Tag Archive #IABCLI

ByGinger D. Homan, ABC, SCMP

Dog Days of Summer

In the middle of the United States we are officially in the dog days of summer — long days of sweltering heat and no breeze. We dream of nippy nights and an occasional storm to cool things off.

In the midst of the heat, the board’s Executive Committee met with senior IABC staff in July to hammer out our work plan for this year. This past week it was approved by the board – so it’s full steam ahead.

Since this is the second year of our three-year strategy, so we are definitely focused on advancing the profession, creating connection and developing strategic communicators around the globe. Here are some highlights from each area:

  • Advancing the profession:
    • Certification: We will continue to build recognition of the Global Standard that was established in 2013 and encourage communication professionals around the world to test themselves against it with one of the two certification exams. This summer we started the process to get the CMP level exam ISO certified and the SCMP exam won’t be far behind.It is exciting to watch certification change the perception of our profession. In general, over 50 percent of certified professionals are promoted within the first six months of getting certified – and they are twice as likely to receive a pay raise. To be a part of this movement, see if there is an exam coming up in your area – or apply to host one at your chapter.
    • Corporate memberships: Our new corporate membership package is being snatched up to bring entire communication departments to a common level of expertise. The all access pass to the IABC Academy to train staff – and then test their skills in the certification process is a game changer. In fact, since launching this, we’ve made an all access pass available to individual members as well.
    • Business acumen: We are continuing to explore partnerships that will benefit IABC members and close the gap for the skills we need to be successful in our careers – this includes business acumen. Stay tuned for updates.
    • Ethics in a Box. There is a task force working on a new workshop that we’ve dubbed “ethics in a box.” It will debut at the APAC Fusion conference. The plan is to test this interactive session at regional conferences, refine it and then make it available for chapters to use.
  • Create Connection:
    • Our Mentorship Task Force is exploring mutual mentoring and how we can take advantage of this benefit that some chapters offer. Stay tuned for more as the group makes strides to keep IABC relevant.
    • If you haven’t played in The Hub yet, join the party. This is a great way for members to engage with the IABC community and we will continue to grow our online resources.
  • Develop Strategic Communicators:
    • We continue to develop new courses for the Academy that are focused on preparing you for one of two levels of certification. Expect to see more one-hour, interactive courses coming your way. We are also exploring partnerships to get IABC members the business acumen we need. Stay tuned for updates.
    • Work has already started for our World Conference in Vancouver. If you know you are coming, go ahead and take advantage of the early, early bird pricing – available to the first 150 people or before the end of August, whichever comes first. You won’t want to miss the brain candy that will be waiting for you.
    • One of our single biggest development strategies is leadership. IABC is the perfect place to learn leadership skills that transfer back to your career. Join us in Long Beach, Cali. this February for Leadership Institute as IABC makes its single largest investment in developing leaders.

At our board meeting the IEB approved IABC’s first D&I statement that will serve as a guide to building diversity and inclusion as a core strength. It will be released later this summer with the approved short and long-term strategy to help us achieve more diversity at the international level – including a commitment to the #PanelPledge, a new Chapter Management Award for chapters that excel in D&I and creating safe spaces at all of our events.

I’m proud of how welcoming we are as a group, but there is always room for improvement. In the coming months you will hear more about changes we will be making to ensure we are living this core value. We know that improved business outcomes are directly tied to diverse workforces and communities. IABC is no different. This is critical to our success as an organization and we can’t just talk about, we have to be intentional to succeed.

Where ever you are, I hope you are enjoying your family, friends and work. We have a few regional conferences coming up APAC, Southern, Africa and Heritage. I encourage you to attend if possible. It is always great to connect and grow with other communicators.

 

ByGinger D. Homan, ABC, SCMP

Creating the IABC Vision, Purpose and Philosophy

What an incredible conversation we had at Leadership Institute about updating the IABC vision, purpose, philosophy and value proposition. Any time you look at change, you always expect push back – not spontaneous applause! I think we are all ready to have a statement that is our rally cry and that will keep us on track – at our chapters, regions and at international.

When we got home from Dallas, Sharon Hunter and I recreated the white board on my office wall. We took the time to go through each note and reflect on how it might change the message. It made us aware of a few things that we needed to keep in mind:

  • Remember who the audience is for each statement: Different statements have different target audiences. We need to keep that in mind as we incorporate all the comments and create the next draft.

For example, the vision statement is for us. That statement needs to set out our ultimate goal as an association so that professional communicators know, in a moment, what IABC is trying to accomplish. That is why the statement, “a professional communicator at the heart of every business,” resonated with so many members. It is what IABC is trying to accomplish

However, the value proposition is for our external audience – perhaps a fellow communicator about why they should join, or a business leader on why they should support our involvement. It definitely needs to include the business value and expected outcome. Great input.

  • Combine the mission and purpose statements: There was agreement that having both was redundant and since we are trying to simplify, we will combine these into one statement of purpose.
  • Business communicator vs. professional communicator: should we align with the name of the organization or The Global Standard that we support? Since we are trying to establish the business value of what we bring to the marketplace, it’s probably better to support The Global Standard – so “professional communicator” or “communication professional” will be the language used.
  • Review the statements as a whole. Each statement does not need to contain all the facts. However, as a group, they should reflect who we are as an association – and hopefully, start a new conversation.

We want a vision, purpose, philosophy and value proposition that resonates with our members and becomes our rally cry. The world café showed us that the three areas of our proposed purpose statement – advance the profession, create connections and develop professionals – work for chapters, regions and international. Now we need to work on the words around them.

We got clear feedback that “a force for good” does not resonant with our international audience. We took that to heart and the phrase is now on the cutting room floor (basically, my office floor).

Contributing at the World Cafe for IABC’s vision and purpose statements.

This has been an incredible experience – from getting your input in every region on the Listening Tour, to our hands-on work at Leadership Institute. Your voices are in our heads. We will continue to brainstorm, edit and tweak away. Good governance dictates that an association review these statements every three to five years, in conjunction with a new strategy cycle. So check back for updates posted here. Chapter delegates will vote on any changes at the Annual General  Meeting at World Conference in Washington D.C.

In the meantime, if you have an idea or suggestion, please send it to us, ginger@ziacommunications.com. We are updating these statements as part of our work to develop the next three-year strategy. Below is a chart that shows how all the pieces interconnect.

Recording ideas to take home.

Recording ideas to take home.

Together we can align the vision, purpose and philosophy statements so they guide our actions for the future, help us see the opportunities and ultimately, deliver enduring value to our community.

Together we can align the vision, purpose and philosophy statements so they guide our actions for the future, help us see the opportunities and ultimately, deliver enduring value to our community.

Thanks for all you do.

How Everything Fits

ByDianne Chase

Sharing, leading and succeeding: Reflections on Leadership Institute 2017

Time flies and we’re already back from Dallas and our Leadership Institute 2017! What an engaging and energizing event it was, as so many of you have said in your feedback.

Huge thanks to everyone who participated in making this year’s annual IABC leaders gathering so rewarding, and a stellar boost of motivation and connection. We hope that you left inspired with plenty of take-aways to put to work back home at your chapter or region.

Sharing insights, knowledge and good practices has always been the very essence of Leadership Institute. We hope you’ll keep the conversations going! Keep connecting with IABC members around the world who can help you achieve your goals. Remember those work plans from the World Café and the take-aways from the outstanding sessions to tee up action for your future-forward plans.

A highlight of Leadership Institute is recognizing outstanding achievement by our chapters and leaders in our celebration of the Chapter Management Awards.

During a special ‘L.I Reflections’ Leadership Forum yesterday our special guests were Claudia Miller, the 2017 Regional Leader of the Year and Will Tigley, president of IABC/Calgary, our 2017 International Chapter of the Year. They shared their success stories, learnings and tips for success. Watch the recording if you missed it.

Please join us in congratulating our 2017 CMA winners. The full list is here.

Also visit the Leader Centre online to view winning work plans and see the break-out presentations, too.

This week on the blog we’re going to post a series of informative recaps that can serve as a reminder for those who were there and motivate those of you who could not join us this year.

Thank you so much for your leadership, dedication and support and making our IABC better than ever!

All the best,

Dianne

ByMichael Ambjorn

February ’16 board meeting

The IABC International Executive Board – aka #IABCieb – recently held its ninth board meeting of this term and here’s a quick recap of what was on the table in addition to the usual reports from the Chair; Vice Chair Dianne Chase (with a specific focus on the work of the Council of Regions); Financials from Treasurer Ginger Homan ABC and last but definitively not least, the report from our Executive Director, Carlos Fulcher MBA CAE:

The 2014—2017 strategy says, in a paragraph:

“Financial recovery and sustainability is primary, as is the loyalty and development of our members and leaders and consolidating gains from the 2011-14 strategy. Increased reputation in the profession; better brand positioning; and greater interaction with business as a revenue generator are then the big opportunity to be grasped”.

Financial Recovery and Sustainability

In addition to the regular report from our Treasurer, Ginger Homan ABC, the board also reviewed:

Customer Service

The board reviewed the latest dashboard, and within that a set of proposed additions related to how the board tracks the quality of our organisational customer service. It is a top priority.

Read More

ByMichael Ambjorn

#IABCLI leadership advice from your peers

Paper airplanes…

Take flight: some great concise advice from your peers.

Have a flick through – then share…

Reflective blogs…

If you’re looking for something slightly longer-form, then here are some great reflective blog posts from leaders who attended – do help spread the word:

Want to absorb more of that energy?

Check out the official photography: flic.kr/iabchq

2016 Leadership Institute

2016 Chapter Management Awards

and the winners are.

There are lots more pictures on Instagram and Facebook… just search for #IABCLI – and be sure to add the hashtag if you’re uploading your own.

Let’s #createconnection – like never before.

Michael Ambjorn

P.S. If I’ve missed your #IABCLI post, tweet me @michaelambjorn and I’ll add it here.

ByMichael Ambjorn

Using Appreciative Inquiry to grow as a leader

A subset of the 140+ leaders attending the 2016 IABC Leadership Institute got together to explore the power of Appreciative Inquiry – and how it can help you grow as a leader.

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Organizations are created, maintained and changed by conversations. It is how connection is created.

In this session we explored how you can use a tool like Appreciative Inquiry to identify opportunities for change, how to mobilize leaders – and maintain shared momentum. 

Here, below, is the hand-out – including a word cloud (slide 2) which you’ll see more about on this blog in coming weeks.

Also, keep an eye on the IABC Leader Centre for hand-outs from all the other breakouts.

Top tweets

It was a wide-ranging discussion – and it is not too late to add your appreciation for some of the key points-turned-into-tweets – by RT/liking below:

Thanks to all who contributed.

Let’s #createconnection – like never before.

Michael Ambjorn

ByMichael Ambjorn

2016 #IABCLI in numbers – and immediate next steps

The 2016 International Leadership Institute brought together IABC leaders from around the world. Some 150+ in-person at the scenic Hotel Maya in Long Beach, CA – and hundreds more around the world who tuned in virtually:

Participation up 25% on 2015

…and it is not too late to pitch in – have a look at #IABCLI and RT/like you favourites.

Launch of quarterly report

Help spread the word – RT.

Why we invest in leaders

And the winners are…

See all the 2016 winners.

Great Q&A – and next steps…



Here’s the IABC Chapter Leader Group on LinkedIn – pitch in. If a question isn’t answered already, just ask and we’ll cover it. We’d also love to see you on the next Leadership Forum – where we also do Q&A.

Let’s #createconnection – like never before.

Michael Ambjorn
@michaelambjorn

ByMichael Ambjorn

#IABCLI Thanks – and an invitation to attend the February IABC Leadership Forum

We just closed the 2016 International Leadership Institute. Thanks to all who came in person, from near and far. And all who engaged via #IABCLI. It is great to see such global connection in action.

Micayla Felicion-Davin

Micayla Felicion-Davin

Dianne Chase

Dianne Chase

It was a highly interactive, engaging – and ultimately inspiring event. I’m extremely grateful to the Council of Regions, chaired by Dianne Chase – and Chapter Relations Manager, Micayla Felicion-Davin, for their work putting together the programme. An effort that couldn’t have been pulled off without our hard working staff. Big thanks to them too.

Now with fond farewells come an opportunity for a fresh hello. We’re getting the band together again–and soon: the February Leadership Forum is upon us. We’ll recap what happened at the Leadership Institute and take a quick look at the latest Quarterly Report.

Plus special guests

When & Where

Wednesday 17 February: 2pm PST / 5pm EST / 10pm London / 9am Sydney (Thur)
Click here for time zone conversions in your part of the world.

How to connect

The Leadership Forum will be a Google Hangout. If you have a Google+ account, just join IABC there to participate. If you don’t have a Google+ account, just tune into YouTube, where it will be broadcasting live.

The video will be available to view after the call on the Leadership Forum Playlist on IABCLive if you’re unable to watch at the time.

We also always post notes from these sessions.

Interact

You’re welcome to submit questions prior to the call on the IABC Chapter Leader Group on LinkedIn. During the call, if you’re in Google+, you’ll be able to participate through the Q&A feature. If you don’t have a Google+ account, you can add a comment to the YouTube view, or you can tweet using the hashtag #IABCieb.

Let’s #createconnection – like never before.

Michael Ambjorn
@michaelambjorn

 

ByMichael Ambjorn

Your ABCDE Checklist for #IABCLI Success

This week I’m heading to a IABC’s annual leadership institute and I thought I’d share my basic high-level pre-attendance checklist in case it is useful to anybody else:

A is for Align

Take a moment to clarify what success looks like.

Think of it like a countdown:

  • 3 for the organisers
  • 2 for the people you’re representing
  • 1 for you

Confused? Read why Venn anyway.

B is for Briefed

You only get out what you put it. Arriving well informed tends to help. Here’s my knowledge packing list.

C is for Connect

Tap into the community.

Most likely people have already started the conference well before it kicks off – say, via Twitter. The hashtag is #IABCLI – get stuck in. Like a good library, there are more shelves though, have a look below for some of the going-on-elsewhere / coming-up-soon topics:

2016 #IABCLI hashtage reference sheet

…and here’s one for the competitively minded:

D is for Develop

Conferences are all about developing what you’ve got into something more. A great way to do that is through sharing your insights and learning (hint, refer to C above).

E is for Engage

Engaging without a purpose is pointless. Right?

2016 #IABCLI hashtage reference sheet - share

Be sure to follow through: say thanks to Council of Regions and the staff who put this together (they’ll appreciate it), as well as any speakers you found inspiring.

Also, connect to relevant people you met via LinkedIn and otherwise follow up on any actions you agreed and promises you made.

In conclusion:

A for Align
B for Briefed
C for Connect
D for Develop
E for Engage

What does your checklist look like? Let me know @michaelambjorn

P.S. Hat tip to Jane Mitchell for the 3-2-1 thought.
P.P.S. A humourous venn that might be helpful if you’re checking up on your LinkedIn (and other social) presence(s) prior to travelling – be human, banish the buzzwords: