Recap on the road to a new 3-year strategy
#longread – it has been a journey!
We launched a global listening tour in September using Appreciative Inquiry – to engage our community in creating a shared understanding of what we value most to bring forward into 2020 and beyond.
We shared some great stories, experiences and achievements to bring out the best in us.
“You come for the professional development, you stay for the people”, “IABC peers are like family” and “IABC has honed my leadership skills more than any paid gig” are but three examples of what we value as a united peer community. See #IABC1720 for highlights of this journey.
The strength of passion and purpose to advance the profession within our global network cannot be overstated – and it will take a commitment to collaborative leadership to bring this new strategy cycle to life. Fortunately, IABC leaders have this in spades!
Throughout the strategy development work, the International Executive Board, regional and chapter leaders participated where we:
We are a diverse global community – it is our greatest strength but also our greatest challenge. How can we deliver relevant value across a broad spectrum of needs?
For associations, this doesn’t change at the core: It’s to continue to help members be successful in what matters most to them – supporting through education and insights, credentialing, community exchange and advocacy for the profession. What changes over time is the format and content of programming – and how we create opportunities for people to access it and engage each other to learn and grow.
For communicators in a rapidly changing business landscape, it means a commitment to adapt and develop new multi-disciplinary skills and demonstrate impact on key business outcomes.
Recall the Top Three Professional Challenges cited in our Global Membership Survey:
This, from over 18,000 respondents where 72% have more than 10 years experience in the field.
Business leader interviews we conducted confirmed this familiar story: Communicators need to demonstrate business acumen and prove their ability to drive key business results. This is where we take our cue for advancing the profession over the next three years.
It’s time to prove the impact of strategic communications using #insightsandresults and to develop strategic communicators – through the Global Standard and certification – to become trusted business advisors.
What comes next? We vote at the AGM tomorrow to affirm our strategic intent
Input on these new Vision/Purpose/Philosophy statements was enthusiastic and incorporated into revisions approved by the International Executive Board to go forward to AGM vote. A special thank you to Ginger D. Homan, IABC secretary/treasurer and #IABC1720 co-author for leading this essential exercise to conclusion.
The three elements of the Purpose statement – Advance the Profession, Create Connection and Develop Strategic Communicators – form the pillars of the proposed framework for the 2017-2020 strategic plan.
As we look to the future, IABC’s next three years will aim to advance the profession through a proactive approach to thought leadership and by helping communicators realize their strategic potential as business advisers to prove their impact on the organizations they serve.
With this framework approved, work to tie strategy to action for the 2017-18 term begins immediately at the International Executive Board meeting on Sunday. Stay tuned here for more as we put our best foot forward – together!
In my role as Vice Chair this year, it has been a privilege to lead this planning process. A note of sincere thanks to the 2016-17 board, regional, chapter and committee leaders for your time and ongoing engagement in this important work – and to our hardworking staff.
And finally, thank you to members and Gold Quill winners whose commitment to professional practice advances our standards of excellence each and every day.
Hope to see you here in Washington! #IABC17 awaits!
Sharon Hunter, Vice Chair
The first Leadership Forum of 2017 spotlights the exciting new offerings of our IABC Academy, with updates from Academy Committee Chair Allison MacKenzie, ABC, MC. The Academy now has made professional development more user-friendly and cost-effective and I encourage you to check out all the details.
There’s a bevy of activity and energizing updates in the January Forum. Some highlights include:
Plans are in high gear! With a theme of “Global Business: Lead Communication—Make Real Impact,” this year’s conference is going to offer a number of exciting new opportunities for important conversations and making connections with our first-ever World Café at World Conference and a special Speed Networking event. The Program Advisory Committee is pulling out all the stops to secure a not-to-be-missed World Conference in Washington, D.C.
The website is up and registration is open, so I hope you’ll be among the first to secure your spot for the global professional communication event.
Our speakers will:
Gold Quill Awards
One of the highlights of World Conference is recognizing and honoring outstanding work in our profession with the awarding of Gold Quills. We know that receiving your Gold Quill on stage is important, and the Excellence Gala this year has been planned to make sure award winners are celebrated on stage.
As we launch into the first quarter of 2017, let’s not forget the importance of IABC membership! Over the past several months, we have added many new member benefits, including member-only content, monthly free-to-member webinars, two new e-books free to IABC members, and made available to members only, a library of Gold Quill Award-winning case studies so members can learn from award-winning work.
As always, membership is top of mind, so please make sure to reach out to your new members and welcome them and find out how they would like to become involved with your chapter or region. Please remember to connect with your lapsing members to encourage them to renew and let them know about all of the new benefits of membership and opportunities to take their professional development to the next level.
In response to requests from chapter leaders, IABC HQ has launched affordable general liability insurance for U.S. chapters. Effective earlier this month, all U.S.- based chapters are covered with US$1 million liability insurance.
You should have received a notice about it via email. This is a cost-effective solution that cuts premium prices for large chapters who have purchased the insurance on their own in the past, and makes it accessible to small chapters who would be otherwise be excluded due to cost.
Premiums for chapters are based on the chapter size and will be held from rebates over a three month period. If you have questions about the program, please contact your Region leader or firstname.lastname@example.org.
We now move on to working on insurance solutions for our global chapters. We are working to determine how best to structure a program for Canadian chapters as our next step, and will then move through our other regions to determine the varying needs and solutions that may be available.
Keep in mind, this is not D&O insurance and chapters should still purchase this on their own.
There’s much more in store in the video and I look forward to hearing your feedback, input, questions and insights.
Let’s continue to #createconnection more than ever and engage to excel, Together we can do great things!
With heartfelt thanks for all you do for our IABC,
For the past three months Vice Chair Sharon Hunter and I have been on a listening tour. Members from every region shared what IABC, at its best, means to them. These insights, along with the member survey from last summer, will direct the creation of the 2017/2020 strategy.
A significant piece of that process is to reconfirm that IABC’s vision, mission, philosophy and purpose, outlined in our bylaws, still reflects who we are as an organization. After all, these statements serve as guardrails for our path forward. Not only will they guide the strategy, they guide how we conduct business and set the framework for how we will grow. Specifically, we are reviewing:
The philosophy was actually updated a couple of years ago when we adopted a new set of brand guidelines, which listed our shared values. These principles define the culture and behavior of our organization and members – so basically our philosophy of doing business. They are:
A big note of gratitude to Priya Bates and her Taskforce team for creating such a comprehensive guide.
Over the next few months we will be grappling with the vision, mission and purpose statements. Are they motivational, are they concise, do they represent what members say they want from IABC?
As we consider how to refine these statements so they truly become our rally cry, we will post updates here. Then chapter leaders will vote on any updates at the AGM meeting at World Conference in Washington D.C.
In the meantime, if you have an idea or suggestion, please send it to us, email@example.com. Together we can align the vision, mission and purpose statements so they guide our actions for the future, help us see the opportunities and ultimately, deliver enduring value to our community.
Photo Caption: Pacific Plains Region participating in a Listening Session
The October Leadership Forum was packed with a plethora of important and exciting information.
Our special guest for this month’s forum was the chair of the 2017 World Conference Program Advisory Committee, Sarah McLaughlin, who shared all of the latest and greatest, along with a special “sneak peek’”- about what will be the global conference for professional communication—#IABC17. Make sure to mark your calendars for 11-14 June and join us in Washington, D.C. to be enlightened with new ideas, expand your connections and benefit your career.
Other important topics included a reminder to help push Member Month (which is closing on 31 October), the open call for the IABC Fellows (which is open until 3 December at 5 p.m. EST), Gold Quill Awards entry time (the early-bird deadline is 16 November), along with recaps about the Heritage Region and Southern Region conferences and regional leadership institutes, and the important 2017-2020 strategic planning sessions held at each.
I’ll also be co-leading a #IABC1720 strategic planning session with executive board member and conference leader Daniel Munslow at the IABC Africa conference during the first week of November. Many thanks to Vice Chair Sharon Hunter and Treasurer Ginger Homan and everyone involved in this critical work to plan for a truly successful future for our IABC.
We have a number of links (below) to all the information about what’s happening at IABC.
Get the latest “scoop” right here:
The next Forum is set for 16 November at 10 a.m. PST.
In the meantime, do stay in touch. Please know how much your leadership, dedication and support are appreciated.
Let’s continue to #createconnection. Together we can do great things for our IABC!
All the very best to you,
#IABCleaders #IABCieb #IABC
The IABC executive committee and our senior management team met in Washington D.C. at the Washington Hilton, which is set to host the 2017 World Conference – aka – #IABC17. A great location in a great neighborhood.
We met to define our business priorities for the coming board year. It was exciting to be in the room with so many people who are passionate about IABC’s success.
Our senior management team kicked the session off with presentations that showcased their ideas on how to move the association forward. I want to personally thank our outgoing Executive Director Carlos Fulcher, and our now Acting Executive Director Stephanie Doute – as well as Director of Professional Development Ron Hansen, Director of Content Natasha Nicholson, Director of Finance Brook Yciano and Governance Manager Kirsten Peterson for their contributions.
We were also joined by Jodie Slaughter, President and Founder of McKinley Advisors, the company that conducted our recent membership survey. She shared trends in membership associations, which was incredibly insightful. One key point – successful associations are exploring relevant Big Data to gain actionable insights.
As we move into the last year of the 2014-2017 strategy, it was a pleasure to mark many items off the list as completed! Thank you to all our 1,000+ leaders across the world for the hard work you have put in to make that happen. Read the latest annual report to learn more.
Moving forward for this board year, we established four key business objectives to continue our progress towards our established strategic goal of achieving financial sustainability and increasing our membership retention.
While we did make advances in each area this past year, there are still improvements that need to be made to reach our ultimate goals.
1. Retention: substantially enhance the existing plan, utilizing the information from the membership survey we conducted earlier this year.
2. Technology Strategic Plan: we made significant investments and improvements in our technology over the past two years, but we must continue to wisely invest to improve our member experience and customer service.
3. Strategic Communications Plan: continue to focus efforts on our external communications and reaching new audiences to generate increased awareness about IABC. Our Communications Committee is in place and working to advance the association and our profession.
4. Strategic Marketing Plan: IABC has a lot of great products and can add significant value to members of the professional communicators profession – however, we don’t do a good job of telling our story and getting our message heard, understood and acted upon.
As to the Strategic Marketing Plan, this is a combination of a couple of objectives from our previous list of business priorities – to focus on the success of our mature products and to engage with professional communicators who are not members – but it actually will provide a platform for making that happen. Utilizing the survey data, as well as the personas developed by the Membership Task Force, a comprehensive marketing plan will be developed to sell all of our products. Initially, it will focus on Academy offerings, but quickly scale up to include all of our offerings.
A senior staff member was assigned to each objective and milestone dates were set – and we’ll keep you posted on progress.
And I hope to see you at the Washington Hilton next year for #IABC17! Mark your calendar now: 11-14 June 2017.
2016-17 IABC Chair
P.S. Got a recommendation for the #IABC17 team on who should keynote? Share your suggestion here – and please help spread the word.
The IABC International Executive Board – aka #IABCieb – recently held its fourth board meeting of this term and here’s a quick recap of what was on the table in addition to the usual reports from the Chair; Vice Chair Dianne Chase (with a specific focus on the work of the Council of Regions (#IABCcor); Financials from Treasurer Ginger Homan ABC and last definitively but not least, the report from our Executive Director, Carlos Fulcher MBA CAE:
At the 2015 AGM I talked about the commission of a comprehensive review of our portfolio of programmes, products and services to ensure that each and every one of them makes a return. Whether in the form of impact in line with out mission, or financially, to fund impact elsewhere.
this work has now been completed.
The IABC Executive Committee recently convened in San Francisco to review this and we brought our findings to the full board for an initial generative discussion. The Council of Regions is also being asked to give input.
The board will convene one more time this month to focus in on this topic further with the aim of making IABC more than the sum of its parts.