Tag Archive #CommChat

ByMichael Ambjorn

A #CommChat Primer

If you’re new to #CommChat, IABC’s weekly online get together on Twitter, then here’s a quick run-down of how it works in practice.

Before

Get #CommChat into your calendar – helps you make sure you don’t miss it. That hour can flash by like a lightning in a busy week.

It runs every week on Wednesday at 9am San Francisco time (GMT-7). Not sure what that time is where you are? Just type 9am San Francisco in <your city> as a Google search and voilà.

Then, on the day, tune in a minute or two before it all kicks off on the hour: #CommChat.

During

During the session 4-5 questions will usually be shared by the moderator (Q1, Q2, Q3 etc.) – and usually it kicks off with an informal icebreaker.

As an illustration – here’s the 4th question from a recent #CommChat:

When you see a question pop up – think about answers that can help other professionals. You may want to draw on the Global Standard and the Career Roadmap, or perhaps the Code of Ethics. Or perhaps you’ve seen an article in CW or elsewhere that is relevant and might be useful to others.

Either way, get your thoughts out there. And don’t forget to indicate which question you’re answering by adding the answer number (A1, A2, A3 etc.) – and the #CommChat hashtag:

As you see other responses that you like / agree with / want to add to – go ahead and Image result for twitter heart emoji – and RT etc. And maybe take the opportunity to follow some new interesting people too.

After

Look out for the round-up shared @IABC!

See you Wednesday…

Looking forward to sharing and learning with you – and thanks for all you do to #createconnection – and help advance the profession.

ByMichael Ambjorn

#CommChat: Social media analytics & reporting

I missed this week’s #CommChat on Social Media Analytics & Reporting. I was busy prepping for the February Leadership Forum – but the great thing about these good-practice exchanges is that they stick around even after they’ve finished…

This week’s topic was one that is close to my heart. As a past head of digital for a big corporate, and also in my current practice, it is a top topic for the C-suite. Often people get carried away on a wave of ‘big data’ – in reality it is about focusing in on measuring the effect of your actions. Actions that align with your strategy and objectives.

After all, you wouldn’t report to your board that the sun is rising and setting, would you? If  you’re unlikely to deliver value to a board – or indeed win a Gold Quill

All the 100+ tweets from the #CommChat can be found in the Storify from the session.

For the time pressed, here are a few key ones:

And if you want to improve your skills in this area…

Thanks to all who participated and shared – and do look out for next week’s #CommChat – and find recaps of earlier ones here.

Let’s #createconnection – like never before.

Michael Ambjorn
@michaelambjorn

P.S. In a future Weekly Venn I’ll share some of the tools I use myself for analytics and reporting.

ByMichael Ambjorn

The Weekly Venn: stories that #createconnection

Natasha Nicholson

Natasha Nicholson

Jessica Burnette-Lemon

Jessica Burnette-Lemon

Caroline Cornell

Caroline Cornell

The August issue of Communication World is out.

And it is all about storytelling.

Communication World: What's your story?

I found the Mark Di Somma article on telling stories that connect useful, and I loved Lynda McDaniel’s dissection of the six elements of a good story. Read more here: cw.iabc.com/ – and big thanks to Natasha Nicholson and her team for pulling off another great issue.

IABC is full of great storytellers

To pick up on the theme I am going to challenge a few folk to tell a story… and to make it more manageable in the winter sun (if you’re in South Africa) or the summer heat (if you’re in, say, London): I am going to suggest you keep it concise.

In fact a mere 62 words – aka – a sestude.

Ezri Carlebach

Ezri Carlebach

I learnt about this from long-time IABCer Ezri Carlebach and he’s already put his bit in against this challenge.

// In 62 words, share your story of how IABC helped you #createconnection

The visual leading this story implies that it sits at the intersect of people, profession and practice – but I expect there’ll be some creative interpretations that push those boundaries. That’s certainly what I found at a recent IABC UK event focused on storytelling. Riveting it was too.

Great stories across the globe

Is your Chapter putting something on connected to any of the upcoming Communication World (CW) themes? I’d be interested to know.

Here’s what is coming up:

  • September — Barriers to authenticity
  • October — Targeted communication
  • November — Make change management a participatory process
  • December — Communication trends for 2016: A look ahead

Also, did you know that you can contribute to CW?

This is a timely opportunity to thank the CW Editorial Advisory Panel for their time and dedication – if you’re up for serving in such a capacity, look out for an Open Call coming soon, as I outlined in my inaugural comments at the recent IABC Annual General Meeting.

Ultimately, is the answer is 42… 42,000?

And whilst I have your attention, it is also a great moment to talk about another element of how IABC is using our 42,000 strong LinkedIn group to create connection.

Melissa Dark ABC

Melissa Dark ABC

Our Communications Director, Melissa Dark ABC, has been working with her team to tighten up the moderation on the group so that it is better meeting the its good-practice sharing aim:

The members of this group share new, relevant and thought-provoking content, as well as create and participate in conversations that share knowledge and further the global communication profession.

And practical example which I love is a new effort to connect the dots between a couple of different streams currently in play: an opportunity to continue the weekly #CommChat beyond the usual one hour slots (and the 140 character limit).

2015 08 LinkedIn #commchat continuation

How topical that the first one was ‘choosing the right comms channel’. I hope you’ll get stuck in!

Let’s #createconnection like never before.

Michael Ambjorn

P.S. You can find the full group rules on the About page within the group.

P.P.S. If you’re up for helping spread the word on storytelling, here’s a ready-made one for you: