In 2018, the International Executive Board (IEB) established a Task Force to explore current programs and better understand mentoring opportunities for IABC chapters. A toolkit and a report with strategic context is now available on the IABC Leader Centre.
Thanks to all the chapters who fed into this work as well as all the individual IABC leaders across the globe who helped with input and ideas, including those who participated in the record-setting #CommChat on mentoring. Some of the quotes in the document are from that vibrant exchange.
This work is dedicated to all the IABCers out there already mentoring. Thanks for all you do. We hope it will inspire more leaders across the globe to join your ranks.
Join in: #IABCmentoring
This has been a busy yet productive quarter and 2018 is zipping by!
In the latest IABC quarterly report, we highlight two committees and two task forces and the work
they are doing. A big thank you to Gabrielle Loring, Awards Committee Chair; Michael Ambjorn, SCMP, Mentorship Task Force Chair; Michael Nord, SCMP, History Task Force Chair; and Jen Bice, World Conference Program Advisory Committee Chair, for the work they are doing to lead the charge. IABC is volunteer-driven — and the caliber of volunteers we have willing to dedicate their time to advancing our
profession amazes me.
You’ll also find updates on how IABC is:
IABC is the only global association that connects me with the people and insights I need to drive business results. It’s transparent in this report that together, we are advancing the profession, creating connection and developing strategic communicators.
Thank you all!
#MyIABCstory started in college when my professor told me to join IABC. At that time, IABC gave me the tools I needed to succeed in my career and expand my impact. The lessons I learned and the mentors who provided council, showed me how to drive business results. The friendships I developed, showed me how to do it with grace.
Like many members, my IABC path wasn’t a straight one. Young children and a full professional life meant limited time. My membership lapsed. But when it was time to chase the first leadership role, I was back to earn my ABC. Later, as my teams grew, I learned to use younger IABC members as mentors to make me a better manager – to learn what motivated them so I could empower my employees to excel, to be their best.
No matter where you are in your career, you can use IABC to expand your influence and impact as well — get a mentor, participate in the Hub, take the CMP or SCMP exam, establish yourself as a thought leader by submitting articles to CW, or volunteer for a board or committee to grow your network and leadership skills. There are a million ways to pull together the perfect package for your growth.
If you are doing this already for yourself, consider sharing it with a friend so they can start their IABC story. If you get one person to join or rejoin before the end of October, you’ll be entered to win an IABC Academy all-access pass. If you recruit four people – you get a FREE year of membership, and four friends who won’t stop thanking you for inviting them to invest in their own growth.
So, whatever your IABC story is, share it.
Certification is a key strategic priority for IABC. Can you help spread the word?
Are you looking for a volunteer opportunity? Give back to the #comms field and host a certification exam in your area. Get the details in this blog post: https://t.co/C5HCiFfKK7 pic.twitter.com/ZqHWJNbWlM
— IABC (@IABC) July 19, 2018
After a blockbuster IABC World Conference in Montréal, our regional conference season is getting closer. I’m excited to be travelling to Melbourne, Australia to attend Fusion 2018 and Richmond, Va. for the Hertitage Conference.
I do hope to see you there — but please help spread the word:
#FUSIONConf Programme & schedule now online! See the speakers and the topics at : https://t.co/xwNqBK8SBG . Book your seat now and join #PR #Comms #InternalComms professionals from all over #APAC. Happening at #Melbourne #IABC #Conference #Event #Fusion pic.twitter.com/06Y84yQFOJ
— IABC Asia-Pacific (@IABCAPAC) 16 July 2018
Please help spread the word…
— IABC/Tulsa (@IABCTulsa) August 2, 2018
— IABC Heritage Region (@IABCHRConf) July 26, 2018
Great opportunity .. https://t.co/dfcQVSZuBX
— Ginger Homan, ABC, SCMP (@GingerHoman) July 28, 2018
Earlier this week IABC joined eight other communication and public relations associations in issuing a statement in support of a free press globally.
It started with an email from the National Chair of PRSA, Anthony D’Angelo, APR, Fellow PRSA, asking IABC to join in support of a #freepress. I’m so glad he initiated this effort — and proud of so many who immediately stepped up.
As a board, we felt it was important to do. Our Code of Ethics states, “I support the ideals of free speech, freedom of assembly, and access to an open marketplace of ideas.”
Every year when we renew our IABC membership, we reaffirm our belief in this code — but everyday when we practice our profession, we live it. While protection of the First Amendment in the U.S. Constitution is specific to the U.S., support for the critical role of a free press is universal.
These are the organizations that joined IABC in making this statement:
In the middle of the United States we are officially in the dog days of summer — long days of sweltering heat and no breeze. We dream of nippy nights and an occasional storm to cool things off.
In the midst of the heat, the board’s Executive Committee met with senior IABC staff in July to hammer out our work plan for this year. This past week it was approved by the board – so it’s full steam ahead.
Since this is the second year of our three-year strategy, so we are definitely focused on advancing the profession, creating connection and developing strategic communicators around the globe. Here are some highlights from each area:
At our board meeting the IEB approved IABC’s first D&I statement that will serve as a guide to building diversity and inclusion as a core strength. It will be released later this summer with the approved short and long-term strategy to help us achieve more diversity at the international level – including a commitment to the #PanelPledge, a new Chapter Management Award for chapters that excel in D&I and creating safe spaces at all of our events.
I’m proud of how welcoming we are as a group, but there is always room for improvement. In the coming months you will hear more about changes we will be making to ensure we are living this core value. We know that improved business outcomes are directly tied to diverse workforces and communities. IABC is no different. This is critical to our success as an organization and we can’t just talk about, we have to be intentional to succeed.
Where ever you are, I hope you are enjoying your family, friends and work. We have a few regional conferences coming up APAC, Southern, Africa and Heritage. I encourage you to attend if possible. It is always great to connect and grow with other communicators.
Our Montreal World Conference was a whirl wind – but now we are running at pace to prepare for 2019 in Vancouver.
For those of you that missed our Annual General Meeting (AGM), here is a rundown of the business conducted:
In addition, our out-going chair Sharon Hunter gave a report about progress made in the 2017-2018 board year (including the launch of The Hub) and secretary/treasurer Alain Legault gave a financial report. Sharon’s annual report will be released this week.
As the new chair, my remarks focused on creating an organization that our next generation will value, with a focus on executing year two of our three-year strategy. I highlighted three items for our 2018-2019 plan and beyond:
Stay tuned as we explore mentoring and how it can make us all better. In addition, we are launching a Panel of Producers. Check out this link to apply to create videos, audio, photography and animation to tell our story. The deadline is June 21, so don’t delay.
While it didn’t happen at the AGM, we announced a partnership with ICKollectif — an independent nonprofit based in Montreal; dedicated to sharing knowledge, insights and on the practice of internal communications. So far, they have included practitioners from more than 157 countries. This is a major step forward in delivering top quality content to members and supporting work being done in our profession.
These are exciting times – so stay tuned.
Communication professionals around the world are making important strides in elevating their impact in the global marketplace with established benchmarks and frameworks for achievement. The International Association of Business Communicators (IABC) applauds the Global Alliance in launching the new Global Capabilities Framework (GCF) for Public Relations and Communication Management. We are enthusiastic about this in-depth work across continents and constituencies which has produced this valuable framework for the roles public relations and communication professionals fulfill within their organizations.
“This research is an important and vital companion piece to the Global Standard, released by IABC in 2013,” said Dianne Chase, IABC Immediate Past Chair. “The Global Standard is focused on the competencies communication professionals need to develop and which serve to deliver the capabilities outlined in the framework.”
The Global Standard is based on two years of extensive research by an international task force led by former IABC chair, Adrian Cropley, OAM, FRSA, ABC, and outlines the six core principles that are building blocks to a communication professional’s work. The overarching goal is to ensure consistency and credibility across communication disciplines and effectively serve organizations of all types and sizes around the world.
|The Six Principles of the Communication Profession|
|Ethics||Communication professionals adopt the highest standards of professional behaviour. They always:
|Consistency||Acting as the organization’s voice, a communication professional expresses a single, consistent story for internal and external audiences. This narrative is clear and compelling, it reflects the input and perspectives of diverse stakeholders, and it furthers the organization’s mission. A communication professional integrates information and inspiration for this narrative from people with diverse perspectives and ensures that communications are culturally appropriate to each audience.||
|Context||The communication professional is sophisticated about the organization’s internal culture and external environment. Deep familiarity with the organization’s vision and goals and how its elements function together – from accounting to production to human resources – is crucial to interacting successfully with other leaders of the organization and communicating effectively about the organization. Advocating successfully for the organization also depends on a thorough understanding of its political, economic, social, technological, environmental and legal context — and of how to interact with representatives of other organizations.||
|Analysis||Communication professionals research and evaluate how to serve and promote the organization most effectively and then offer recommendations supported by direct and secondary evidence. They develop and implement communication plans and gauge their results using clear qualitative and quantitative measures that can be duplicated.||
|Strategy||With rigor and discipline, a communication professional identifies opportunities and challenges both inside and outside of the organization. Addressing communication challenges and opportunities with a thoughtful strategy allows the organization to achieve its mission and goals. The communication professional systematically manages communication activities, making decisions based on research, analysis, planning and evaluation. The professional also has the flexibility and creativity to adjust to change inside and outside of the organization.||
|Engagement||A communication professional identifies and communicates with employees, customers, shareholders, regulators, government agencies and other groups with an interest in the organization’s activities. All these groups have the potential to change the organization’s results. So the communication professional fosters and nourishes relationships with them that will support the organization’s mission and goals. The communication professional uses dialogue to tell the organization’s story and garner support.||
The Global Standard also outlines the career paths of a communication professional. IABC’s professional development programs and initiatives are aligned to the Global Standard, including the certifications offered by the Global Communication Certification Council which test against The Standard.
“Working hand in hand with the Global Alliance, as well as other communication and PR organizations around the world, we are excited about the growing opportunities to advance the profession and elevate the levels of expertise in the field,” said Chase.
Photo: Connie Eckard, ABC, Ph.D., IABC Fellow and Executive Director Stephanie Doute at 2018 Leadership Institute.
If you came to the 2018 Leadership Institute you had a chance to meet Connie Eckard, ABC, Ph.D., IABC Fellow, and be inspired. The standing ovation he received brought tears to my eyes as we celebrated a man who has given so much to the profession and to our association. Even in his retirement, he continues to serve on the Pacific Plains Region Board.
Right now we have a lot of ways to get involved at the international level. It doesn’t matter if you have a lot of time to give, or only a little, we have a role that fits your skills and availability.
To accomplish our vision and get professional communicators at the heart of every organization, we need you. You are our missing piece!
Right now, we’re searching for the people who are willing to help lead the charge. Our strategy is three-fold:
You’ll have an opportunity to learn something new, advance the profession and meet colleagues from around the globe.
These are the committees and a little something about what they do:
Programmatic Committees: operate as an extension of staff, working in alignment with the board approved strategy and budget.
Board Committees: work as an extension of the International Executive Board.
Download all the details on applying in our Candidate Briefing packet. You’ll find roles and responsibilities related to each of the committees. Deadline is March 20, 2018.
Please consider what role you can play. It takes all kinds of skills and specialities to achieve our vision. We need your voice at the table.