing can apply and there’s then a selection process. The form is here.
And if you’ve also still to go on vacation, have a good one!