1000+ leaders around the world put their shoulders to the wheel in the last year. It is thanks to these hard-working practitioners that the association, and our shared work for the profession, has moved forward. So if you meet an IABC leader, please stop and say thank you. They’ll appreciate it.
In addition to the progress reported in the Annual Report:
We’re returning to growth and we’ve overcome the show-stopping issues.
We have conducted the comprehensive portfolio review we promised at last year’s AGM – and this has enabled us to:
First and foremost on Strategic Advisors – the strongest segment in the IABC Career Roadmap – because we can’t be all things to all people. This was further to a global consultation (Council of Regions, Regional Conferences, and LIs etc.). And it has been validated by the recent survey (results literally just in!).
Which in turn means we’re now obsessing about:
A member wall is kicking in just after World Conference – increasing membership value overnight + the Membership Task Force has made further huge strides (stand by for survey insights for chapters and regions!) – and a pricing review under way working with the Finance Committee.
Which in turn leads us to our secret advantage as an association:
We clarified and aligned Who Does What and our Theory of Change – and a re-designed Leader Centre is on the way. We have also reaffirmed the continual investment in leadership – including our commitment to a competency-based Open Call – and much much more…
All in line with our brand platform… and our commitment to be:
In conclusion: thank you leaders. You made it happen. You created connection like never before.
Here’s to the 2016-17 board – and our 1000+ leaders around the globe who will take things to the next level. Stand by for much much more on the year ahead from Dianne and the team.
But first: #IABC16. Let’s make it heard around the world.
P.P.S. If you want to do a deep-dive, you may also want to check out some of the other posts on this blog. Here are the key categories and what you can find within them:
Notes from IABC International Executive Board meetings.
Q&A and more from the 2015-16 Leadership Forums.
Notes from the Annual General Meetings.
A range of reflections – some examples:
Does exactly what is says on the tin. We always need more of these.
It is all about the intersect…
Be sure to follow these intrepid international reporters – they will share their insights from key sessions – as 1,000 communicators from around the world convene in New Orleans.
Communications & Engagement Manager at Whirlpool Corporation.
Head of Market Research & Customer Experience at Eutelsat and also a member of the #IABCieb.
Directeur des communications, affaires publiques et relations gouvernementales at Cégep Edouard-Montpetit et son École nationale d’aérotechnique. Also #IABCieb.
Senior Customer Communication Specialist at LexisNexis, one of the leading providers of legal, government, business and high-tech information sources.
Manager Of Communications College of Registered Nurses of Manitoba.
Director, Marketing and Community Relations Cabrini Health
Also, submit your best story of the day on IABC’s editorial contributions page. Filed stories will be reviewed for possible inclusion on wc.iabc.com – and may be featured in CW Observer, a blog-based supplement to IABC’s magazine, Communication World.
Let’s #createconnection like never before.
P.S. Got Tone of Voice?
— Michael Ambjorn (@michaelambjorn) December 16, 2015
Both the main IABC World Conference, 5–8 June 2016, and the pre-conference workshops, 5 June, will help you meet the application requirements for Communication Management Professional (CMP) certification. And if you already have your CMP (through the Global Communication Certification Council), those credits will count toward maintaining your certification.
This is the first World Conference where professional development credits can be collected this way. It is an essential part of our strategic commitment to certification—and to lifelong learning opportunities.
See you at #IABC16!
Let’s #createconnection – like never before.
P.S. Here’s how you earn points and hours.
The IABC International Executive Board – aka #IABCieb – recently held its ninth board meeting of this term and here’s a quick recap of what was on the table in addition to the usual reports from the Chair; Vice Chair Dianne Chase (with a specific focus on the work of the Council of Regions); Financials from Treasurer Ginger Homan ABC and last but definitively not least, the report from our Executive Director, Carlos Fulcher MBA CAE:
The 2014—2017 strategy says, in a paragraph:
“Financial recovery and sustainability is primary, as is the loyalty and development of our members and leaders and consolidating gains from the 2011-14 strategy. Increased reputation in the profession; better brand positioning; and greater interaction with business as a revenue generator are then the big opportunity to be grasped”.
In addition to the regular report from our Treasurer, Ginger Homan ABC, the board also reviewed:
The board reviewed the latest dashboard, and within that a set of proposed additions related to how the board tracks the quality of our organisational customer service. It is a top priority.
The fourth IABC Leadership Forum was pulled together from across three continents: Carlos was in Montréal, Dianne in Clinton, Ginger in Tulsa and Priya in Toronto. I was in London – and Melissa helped with the Q&A from Melbourne.
On this edition we were joined by IABC Treasurer, Ginger Homan, ABC.
Ginger has been working closely with Carlos Fulcher to create a balanced 2016 budget for IABC – including essential strategic technology investments including:
Additional strategic investment is going into better serving our Corporate Members – and short-term improvements are also being made to the current member management system (MMA).
Our association is still working through the aftermath of ten years of underinvestment in this area. Progress is being made.
One further major financial item to note is the $300K+ cost reduction we will be realising through moving our offices. Carlos briefly spoke to this at the end of the call.
Past Chair of the IABC Brand Task Force, Priya Bates, ABC, MC, joined for a Q&A on the brand roll-out.
Priya’s key messages:
A practical, actionable element of the latter which you can RT:
— Michael Ambjorn (@michaelambjorn) December 16, 2015
…and, also topical – a reminder from the Past Chair:
Question from Sheila Carruthers from Calgary: In addition to IABC working on corporate discount offerings, will there be consideration to offer discounts at LI and conferences for independent consultant members and individuals who pay their own membership fees?
Answer: Check out the scholarships for LI in the first instance – Ginger also offered to connect offline to talk more.
Question from Maliha Aqeel from Toronto: Are there any plans for HQ to conduct a brand compliance audit?
Answer: The recent Leader Survey had a set of questions around brand adoption – we will share more on that early next year.
Question from Gay Flashman from London: Is there any way in which we can share our original blog & social content between chapters for use on local IABC channels?
Answer: The Editorial Committee has been charged with creating a global conversation calendar that can help facilitate this. Watch this space.
— Michael Ambjorn (@michaelambjorn) December 6, 2015
Thanks to all who connected – and you don’t have to wait until next month to get a question answered. Just head over to the IABC Chapter Leaders Group on LinkedIn and pitch in.
Let’s #createconnection – like never before.
Serving as the 2016 IABC Program Advisory Committee (PAC) chair has brought many revelations. One very important one is that being an IABC member and a long-time volunteer is not enough to ensure my place as a speaker.
I’ve submitted to speak to World Conference many times and been refused on numerous occasions; even as I speak frequently for other organizations, chapters and my region. I used to think that my long service in many different roles should have influenced my selection. One of the reasons I agreed to this last-minute assignment was to more fully understand the process. Now I do.
My PAC team – which is a remarkably talented group! – comes from 15 different time zones. There are millennials, mid-career professionals and very senior practitioners. There are people from corporate, consulting, not-for-profits and government. We even have several non-members to help us better understand what brings non-members into the fold.
These are the amazing people who evaluated the nearly 200 submissions received. This week, I’ve fielded many emails from the disappointed speakers who did not receive an invitation to present.
Every proposal is submitted online. Prospective speakers are asked to provide session titles, descriptions, value/benefit explanation, along with their biographies, references and supporting documentation that helps us understand their skills as a presenter/instructor. Submitters are asked to consider a variety of concerns, such as theGlobal Standard, Career Paths and the conference theme.
Each submission is reviewed by at least two evaluators. Each is scored based on various elements related to content and presentation skills. Evaluators are able to comment on the submissions they review. Then begins a complicated process of identifying the short list of speakers to invite, considering these elements:
We also looked at who had spoken at the prior two conferences so as not to repeat too many of the same faces. This is in response to attendees who want to see fresh, new ideas from new faces. If we consider a speaker who has spoken recently, we review recent ratings for that speaker.
If we can’t discern the prospective speaker’s presentation skills, we may follow up with references to understand more about delivery style. Video clips help tremendously here. Only a small fraction of submitters even submitted a video clip. Evaluators often search online for these.
There are always some who decline the invitation, which sends us back to the backup list to fill such gaps. This means that a rude/inappropriate response to the initial decline doesn’t help your case for a secondary invitation. Remember, the speaker slate isn’t done until every speaker is under contract.
In the end, here are my top take aways from the experience thus far:
So what is really important in this process? According to the PAC’s charge, it is these considerations, in this order:
Clearly, many prospective speakers do not understand how to submit a great proposal. I certainly wasn’t submitting the greatest proposals. To support prospective speakers we are going to create a how-to toolkit. This will help anyone submitting put together a great proposal in time for the 2017 call for presentations.
I get it now.
2016 PAC members were not allowed to submit; a change to the PAC terms beginning with this term. There is no bias, no politics involved in speaker selection; it’s been very democratic. The team is trying to deliver the very best in service to the member, the association and the profession.
As the PAC chair, I am not allowed to submit for either 2016 or 2017. But, I can promise you I’ll be ready to submit for 2018, and I’ll use my new-found insights to ensure that my submission wows even the evaluator who has never heard my name!
— IABC (@IABC) December 11, 2015
The IABC International Executive Board – aka #IABCieb – recently held its sixth board meeting of this term and here’s a quick recap of what was on the table in addition to the usual reports from the Chair; Vice Chair Dianne Chase (with a specific focus on the work of the Council of Regions (#IABCcor)); Financials from Treasurer Ginger Homan ABC and last definitively but not least, the report from our Executive Director, Carlos Fulcher MBA CAE:
Our on-going work to ensure a strong and sustainable future for the association – one where the sum is greater than its parts – continues.
At this board meeting Cindy Schmieg ABC reported on the work of the Awards Alignment Task Force which has been looking at how the recognition programmes at the different levels of IABC can better work in synch.
Meanwhile, do help promote this year’s Gold Quill.
One of the cornerstones of the current three-year strategy is increased reputation in the profession and better brand positioning – and one of the routes to achieving this is by stepping up our own practice of communication. Katie Macaulay and our Director of Global Communications, Melissa Dark ABC, joined the board meeting for a generative discussion to further advance this work. They will bring back a practical strategy for review in December.
Last but not least on this front, the board reviewed the results from the annual board evaluation.
The board discussed the latest membership figures and Carlos Fulcher MBA CAE reported on the latest work on the iabc.com website.
Moving IABC’s technology infrastructure into the 21st century after ten years of underinvestment continues to be hard work, but progress is being made. I continue to be in awe of the effort being put in by our hard-working HQ staff – and our leaders in the field – to serve members around the world. Thankyou!
Linked to this Claudia Vaccarone shared an update from the Membership Task Force. One of the early recommendations to come out of that group is a call for additional investment in updating IABC’s technology infrastructure.
This groups is also doing an analysis of the wider competitive/collaborative arena that IABC is playing in. If you have a contribution to make here, do get in touch with Claudia.
Leaders go to Leadership Institutes to build their leadership skills.
They happen around the world: Minneapolis, Johannesburg, Basel, Denver, Calgary and Baltimore earlier in the year – and I am excited about attending the APAC LI in Sydney in November.
Leaders also go to Leadership Institutes. To build their leadership skills.
Once a year we bring IABC’s top international leaders together. IABC Vice Chair Dianne Chase shared an update on the preparations for this with help from the Council of Regions and Micayla Felicion on staff.
Registration for the 2016 Leadership Institute is now open. We are looking forward to an energetic event at the Hotel Maya in Long Beach, CA from 4-6 February 2016. The program for the Leadership Institute will offer leadership training, professional development, and networking for IABC chapter leaders coming from around the world. Additional information about LI can be found here. We look forward to seeing you in Long Beach!
Don’t forget to submit your Chapter Management Award entries by 1 December 2015. The CMA winners will be presented at LI.
The team is working on reviewing the many submissions for sessions – as well as selecting keynote speakers.
At the December meeting, in addition to the Comms Committee returning, we will review progress from Audit & Risk, Policy Review, Academy and the Global Communication Certification Council. That’s in addition to reviewing the 2016 budget for IABC which will go to the Finance Committee first.
Meanwhile, please do join the next IABC Leadership Forum online: details here.
Meanwhile, thanks for all you do.
Let’s #createconnection like never before.
At IABC, we connect communicators to a global and local network, career opportunities, resources and knowledge – using communication to engage, influence, counsel and execute.
One of the most tangible ways we do this is through our events programme, which runs throughout the world. Here’s a roundup of what’s coming for communicators in general, and for our leaders specifically.
Check your local website for events coming up – and don’t forget, if you’re on the road, you’re welcome to attend events in other cities. For example, if you’re in London September 23, come along to ‘Making Global Communications Work‘.
Prefer the shorthand of Twitter? IABC Detroit maintains a handy list that allows you to keep the finger on the pulse of 70+ chapters around the world.
Conferences run throughout the world and across the year – London and Johannesburg earlier this year and here are three more coming up:
Dianne Chase, IABC Vice Chair, will attend the Canada East conference in Calgary – and I am honoured by the invitation to close the Southern Region conference in Denver. Carlos Fulcher and I will also run a highly interactive workshop and meet with the #IABC16 Programme Advisory Committee – and then it is straight onto Baltimore to open up the Heritage Region conference. Hope to see you there.
Missed #IABC15? Worry not: The new Best of Show webinar series is a global virtual learning experience that takes the highest rated sessions from the World Conference and brings them directly to you.
The program builds on the success of this year’s event and offers participants access to the best presentations from 2015’s conference. For those who have never attended an IABC World Conference, it provides the opportunity to preview the kind of high-quality learning to be expected at World Conference.
And if you’ve got what it takes to speak at our flagship event of the year, get your pitch in now. Want some advice from previous speakers first? Check out this exchange on our LinkedIn group (and add your own advice too).
Even though the 2015-16 board year is well underway, your local Chapter board might very well be looking for an extra hand. Reach out to them. There’s nothing like hands-on practical experience.
The Europe, Middle East and North Africa (EMENA) Region is running a Leadership Institute in Basel, Switzerland at the end of this month. Regional Chair Klavs Valskov is pulling out all the stops for this one and Dianne Chase will be participating to take input for the ongoing work to implement our three year strategy – aka – #IABC1417. The conferences mentioned in the section above also have a Leadership Institute element, which will have leadership attendance. Carlos Fulcher, our Executive Director, and I are also excited to be participating in a workshop with the Programme Advisory Committee for the 2016 World Conference – #IABC16.
The EMENA event is kindly hosted by #IABCieb member Ron Fuchs APR from Roche. A great example of how members often leverage organisational support to help advance the profession – and in this case the leadership within the association.
The annual International Leadership Institute – #IABCLI – will be in Los Angeles, February 4-6, 2016 – again, one for the calendar. Looking forward to seeing you there.
Let’s #createconnection – like never before.
P.S. As an IABC leader, need some practical tools and templates to advance your work? Log into the Leader Centre where you’ll find a whole library of useful information:
The IABC International Executive Board – aka #IABCieb – recently held its fourth board meeting of this term and here’s a quick recap of what was on the table in addition to the usual reports from the Chair; Vice Chair Dianne Chase (with a specific focus on the work of the Council of Regions (#IABCcor); Financials from Treasurer Ginger Homan ABC and last definitively but not least, the report from our Executive Director, Carlos Fulcher MBA CAE:
At the 2015 AGM I talked about the commission of a comprehensive review of our portfolio of programmes, products and services to ensure that each and every one of them makes a return. Whether in the form of impact in line with out mission, or financially, to fund impact elsewhere.
this work has now been completed.
The IABC Executive Committee recently convened in San Francisco to review this and we brought our findings to the full board for an initial generative discussion. The Council of Regions is also being asked to give input.
The board will convene one more time this month to focus in on this topic further with the aim of making IABC more than the sum of its parts.
The IABC International Executive Board – aka #IABCieb – just closed out its third board meeting of this term and here’s a quick recap of what was on the table in addition to the usual reports from the Chair; Vice Chair Dianne Chase (with a specific focus on the work of the Council of Regions – aka #IABCcor); Treasurer Ginger Homan ABC and last definitively but not least, the report from our Executive Director, Carlos Fulcher MBA CAE:
I hasten to bring your attention to the opportunity to serve here: are you the next Vice Chair of Awards? You’ll be working with Monika Lancucki ABC who is looking to take the awards work to the next level in line with the board’s priorities for this year.
If you want to see how the Gold Quill framework can be used off-season too, check out this earlier post.
The board also had an update from the IABC Academy – one of the perhaps less exciting roles of the board (yet essential) is reviewing terms of reference to ensure clarity of roles, responsbilities – and ultimately alignment with our purpose, vision, and mission. Big thanks to Academy Chair Theomary Karamanis (and congrats again on the recent move to Cornell) as well as board liaison Sharon Hunter for their work on this with Carlos Fulcher MBA CAE and Ron Hansen, our Education Director on staff. This work forms an essential part of the #IABC1417 strategy, specifically in consolidating gains from the 2011-13 strategy cycle.
Carlos, our Executive Director, took us through the comprehensive report on this year’s World Conference – big thanks goes out to Preston Lewis who chaired the #IABC15 Programme Advisory Committee and helped feed into the analysis work led by Natasha Nicholson, IABC’s Director of Content. All that after they had delivered a successful conference too! ‘No rest …’ as the saying goes.
I’m super excited to be working with Stacy Wilson ABC on #IABC16. We’ve had a tremendous response to the Open Call to serve on the 2016 Programme Advisory Committee. Great to see so many leaders from around the world looking to step up and serve.
We’re looking forward to welcoming you all to New Orleans.
Here’s a sneak peek – do help spread the word: