The IABC International Executive Board – aka #IABCieb – recently held its fifth board meeting of this term and here’s a quick recap of what was on the table in addition to the usual reports from the Chair; Vice Chair Dianne Chase (with a specific focus on the work of the Council of Regions (#IABCcor); Financials from Treasurer Ginger Homan ABC and last definitively but not least, the report from our Executive Director, Carlos Fulcher MBA CAE:
Following on from the discussion at the September board meeting, the board reflected further on the decision to focus more tightly on our core audience at the international level.
Another recommendation that came out of the portfolio review is to bring clearer definition to the value of membership. Now this is of course work that is already well underway in the form of the Membership Task Force, led by Claudia Vaccarone with support from our Director of Membership, Stephanie Doute CAE – and with a strong team of leaders providing input. In parallel, and in order to accelerate this broader work, the board has directed the senior management team to explore how IABC’s website might enable better differentiation of access to content based on whether one is a casual visitor or a full member. The work on further refining and focusing in IABC’s portfolio and the association alignment work will continue meanwhile.
Linked to the above, the board discussed the latest membership figures and Carlos Fulcher MBA CAE reported on the latest work on the iabc.com website which has made joining (and renewing) a smoother experience. Moving IABC’s technology infrastructure into the 21st century after ten years of underinvestment continues to be hard work, but progress is being made. I continue to be in awe of the effort being put in by our hard-working HQ staff – and our leaders in the field – to serve members around the world. Thankyou!
October is an incredible important time for IABC as it is the time of year when many are coming up for renewal. With support from our hard working Director of Global Communication, Melissa Dark ABC, a set of fabulous campaign materials are out there, ready and available for leader use.
I count on you to help create connection and grow the value of our shared network. You can read my full call-to-action here – and I hope you will do your bit to be recognised as a Very Important Communicator (to find out what that entails, you’ll have to read this).
Since the June 2015 report the Academy has progressed significantly.
The Academy identified two subcommittees to provide a focus on
key objectives, as described in the approved Terms of Reference:
a) The curriculum subcommittee, focusing on pedagogy, curriculum and related tasks
b) The strategic plan subcommittee, focusing on strategic planning, branding and policies and procedures for the Academy
Meet the international team behind this here – and also big thanks to Sharon Hunter for her ongoing strategic liaison work with this team.
The board received an encouraging progress report from Stacy Wilson ABC for the 2016 World Conference coming up in New Orleans. Hundreds of applications to speak have been received. The next big challenge is for the super-sized Programme Advisory Committee (PAC) to work through all these applications, using the objective review process and then the creation of the final programme. I am pleased to say that a number of exciting keynotes are also being shortlisted.
The PAC is also working on rethinking the Foundation Luncheon and the Circles of Wisdom.
I am also pleased to report that PAC Vice Chair Sarah McLaughlin is working closely with the leaders of the Gift of Communication as well as liaising closely with the local New Orleans Chapter for support around Dine-Around and more.
People go to World Conference – [and the many Regional Conferences such as those coming up next week: Denver, Baltimore, Calgary, and Rotterdam early next year] – in order to build their communications skills.
Leaders also go to Leadership Institutes. To build their leadership skills. And again, they happen around the world: Minneapolis and Johannesburg earlier in the year, Basel just last week and Sydney in November – to mention a few of the Regionals.
These tend to be smaller and more tightly focused on the unique challenges within a Region – and the board appreciated Dianne Chase’s update from her attendance at the Europe, Middle East and North Africa Leadership Institute in Basel. The board is grateful to the teams who put events like this together (and thanks to IEB colleague Ron Fuchs for hosting). Not to mention all the leaders who turn out to share their ideas, insight and passion. Whilst the market continues to be challenging, it sounds like there is a clear plan in place to face it head-on.
Global leaders also need a global perspective – as good practice knows no borders. To that end IABC leaders from across the globe convene once a year at what we call fondly call #IABCLI. Dianne Chase presented the preliminary programme from the Council of Regions, who oversee this programme with support from Micayala Felicion MBA.
Whether you’ve been to one or not, I hope to see you this coming February in Los Angeles. Please mark your calendar:
One of the cornerstones of the current three-year strategy is increased reputation in the profession and better brand positioning – and one of the routes to achieving this is by stepping up our own practice of communication. Here’s a direct quote from Katie Macaulay‘s report from the Communications Committee to the board – a first sharing of ideas to test the ground:
The next few years can be viewed in two ways – as a struggle for survival in a competitive and demanding marketplace, or as an exciting and unique opportunity.
Membership associations around the world are struggling to remain relevant and commercially viable due to the countless ways professionals can now connect with each other, receive support and promote their disciplines.
However, there is good news. The value of communication – in business and society – has never been better understood.
Communicators are playing an increasingly strategic role inside their organizations as the business community recognizes that success hinges on having a clear, credible and differentiating message.
So, despite a tough market, there has never been a better time to promote our profession and connect with communicators.
To help in this task, we have a new vision for non-member communication – to demonstrate the power of our profession.
The board welcomed the initial thoughts shared and asked Katie to come back to the board following further work by her Committee as well as broader stakeholders. Also big thanks to Ron Fuchs and Melissa Dark ABC for their ongoing liaison work.
At the November meeting, in addition to the Comms Committee returning, the Membership Committee reporting initial findings we will also look at board evaluation.
Before that? Well, a fair number of us are hitting the road next week: Dianne is heading to Calgary for the Canada West conference and Carlos, Ginger and I will be at the Southern Region Conference in Denver. Both Carlos and I will then go onto the Heritage Region conference in Baltimore. I hope to see you there – even if you’re not planning on travelling.
How? Join the next IABC Leadership Forum online. Details here.
Meanwhile, thanks for all you do.
Let’s #createconnection like never before.
The IABC International Executive Board – aka #IABCieb – held its first board meeting of this term at #IABC15 in San Francisco and here’s a quick recap of what was on the table:
In addition to welcoming new board members featured to the right – and thanking those outgoing – the incoming board started off reviewing the road travelled so far.
From the strategic intent for 2014-17:
Financial recovery and sustainability is primary, as is the loyalty and development of our members and leaders and consolidating gains from the 2011-14 strategy.
The big opportunity to be grasped is then: Increased reputation in the profession; better brand positioning; and greater interaction with business – as a revenue generator and reputationally.
To the more detailed priorities for 2015.
I thought I might share what an engaging road it has been – as it has been a long one, I’ve put that right at the end for those who want to geek out on what it takes to arrive at a shared strategy – there are no shortcuts…
Following the strategy grounding, the board discussed alignment – and ran through the playbook for the year: essentially who does what, when and why.
The board then considered a number of papers for decision:
Claudia Vaccarone brought two papers for consideration. Both advance our 2014-17 strategy – and a number of 2015 priorities in specific. Both were adopted:
In the interest of securing the best leadership talent to help IABC deliver on its mission, vision and purpose – and in line with its stated philosophy:
“IABC is a volunteer-driven organization whose strength is derived from the dedication of its members to the advancement of their profession, with a commitment to improving the effectiveness of organizations through strategic, interactive, integrated business communication management.”
The board agreed to institute open calls for relevant incoming IEB Board and Programmatic Committees using the IABC Leadership Competency Framework. Look out for the Open Calls!
The board considered a paper I had asked Stephen Welch to put together in collaboration with Natasha Nicholson, IABC’s Content Director and Editor of Communication World (CW).
I am glad to report that the board agreed to a proposal to reinvigorate our approach here, making it a shared approach across all of IABC – we have great events, insights and outputs created across the world every day. Now let’s turn it into a real global conversation.
Look out for the Open Call for a refreshed Editorial Advisory Committee to come in and help shape the conversation that advances the profession – and if you’re a Chapter Leader, you don’t have to wait, you can align your event schedule to the CW editorial calendar right now (and indeed, pitch an article).
The board agreed to a broader remit for the IABC Audit Committee.
Good industry practice, as set out in Leading with Intent – a national index of nonprofit board practice – indicates that an organisation of IABC’s size should have a separate Audit Committee. This is already in place at IABC, yet historically it has focused mainly on the association’s finances, unlike other organisations where it has a broader remit. Also, unlike many Audit Committees it does not meet throughout the year, nor does it consider broader risk for the organisation – as is good
Again, look out for the Open Call!
The board also had a report on the work done by the IABC Policy Review Committe, led in its inaugural year by IABC Fellow Brad Whitworth ABC.
Brad reported that the Policy Review Committee has assisted across a number of areas across in the
2014-15 board year:
Big thanks to the hard working 2014-15 team: Michael Ambrozewicz, Suzanne Poggio and our Executive Director Carlos Fulcher MBA CAE. Also congrats to Zora Artis GAICD who has taken the lead for this strand of work for 2015-16.
The IABC operates against a rolling three-year strategy and as the 2011-14 strategy came to a close, the work preparing the way for 2014-17 – aka #IABC1417 – was already well underway:
Back in 2013 the board directed the then Vice Chair, Russell Grossman ABC, to convene a working group to deliver a framework by June 2014 – and Russell in turn asked me to do the facilitation work.
Recognising that IABC strategy is by its nature iterative – we need to bring all stakeholders with us – #IABC1417 is not a big bang; more an evolution that helps us transform over time.
Stay tuned for the next steps on this blog.
Let’s #createconnection like never before.