I missed this week’s #CommChat on Social Media Analytics & Reporting. I was busy prepping for the February Leadership Forum – but the great thing about these good-practice exchanges is that they stick around even after they’ve finished…
This week’s topic was one that is close to my heart. As a past head of digital for a big corporate, and also in my current practice, it is a top topic for the C-suite. Often people get carried away on a wave of ‘big data’ – in reality it is about focusing in on measuring the effect of your actions. Actions that align with your strategy and objectives.
After all, you wouldn’t report to your board that the sun is rising and setting, would you? If you’re unlikely to deliver value to a board – or indeed win a Gold Quill…
All the 100+ tweets from the #CommChat can be found in the Storify from the session.
To pick up on the theme I am going to challenge a few folk to tell a story… and to make it more manageable in the winter sun (if you’re in South Africa) or the summer heat (if you’re in, say, London): I am going to suggest you keep it concise.
The visual leading this story implies that it sits at the intersect of people, profession and practice – but I expect there’ll be some creative interpretations that push those boundaries. That’s certainly what I found at a recent IABC UK event focused on storytelling. Riveting it was too.
Great stories across the globe
Is your Chapter putting something on connected to any of the upcoming Communication World (CW) themes? I’d be interested to know.
Here’s what is coming up:
September — Barriers to authenticity
October — Targeted communication
November — Make change management a participatory process
December — Communication trends for 2016: A look ahead
This is a timely opportunity to thank the CW Editorial Advisory Panel for their time and dedication – if you’re up for serving in such a capacity, look out for an Open Call coming soon, as I outlined in my inaugural comments at the recent IABC Annual General Meeting.
Ultimately, is the answer is 42… 42,000?
And whilst I have your attention, it is also a great moment to talk about another element of how IABC is using our 42,000 strong LinkedIn group to create connection.
Melissa Dark ABC
Our Communications Director, Melissa Dark ABC, has been working with her team to tighten up the moderation on the group so that it is better meeting the its good-practice sharing aim:
The members of this group share new, relevant and thought-provoking content, as well as create and participate in conversations that share knowledge and further the global communication profession.
And practical example which I love is a new effort to connect the dots between a couple of different streams currently in play: an opportunity to continue the weekly #CommChat beyond the usual one hour slots (and the 140 character limit).
How topical that the first one was ‘choosing the right comms channel’. I hope you’ll get stuck in!