One of my favorite things about working on a university campus is this time of year – back to school time represents a fresh start. Each year is a new beginning and a chance to learn new things – or maybe make good after a prior year that didn’t go so well (or where too much fun was had!)
They don’t always believe me, but I tell students that, particularly in our business, you never really stop learning. You could argue that the field of marketing broadly, and especially marketing communications, has changed more with the digital revolution of the past 10-12 years than in several decades previously. The explosion in new technologies coupled with the rise of the empowered stakeholder make it more important than ever that those of us who work in audience communications think about our skills development.
Given this need, the value proposition for IABC should resonate more strongly than ever. Gone are the days when interacting with our broader professional community colleagues is a “nice to do” or a box to check off to make us feel like we’ve networked. The cold reality is that, if you aren’t constantly thinking about what Covey called “sharpening the saw”, you risk being left behind. The lost opportunity cost of missing a promotion or even losing a job opportunity to someone else who presents themselves as more knowledgeable is too great to ignore.
The good news is that organizations like IABC make the process of life-long learning manageable and cost effective. As an IABC member, for example, whether you pick up a concept or a tool that can help you on The Lab, attend a professional development session with a local chapter, or take an entire educational course through the IABC Academy, the opportunities are plentiful.
As I participate as a new member on the IABC international executive board, I am thrilled to see the very intentional and deliberate emphasis on professional development offerings. We realize that the high-caliber communications professional who joins IABC understands the need to improve themselves, and that they have careers that require multiple (and convenient) learning formats. I think it may be the most meaningful way we can contribute to the industry.
Enjoy this season and its reminder of our need to keep our saws sharp.
Earlier this week IABC joined eight other communication and public relations associations in issuing a statement in support of a free press globally.
It started with an email from the National Chair of PRSA, Anthony D’Angelo, APR, Fellow PRSA, asking IABC to join in support of a #freepress. I’m so glad he initiated this effort — and proud of so many who immediately stepped up.
As a board, we felt it was important to do. Our Code of Ethics states, “I support the ideals of free speech, freedom of assembly, and access to an open marketplace of ideas.”
Every year when we renew our IABC membership, we reaffirm our belief in this code — but everyday when we practice our profession, we live it. While protection of the First Amendment in the U.S. Constitution is specific to the U.S., support for the critical role of a free press is universal.
These are the organizations that joined IABC in making this statement:
Recap on the road to a new 3-year strategy
#longread – it has been a journey!
We launched a global listening tour in September using Appreciative Inquiry – to engage our community in creating a shared understanding of what we value most to bring forward into 2020 and beyond.
We shared some great stories, experiences and achievements to bring out the best in us.
“You come for the professional development, you stay for the people”, “IABC peers are like family” and “IABC has honed my leadership skills more than any paid gig” are but three examples of what we value as a united peer community. See #IABC1720 for highlights of this journey.
The strength of passion and purpose to advance the profession within our global network cannot be overstated – and it will take a commitment to collaborative leadership to bring this new strategy cycle to life. Fortunately, IABC leaders have this in spades!
Throughout the strategy development work, the International Executive Board, regional and chapter leaders participated where we:
We are a diverse global community – it is our greatest strength but also our greatest challenge. How can we deliver relevant value across a broad spectrum of needs?
For associations, this doesn’t change at the core: It’s to continue to help members be successful in what matters most to them – supporting through education and insights, credentialing, community exchange and advocacy for the profession. What changes over time is the format and content of programming – and how we create opportunities for people to access it and engage each other to learn and grow.
For communicators in a rapidly changing business landscape, it means a commitment to adapt and develop new multi-disciplinary skills and demonstrate impact on key business outcomes.
Recall the Top Three Professional Challenges cited in our Global Membership Survey:
This, from over 18,000 respondents where 72% have more than 10 years experience in the field.
Business leader interviews we conducted confirmed this familiar story: Communicators need to demonstrate business acumen and prove their ability to drive key business results. This is where we take our cue for advancing the profession over the next three years.
It’s time to prove the impact of strategic communications using #insightsandresults and to develop strategic communicators – through the Global Standard and certification – to become trusted business advisors.
What comes next? We vote at the AGM tomorrow to affirm our strategic intent
Input on these new Vision/Purpose/Philosophy statements was enthusiastic and incorporated into revisions approved by the International Executive Board to go forward to AGM vote. A special thank you to Ginger D. Homan, IABC secretary/treasurer and #IABC1720 co-author for leading this essential exercise to conclusion.
The three elements of the Purpose statement – Advance the Profession, Create Connection and Develop Strategic Communicators – form the pillars of the proposed framework for the 2017-2020 strategic plan.
As we look to the future, IABC’s next three years will aim to advance the profession through a proactive approach to thought leadership and by helping communicators realize their strategic potential as business advisers to prove their impact on the organizations they serve.
With this framework approved, work to tie strategy to action for the 2017-18 term begins immediately at the International Executive Board meeting on Sunday. Stay tuned here for more as we put our best foot forward – together!
In my role as Vice Chair this year, it has been a privilege to lead this planning process. A note of sincere thanks to the 2016-17 board, regional, chapter and committee leaders for your time and ongoing engagement in this important work – and to our hardworking staff.
And finally, thank you to members and Gold Quill winners whose commitment to professional practice advances our standards of excellence each and every day.
Hope to see you here in Washington! #IABC17 awaits!
Sharon Hunter, Vice Chair
As we wind up what has been a year of change and many important advancements for our IABC, the December Leadership Forum offers a reflection on progress we’ve made along with priorities to be addressed in the new year. This month we focused the spotlight on the exciting and valuable work of our newly re-imagined IABC Foundation, and what’s in store for Leadership Institute, World Conference, certification, and more!
To begin, and as we wind up 2016, we take a moment to focus on our overarching 2016-2017 strategic priority:
This board year will be satisfaction-led and focused on achieving financial sustainability and increasing our membership retention.
Retention is one of the key areas of focus this board term and on that note I’d like to share some important updates, a progress review and a look at efforts underway to ensure we provide the IABC value that will keep our members engaged and improves member loyalty:
Our very special guest for December is IABC Foundation Committee Vice Chair Sherry Boyd. Sherry is helping to lead us into an impactful new era with our re-envisioned Foundation. Sherry provided important updates about the work of the new committee and the exciting initiative of ‘Gift of Communication in a Box’ which will be presented at Leadership Institute! We are thrilled with this offering which will support our leaders by providing tools to help fulfill our IABC mission of driving communication as a force for good in business and society. This is an amazing endeavor and opportunity for all of us to work together to make a positive impact in our communities by offering our time, talent and treasure and seeing our Foundation thrive for the greater good.
Check out other important updates in the December Forum on the Leadership Institute, including a special Foundation session with our host chapter Dallas’s Heroes presentation, a mega #IABC1720 Strategy Planning session, Gold Quill and awards technology updates, reminders of some new members- only features including monthly free to members webinars and member only content including e-books, GQ case studies, videos, podcasts, and more.
Speaking of important updates, the excitement continues to build as we look forward to an outstanding IABC World Conference to be held at the Washington Hilton in Washington, D.C. 11–14 June, 2017. http://wc.iabc.com/
There are a number of positive changes in the conference agenda and session formats that have been designed to better align with the IABC Brand, including a daily theme that relates directly to activities and content. Some highlights:
The Welcome Reception will be at the magnificent International Trade Center in Washington D.C. – the perfect place to kick off the event with our global community.
We have a phenomenal slate of keynote speakers – three of whom have already been announced:
World Café & Speed Networking
International Executive Board/Committees #IABCieb
Nominations to the International Executive Board are open until 11 January. I encourage you to give thoughtful consideration to taking your dedication and leadership in IABC to the global level and apply to serve on the IEB or an international committee. IABC needs a strong team of committed volunteers to take us forward to an even brighter and more successful future. How might you be able to add your expertise to advancing our association and the communication profession?
The open call for 2017-2018 IEB nominations closes on Wednesday, 11 January at 5:00pm EST . The call for international committees will open 23 January.
Affiliation Agreements Due
As you know, IABC has introduced an updated Affiliation Agreement, which chapters should submit to headquarters by 31 December 2016. (If your chapter has already done so, Thank You!)
The Affiliation Agreement serves to provide a common understanding of mutual expectations between IABC Chapters and IABC International. The agreement outlines the services and deliverables that can be expected of International and will serve as a mutually beneficial service level agreement.
There are not any material changes in the ways that Chapters operate under the updated Affiliation Agreement. As always, Chapters must continue to remain in compliance with the IABC Policy Manual, Bylaws, and Code of Ethics.
Certification opportunities and deadlines
Kudos to our 24 new certified Communication Management Professionals! We are so proud of all of our CMPs for demonstrating their skills and knowledge in professional communication. The next exam will be held at Leadership Institute, where we are piloting the first online exam. I hope you’ll step up to become recognized for your skills and expertise in our profession with the CMP designation.
Important certification exam dates:
23 January: Deadline to apply for eligibility to sit exam
9 February: Deadline to register to sit exam
23 February: CMP exam
In more important news; the Global Communication Certification Council (GCCC) is lowering the cost of the CMP certification program.
The GCCC is adjusting the cost associated with becoming a certified Communication Management Professional (CMP) and making the following rate changes:
Application fee (IABC members): US$100
Application fee (non-members): US$400
Examination fee (all): US$400
Maintenance fee (all): US$100 annually
The GCCC adjusted the pricing structure and fees in order to reduce the barrier to entry to certification. Find out more about the program and application process. Please contact Certification Program Manager Sara Fowdy, Ed.D., at firstname.lastname@example.org with any questions.
2017 World Conference – Super-saver rate ends 31 December 2016!
You could save US$400 if you register before the end of the year.
Thank you more than I can express for your support, dedication and leadership which will make our IABC the best it can be as we move forward to a brilliant 2017!
All the very best wishes to you for a wonder-full holiday season and a year of success, joy and peace.
Hashtags and links:
#IABCieb -IABC International Executive Board
2017 World Conference
I want you to consider stepping up to serve the profession – by taking a leadership role at the highest strategic level.
I’d like you to consider taking a seat at the table. In the IABC boardroom.
At IABC we believe in a global standard for professional communication; one that is open, one that knows no borders. Our work is more important today than ever – and the next board year is a crucial one: it’ll see the kick-off of our next three-year strategy.
But I have to be honest with you: serving at this level is demanding, yet that has never put the best people off. It is an opportunity to join our skilled, diverse and gender-balanced board. Supported by a small cohort of full time staff at the International Headquarters, this group is responsible for the effective management and leadership of your Association on both the strategic and executive level.
IABC is now looking for applicants to serve on the 2017-18 International Executive Board, including for the role of Vice Chair. Applications close on Wednesday, January 11th.
It’s excellent experience that will benefit you in your career. It’ll provide you with invaluable insight into the strategy and operation of a global organisation. You’ll make life-long friends too. I certainly have.
To apply, visit the IABC website now and find out more about the process and requirements. Again, applications must be in by Wednesday, January 11th.
If you have any question about serving on the IEB, please reach out to current Board members, any of whom will be pleased to give you insights into the challenges and rewards of the role.
And please help spread the word about this opportunity. Here’s your hashtag: #IABCieb.
Thanks for all you do to advance professional communication around the world – and thanks for your continued support of IABC.
This is an extremely exciting and busy time of year for IABC, with an abundance of opportunities for shining the light on excellence, stepping up to leadership, and securing your place at upcoming professional development events.
The November Leadership Forum is packed with information about open calls and nominations; it’s that time of year! We also have important updates from our terrific treasurer, Ginger D. Homan, ABC.
First, some kudos.
Congratulations to the October Member Month winners! We had a fantastic Member Month in October, with many new and special perks and prizes. Thank you to everyone who helped make this Member Month a success.
The small, medium, and large chapters that experienced the highest percentage of growth during Member Month will each receive one complimentary registration to the 2017 Leadership Institute that is taking place from 23–25 February in Dallas, Texas.
Congratulations go to these winners:
Australia (VIC): 3.17% growth
Wellington: 17.57% growth
Gulf: 13.33% growth
Congrats and see you in Dallas!
Speaking of LI: Registration for the 2017 Leadership Institute is now open! As you likely well know, LI is one of the most important and valuable experiences IABC offers to our leaders. We make a significant financial investment in LI every year because we want to ensure we provide professional and leadership development and support to you, our amazing leaders.
Make sure to register soon and mark your calendars for February 23–25 2017 at the Sheraton Dallas. The Council of Regions (COR), working with our excellent chapter relations manager, Micayla Felicion, has crafted a superb agenda and the COR is working on confirming speakers for the sessions. They’re also looking at how a framework for the Gift of Communication can be shared with leaders in a special session involving the newly relaunched IABC Foundation. Stay tuned for more updates.
Some important reminders about the special recognitions which will take place at LI:
See everything you need to know about submitting an award-winning entry and leader nominees on the Leader Centre.
Nominations to the international executive board (IEB) open on 21 November!
As IABC leaders, please reflect on taking your volunteer leadership forward in IABC and consider serving at the international level—on the international executive board or on an international committee.
The open call for 2017–2018 IEB nominations begins Monday, 21 November, and closes on Wednesday, 11 January, at 5 p.m. EST
The open call for international committees will open 23 January.
The time is now to nominate an exceptional IABC leader for our most prestigious award: IABC Fellow. The nomination deadline is Friday, 9 December at 5 p.m. EST.
I encourage you to nominate an IABC icon who has made outstanding contributions to our profession and our association. This is IABC’s most prestigious award, aimed at recognizing individuals who make a positive and lasting impact. There is a new online application form that makes the process more “user friendly.”
We’re also in the midst of Gold Quill Awards entry time!
Are you ready to inspire and be inspired? Share your best work by entering the 2017 Gold Quill Awards program.
Don’t miss this opportunity to spotlight the excellent work you’ve done and get well deserved recognition at what will be a fabulous Awards Gala at the IABC World Conference.
Speaking of World Conference: The conference Program Advisory Committee is pulling out all the stops to secure a not-to-be-missed World Conference in Washington D.C. The theme of this year’s conference is Global Business: Lead Communication—Make Real Impact.
The website is up and registration is open so I hope you’ll be among the first to secure your spot for the global event for professional communication. Save the dates (11–14 June 2017) and secure your registration and hotel room today!
Among the keynotes will be IBM Senior Vice President Jon Iwata, who will offer expert insight into future global trends.
At #IABC17, our speakers will:
The latest session in our 2017–2020 strategic planning process was held at the IABC Africa regional conference. This was the largest session yet with more than 75 participants who offered their insights, which will go toward our next three year strategic plan. I want to say a huge and heartfelt “thank you” to Daniel Munslow, past IABC Africa Chair and executive board member, who co-led the session with me. What an incredible group of engaged, enthusiastic and enlightened communicators at the session and the annual conference. Kudos to all!
The next strategy sessions will be coming up in the Gulf chapter, Asia/Pacific and Canada. We’ll have a “mega” session with leaders at LI. This is an important opportunity to have input in planning for a successful future for our IABC. Many thanks to Sharon Hunter, who as vice chair is leading #IABC1720, along with Treasurer Ginger Homan, ABC.
The next LEADERSHIP FORUM will be 14 December at 2 p.m. PST.
In the meantime, do stay in touch and let me know what I may do for you. Let’s keeping creating connection and engaging to excel. Together we can do great things for our IABC!
With much appreciation for your support and all you do for our IABC,
Financial and budget planning –https://www.iabc.com/leader-centre/resources/finance/annual-documents/
IABC Fellow Award
Certification (exam to be held at LI)
IABC Leader Centre (CMAs /Leaders of the Year)
IABC Gold Quill Awards
IABC World Conference
Here we are on the cusp of October! Wow- time flies when you’re having fun and everyone is in high gear for our IABC. We’re entering a busy time of the IABC year with three region conferences and regional leadership institutes coming up in the next four weeks, along with the all-important October Membership Month which is going to be stellar this year!
For all the scoop check out our September Leadership Forum featuring our Awards Committee Chair, Lynn Barter, ABC.
Some important links and hashtags for you:
Also, please mark your calendars for the upcoming Leadership Forums. We’re staggering the times for these monthly conversations with leaders so as to engage as many time zones as possible with as little “pain” as possible. We definitely want you to get your sleep!
Here are the dates and times coming up:
26 October at 2 p.m. Pacific Time
16 November at 10 a.m. Pacific Time
14 December at 2 p.m. Pacific Time
25 January at 10 a.m. Pacific Time
In the meantime, please do reach out with any questions, input, suggestions, recommendations and insights. Your contributions are encouraged and most welcomed. Let’s #createconnection and #engage2excel like never before!
With deep appreciation for all you do for our IABC,
Regional leaders launch our global conversation campaign to shape IABC’s next 3-year strategy at the Europe Middle East and North Africa (EMENA) leadership institute today.
These questions frame the appreciative inquiry approach we’re using to create a shared vision of the future into 2020 and beyond.
Today we launch the discovery phase of this strategy process. It’s a global listening tour that will travel through a series of world cafes at regional conferences, leadership institutes and select chapter events over the next few months.
These sessions aim to engage our community to explore the best of what we are with an eye toward what more we could be.
Next steps will include a master session at the International Leadership Institute in Dallas, Texas happening February 23-25 2017. Save the date! The board will then review three iterations of the new plan before it lands at the AGM next June.
It is the Vice Chair’s role to lead this process. It’s a duty I’m honored to advance in collaboration with co-author Ginger Homan, ABC, IABC Secretary/Treasurer, Chair Dianne Chase and the Executive Committee, the entire board and all who will bring their passion and ideas forward to help us along. I thank you all for the time and energy that you will bring to this community effort.
Follow #IABC1720 for tweets coming out of EMENA today. Fellow IEB member Michael Nord is leading an inspired group including Nikki Edwards, EMENA Chair, Alex Malouf, Vice Chair and dedicated leaders from across the region.
Check back here often for ongoing updates. The conversation will continue through sessions in Heritage, Southern and Pacific Plains regions in October, South Africa in November and other area events to follow.
Have an idea, question or experience to share? Email email@example.com – we’re listening!
With appreciation for all that you do,
Sharon Hunter, Vice Chair
The second Leadership Forum for the new board year brought out another great turnout for our monthly online conversation. The Forum provides an opportunity to connect and collaborate with the IABC leadership community from around the world.
Highlights from our August session include important updates from our Acting Executive Director, Stephanie Doute, and a comprehensive update on certification from the chair of the Global Communication Certification Council, Terry Cerisoles. We have many exciting and valuable initiatives being advanced across our organization.
Check it all out here:
Oh, and in case you missed it, here’s a link to the first Leadership Forum of 2016-17, held in July with a view of the priorities for the year ahead along with updates on initiatives since World Conference.
I hope you’ll save the dates below for the upcoming Forums and join in our monthly exchanges aimed at building greater connections and engagement to advance the success of our IABC!
28 September, 10 a.m. PDT
26 October 26, 2 p.m. PDT
16 November, 10 a.m. PST
14 December, 2 p.m. PST
As always, please don’t hesitate to reach out with any input, comments, questions and insights.
Thank you so much for your dedication, leadership and support.
All the best,
Be sure to follow these intrepid international reporters – they will share their insights from key sessions – as 1,000 communicators from around the world convene in New Orleans.
Communications & Engagement Manager at Whirlpool Corporation.
Head of Market Research & Customer Experience at Eutelsat and also a member of the #IABCieb.
Directeur des communications, affaires publiques et relations gouvernementales at Cégep Edouard-Montpetit et son École nationale d’aérotechnique. Also #IABCieb.
Senior Customer Communication Specialist at LexisNexis, one of the leading providers of legal, government, business and high-tech information sources.
Manager Of Communications College of Registered Nurses of Manitoba.
Director, Marketing and Community Relations Cabrini Health
Also, submit your best story of the day on IABC’s editorial contributions page. Filed stories will be reviewed for possible inclusion on wc.iabc.com – and may be featured in CW Observer, a blog-based supplement to IABC’s magazine, Communication World.
Let’s #createconnection like never before.
P.S. Got Tone of Voice?
— Michael Ambjorn (@michaelambjorn) December 16, 2015